Millennium director

The movie "Whose Youth Is Not Confused" targets the post-70s generation and tells the story of the youthful experiences of the generation of college students born in the 1970s.

If this movie were placed after the explosion of Chinese youth films in 2012, it would indeed be a bit out of place. After all, those who watched youth films at that time were the generation born in the 1980s, and their youth was different from the youth born in the 1970s.

But now, those born in the 1970s are generally only around 30 years old, and they are the main force in movie watching, so it is really suitable.

Li Xiaoping spent 800,000 to buy a full-user pop-up recommendation from Penguin QQ. After logging in to QQ, a small window of recommendation will pop up in the lower right corner.

At present, although Penguin QQ is developing vigorously, it has not yet grasped the profit point. Small space games such as farms, ranches, and parking spaces have just begun to develop.

This pop-up recommendation is Penguin’s biggest way to monetize.

Even so, Penguin’s recommendation slots are not easy to sell. Most of them are covered by their own portals and games, and few advertisers will spend money to buy them.

Li Xiaoping, who is still young and has a lot of exposure to the Internet, dared to be a free-for-all and spent 800,000 yuan to buy a movie promotion space for "Whose Youth Isn't Confused".

Not to mention, her bold choice did bring considerable attention to the film.

Although most of the main force in Internet cafes are young people born in the 1980s, they may not be the audience of this movie because they have not experienced the era when college students all wanted to run away and develop abroad.

After they saw this pop-up window and clicked in to watch the movie trailer, they were really not very interested.

But who said that only people born in the 1980s use the social software QQ?

After several years of development, coupled with the country's strong promotion of computers in homes and the development of the Internet industry, the penetration rate of home computers is now high.

As for these home computers, the largest user group is those born in the 1970s. Whether they are used for office work or entertainment, they are all intensive computer users.

As usual, when those born in the 1970s log in to QQ at work or at home, they immediately receive a pop-up window.

"Everyone has an unforgettable campus time, and everyone has an experience in their youth where they are desperate for their lives."

"After that, I never went to see anyone in the heavy rain again."

""Whose Youth Is Not Confused" will take you back to your ignorant yet passionate youth!"

Subconsciously, they clicked on the pop-up window, and a movie trailer came into view.

Coming up, we found the playground under a heavy rain.

The male protagonist, wearing a sleeveless white coat, shorts, and flip-flops characteristic of the early 1990s, stood in the heavy rain, letting the rain soak his whole body.

"Do I have to study abroad?" There was sadness and anger in his eyes. He clenched his fists and roared to the opposite side: "What's so good about a foreign country? You have to go there even if you abandon everything?"

Opposite him stood a girl holding an umbrella, wearing a red floral skirt and crystal sandals.

Tears shone in the corners of the girl's eyes, biting her lip stubbornly, "I'm just going to study abroad. Can you wait for me for three years?"

Just two simple sentences of dialogue can tug the hearts of many uncles born in the 1970s.

Especially these uncles born in the 1970s who are now middle-level people in the company. They were all college students back then. When they were in college, most of them experienced the struggle of whether to study abroad.

They themselves, or their good brothers in the dormitory, have all encountered this kind of situation where their significant other wants to study abroad, and they kill the person of their dreams with the first sword.

They looked at the screen nervously, looking forward to the next conversation, but the screen suddenly switched to a sunny day.

The male protagonist is riding a bicycle, and the girl is sitting on the back seat and hugging his waist. Both of them are walking through the campus with bright smiles on their faces.

Yes, the couple who made such an embarrassing scene in the rain were once a couple who loved each other very much.

A fight in the water room.

A cozy breakfast awaits downstairs.

A couple talks under the shade of a tree in the afternoon.

In the ballroom, a man wearing a suit dances with his girlfriend close to each other.

I blushed while watching a free movie in the school screening room in the evening.

Lying in bed unable to sleep at night, holding martial arts or poems in hand, accompanied by beauties "Manyu" and "Zuxian" beside the bed.

The quarrels that occur because of the appearance of a "third party" and the inferiority gap between the rich second generation and ordinary college students.

Scenes of familiar scenes brought back the memories of countless uncles born in the 1970s.

The trailer, which is not too long, finally returns to the scene at the beginning.

The heroine standing in the rain looked at the hero stubbornly.

"Are you willing to wait for me for three years?"

"In three years, I will be back."

The picture freezes, the rain curtain gradually darkens, and a line of subtitles lights up again.

"Do you want to?"

"Produced by Light and Shadow Era"

"Works by Director Li Yang"

"Starring: Shen Jiani, Wang Kai"

"November 5th, "Whose Youth Is Not Confused", looking for the answer to youth!"

Watching the video that had been played to the end, countless uncles born in the 1970s slumped back helplessly and leaned on the boss's chair, their eyes dull.

