Millennium director

The box office of the 2015 Spring Festival was still very encouraging, with a total of more than 3 billion yuan.

Although this cannot be compared with the more than 3 billion box office of "The Mermaid" in 2016, it has exploded compared with the previous two years.

In other words, from 2010 to 2019, the box office market has been rising every year during the Spring Festival.

Until it was destroyed by another big winter in the film industry brought by that damn epidemic.

That is why the competition for the Spring Festival is very fierce now. It can be said to be the most important period of the year. The era of the first Lunar New Year period has passed.

And this year's Spring Festival, in the eyes of Light and Shadow Times, is the time for "War of the Demon Tide" to show its power.

As early as the second half of 2014, Light and Shadow Times was doing preheating publicity for this movie, with a total of three waves of publicity, and everyone who should and shouldn't know about this movie knew it.

Although we dare not say that the whole nation has been covered by this wave of publicity, it can be said that except for those remote poor villages and elderly people over 60 years old, most ordinary people, even those who do not usually go online, have learned about the movie "War of the Demon Tide" through offline, newspapers, and television.

In order to achieve this effect, Guangying Times has spent 150 million yuan on publicity alone.

This is now. If it takes another few years, even if 200 million yuan is taken out, it is estimated that there will not be such a good publicity effect.

Guangying Times attaches so much importance to this movie, and as the company's biggest boss, Wu Yuan certainly has to pay attention to it.

On February 15, 2015, the 27th day of the lunar calendar just after Valentine's Day, "War of the Demon Tide" held several previews in Beijing and Shanghai.

Preview, also known as pilot release. It refers to the selection of individual local theaters to screen designated films, usually pre-screening of films that have not yet been officially released.

Preview has a history of more than half a century in Hollywood, but it is relatively new in China.

Although Hero had a movie as early as 2002 (once again, I admire Zhang Yimou's courage to try new things.)

But Hero was screened in advance for 7 days in Shenzhen in order to be eligible for the Oscar nomination for the Best Foreign Language Film.

After Hero, the "preview" method did not become popular.

Preview really became popular in the mainland as a byproduct of the explosion of the film industry after 2010.

At the beginning, everyone just learned from Hollywood, gathering theater managers, film critics, media people, target audience representatives, etc. for "preview" as an important means of film distribution and promotion.

But as the scale of "preview" became larger and larger, more audiences could also get the opportunity of "preview", and the preview gradually expanded from only one or two screenings at the beginning.

Wu Yuan clearly remembers that before he woke up from his dream, some movies were so outrageous that the box office of preview could get 100 million or 200 million, which was almost the same as the public release, but they still shamelessly said that they were just "preview" in order to have the reputation of box office promotion after the public release.

For example, if the box office of the preview has already won 200 million yuan, and then when it is released, even if the box office on the first day is only 50 million yuan, the producer will have the nerve to put up a promotional slogan that the box office on the first day has exceeded 250 million yuan, luring uninformed fans into the cinema to watch the movie.

After all, 99% of fans will not pay attention to whether a movie has been previewed in advance or how much the preview box office is. They will only look at the premiere box office. When they see that the premiere box office has exceeded a certain number of billion yuan, they will naturally think that the movie is very popular and worth watching.

They don’t know that two-thirds of the so-called premiere results are the box office brought in by the preview half a month in advance.

This can be regarded as a fraudulent act, but the producer plays a word game, and no one can say it is not.

Wu Yuan is very clear about this method, but he still doesn’t have the face to use it. "Battle of the Demon Tide" also disdains to use this method of stealing.

There are only four previews this time, two in Shanghai and two in Beijing, which can only generate a few hundred thousand box office in total.

The first show in Beijing and the first show in Shanghai were specially attended by industry insiders and friends of the leading actors, and the second show was for the preview audience.

On that day, Wu Yuan also took Liu Yifei to participate in the preview in Beijing in a low-key manner.

Because he himself did not participate in any production of "The War of the Demonic Tide" and was not named as a producer, he did not take the lead on stage. Even after the preview, he deliberately disappeared from the movie viewing questions and fan interaction.

He just watched a movie with Liu Yifei with the attitude of an audience.

Although the 138-minute movie is still a little immature compared to Hollywood's top special effects blockbusters, it is definitely exciting.

As a popcorn movie, the plot naturally does not need to pursue any depth.

The story of "The War of the Demonic Tide" takes place in modern 2020, which is 6 years later.

Since Liu Bowen opened the link between the human world and the two worlds of heaven and demon, the connection between the human world and the two worlds of heaven and demon has been cut off. The cultivation sects and cultivators in the human world have either moved to the earthly immortal world and the demon world, or have disappeared from the world.

In modern times, it is already the end of the law era, and all strange people and events have become legends.

And in this era when all things are gone, the demon god who had been sealed for a thousand years, with the help of a descendant of the demon (played by Yuan Hong), escaped the seal set by Kunlun and Shushan in the past, returned to the world, and cholera the world.

At this critical juncture, the 24th generation leader of Shushan, who had been frozen from the Tang Dynasty to the present, a certain generation of saints sealed in Kunlun Tianchi, and the pure Yang immortal who came down from the heaven at the cost of serious injuries, all came.

Of course, as a modern story, these "ancients" are not the main protagonists.

The most important protagonist is Zheng Yong, a high school student who picked up a book of legends and always believed that these legends were true and not deceptive.

It was Zheng Yong who awakened these "superheroes" and united them, and with the help of the modern super power bureau, they finally defeated the demon god, re-sealed it, and saved the world.

In general, the routine of this story is the same as most Hollywood blockbusters.

The world suddenly encountered a crisis of destruction, and a group of heroes gathered to save the world.

This is a very old-fashioned, but enduring hot-blooded routine, whether in Hollywood or Japanese anime, it is a classic among classics.

On the contrary, this kind of "kingly hot-blooded" rarely appears in China.

The main storyline of "War of the Demon Tide" borrows from Japanese high school students saving the world and Hollywood superhero movies. It is not new at all, but with good enough special effects, this movie can still bring a "new experience" to most Chinese movie fans!

For so many years, everyone has watched Japanese high school students and American superheroes saving the world, but they have never seen a super blockbuster in which Chinese people save the world!

As soon as the preview of "War of the Demon Tide" ended, the public opinion of this movie on the Internet exploded! (End of this chapter)