Millennium director

Chapter 132 The publicity effect explodes!

The one-and-a-half-minute preview made Chen Wei look puzzled.

He could easily understand the previous plot. A boy in the city and a girl in the countryside seemed to have exchanged bodies to experience each other's life for some special reason.

And they both brought some jokes and troubles to each other's lives.

But why did the camera change in the end to show a falling meteor?

This made him confused and didn't understand.

But this shooting star is so realistic!

Chen Wei, who has extensive experience in watching Hollywood blockbusters, has to admit that this special effects shot is not inferior to Hollywood blockbusters.

It may even be done by a Hollywood company. Chen Wei doesn't believe that any special effects company in China can do such awesome movie special effects.

Just for this special effect, you have to go to the cinema to see it!

And Chen Wei knew Wu Yuan.

Among the vast number of high school students and college students, Wu Yuan is still well-known, mainly due to the two movies "The Night the Comet Came" and "Pirates of the Caribbean".

Although the combined box office of these two movies is less than 100 million yuan, there are not an average number of students who have seen pirated copies.

Wu Yuan's new movie is still very popular among the student community.

After watching the trailer, Chen Wei casually scrolled down the post, and the dense replies and comments came into view.

"This is a movie made by a Hollywood-level director. It's a must-see!"

"Men and women swap bodies. This gimmick is interesting!"

"Is this director Wu Yuan the same Wu Yuan who made "Pirates of the Caribbean"?"

"It's him! He also filmed "The Embalmer" and won Berlin's Best Director. He is a very awesome director!"

"How awesome is Zhang Yimou?"

"He is really better than Zhang Yimou. The ten Zhang Yimou's box office results combined are not as high as Wu Yuan's!"

Chen Wei was a little amused as he watched the discussion among netizens gradually go awry, reaching the point of debating whether Zhang Yimou or Wu Yuan was more powerful.

He also started typing on the keyboard and posted a comment.

"I don't know who is better, Zhang Yimou or Wu Yuan, but I definitely have to watch this movie! This is a movie made by the fairy sister Wang Yuyan!"

He had just posted this comment, and after refreshing it, someone immediately responded.

"Wang Yuyan, her name is Liu Yifei, she is only 16 years old this year!"

"I don't know either of the actors, but from the trailer, they both acted very well. They feel like high school students. If you have the money, I'll go and watch them."

"Fans of Liu Yifei, please pass on to "Yifei Xianju", where her fans gather."

Chen Wei read the comments with great interest, and even searched the "Yifei Xianju" forum to learn about Liu Yifei, a new star.

It's not just him.

Looking up, you can see that among the countless mainland netizens who are surfing the Internet at this time, almost half are watching the trailer of "Your Name".

In 2004, it was the outbreak of Internet cafes in China and the explosive growth of Internet users.

At this time, most ordinary people are not yet luxurious enough to buy a computer for home use just to access the Internet.

Every Internet cafe that has opened is almost full of netizens who come to surf the Internet.

The Internet fee of 50 cents or 1 yuan per hour allows them to experience the novel world of the Internet at an extremely low price.

In the Internet cafe, almost half of the computers in every row were playing the trailer of "Your Name".

There are even many netizens who have no money but still come to the Internet cafe to watch others play games, and they all gather behind and watch together.

"Hey, isn't this Wang Yuyan?"

"This meteor shower is so beautiful!"

"Is this meteorite made of special effects? It's too realistic!"

"Damn it, men and women swap bodies. This setting is interesting. If I could swap bodies with a woman, I would be crazy to think about it."

"This is a romance movie, right?"

"That's right, swapping bodies thousands of miles apart, isn't this a love that spans space?"

"Hehehe, this heroine is so beautiful, worth seeing!"

In every Internet cafe, there are endless discussions about the movie "Your Name".

In this era when online entertainment is still relatively barren, having a movie trailer released on the Internet is enough to interest most netizens to take a look.

And how many Internet users were there in 2004?

94 million people.

Among them, there are nearly 50 million Internet users under the age of 24.

Coincidentally, the movie "Your Name" focuses on young people. Young people aged 16-28 are the main target of this movie.

