Millennium director
Chapter 339 Successful online drama, goodbye Zhang Guorong
Saying goodbye to Chen Kaige's family, Wu Yuan got in the car and left the Chen family.
Leaning on the back of the seat, he looked at the roof of the car with some absent-mindedness.
Chen Feiyu, no matter what kind of person this "Arthur" became later, at least for now, he is only an eight and a half year old child.
If you want to say that such a young child knows what he wants to do in the future, that is definitely nonsense.
Obviously, it is Chen Kaige himself who plans to train his younger son to enter the entertainment industry.
Originally, if "Painted Skin 2" hadn't happened, when Chen Kaige would film "The Orphan of Zhao" next year, Chen Feiyu would have guest-starred as the teenage King Zhao.
If Chen Kaige had not planned for his child to enter the entertainment industry, he would have strictly protected his information like his eldest son and would have almost never allowed him to appear in public.
He took the initiative to let Chen Feiyu star in "The Orphan of Zhao", obviously just to promote him to enter the entertainment industry.
After all, Lao Chen has two sons, so one of them can inherit his entertainment resources.
It is always easier for a boy to enter the entertainment industry than a girl, and he will face far fewer sexual problems. Not to mention that his father is a great director, so the road ahead will be smooth.
Even so, Chen Kaige was still afraid of not being safe, so he lowered his dignity and hoped that Wu Yuan would also raise a hand for his youngest son.
Faced with Chen Kaige's request, even if he knew that Chen Feiyu would fuck fans in the future, Wu Yuan could not refuse on the scene, so he still agreed.
After all, Chen Kaige is asked to direct "Painted Skin 2".
Anyway, Chen Kaige just hopes that Wu Yuan can use Chen Feiyu in his own movie. He really doesn't like the TV series under the Light and Shadow Era.
Coincidentally, Wu Yuan probably won't make a movie in China in the past two years, so he just writes a blank check casually.
The corners of his mouth curled up, Wu Yuan looked relaxed.
Judging from today's communication test, Chen Kaige is still very interested in the "Painted Skin 2" project.
Magic and fantasy movies are very attractive to him. This can avenge his shame and make him stand up!
Directors of the older generation like them do not reject cooperation with others, especially with Wu Yuan. He personally takes action and the probability of persuasion is quite high.
After that, let the company employees submit the script and communicate a few more times, and you will probably be able to win Chen Kaige.
Wu Yuan himself does not need to keep an eye on this matter. It is enough for him to invite him in person. Is it possible that he really visits the thatched cottage three times?
Even if he wanted to visit the thatched cottage three times, he didn't have the time.
Assistant Xiao Zhang opened the car and took him back to the company.
"Soul Ferry" has been online for seven days now, and the series has been updated to the tenth episode. The plot is getting better and the number of viewers is also rising.
At present, this drama has caused a storm on the Internet and has become the most topical film and television drama at the moment.
Of course, it is inevitable that some newspapers will also have some doubts about its status as an "online film and television drama" and feel that this is a sidestep to avoid the review of the General Administration.
If it were to be broadcast normally on the stars, "Soul Ferry" would definitely not pass the censorship, but this has never been done before. It is broadcast directly on the Internet platform, but it bypasses the censorship rules.
This caused a lot of material discussion, and even the Ministry of Culture and the General Administration held several meetings about this.
However, there is no follow-up. "Soul Ferry" is still being broadcast normally, and the repercussions are getting bigger and bigger.
Generally speaking, although this drama is under the banner of "horror film", the content is still full of positive energy. The stories in each unit may touch emotions or put social issues into perspective. After some discussion at the top, it was revealed One eye is closed.
After all, there are currently no laws and regulations targeting so-called "online dramas", and it is not that easy to introduce new laws and regulations specifically for this drama.
However, with the popularity of this drama, colleagues became jealous.
The influence of solo dramas is really far different from the impact of dramas that are available to everyone.
In just seven days, the cumulative views of "Soul Ferry" exceeded 80 million. The first episode with the highest number of views in a single episode exceeded 12 million.
This data is really blinding to Tudou, Youku, Ku6 and other video websites.
Now, the leading video websites in China are not Tudou and Youku, let alone Penguin Video and Qiwei Video, which have not yet appeared.
Now the leading domestic video website is Ku6.com.
In June 2008, Ku6.com became the first video sharing website to obtain a video license issued by the General Administration, and began to lead the "private" video website industry.
