Millennium director

The more strictly countries protect film and television copyrights, the more satisfied they will be with this online video on demand platform.

In countries with strict copyright laws, it is costly to watch a TV series again after it has finished broadcasting on TV.

Either buy the original DVD or wait for the late-night rerun.

Of course, when most families in Japan and South Korea buy a TV, they also buy a DVD player that can record and play DVDs.

When you encounter something more important, or a TV series or variety show that you are looking forward to, you must turn on the recording function in advance and record while watching it.

You can watch it again and again later.

This tradition has probably been done in Japan and South Korea since the 1980s. Every year, every family has a large number of self-recorded TV programs and TV series tapes.

Of course, you can only watch it repeatedly at home, but you are not allowed to sell it. Selling it is illegal.

It is also because of this "tradition" that even in 2020, many people in Japan and South Korea are still used to recording while watching TV.

Especially in Japan, some otakus who follow the drama still choose to watch and record the drama every time it starts airing, and replay it at any time.

Therefore, even though DVD equipment has long been eliminated in China, Japan and South Korea still have the highest number of DVD equipment in the world.

The main reason for this is that copyright protection in Japan and South Korea is very strict. Once you watch a "free" broadcast on TV, you basically have to spend money to watch it next time.

In China, we don’t have the habit of recording with DVD players. This is because pirated domestic film and television resources have long been on the market. If you want to watch pirated films, you can find a lot of them. Why do you need to worry about missing out?

It is difficult for Guangying Qvod to develop in the domestic market because there are so many pirated resources on the Internet and there are too many other video platforms. If you want to break out of them, you need to spend a lot of money.

Wu Yuan has also been blowing the whistle on his superiors, hoping that the superiors will issue some white papers to severely combat piracy, but unfortunately he has had little effect.

But it's different in Korea.

The copyright protection laws in South Korea have been improved a long time ago, and everyone obeys the rules honestly.

Under such circumstances, Wu Yuan created a platform where you can watch TV series online for free, which is really exciting.

Although, he will definitely have to spend money to do this. He spends money to acquire the copyright, but he has to show it to users for free. He also needs to maintain the server. He also needs to spend a lot of money this year.

But there is no similar competition!

Internet companies in South Korea are not as wild as those in China.

In other words, precisely because they live in such a well-protected market, they have never thought of using this kind of off-market move.

Wouldn't it be better for everyone to just do paid on-demand and join hands to make money?

Why do you do this kind of thing of losing money and making a fuss?

Internet companies that have never been involved in the Huaxia Region really don't know how ruthless the Huaxia Region's off-market recruitment is.

As soon as Light and Shadow Kuaibo was launched in South Korea, it immediately topped the Korean software download rankings.

There are millions of downloads every day, and a large number of Korean netizens flock to Guangying Kuaibo, register accounts, and experience the pleasure of watching online TV series on demand for free anytime and anywhere.

Although you need to watch an advertisement ranging from 30 to 60 seconds before watching each episode, Korean netizens don't mind at all.

Don’t you need to watch advertisements when watching TV?

You only need to watch one minute of commercials to watch an episode, and they have to thank Light and Shadow Express!

In this way, with the broadcast of "Goblin", Light and Shadow Quick Broadcast immediately became popular in South Korea, and its rapid development even exceeded that in China!

"In just one week, our Korean site of Guangying Kuaibo has already received an influx of 10 million registered users, and the number of daily active users has exceeded 2 million!"

"The population of South Korea is less than 50 million, which is equivalent to one-fifth of Koreans becoming our users!"

"If you only consider the proportion, this is much better than our domestic site!"

"Director Wu, the strategy you chose to develop the Korean market is absolutely right!"

The person in charge of the Korean station of Light and Shadow Express, who came to Korea with Wu Yuan, reported to Wu Yuan with a face of joy and flattered him.

Everyone is used to the Shura rolls in China, and they only focus on the inner rolls. They really haven’t noticed that the overseas market is so delicious!

Compared with competing with Youku, Tudou, Ku6 and other platforms in China, spending crazy money to fight, Guangying Kuaibo in South Korea is like falling from the king's game to the bronze game.

The official websites of the three major Korean TV stations, including KBS, SBS, and MBC, are about as good as CCTV’s official websites.

Don't take it too easy to seize the market with such an opponent.

If we had known that there was such a promising market overseas, who would have stayed at home with those jackals?

"The Korean market is so easy, so the Japanese market must be so easy to win," the person in charge said excitedly.

He is already imagining in his mind the scenario of Guangying Kuaibo taking over the Asian market and dominating the Asian online video platform.

Not to mention, in this era when China has not yet seen a multinational Internet company, this picture is really beautiful.

"Don't think about things so beautifully." Wu Yuan shook his head and poured cold water on him: "The Korean market is easy to break into. That's because the Korean TV drama market itself is relatively international."

"The Japanese market is relatively closed. After the glory days of the 1980s and 1990s, it has become somewhat closed-off. It is still difficult for us as outsiders to enter."

In the previous life, Netflix, like Guangying Qvod, entered the Korean market almost effortlessly by cooperating with local Koreans and became the video platform with the largest market share in South Korea.

But in Japan, Netflix’s operation is not easy to use.

Japanese animation has its own overseas channels and its own old partners.

Japanese TV dramas are basically produced by themselves, and they are more conservative. In 2020, TV broadcasts + DVD sales are still the main market.

Online on-demand?

The vast majority of Japanese people really don't have this habit.

Is it that home DVDs are no longer popular, or is it that the audiovisual studio has closed down?

Netflix was full of confidence in entering the Japanese market, but in the end it could only achieve mediocre results. Although it is the video platform with the largest market share in Japan, not many people actually use it.

It is not wrong to say that Japan is the German of Asia.

The words old-fashioned and old are tailor-made for them.

It is not an easy task to break their old-fashioned habits and get them to accept online TV series on demand and web series.

"It's better to take care of the present moment first and get a firm foothold on the affairs of "Goblin" and the Korean station of Light and Shadow Express!" Wu Yuan nodded. (End of chapter)