Millennium director

Inside the Film Forum art cinema.

At this time, the "Bruce Lee" biopic is being released slowly.

Hundreds of professional film critics were staring at the big screen, but their hands were still magically able to keep recording in their notebooks.

"How is Kung Fu trained? The soul is the same as the muscles. It will not become stronger without practice. I am not afraid of people who have practiced 10,000 moves. I am only afraid of people who have practiced one move 10,000 times."

"Keep an ethereal heart, formless and helpless, just like water. When water is poured into a cup, it becomes the shape of a cup. When poured into a bottle, it becomes the shape of a bottle. When poured into a teapot, it becomes the shape of a teapot. And water can A boat can capsize, my friend.

"Empty your cup before you can fill it again. Empty is enough to fill it again."

"Stirring the sludge is just in vain. The turbid water will not become clear, but will only become muddier with more stirring. If you leave it alone, it will become clear. As the saying goes, the pure will self-purify."

"be water my friend. Empty your heart, as invisible as water, become water, my friend."

"Life is like a battle, not a fight to survive, but a fight to win."

"I won't be afraid of the enemies in front of me, because there are no enemies in my eyes. They won't upset me. I'm fully prepared before the fight. There's no room for negotiation, baby. Unless you kill before "

"In order to defeat your opponent, you should go all out at all costs. Fighting is to break or break the opponent's bones or skull and control his life in your own hands."

"If you give me millions of dollars, I won't do anything immoral. But if you do something righteous, even if it only costs one cent, I will never look back."

Every line that appeared in the movie and came from Bruce Lee's mouth was recorded by them.

Obviously, on this occasion, they would definitely not have time to do too much "reading comprehension" for a while, but this does not prevent them from writing down the lines that they think are meaningful, and it is not too late to analyze them word for word when they go back to write the film review. .

Don’t think that only in the Chinese context does this kind of thing happen. As long as there is an independent language and writing system, there will be a group of people dedicated to studying the language, eager to take apart and understand every word.

So in the East, Confucius's "The Analects" has been interpreted for more than two thousand years, giving rise to various factions, and in the West, Aristotle's philosophy has been repeatedly interpreted.

Now these film critics treat Wu Yuan's "Bruce Lee" with an attitude of "interpreting the classics".

No matter what other people think, in their eyes, this biopic must be a classic!

Even if it’s not, it’s forced to be interpreted as yes!

After all, judging from the current viewing effect, the quality of the movie itself is quite good, and it interprets Bruce Lee's short but wonderful and legendary life very well.

He also expresses his Kung Fu philosophy very clearly.

In this way, a preview screening went on in a somewhat dull manner.

There was no discussion, no whispers or exclamations. Even though Bruce Lee was already kicking the gym with all his fists on the screen, the audience in the audience just watched intently, without any excitement.

There were only bursts of handwritten records, which were clearly transmitted in the screening room.

The next day.

Invariably, from Washington to New York to Los Angeles and San Francisco, yellow faces appeared in major movies and entertainment newspapers across the east and west coasts.

Although only more than 300 people were invited to the first critic screening of "Bruce Lee", the influence of these 300 people was more than a hundred times higher than that of more than 300 ordinary movie fans.

From offline newspapers to online streaming media, more than 300 film review articles and even more than 100 professional film review videos quickly created a "Bruce Lee" trend in North America.

"So, the next step is to fill all Americans' mobile phones with these film reviews?" Wu Yuan asked boredly while casually scrolling through the tweets of several well-known North American film critics.

The person in charge of Disney who had been following him nodded with a smile: "Yes, these more than 300 film reviews are enough for us to build momentum."

"We have prepared 10 million US dollars in publicity expenses in this regard, and will use these more than 300 film reviews to set off a Bruce Lee storm on the Internet!"

Millions of online accounts are ready to build momentum for these videos. Whether it is likes, comments, or reposts, professional troll companies are responsible for them.

In terms of raising a water army, the United States, the birthplace of the Internet, is not much worse than China.

The so-called publicity is nothing more than paying a troll company to put all these film reviews and videos related to the "Bruce Lee" movie on the popular lists of major social platforms and push them to the mobile phones of all North Americans.

"To be honest, your TikTok is really great." The person in charge of Disney said with some jealousy and envy: "Tiktok is our main media for this promotion."

"This APP is so influential. It is now the APP with the most online time and the most active users in the United States."

"In the words of your Chinese Internet companies, TikTok has completely grasped the sinking market of the American Internet. Whether they are red necks on the farm or black aunts in the slums, they are all using this software."

"Twitter and Instagram have never been so attractive."

"This time, in order to better promote "Bruce Lee" and let more people know about the "good reviews" and "high reputation" of this movie, we invested 5 million US dollars in publicity costs on Tiktok alone."

"Why, does Tiktok still accept publicity orders?" Wu Yuan was a little confused. He had never heard that domestic Douyin would help entertainment companies promote their own stars or film and television products. Could it be that the operating routines abroad are different?

"Of course not." The person in charge of Disney shook his head: "But Tiktok never stopped us from using their platform for publicity."

"Now there are too many water army companies and marketing companies that rely on Tiktok to make a living. They can even provide one-stop online celebrity incubation services. I don’t know how many people rely on this platform to make dollars."

"Well, it’s the same in China." Wu Yuan shrugged, and it still looked like the familiar Douyin.

"Anyway, the publicity work is going on in an orderly manner, right?"

"So, what should I do next?" Wu Yuan said helplessly: "You called me from China, you can't just let me attend a preview, right?"

"Of course not." The Disney person in charge said with a smile: "There is still a lot of publicity work waiting for you."

"First, we have to start a roadshow from the East Coast to the West Coast, with more than 30 art theaters."

"You need to be present at each roadshow in person and interact with the film critics and senior film fans on the scene to let them know your determination to hit the Oscars!"

"Oh my God, this is really terrible news." Wu Yuan sighed deeply. (End of this chapter)