Millennium director

Chapter 252 The "blockbuster craze" is cooling down rapidly, and Er Wu is looked down upon

On this day, Wu Yuan and Lin Wei talked a lot.

For the first time, he truly understood the various inside stories of the movie theater industry, as well as its development methods and fission model.

The more we talked, the more he understood that it was not a professional who could handle the movie theater industry.

Although the movie theater chain is not a labor-intensive industry, it is still very "intensive" compared with industries like the entertainment industry, where dozens of employees can contribute hundreds of millions in output value.

If Lin Wei's plan is followed, by 2015, the Cinema Line will have about 180 theaters and movie theaters.

Among them, except for movie theaters, all of them will be directly operated. As for theaters, only one-third will be directly operated, and the remaining two-thirds will mainly be franchisees.

There are pros and cons to joining a franchise.

The advantage is that in the fission stage, if the franchise is opened, the brand can obtain a large number of franchise stores with a small amount of money and expand its brand influence.

When everyone is trying to seize the market, whoever has more stores will definitely be more likely to be remembered and chosen by the public, and will occupy a larger market.

But the downside is that franchise stores are destined to have uneven standards. Even if the brand sends professionals to control the entire opening process and train employees, in the end, franchise stores have greater autonomy. After opening and operating for a period of time, anything can go wrong. It can be done.

Most of the things that damage a brand's reputation are caused by franchise stores.

But this disadvantage can be overcome!

Cinema brands that are currently undergoing rapid expansion across the country, whether they are Wanda, Jinyi, Dadi, Times, etc., are also following the route of paying equal attention to direct sales and franchises.

Time waits for no one, and neither does the opportunity to make money.

Now is a once-in-a-century blue ocean for theater chains. Basically, it takes half a year to open a movie theater to make back the money, and then just sit back and make money.

If you don't expand quickly and find franchisees to open theaters as soon as possible to occupy the market, the market will be taken away by other brands.

Currently, 200 new movie theaters can open across the country a year. Every time a new movie theater is opened, there is one less market.

If the Light and Shadow era insists on only direct sales, how can it have so much manpower, material resources and energy to open stores all over the country?

Recruiting franchisees is different. You only need to dispatch a team of three or five people to conduct on-site inspections with franchisees to select sites, provide opening guidance, provide support for equipment purchase, train employees, and connect with theater resources, and a store can be opened. .

Moreover, the franchisees we cooperate with are generally local leaders, and the human and material resources are easy to obtain, which is far less difficult than opening a directly operated store.

Lin Wei plans to mainly open direct-operated stores in first-tier cities. In second-tier cities, he will do both direct-operated stores and franchises. In third-tier prefecture-level cities, he will simply open all franchise stores and not open direct-operated stores.

In this way, the head office can save a lot of energy, and more energy can be focused on the cinema project to expand the brand image and influence.

Wu Yuan, who doesn't know much about how to build a theater brand, certainly has an attitude of trusting people and not using them.

When he saw that the plan was clear and coherent, he waved his hand and fully supported Lin Wei's work. Apart from giving him money, he basically delegated his power completely and let him do whatever he wanted.

If theater executives who came from AMC can't trust him, who can he trust?

Soon, with Wu Yuan's full support, Lin Wei rented an office building on the first floor of the office building where Light and Shadow Times was located. [Light and Shadow Times Cinema Media] was established and recruited people to start a big fight.

With this professional joining the company, Wu Yuan's theater plan has officially entered the fast lane.

Wu Yuan's attention can also be redirected from this aspect to his professional field.

Zhang Guorong's "Good Guys, Bad Guys, Weird Guys" has been successfully released on a large scale in mainland China.

On the day of release, including the previous pre-sale box office, the daily box office reached 12 million!

More importantly, fans who watched the movie on the day it was released did not have a bad opinion of the movie.

Although western movies may be a bit unfamiliar to mainland movie fans, it doesn't matter. The quality of a movie is never judged based on style.

Full of laughter, but also with a wild and unrestrained atmosphere, the story of the three horse bandits with a sense of humor and chivalry is quite acceptable to mainland audiences.

From the train robbery at the beginning, to the various conspiracies and intrigues against this group of Japanese officers along the way, and the intrigues among the three, every plot is very interesting.

Although it is not a classic movie, most fans who have watched the movie still think it is worth the price of admission.

That's enough!

Without a collapse in word-of-mouth, "Good Guys, Bad Guys, and Weird Guys" saw strong box office growth on the second day after its release. The daily box office exceeded 15 million. Adding up the two-day box office, it won the weekly box office championship.

Director Han from China Film Group has such a good relationship with Light and Shadow Times, and the schedule is very suitable.

"The Untold Secret" was released on August 13. After a week of screenings, the box office potential of this kind of romance film has basically come to an end. The cumulative box office of 30 million yuan is not bad in terms of Zhou Jielun's box office appeal. .

It is worth mentioning that this movie will be very popular in Korea and even become one of the classic romance movies in the eyes of Koreans

I don’t know why Korean movie fans like this movie so much.

Relying on the box office of cross-strait, three places and South Korea, the film will eventually earn about 75 million at the box office. It is no wonder that after this, Jay Chou became more determined to pursue the career of an actor.

If your debut film as a director, directed and starred in for the first time has made so much money, then your follow-up films will not be able to take off?