It's already 2004.

Pork shank meat in first-tier cities already costs more than eight yuan per pound.

A movie with an average ticket price of 30 yuan is no longer an unbearable burden for young people (in first-tier cities).

Even high school students and college students can definitely save enough money to buy a movie ticket for a month.

For young people aged 20-28 who are already working, 30 yuan is not a burden.

Movies, a form of entertainment, are also respected and loved by young people today, and are becoming popular among young people.

Inviting the girl you love or have a crush on to watch a movie has become the first choice for young people to date or pursue each other.

As long as among these 94 million Internet users, excluding minors, 5 million people can be attracted by the trailer to go to the cinema to watch "Your Name", then the box office of this movie will be 150 million!

Moreover, the publicity and distribution work of "Your Name" is not just done on the Internet.

The real large-scale publicity is still in the offline battlefield.

In major cities across the country, as long as there are movie theaters, posters of "Your Name" are posted on bus stops.

In major first-tier cities, billboards in large squares have also been replaced with movie posters of "Your Name"!

These movie posters are all different.

Some are the same as what Ye Xingmei saw, while others have different copywriting and different backgrounds.

"No matter where you are in the world, I will definitely go to see you again."

"As long as you remember your name, no matter where you are in the world, I will definitely go to see you."

"If we meet, we will definitely recognize each other at a glance."

"Even if I don't remember your name, I will always look for you desperately."

"Twilight is neither day nor night. I try hard but can't see your face clearly."

"I can't remember your name, but I still want to find you."

These posters are all full of youthful flavor, very fresh and fresh, and the copywriting is full of sad and literary atmosphere.

In 20 years' time, this kind of copywriting may have become commonplace, even a little boring and boring.

So pretentious!

But at a time when writers of sentimental youth literature such as Guo Xiaosi and Anni have not yet shined, these texts are so attractive to contemporary young people.

Almost as long as young people have seen the poster, it will be difficult to forget the pictures on the poster and the copywriting that will be deeply remembered after reading it once.

Just be pretentious!

Today’s young people are like this!

Through a joint offensive both online and offline, the movie "Your Name" quickly became a hit among young people in mainland China.

In schools, factories, and office buildings, young people are everywhere discussing the trailer of the movie "Your Name."

When meeting someone, I would ask them: "Hey, have you seen the trailer of "Your Name"?"

Different from the middle-aged market that Director Feng mainly targets, Wu Yuan mainly targets the young people.

Because young people represent the future!

Three years from now, five years from now, these young people will gradually enter society, or become the backbone of society. They will happen to be the main force of moviegoers after the explosion of the mainland film market!

Wu Yuan wants the future even more!

So he chose such a youth fantasy movie.

Now it seems that the effect is very good!

"Director Wu, all the major forums on the Internet are discussing our movie!"

"The theaters are also very confident in our movie, and the number of reserved copies is now 200!"

"China Film Group is still working overtime to make copies. It is expected that 300 copies of "Your Name" will be produced this time, ensuring that all cities in the mainland can see this movie!"

In the office of Light and Shadow Times, assistant Xiao Zhang was reporting to Wu Yuan on the recent announcements.

In general, the form is not a small good, but a great good!

Although among middle-aged people, this movie has almost no publicity effect.

Middle-aged people over thirty are not very interested in the intertwined story of two high school students.

But among young people, this movie is completely popular.

Seeing the popularity of "Your Name" on the ground and online, theaters around the world have naturally raised their expectations for the movie.

Since the opening of the mainland cinema market in 2001, more than 80 new cinemas have been built across the country in the past three years.

Well, China is so fast!

In 2002, "Hero" covered mainland theaters and only needed 200 copies.

But when "Your Name" was released, 300 copies were needed!

The growth in theaters alone means that the mainland film market is now one-third larger than when "Hero" was released!

Although "Your Name" targets a different group of moviegoers than "Heroes".

But Wu Yuan believes that even if this movie cannot achieve a box office of over 200 million like "Hero", it can at least achieve a box office of over 100 million!

This year marks the beginning of a wave of mainland movies with box office sales exceeding 100 million.

