Millennium director

[The content is large and empty. List the eight major sins of "Hero"! 】

[The plot of "Hero" is revealed in advance: the light "color" is radiant and charming! 】

["Hero" will be released nationwide on December 20, with Zhang Ziyi and Zhang Manyu competing head-to-head! 】

[The filming process was very painful. "Hero" is Zhang Manyu's martial arts masterpiece! 】

[The crew of "Hero" arrives in Shanghai, Zhang Yimou: Movies should focus on form]

[Cheng Xiaodong talks about the martial arts design of "Hero": let foreigners slowly understand it]

[The box office was a hit, and theater managers all praised the hero! Mainland China needs more "Heroes"! 】

When Wu Yuan returned to the filming site of "Pirates of the Caribbean" in Los Angeles, he took out his computer and casually browsed the information on domestic portals such as Sina and Sohu. All he saw before him were reports related to "Heroes".

In order to promote this movie, Zhang Weiping really spent a lot of money.

This 20 million is indeed well spent!

However, in public opinion, this overwhelming propaganda and hype method is not accepted by them, but is somewhat disgusted by them.

When have domestic audiences ever seen such Hollywood-style overwhelming publicity?

When you open the newspaper, it is "Hero", the posters on the street are "Hero", when you turn on the TV, the promotional video of "Hero" is still playing, and the Internet is full of soft promotional articles about "Hero".

This kind of fanatical hype has made many domestic audiences a little annoyed. They expressed their dissatisfaction on the Internet or in interviews with reporters, thinking that the hype was excessive.

However, some people in the film and television industry are very sympathetic to the viral marketing hype of "Hero".

Deng Jianguo, the film and television tycoon who created the "Kangxi Private Interviews" series, accepted a public interview with reporters.

"I am very willing to support our own blockbusters. "Hero" has created a miracle and brought many audiences back to the theater. This is Zhang Yimou's best work, and it is definitely his most hyped work!"

"I admire him!"

"He has made some movies in the past that were criticized for exposing backwardness. This time he can definitely scare Hollywood with the national spirit and hidden humanistic heritage displayed in "Heroes."

He also said, "Hype is actually normal publicity and promotion. Which Hollywood movie is not hyping? Otherwise, how could it become a movie empire?"

“One of the main reasons for the downturn of domestic films is insufficient hype!”

Not only him, but Feng Xiaogang, who also has considerable research in the commercialization of film and television, rarely fired shots, but supported the director Yimou.

"The promotion of "Heroes" is not enough!"

"Chinese movies should have promoted it with great fanfare long ago. "Hero" just gave us a start. Other movies should follow suit."

"If there were four or five movies a year with as much hype as "Hero", mainland movies would have come out of the slump long ago!"

And he is also very dissatisfied with the word "hype", "What is hype? If it is called hype when it is lively, what does publicity mean?"

When asked by a reporter what he thought of the "Hero" movie, which is so strong that it will definitely break the box office record of Lunar New Year movies held by him, Director Feng also praised it in various ways.

"What do I think?"

"Of course I'm happy!"

"Happiness is what I really think in my heart. I can't stand the atmosphere of 'irritating some people and laughing at others'. Everyone competes with each other so that they can do better and better." "

Director Feng is not jealous at all. Instead, he hopes that the box office of "Hero" will be higher, awaken more audiences to go to the cinema, and open up the market for the next domestic movies!

Not to mention, when Director Feng is not Feng Dapao, he still speaks very nicely.

It’s just that the public doesn’t look at issues from an industry perspective. It’s none of my business whether your film industry develops well or not?

The voices of several industry leaders did not make the public opinion environment of "Heroes" much stronger.

Although the box office of this movie has been rising since its release, various controversies and farces have followed one after another, and the influence of public opinion has become stronger and worse.

It can be said that since its release, the reputation of this movie has been very polarized. Those who like it really like it, and those who hate it really scold it.

Director Yimou also had to stand up for another interview, and it was still an interview with CCTV.

"I hope that after the film is completed, through such large-scale and step-by-step publicity, as well as anti-piracy actions, protection of economic rights and promotion, we can obtain good economic returns."

"Like Hollywood in the United States, they have a set of precise calculations. How big is your movie, how much is your promotion fee, and how big is your movie? It seems that an industry rule has been formed."

"'Hero' is a big investment, big production, and it is a group of heroes, all of whom are big stars, so the publicity fee invested in it may be 10 or 20 times that of my previous small movies."

"Our so-called large-scale promotion of "Heroes" this time is actually compared to the methods and channels used by other countries. We only have the same tactics."

Now that we are talking about Hollywood, the reporter will certainly not forget about the most successful commercial film director in the Mainland, Director Wu Da, who has established a foothold in Hollywood.

Countless reporters want to interview Wu Yuan and ask him what he thinks of the "Hero" movie and what he thinks of the "Hero" hype theory.

Unfortunately, our director Wu, who has already established himself in Hollywood, immediately flew back to Hollywood to film a movie after attending the premiere, and was not in the country.

It may be a bit difficult for mainland journalists to interview him.

But if you really ask him what he thinks?

Then he will only say: "Use the Internet to watch!"

The discussion caused by "Hero" in China was so explosive that it even rose to the level of a social issue.

Regardless of whether they have seen this movie or not, people are expressing their opinions on this movie and this phenomenon.

The Internet is filled with various posts discussing the "Hero" movie every day. Supporters and opponents have gone from online scoldings to offline fights, which is called lively and exciting.

Even if Wu Yuan is far away across the ocean, every day after filming "Pirates of the Caribbean" is over, he will go online to browse the Chinese Internet and eat a lot.

Which was the last mainland movie that sparked such heated discussions?

It's not Li Yu's "Crouching Tiger, Hidden Dragon", it's the "Shaolin Temple" released in 1982!

"Hero" is currently causing a heated discussion in the mainland, which is no less than "Shaolin Temple" which had an average ticket price of only 10 cents but achieved an astonishing box office of 160 million!

Although "Hero" cannot be compared with "Shaolin Temple" in terms of the number of moviegoers, times have improved!

Nowadays, with the Internet, developed newspapers and media, and TV news adding fuel to the flames, "Hero" can't help but be widely known!

Wu Yuan also regained a little bit of the happiness he remembered in the mobile Internet era during this period of high-frequency Internet surfing.

It is true that every day when you go online, you can see the black and white characters of "Hero" fighting each other, and you can see new news related to "Hero" every day.

A copy of the movie "Hero" was stolen, and a female staff member committed suicide to prove her innocence. The next day, the female staff member's suicide note was made public.

Then a few days later, the news became that there was a "fighting" in "Hero", and it was all caused by money, and the pirated disc of "Hero" was leaked

The Mainland film industry, which was originally a backwater with almost no action or movement, was turned upside down by the big catfish "Hero"!

And when it was announced that the box office of "Hero" exceeded 200 million, the number "200 million" awakened countless capital who ignored and did not pay attention to the Chinese film industry.

At the beginning of 2003, a movie called "Hero" came out and disturbed the heartstrings of countless people.

The Chinese film industry, after ten years of cold winter, finally ushered in the clarion call for charge.