Millennium director
Chapter 845 Pre-publicity
"We must be prepared for the first wave of warm-up publicity."
"My trailer has been cut and will be sent to you tomorrow."
“I’m relying on you Disney for publicity.”
The editing center of Light and Shadow Era, which can accommodate thirty or forty people, is empty. Only Wu Yuan and a few assistants are busy.
But he was very busy. While playing overseas movies, he was still checking the materials in his hands.
There's no way around it, the announcement and release pace of "Bruce Lee" is really tight this time.
Because it has to cooperate with the Oscar competition in February next year, the post-production and publicity work of this film is carried out almost simultaneously.
As soon as the movie was completed, Disney took the lead in releasing 9 promotional posters, all of which were makeup photos of the leading actors taken in advance, and some were simply stills.
After these photos were released on the Internet, they immediately attracted many "Ye Qinghui" netizens.
Even though Bruce Lee has been dead for almost 50 years, movies around the world have continued to pay tribute to him in the past few decades. From Asia to Europe, almost every year or two, there are a few movies that contain elements of Bruce Lee, and even many. The protagonists of the comics are all adapted from his image.
For example, Shang-Chi is actually a Marvel superhero born out of the image of Bruce Lee.
Therefore, Bruce Lee has never been forgotten by movie fans around the world, and he is still an influential celebrity today.
As soon as Disney released the stills for promotion, there was a wave of nostalgia and memory-killing on Twitter, Facebook and other platforms.
Originally, last year's "Once Upon a Time in Hollywood" introduced many new generation movie fans to Hollywood in the 1960s and 1970s, and reminded many "old men" of that golden age of Hollywood.
As a result, the wind of "Once Upon a Time in Hollywood" had just blown away, and Disney brought another "Bruce Lee", which made many fans who were still unsatisfied.
In terms of publicity and influence, Disney behind "Bruce Lee" is not inferior to Sony Columbia Group behind "Once Upon a Time in Hollywood".
Not to mention that "Bruce Lee" can also catch on to the popularity of "Once Upon a Time in Hollywood".
Originally, the plot about Bruce Lee in "Once Upon a Time in Hollywood" caused a lot of controversy after the movie was released, and some hardcore fans still express dissatisfaction.
Disney caught this gimmick and wrote in eye-catching fonts on the poster: "Restore the most authentic Bruce Lee!"
Okay, now, although "Once Upon a Time in Hollywood" is not mentioned a word, most movie fans can see that Disney is stepping on "Once Upon a Time in Hollywood" to take the lead. It's fun to watch!
While Disney on the other side of the ocean was busy pre-promoting "Bruce Lee" in the United States, Wu Yuan was not idle either. Before the movie was fully edited, he edited a trailer in preparation for the release of the movie. Disney used it first.
Next, Disney has prepared a lot of publicity. From the end of November to December, for a whole month, the popularity of this movie in North America will not go away. It will not be until the end of December that "Bruce Lee" will be sold in more than 100 stores in North America. Opening first in arthouse theaters.
At that time, the film will start to promote the film. Disney is already being judged by the public relations academy, and the six major Hollywood companies still have to give it face.
If nothing else, the nomination is already a certainty. "Bruce Lee" will be nominated for at least three awards: Best Picture, Best Actor, and Best Director.
As for whether it will win the award, it will have to wait for the film's reputation after it is officially released in art schools. The judges also need a valid reason to vote for the film, and they cannot call the black one white.
At least for now, "Parasite" is still the most popular favorite to win this year's Oscars. "Bruce Lee" is just a slightly popular movie for the time being. For the sake of Disney and Wu Yuan, there is no problem in being nominated and winning the award. Not realistic yet.
"Everything has to wait until it is released and let word of mouth speak for itself." Wu Yuan sighed and murmured.
"Everyone, keep working hard and try to finish the last bit of post-production within three days!"
Four days later, it still took an extra day for Wu Yuan's editing team to complete all post-editing of "Bruce Lee."
But for him, the editing work of "Bruce Lee" was already the easiest in recent years.
After all, this movie is a pure drama without any special effects. The fight scenes are all real fights with fists and fists. It feels like editing a movie back in 2000.
Well, compared to those days when you really had to take out the film and cut it, now that we have a multi-functional editing table, digital post-production work has become much easier.
At least Wu Yuan only had to stand behind the editor and move his mouth, and the film would be cut according to his requirements. The most common words he said were "stop here and cut again."
Coincidentally, just when Wu Yuan finished editing "Bruce Lee", the editing center that was supposed to be shut down welcomed another crew.
After more than half a year of filming, Zhang Guorong's "The Love of Glass" has finally been shut down and can be edited and produced later.
Compared with Wu Yuan's smooth shooting, Zhang Guorong's shooting can be said to have had twists and turns, which are difficult to describe in a word.
After meeting in the editing center, Zhang Guorong grabbed Wu Yuan and refused to let go, which caused a lot of bitterness.
Making literary films is really not that difficult.
Before his debut, Zhang Guorong had been shooting commercial films. He did not think it was difficult to be a director. After all, Chinese commercial films have already had templates. Although they are not industrialized, there is indeed a set of fixed processes for shooting. After one or two experiences, you can basically get started.
But art films are different. The shooting methods and even the lens styles of each art film are completely different. Some directors can shoot for more than ten years, some directors can waste thousands of feet of film for a lens, and some directors wait for months for a plot or a scenery.
Now Zhang Guorong has experienced it firsthand. It is not easy to shoot an art film well, and he is extremely shocked that Wu Yuan can shoot art films as easily as commercial films.
"Director Wu, I think I still need to learn from you for a few more years. Do you have plans to shoot art films next? I can be your assistant director."
Faced with Zhang Guorong's sincere request, Wu Yuan was ashamed.
He was able to shoot art films smoothly before, because he had a complete set of images in his mind, which were just copying others' ideas. It was easier for him to copy the original film.
Now he was able to shoot Bruce Lee smoothly because this film was a bit special. It was a biographical film, and the plot was more important than the artistic language of the camera. Therefore, he, who was experienced in commercial films, could easily handle it.
Let Zhang Guorong learn from him, but he would not learn anything. It is even hard to say whether he would shoot a pure art film like Departures in the future.
"Well, Leslie, next time, you must edit the film first" (End of this chapter)
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