Millennium director

Beijing, at the entrance of the Light and Shadow Era Cinema.

Liu Yifei, who had put on some disguises, took Wu Yuan's arm and walked out of the cinema with him, still muttering: "It's not as mysterious as what is said on the Internet."

"I thought it was so pretty."

"The sensational plot is a bit too deliberate, especially the scene where the heroine eats a mango at the end."

"The protagonist's character is also a bit too pretentious and crooked."

"Although it's not a bad movie, it won't be so popular on the Internet, right?"

Listening to Liu Yifei's complaints, Wu Yuan smiled and said nothing.

Under his influence over the years, Liu Yifei's film appreciation ability has indeed improved day by day. If it were ten years ago, she would never think that movies are "pretentious". In fact, the more "pretentious" movies are, the more she likes them, such as "Night Peacock".

But now she is much more mature.

Today is January 11, 2018, the second week of the release of "Exes 3: Goodbye Ex".

Wu Yuan and Liu Yifei did not attend the trial screening of this movie, nor did they come to the cinema to watch the movie when it was released. Instead, they chose to slowly come to the cinema to enjoy the movie after word-of-mouth and reviews were established.

In fact, rather than watching a movie, it was more about reliving the dating atmosphere back then.

However, after watching the movie, Liu Yifei was still full of complaints.

The box office performance of "Exes 3" is legendary. No one expected the results before it was released. The box office started to boom on the second day, and it actually became the biggest dark horse in the Lunar New Year period.

Since the second day after the film was released, it has become the most discussed film on the Internet, arousing rich emotional resonance among netizens.

However, this movie has a wide range of emotional resonance with the audience, but it is not a high-scoring work in the standard sense.

"Maybe that's a bit harsh." Wu Yuan thought for a while, and then analyzed it with Liu Yifei: "In fact, the audience for this movie is not us movie veterans, but the majority of young people in third- and fourth-tier small towns."

“This movie craze originated in low-level cities, and the “word-of-mouth” wave is also “returning” from third- and fourth-tier cities to first-tier cities.”

"This process lasted for a while, and finally achieved the highest single-day box office result of 203 million on the second Saturday of the movie's release."

"This success is all due to the efforts of the vast number of "small town youths."

"Starting from "Pancake Man", after almost all the phenomenal movies in the past few years have been released, the final discussion has turned to "small town youth". They are sinking users. Only after the basic volume reaches saturation, the incremental volume will be added. , only then can the movie become a hit.”

"I don't like what the media is calling this group - small-town youth."

"In my opinion, young people in small towns are the "incremental group" of the Chinese film market. They are a new generation that was born after the number of movie fans and audiences in China's major first- and second-tier cities was saturated, and the market expanded to a wider range of third- and fourth-tier small cities. group."

"Most of them are young people from third- and fourth-tier small cities who have just started to contact movies. Their movie-watching experience and movie viewing volume are not high. Before this, the movie-watching needs of "small town youths" were "passive" , they don’t speak out, and they can’t influence public opinion.”

"Now that they're no longer silent and have the opportunity to show their support for the movies they love, that's a good thing."

"In fact, we can see the preferences of these new movie fan groups in the sinking market from the trend of hit movies in the past two years."

"From "Wolf Warrior 2" to "Ex 3", the "emotional resonance" in these movies has begun to exceed the discussion of the movie itself and has become an important point that triggers mass consumption and forms a trend of movie viewing - several recent blockbuster movies All of them can make the audience cry.”

“Emotional infection is surpassing traditional visual bombardment of audio-visual stimulation consumption.” Resonant stories will become increasingly successful in this market. "

"Emotional genre films have greater commercial potential than audiovisual blockbusters."

"Simply put, movies that can arouse emotional resonance among movie fans and audiences, and movies that make people cry, are more likely to be successful than movies that rely on special effects for visual impact."

"Maybe in our eyes, this movie is pretentious, crooked, and the story is incomplete. It relies entirely on lines to drive emotions and is deliberately sensational. But it is undeniable that this movie can really resonate with a large number of third- and fourth-tier young people. They don't need to go Thinking about this, as long as there is something in the movie that touches their hearts and makes them feel the same, they will give it a good review.”

"That's why the reputation of "Expedition 3" started to counterattack from third- and fourth-tier cities, and the ratings on Douban and Maoyan were also severely polarized, creating a sense of fragmentation."

"Although the first 100 minutes of this movie continued the vulgar old routine of the "Ex" series, in the last 20 minutes it told a tragic story about a definite breakup. This successfully touched the tears of the audience, making everyone empathize and immediately Thinking of my past."

Speaking of this, Wu Yuan glanced at Liu Yifei and said somewhat funny: "Maybe it's because you have only been in love once in your life and have no experience of breaking up, so you can't resonate with this movie."

During the experience in the dream, Wu Yuan also resonated with some of the plots in the movie when watching "The Ex 3", and there were a few moments that made him cry.

This movie is indeed not as useless as Liu Yifei said, nor is it as bad as some Douban users commented.

Perhaps this movie really has no artistic value, and even the story is very old-fashioned and the sensationalism is very deliberate, but it does cater to the current sinking market of Chinese movies, and it deserves to be successful.

"Tsk~" Liu Yifei rolled her eyes and patted Wu Yuan's chest in dissatisfaction: "Nonsense."

"Although I have never experienced a broken heart, I feel very involved in some touching love novels and movies. I will also shed tears for those plots and stories, and feel sorry for those sincere loves."

"But this movie didn't give me that feeling. I felt embarrassed most of the time."

"Okay." Wu Yuan spread his hands, and the topic was over. Liu Yifei, a young woman who loves literature and art, really doesn't like "Ex-Files 3" and other commercial love movies that use hard-blooded methods to create sensationalism. She likes the kind of natural and real love movies, just like "Love" shot by Wu Yuan back then.

"Everyone has different aesthetic tastes. It's normal that you don't like it." Wu Yuan finally concluded: "Anyway, this movie is indeed loved by many fans in the sinking market, and it has created a lot of box office revenue for the era of light and shadow. That's enough~"

"The Spring Festival is only half a month away, and the bloodier Spring Festival is coming. By then, there should be movies that suit your taste."

"That's right~" Liu Yifei smiled and held Wu Yuan's hand tightly.

It's not that she doesn't like commercial films. In fact, she also loves to watch commercial films. She also shot a commercial love comedy like "Time Travel Cohabitation". It's just that she doesn't feel much for "Ex-Files 3".

"Then look forward to the upcoming Spring Festival!"

"By the way, come back to my hometown with me to accompany grandma during the Spring Festival this year." (End of this chapter)