Since official box office statistics began, there have been only two movies in the Mainland that have grossed over 100 million yuan.

One is "Life and Death", which organized a large-scale viewing.

One is the exaggerated 250 million for "Hero".

But this year, there will be "House of Flying Daggers" and "A World Without Thieves", two mainland movies with a box office of over 100 million, plus "Kung Fu", the annual champion with a box office of 173 million in the mainland!

At this point, the mainland film market began to enter the fast lane, and it continued to break box office records and set new highs every year.

And "Your Name" will be released before these movies!

Wu Yuan wants to take a seat first at the third-largest box office spot in the Mainland!

In fact, the box office of more than 100 million was a loss for Wu Yuan.

The production cost of "Your Name" alone is 60 million, and it needs a box office of at least 150 million to break even.

Of course Wu Yuan will not only count on the mainland market.

"Have the theaters in Japan and South Korea been contacted?" Wu Yuan asked again.

"China Film has already helped to bring the project together. Based on the experience of "The Embalmer", theaters in Japan and South Korea are still willing to introduce "Your Name"."

"And I heard from the person in charge of China Film that theaters in Japan and South Korea were very optimistic about the film after watching the sample film, and felt that the film would be very popular in Japan and South Korea."

"Especially the representatives of Japanese theaters. They even hope that Director Wu and the leading actors can go to Japan to hold a premiere and appear on some programs to promote it."

"The Japanese representatives are willing to do their best to promote the film in Japan and ensure the release schedule. I hope Director Wu can also cooperate with them."

Wu Yuan nodded with satisfaction: "This can be discussed. When the time comes, I can take the main creator to Japan for promotion."

Japan is now the second largest box office market in the world!

Later Hollywood blockbusters, and even Marvel movies, can attract the leading actors to come to China for grand premieres. Why is Wu Yuan so unwilling to go to Japan for promotion?

He plans to run the Japanese market as his own back garden!

Even Wu Baige's "Red Cliff", Wu Yuan is wondering whether he should snatch it up and shoot it when the time comes.

This movie could still be saved if it were changed. It was really a waste to shoot it for Wu Baige!

Why not shoot him and expand his influence in Japan!

"Then I'll report it to China Film Group?" Xiao Zhang confirmed.

"That's it. But we can't find time to go to Japan until the domestic publicity is over." Wu Yuan nodded and said, "By the way, how are the preparations for "The Butterfly Effect" going?"

"Director Wu has already started casting." Xiao Zhang opened the notebook he carried with him and found the page where he worked on "The Butterfly Effect" and reported:

"As soon as the Spring Festival is over, Director Wu is already preparing to form a crew and selecting suitable actors."

"However, because the leading actors in this movie all need actors in three stages: childhood, youth, and youth, it was not easy to choose."

"Currently, Director Wu has only confirmed a child actor named Zhang Yishan to play the boyhood male lead, and Yang Niao to play the boyhood heroine."

"The most important starring role in youth has not yet been determined."

"Director Wu wanted to ask Chen Kun to play the role, but Chen Kun declined. Now he has set his sights on Xia Yu and wants to ask Yuan Quan to play the young heroine."

"As for the actors in their childhood, Director Wu heard that Yuzhong TV produced a TV series called "Happy Planet."

"The leading actors in this TV series are all five or six-year-old actors, so he is contacting the crew to try it out and see if there are any suitable ones."

Wu Yuan nodded while listening.

Wu Ershan’s casting is interesting!

Zhang Yishan and Yang Zi got together.

The male and female protagonists are still a true couple, Xia Yu and Yuan Quan.

The young actors were selected from "Happy Planet" again.

If this is filmed, ten years later it will be another "all-star" movie that will make people later lament that "we can never get this cast together again"!

"This casting is interesting." Wu Yuan said with a chuckle.

Xiao Zhang was a little confused and thought Wu Yuan was dissatisfied, so he asked cautiously: "Director Wu, do you have any instructions to give to Director Wu?"

"It's okay. Let him decide on the casting."

"By the way, let's inform the creators of "Your Name" that we are going to have a grand premiere this time!"

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