In August 2008, Ku6.com joined hands with CCTV.com to become the exclusive video-on-demand partner of the 2008 Olympic Games. With this, Ku6.com's traffic and influence were greatly increased, making it China's top video website.
During the Olympic Games, if you want to watch videos about the Olympic Games on the Internet, you can only watch them on Ku6 online in addition to CCTV.
However, having said that, in fact, users on other platforms also upload a large number of Olympic competition videos. As for how these videos come from, of course they are recorded directly on TV and then converted into data and transmitted to the Internet.
This is basically the main source of “video resources” on all major platforms at present.
Anything that is broadcast on TV stations, whether it is a variety show or a TV series, can be recorded using a DVD recorder, and then converted into data and sent to the Internet. It is similar to Wu Yuan's movie piracy in the past.
Most of the movie resources on the Internet are uploaded to the Internet from pirated movie discs on the bad street.
This is why many movie resources are advertised as "Blu-ray versions". You must know that Blu-ray specifically refers to a kind of movie disc.
It is also because these online video websites are used to being a free resource and stealing free resources everywhere. When a so-called "exclusive drama" suddenly appeared on the Internet, including online video websites, they were also very confused.
Can this thing be broadcast alone?
Before they could try it, some Internet masters who belonged to the "chaos" camp were already trying to pirate the resources of "Soul Ferry" from Light and Shadow Express.
Then, something they didn't expect happened.
The video resources on this website are not easy to steal, and they come with anti-leeching protection!
Unlike platforms such as Tudou, Youku, and Ku6, video resources are like unlocked drawers, and anyone can open them and take away the contents.
The video resources of Guangying Kuaibo have their own set of anti-leeching methods, so there is no way to directly grab videos from their website.
If you want to steal the video of Guangying Quick Play, you can't break the anti-theft link in a short time, so you can only use a stupid method - screen recording.
Moreover, secondary recording will inevitably lose clarity. If you want the recorded resources to be as high-definition as those on the Light and Shadow Quickcast software, you can’t even think about it.
The original version of Light and Shadow Quickcast can have a resolution of 720P, but the recorded video is estimated to be only half as clear.
There are really some people who are very idle and have to make troubles. They actually record the screen of "Soul Ferry" and then post it on Ku6.com, Tudou, Youku and other platforms.
In this regard, these platforms pretended not to see it at all.
It’s a good thing that other people’s movies and TV series bring you clicks and traffic.
As for piracy, financial losses, etc., if Guangying Qvod feels that it has suffered a loss, then it can go to court and sue.
Which video website doesn’t have dozens of lawsuits against it now?
At present, the boundaries of Internet resource sharing in China are still very blurred, and there are currently no provisions related to electronic copyright in the copyright law. This kind of lawsuit may not come to an end even if it takes three to five years.
The top executives of Ku6 and other websites are no longer itchy due to the typical number of lice.
Only when they go to the national level to truly comprehensively control Internet piracy and implement bans on the Internet will they really stop and start transforming themselves into genuine products.
As for now?
Sorry, everything is user behavior and resources shared and uploaded by users themselves. The website is non-stick.
However, what these websites did not expect was that when the resources of "Soul Ferry" appeared on their own platforms, they did bring a lot of clicks to them.
But soon, these netizens who watched the pirated resources of "Soul Ferry" on Ku6 and other platforms found higher-definition light and shadow broadcasts.
The current Guangying Kuaibo does not offer paid viewing. Wu Yuan knows that there is no soil for paid online videos these days.
The vast number of Chinese people have just partially lifted themselves out of poverty and become well-off. How can there be members who have spare money to recharge 10 or 20 yuan a month on the Internet?
Moreover, the recharge channels are not easy to solve. You can’t just use a card, which is too troublesome.
It is not a good time to promote paid videos yet, and Guangying Kuaibo is also taking the free route.
When everything is free, there is no reason why everyone should not use the high-definition light and shadow broadcasts but have to watch pirated versions on other websites.
On the other hand, for various reasons, users of other video websites who are not aware of the web series "Soul Ferry" will come to Guangying Kuaibo after watching pirated videos of "Soul Ferry" on other video websites. .
Don't underestimate today's netizens. These first and second generation netizens are very self-reliant. They are different from those who later only posted "good people have a safe life" and only asked for seeds.
It can be said that several other video websites uploaded pirated resources of "Soul Ferry". Although they received temporary traffic, they attracted a large amount of traffic for Light and Shadow Quick Broadcast!