In my mind, the long-dusted memory valve was opened, and scenes of memories from the school days were constantly flashing back and replayed.

Are you willing to wait?

Everyone has a different answer in mind.

But the same thing is that a desire to watch this movie arose in their hearts.

Perhaps, it is a good choice to use this movie to make up for the long-overdue ending of the youth that I have missed.

Those born in the 1970s have now become the backbone of society. They are not as noisy as young people. They are used to making all kinds of nonsense on the Internet. They are more restrained.

After the release of the trailer of "Whose Youth Is Not Confused", it did not trigger a very heated discussion on the Internet like "Your Name".

However, the response to the survey was very good, and the number of views continued to rise.

In Xiamen, the chosen filming location for "Those Years", in a private middle school, Li Yang was directing the crew to set up the scene.

In fact, there are no set scenes. "Those Years" is aimed at those born in the 1980s. It doesn't have many characteristics of the era. It can be shot directly in any school.

But Li Yang is a new director after all, and he runs the crew cautiously. He dare not let go of every detail and has to personally check each one before he can feel relieved.

Just as he was checking the classroom of the Protagonist Group, the producer assigned to him by Light and Shadow Times walked in excitedly.

"Director Li, after your trailer for "Whose Youth Is Not Confused" was released on the Internet, it has been viewed more than five million times in just two days!"

“Mr. Li’s publicity idea is really good!”

"No one has ever thought of using QQ pop-ups to promote movies before!"

"QQ has hundreds of millions of users. As long as one-tenth of the users click on the pop-up window to watch our trailer, we can reach tens of millions of people. It is much better than offline poster promotion!"

Upon hearing the good news, Li Yang became excited and his hands couldn't help but tremble.

"Five million plays?!"

"so much?!"

The Internet video industry has just emerged. On video websites such as Liujianfang, the most played videos only have a click rate of one or two million, and they have not yet reached the level of tens of millions of views like in later generations.

Relying on the coverage of QQ pop-up windows, the trailer of "Whose Youth Is Not Confused" became the most viewed video on the Internet!

What, you mean "A Murder Case Caused by a Steamed Bun"?

Sorry, this video has been removed from the Internet due to director Kego's lawsuit, and the lawsuit is still pending.

Li Yang paced back and forth in the classroom excitedly, constantly muttering "five million plays".

He had very high expectations for this movie and was under a lot of pressure. Now that the trailer has had a good start, he feels relieved and is more daring to enjoy the box office results.

"Producer Chen, do you think my movie should have a box office of 20 million?" He said with a hopeful tone. Although it was a question, it was more like asking himself.

"There will definitely be one." Producer Li said firmly.

Based on a total investment of 8 million, "Whose Youth Is Not Confused" will have to earn more than 16 million at the box office to be considered a return on investment, and a box office of 20 million will be considered a small profit.

This is how the film industry works. If you invest one million more, you have to earn an additional 2.5 million to break even.

Therefore, "Crazy Stone" with a cost of 3 million and a box office of 29 million is a dark horse at the box office and makes a lot of money.

But with a production cost of 5 million and a publicity cost of 3 million, "Whose Youth Is Not Confused" can only be considered a small profit with a box office of 20 million.

That is to say, Wu Yuan and Li Xiaoping were optimistic about the movie, so they invested an additional 3 million yuan in promotional expenses.

If it were a literary film produced by Cheng Er and Li Ruijun, they would be reluctant to spend more money on promotion. The more they spent, the more money they would lose.

"It will be released in a week." Li Yang's eyes flashed with anticipation, and he recalled in his mind Wu Yuan's wonderful start with "The Night the Comet Came", which won both awards and box office.

If only he could do the same!

On November 2, the entire crew of "Those Years" met in Xiamen and held a start-up ceremony.

With the reputation of "Wu Yuan personally wrote the script" and the starring role of Liu Yifei, the film's opening ceremony also attracted many media reporters.

Of course, their main focus was on the heroine Liu Yifei.

"Yifei, as the second highest-grossing actress in China, why did you agree to take on the movie "Those Years"?"

"How do you feel about acting together with your classmate Zhu Yawen again, and playing the male and female protagonist again?"

"Since your debut, every movie you have acted in has been related to the era of light and shadow. It is rumored that Director Wu is supporting you behind the scenes. What do you think of this?"

"From working with Director Wu to working with Director Li, what do you think is the difference? Will it affect your performance?"

Faced with so many reporters rushing to ask questions, Liu Yifei, who has a bad interview mentality, was not at all shy and answered straightforwardly:

"What else could it be because of the good script?"

"I'm very happy to be able to act with Ya Wen. His acting is very good, and Director Wu often praises him."

"They just think that Director Wu praises me. I can't control what other people think."

"Whether it's Director Wu or Director Li, they are both very powerful directors. They are both better than me anyway. They will certainly have a good influence on my acting skills."