If this isn't talent, what is it?

Wu Yuan is not interested in paying much attention to Zhou Jielun's film and television career.

As long as "The Secret" doesn't affect the box office of "Good Guys, Bad Guys, and Strange Guys".

In the following days, the box office of "Good Guys, Bad Guys, Weird Guys" continued to grow gratifyingly, with an average daily box office increase of 15 million, and the cumulative box office in the seven days after its release exceeded 100 million, which made countless mainland film production companies lose their glasses.

No, why did the Light and Shadow Era make another movie with a box office of over 100 million?

Why is it that in the age of light and shadow, it is as easy as drinking water to make a movie that has a box office of over 100 million?

It doesn't matter if Wu Yuan's own movie has a box office of over 100 million. After all, he is an international director. For him, a box office of over 100 million in the Mainland is considered an average result.

But how come Zhang Guorong, an actor turned director, has a box office of over 100 million yuan and has become a member of the "100 million yuan box office club"?

I don’t know how many directors have had their back teeth broken!

The only thing they are thankful for is that even though the box office in the mainland exceeded 100 million, "Good Guys, Bad Guys, and Weird Guys" did not make back its money.

The investment in this movie is 80 million yuan, and the total box office must be at least 200 million yuan to be considered a small profit. If it is less than 200 million yuan, it will be a loss!

It's just that most mainland filmmakers don't know that "Good Guys, Bad Guys, and Weird Guys" has more than just the domestic market. Wu Yuan has always been targeting the Korean market!

It's pitiful to say that among the mainland movies that currently have a domestic box office of over 100 million, if you only look at the mainland box office, only "A World Without Thieves" and "Your Name" have made money.

The remaining "blockbusters" all relied on overseas box office to make their money back, including "Painted Skin".

It's no wonder that Feng Xiaogang is regarded as the king of mainland commercial movies.

(Wu Yuan is at an international level and has always been regarded as a great Hollywood director by mainland filmmakers. He tacitly refuses to compare with other domestic directors, otherwise there will be no comparison at all.)

No wonder Huayi Hui clings to Feng Xiaogang and treats him as a treasure.

This is the only mainland director who can make commercial blockbusters and make back his money by relying on the domestic market alone!

Now Zhang Guorong has once again proved that it is really difficult to make a return on a commercial blockbuster with an investment of more than 50 million by relying on the domestic market alone!

It is really shocking that several blockbuster films such as "The Promise", "Ink Attack" and "The Night Banquet", which have invested over 100 million yuan, have suffered heavy losses.

Regarding the trend of blindly pursuing "big scenes", "blockbusters" and "big special effects" in the past few years, everyone has begun to reflect on themselves whether they are too blind.

Movies like "Crazy Stone" and "Whose Youth Isn't Lost" that make big profits with a small cost seem to be in line with the current development of the mainland film market.

The hot "blockbuster" market quickly began to cool down after these basins of cold water were poured on it.

Mainland film companies have become cautious in their investment steps, and plan to try to make more low-cost comedies and romance films, and no longer blindly want to make blockbusters. This stuff is not something ordinary people can touch.

Directors from Hong Kong, Taiwan, and Mainland China have all tried their hand at it, but only Zhang Yimou managed to make several blockbusters without losing money, and Wu Yuan made "Painted Skin" a hit in Asia.

Feng Xiaogang's "The Night Banquet" also suffered a heavy loss. It cost 120 million and recovered 90 million at the box office. Even if it could sell overseas distribution rights for several million dollars, it would still be a loss.

Many people are gloating over the upcoming releases of "Red Cliff" and "Gravity" next year.

Both of these movies claim to have invested over 300 million, one cost 350 million and the other cost 300 million!

Even if both directors have worked in Hollywood, it is not easy to expect these two movies to sell more than 1 billion yuan at the box office in Asia or even globally!

I don’t know how many people are waiting to see the joke between the two, especially Wu Yuan!

Success makes people jealous!

Even Director Han felt a little uneasy after the box office of several blockbusters this year suffered a blow, and he was reviewing whether his efforts to promote Chinese blockbusters were too unsafe.

He made several phone calls to Wu Yuan, asking whether Wu Yuan had confidence in "Gravity" and whether the movie could be a box office hit.

If "Gravity" and "Red Cliff" also lose money, then his Chinese blockbuster plan can be said to be completely finished. It is estimated that in the next few years, no company in the mainland will dare to make blockbusters with an investment of over 100 million. A bit of a low-budget movie.

Regarding this, Wu Yuan was a little bit dumbfounded and could only comfort Director Han. He was full of confidence in "Gravity" and believed that this movie would achieve a box office that would shock everyone.

Wu Yuan really doesn't care about the recent negative remarks made by filmmakers in the industry.

Wu Baige's "Red Cliff" was divided into two parts and did not lose money. Why did Wu Yuan lose money?

Just because a domestic director can't do something, doesn't mean he can't do it!

Rather than worrying about these things and worrying about the box office of "Gravity" which is still early to be released, Wu Yuan is now more concerned about another thing.

Liu Yifei's 20th birthday is coming!

20 years old, this is a very important and memorable day. Last year, he didn't have time to celebrate Liu Yifei's birthday, so he had to make up for it this year!