The number of new user registrations of Guangying Kuaibo, which had been slightly stagnant and declining, has once again gained new momentum. In one day, it even attracted millions of people to download the software and register to use it.
At this point, Wu Yuan is completely relieved. Although "Soul Ferry", China's first online drama, is destined to be a loser, its influence has met his expectations.
A conservative estimate is that by the time the update is completed, "Soul Ferry" will have over 100 million views on this website, with an average of at least 5 million views per episode!
Coupled with pirated resources from other websites, the entire network should generate around 200 million views!
Although on average, the number of views for a single episode is only around 10 million, it cannot be compared with the big hit online dramas that easily have billions of views in the subsequent update period. Even the smaller hits like "Prince Concubine's Promotion" are not comparable. No.
But in this first year of online dramas, the total views of 200 million are enough for Wu Yuan to enjoy himself.
And this is not the final result. After all, after the update is completed, people will continue to come to watch this show, and new audiences will continue to be produced.
With this report card in hand, Wang Xin can also go to advertisers and negotiate for a very generous reward.
What is the concept of 200 million views?
This can insert 200 million ads!
Even if the unit price of playing an advertisement is only 10 cents, it can still have an advertising fee of 10 million. If two 15-second pre-roll advertisements are inserted into a broadcast, this number can be doubled.
It’s no wonder that on later video platforms, the pre-title advertisement was increased from 15 seconds to 30 seconds, then to 60 seconds, then to 120 seconds. In the end, it was not enough, and in-film advertisement time was added.
This extra 15 seconds will double the advertising fee. Who can resist the temptation of getting money for nothing?
Wu Yuan was afraid that Wang Xin wouldn't be able to resist the temptation, so he specifically told him that a single video advertisement of Light and Shadow Quickcast should only last for 30 seconds at most, and two of them would be enough.
The big killer of increasing advertising time is to wait until the user base is higher and the unit price of advertising becomes more expensive before throwing it out.
If you want leeks to grow well, you must first apply fertilizer to expand the leek field!
When people are fighting group buying and taxi-hailing software, they still know how to send out subsidy coupons to grab users like crazy. They will only show their fangs when they have eliminated their competitors and become the dominant one.
With peers watching with eager eyes, Guangying Qvod cannot get carried away and be the first to increase the length of advertising. Doing so will only push potential users to its rivals.
In his previous life, Wu Yuan himself had been a loyal user of Station B for more than ten years because there was no pre-roll advertisement. He knew very well how much users hated pre-roll advertisements.
In order to strive for user stickiness, Guangying Qvod cannot have too long opening ads for the time being. If you gain something, you will lose something.
As for the company's optical cinema line, after Wu Yuan invested US$200 million, it has been expanding steadily in the past few years, and has basically entered the break-even stage. It can maintain the expansion rate of opening 30-50 new cinemas a year, and also Won't get into financial trouble.
Now he only has a big money-loser like Guangying Kuaibo, so he can hold on.
"Don't be afraid of burning money. Doing an Internet business requires burning money." Wu Yuan, who specially invited Wang Xinhe, the financial director of the company, encouraged him: "Before the end of the year, I will transfer 100 million yuan from the United States back to China. US dollars, this money is enough for the company’s expansion in the next year.”
"Of course, the money is given to you, and I don't want you to spend it casually. The overseas sites I need will be completed as soon as possible, especially the Korean site. The local office in Seoul will be established as soon as possible, and a group of Korean programmers will be recruited to support it. shelf."
"We must at least ensure that the Korean station will be operating smoothly by the end of next year. By then, the company will cooperate with some film and television drama projects in South Korea."
After making these arrangements and instructions, Wu Yuan raised his hand and looked at his watch, and then finally said: "Okay, this is the general arrangement, you guys go ahead and get busy."
After saying that, he stood up, left the office floor of Guangying Kuaibo, and took the elevator downstairs.
Wu Yuan will soon leave China and head to the United States to discuss cooperation with Paramount on "Interstellar."
But before that, there is one last thing that needs to be arranged.
Stepping into the light and shadow era downstairs, an old friend was already waiting for him in the company conference room.
"Director Wu, I heard that you prepared a script for me?"
Pushing open the door of the conference room, Zhang Guorong greeted him with a warm smile.
Wu Yuan raised his eyes and looked at him, a little surprised: "Oh, Leslie, why have you gained so much weight?!"
Kavin, this chapter took me more than ten hours to write intermittently.
Let’s take today as a day off to sort out my thoughts. I’ll update on the 26th.
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