Millennium director

The TV drama production department of the performing arts company cannot afford to hire its own actors to film.

This sounds funny, but it is the current reality.

The Chinese TV drama industry is also in a once-in-a-century transformation.

About thirty years ago, China's TV drama production industry was almost the same as Japan, that is, the TV drama circle was produced by the production department of the TV station, and there were no private film and television companies.

At this stage, most of the actors were ordinary employees, most of whom had their own main jobs, that is, members of a certain drama troupe, but were seconded by the TV station to act.

Twenty years ago, China's private film and television companies gradually began to develop, and a group of companies that learned from Hong Kong, Taiwan and even Singaporean film and television production emerged, and began to independently produce TV dramas and then sell them to TV stations.

At this time, the real entertainment actors have been born, most of them are signed under these film and television production companies, and then shoot the TV dramas produced by the company themselves.

Tangren Film and Television is the leader of this period, producing a number of high-quality TV dramas and also popularizing a number of its own artists.

And Light and Shadow Era also entered the TV drama production industry during this period and did very successfully.

But after 2014, the chaos of the video platforms in the mainland has ended, and the three major video platforms of Penguin, Qiyi and Youku have officially established themselves.

These three companies have completed the mergers and acquisitions of other small video platforms, completely dividing the market, and they also know that it is difficult for each other to swallow and eliminate each other, so they have begun to transform into a long-term war.

And their long-term war method is to independently start producing film and television dramas and variety shows, hoping to use this truly self-made and exclusive drama to compete for video platform users.

To be honest, they were inspired by Guangying Kuaibo.

In this world, Guangying Kuaibo is the first company to start producing its own film and television dramas, and has promoted this model to Japan and South Korea.

Guangying Times China Site, Japan Site, and South Korea Site produce film and television dramas by themselves or in cooperation with TV stations every year.

And these self-made and co-produced film and television dramas are only broadcast online by Guangying Kuaibo. Other film and television platforms cannot buy the copyright even if they want to, and it is impossible to talk about it.

It is also because of this self-made strategy of Guangying Kuaibo that this company, although it is backed by a "small company" with a market value of only 10 billion (Guangying Times), can still stand firm in the brutal battle of domestic video platforms.

Until now, although Guangying Kuaibo's Chinese site is not the domestic video platform with the most users, it has long been in the third place and is competing with Penguin for the second place.

Of course, if global users are counted, Guangying Kuaibo is definitely the first. At present, Guangying Kuaibo has 8 million monthly active users in Japan, 3 million monthly active users in South Korea, and 14 million monthly active users in Southeast Asia.

The overseas market alone can bring Guangying Kuaibo more than 20 million monthly active users and 8 million daily active users, and the payment rate is very high.

Because Guangying Kuaibo has always adopted a paid model overseas, the average monthly membership price is about 5 US dollars.

After all, countries such as Japan, South Korea, and Singapore are relatively developed, and the awareness of genuine products is also very high, and the intention to pay for cultural products is very high.

Although the number of users is small, the income from payment is very high. At least it allows Guangying Kuaibo to operate in various countries without spending money and make a small profit.

Of course, it is still too early to make a big profit.

Let's get back to the topic.

Just because domestic video platforms began to turn to long-term competition, their self-made dramas began to compete with each other for actors, directors, and scripts.

Actors who originally had to rely on film and television companies naturally became popular in this situation of multiple competitions, and their pay continued to rise.

The era of actor pay bubble was opened like this!

In just two years, the pay of first-line actors has increased fivefold, and the pay of second- and third-line actors has also increased two or three times!

A large number of film and television production companies, facing this sudden surge in actor pay, are a little short of money and can't afford to hire actors to film.

On the contrary, a group of new film and television companies that have been heavily invested by new entrants, such as Xinli and Hairun, are waving money and raising prices along with the three major film and television platforms.

Under this "bubble economy" situation, Guangying Times naturally hesitated.

A TV series that could be shot with 20 million yuan now costs more than 50 million yuan to shoot. This gap is not a little bit!

Although the purchasing power of TV stations is still very strong, and advertising fees have also skyrocketed in recent years, thanks to the service of "The Legend of Zhen Huan", domestic TV stations are also a blue ocean.

But the soaring cost of TV series production represents the growth of capital investment for Guangying Times. No matter how people look at it, they feel that this money is spent unfairly and the cost-effectiveness is not high.

For actors like Yang Mi, Jinsha, Tang Yan, Luo Jin, etc. who are on the front line of the company, it is better to let them go and take on the dramas of other companies and the three major video platforms instead of spending so much money to let them shoot the company's own dramas.

How cool it is to go to the outside to get the wool, and the company can still lie down and take a commission.

As for its own dramas, Guangying Times doesn't have much else, but there are many actors, and it has the ability to create stars!

If Tangren can produce two or three top actresses in generations, there is no reason why Guangying Times cannot do it. Back then, Jinsha was also promoted by the company from a pure newcomer!

Nowadays, when the pay of actors has soared to a frightening level, Guangying Times is not suitable to be the sucker.

After discussing it, the company executives made the above decision and began to promote new actors.

The first to be promoted is Reba and a male actor named Li Xian.

They will co-star in the company's new TV series "Love O2O"!

If the performance of this movie is good, they will continue to work on another idol drama and bring in a few more newcomers from the company.

There is no other way. The director of the company's artist management department is Liu Jia, an old Jiaxing employee, and he is absolutely self-taught in the area of ​​packaging actors and bringing in newcomers.

After Wu Yuan learned about these situations, he also sighed in his heart.

"After all, we have ushered in the era of film pay bubble."

"However, compared with the economic bubble in Japan, the domestic actor pay bubble is not so easy to burst, and it will not collapse too much after bursting."

"In the final analysis, the domestic film and television market is large enough. Even if it develops a little abnormally, it can still hold up."

There is no doubt that in Wu Yuan's eyes, the high pay of domestic TV dramas is definitely an abnormal development, especially the situation that the two leading actors can take away 100 million or 200 million in pay.

This has nothing to do with the development of the market. American TV dramas and the popular Korean dramas in Asia do not have such high pay. This is unreasonable!

The high pay of domestic TV actors is just the result of the abnormal development of the overheated market. (End of this chapter)