Millennium director

Chapter 501 Warm-up publicity and investment

The preparatory seminar for "Actors Please Take Your Place" lasted for a long time, lasting an entire afternoon.

As mentors, Gong Li, Zhang Yimou and others naturally have the right to put forward their own ideas on the program format. After all, unlike singer talent shows, in actor talent shows, the "success" of the contestants is not so easy to see at a glance. of.

How to use the competition system to allow players to better express themselves and allow instructors to better teach these players, obviously laymen like Li Xiaoping do not understand it like insiders do.

Therefore, even if Wu Yuan gave the general process of "Actors Please Take Your Place" and "The Actors", two actor-competition variety shows that he later watched, during the discussion with the four mentors, this time in the era of light and shadow The competition process of this version of "Actors Please Take Your Place" is somewhat different from the previous two.

Of course, a complex competition system cannot be decided in one meeting, it is just a rough framework.

In the next month, the program team will have enough time to perfect the specific details of the competition system.

For the "Actors Please Take Your Place" program team, this time the four directors gathered in the company, the most important thing was to sign the contract.

After each of the four mentors signed their names on the contract, they officially joined the show.

On the Internet, the long-prepared light and shadow broadcast has also begun pre-publicity for "Actors please take their place".

The silhouette posters of the four mentors were hung on the homepage of Guangying Kuaibo, and they also launched pre-heating activities on the three major domestic Weibo platforms that are currently booming.

On the one hand, they are spending money to make things hot, and on the other hand, they have launched an online activity of "guessing the mentor". On the newly released official Weibo of the program team, a silhouette poster of a mentor will be posted every week, allowing netizens to guess the mentor. Who is the mentor?

The first five netizens who guess correctly, as well as the netizen with the highest likes and comments, will receive mysterious gifts from the program team.

In fact, it is the signed photos of the four mentors.

This warm-up publicity method was also pointed out by Wu Yuan.

These are all bad pre-heating promotion methods for talent shows in later generations, but they are very fresh in this era.

After all, the phenomenal program "The Voice of China" that really started the second wave of Chinese talent show variety shows will not start production until next year.

All variety show promotion methods in the Internet era are very new to current netizens.

When the official WeChat account of "Actors Please Take Your Place" on the three major Weibo platforms of Sina, Sohu, and Penguin simultaneously posted the silhouette of the first mentor poster, at least hundreds of thousands of netizens poured into the comment area to participate in this event. A unique "guess the person" game.

All we can say is that there are still many capable people among the masses.

Although the program team did not deliberately choose a poster silhouette with very personal characteristics or a classic look, within just five minutes, someone guessed the first silhouette of Gong Li released.

"How do you compare in an actor competition talent show? Acting skills are not as obviously contrasting as singing skills."

"Is this Gongli?"

"Is this Wang Zha coming up?! Gong Li is here to be the mentor?"

"How to compete? Two actors each play the same plot, and then see the difference?"

"The quality of your acting skills depends entirely on the judgment of your instructor, right? A layman can only watch the fun."

"It's like you can tell the quality of a singer's talent show. All the netizens are masters of reviews, but as soon as they entered the KTV, they couldn't even sing the five notes."

"This is a program planned by Director Wu. I believe in Director Wu's vision and level!"

"Aren't you guessing about the instructor? Your topic is all wrong. I guess the instructor is Zhou Xun. His face looks very similar to Zhou Xun's!"

"I guess it's Chen Hong. Even if there's only a silhouette, I can tell he's full of temperament!"

"It's Gong Li, right? The one who feels so domineering is only Gong Huang."

"..."

"..."

In Shanghai, on the set of "Love Letter", during a break, Wu Yuan also took out his mobile phone and went online to check the pre-heating promotion of "Actors Please Take Their Place" on Weibo.

The effect is not bad.

Although many netizens have doubts and confusion about how actors are selected, because of the good reputation that Light and Shadow Times has accumulated in the past ten years, everyone is still very interested in the projects produced by this company, and their expectations are high from the beginning. .

As soon as the latest silhouette photos of mentors were posted on the three Weibo platforms, each of them immediately received thousands of comments, and netizens discussed it with great interest.

After Wu Yuan briefly read the feedback, his mind jumped from this blog post to the Weibo platform itself.

It is now the end of May 2011.

Just like the turbulent situation in the mainland's film and television industry, the mainland's Internet industry is now a blue ocean, and the competition is very fierce.

Microblog originally originated from Twitter, and all domestic microblog products are its followers.

The four major domestic microblogs were born from September 2009 to May 2010.

Sina Weibo was first launched in September 2009 and now has 160 million monthly active users.

Penguin Weibo, which was launched eight months after Sina, is a latecomer, but as a junior fellow student of QQ, the number one social software in China, Penguin Weibo was born with a golden spoon, and all Penguin products are also moving towards it. Weibo traffic diversion.

In December 2010, the number of listeners of Liu Xiang's Penguin Weibo exceeded 8 million, surpassing the number one Twitter website Lady Gaga by nearly 700,000, becoming the world's number one Weibo at that time.

On February 5, 2011, Penguin announced that the number of Penguin Weibo users exceeded 100 million, and it is currently estimated to have 120 million users.

As for other NetEase and Sohu Weibo, they have gradually been eliminated from this Weibo battle.

Nowadays, Mainland Weibo is a scene of competition between the two companies, and the competition is very fierce. Both are trying their best to seize the market.

For most knowledgeable people, it is still unknown to determine who will win in the end and which Weibo will become the dominant product in China.

But Wu Yuan is different. He is someone who has read the script.

He knows that even though Penguin and Sina still look like neither can win.

But soon, in the 2011 3Q war and the battle between MiLiao and WeChat, Penguin Weibo was gradually strategically marginalized and replaced by the rapid rise of WeChat.

Starting from 2012, Penguin Weibo, which had once been brilliant, quickly declined and became a marginal product by 2013. In 2014, as Sina Weibo took over the Weibo domain name and completely changed its name to "Weibo", the mainland's The Weibo market has been unified.

As a person who knows the future development of Weibo, Wu Yuan is not willing to let go of this opportunity.

Now is the most suitable time to invest in Sina Weibo, because now even Sina itself does not think that it can be the only one. It is trying its best to fight Penguin Weibo and is in urgent need of external support.

Including but not limited to money and influential celebrities and opinion leaders, they can be registered on Sina Weibo for exclusive operation.

Wu Yuan felt that it was time for Light and Shadow Times to approach Sina to talk about investment.

His requirements are not high. As long as Sina can give 3%-5% of the shares of the independently operated Weibo company to Guangying Times, he will help decide this situation, with both money and effort!

He knows very well how important the influence of Weibo, an entertainment social platform, will be in the future entertainment industry.

As long as the era of light and shadow can get involved, what advantages and benefits will be gained in the future in terms of publicity and promotion, public relations, and influence on public opinion!

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