Mission Flow

"Old Li, I'm sure that the first live broadcast of Dragon Ball will be held at the Bird's Nest. You send the marketing staff to the capital. I'll be in charge of the Bird's Nest."

At the company's internal meeting, Li Hangyi listed five steps for the current debut, but he didn't expect Mr. Cao to make his debut in the Bird's Nest.

He originally thought he would make his debut at the Shencheng Gymnasium. Jumping from a venue with 150,000 people to a venue with 80,000 people, this jump is a bit big!

If the bird's nest is really full of people, 100,000 people can be accommodated. This is the venue for the opening ceremony of the 2008 Olympic Games.

"Cao Boss, we need to consider whether there are enough people in the venue." Li Hangyi persuaded tactfully.

Cao Su said: "Old Li, don't worry, this requires a little marketing."

"Okay, Mr. Cao, I have no problem! I will go all out with all my colleagues in the company to complete this debut."

…

…

On January 29, 2013, the professional event lpl of the popular game League of Legends was established. Eight teams from ig, og, we, pe, l, royal family, woa Dawn Wings, and Huayi spider participated in the preseason.

The total prize pool of 1.7 million yuan has set a record for the prize money of Chinese e-sports competitions.

That's right, ig is the team formed by the famous Principal Wang. But the champion of the first spring competition was og. Dark forces have gained fame.

Then, og, who performed well in the spring split, led the second place by a large margin in points. In the summer split finals, they lost to the river-crossing pawn pe in five rounds.

Then, because the selection rules for the s3 World Championship are not perfect. As the champion of the summer split, pe did not qualify for the S3 World Championship. Representing China is og, the royal family.

The World Tournament started on September 16th, and 14 League of Legends teams from all over the world gathered in Southern California to compete for the championship.

The royal team from China lost 0:3 to the Korean team sk tele t1 in the final stage of the Staples Arena in Los Angeles on October 5.

A total of 32 million people (all sessions) watched the League of Legends Season 3 Global Championship. This is 4 times that of last year, and at the same time surpassed the record of 8.2 million viewers in e-sports history held by dota2.

After the votes of the players, Xiaocang, joker, and baby rushed to the game site to explain the s3 game.

This is the current state of the esports industry.

In the era when China's e-sports industry is still in chaos and in the ascendant, Cao Su's Dragon Ball live broadcast successfully found Tencent to win the live broadcast copyright of the lol game. Of course, this is not an exclusive live copyright.

The potential of the League of Legends game is seen by all parties involved. Otherwise, Principal Wang, who returned from overseas, would not directly bring money to this game.

On October 14th, the clubs of the two teams of OG and Royal Family, who had finished their journey to the World Championship and returned to China, received invitations to the Dragon Ball live broadcast.

The employees of the marketing department of Dragon Ball Live went to the two clubs separately, presented the invitation letter, and offered an appearance fee of 500,000 yuan.

The manager of the og club: "No problem, we will definitely be there. However, you will be responsible for transportation, board and lodging."

Royal Club: "Although we are only the runner-up, and there is a lot of criticism on the Internet, but the appearance fee of 500,000 is a bit small!"

"800 000!"

"make a deal."

…

…

The commentary doll of League of Legends, formerly named Yan Zijing, was born in 1989 and was originally a professional player of Warcraft 3.

At that time, Renhuang Sky was famous all over the world, won the world championship twice, and lost in the three consecutive championships. And he was an unknown player. Later, he transformed into a commentary for League of Legends, but instead, things went well.

In the morning, Beijing.

The bell in the rental house kept ringing, and the doll who had just experienced the s3 world championship answered the phone sleepily,

Dissatisfied: "Who is it?"

A friend shouted from inside: "Old Yan, get up and wake up after sleeping on the wool. Something serious happened."

"What's the matter, I was taken aback. The world championships are over. Next year's spring split is still early. Could it be that Principal Wang is making a big move in the transfer market?"

"No. There are big money owners entering the e-sports industry."

The baby said disapprovingly: "How big is the sponsor? Can you grow up like Principal Wang? Principal Wang's father is the richest man."

The friend said: "Don't believe it. They have already invited og and Royal Family to live broadcast on their live broadcast platform Dragon Ball Live, and signed a contract with their platform in the form of a team.

At present, it has been negotiated to participate in the first show of Dragon Ball live broadcast in the Bird's Nest. An appearance fee of 500,000 has been paid! 500,000 ah! Now the news is spreading all over the circle. I think they'll be looking for you right away. Think about it quickly. "

baby:""

It is very poor to engage in e-sports. At least it was like this before President Wang entered the e-sports industry. The salaries of professional players are not high. Top professional players can have a monthly salary of 50,000, but they often default on it.

Wawa was skeptical, but in the afternoon he received a call, "Hi, is this Mr. Yan Zijing, the famous commentator of League of Legends? I am xx, the manager of the marketing department of Dragon Ball Live."

The doll said: "Hello, hello."

"Our Dragon Ball live broadcast is recruiting excellent League of Legends players to broadcast live on our platform. I wonder if you are free tomorrow? Let's meet and discuss in detail."

The baby repeatedly said: "Okay."

At noon the next day, Wawa sent a Moments message on WeChat: "I have signed a contract with Dragon Ball Live. Welcome everyone to pay attention to Dragon Ball Live."

This circle of friends was posted in less than ten minutes, with over a hundred comments. Immediately, his WeChat circle of friends and mobile phones were all blown up.

Most are asking how much he signed for. But how could he say that?

Dragon Ball Live is very generous, giving him 500,000 for the signing fee alone. The gift is divided into 50-50 according to the standard configuration of the platform. The fee paid to him will be adjusted later according to the actual situation.

What he wants to guarantee is the monthly live broadcast time and the traffic of the live broadcast room.

…

…

Li Hangyi sits at the headquarters of Longzhu Live Broadcasting in Shencheng, unifies the command, and is so busy that he never touches the ground.

Technical director Duan Caiyun just left.

With the current publicity momentum, the bandwidth and servers are not enough, so I will rent it from Telecom. server, buy.

The director of the PR brand department came to report that Liu-Tianxian-Fei did not accept the endorsement of the advertisement, and turned to Liu-Dance-Shi. Next time this time.

"Mr. Li, the League of Legends team, commentators, basically negotiated, and the total cost is less than 5 million."

"good!"

After hanging up the phone, Li Hangyi didn't even bother to sit down, so he just stood up, took out his little notebook and started ticking boxes.

"Where is Hupu, what's the situation over there?" Li Hangyi picked up the landline and asked his subordinate, the director of the marketing department.

"Mr. Li, the Hupu Contest has started voting for the first stage of the group stage. Their proposed schedule is a 4-day stage. It is still in the second round of the group stage. In another six days, the top 16 will be determined.

If our first show is scheduled for October 28, we can compete for the top 4. "

"The top four are fine. Our expenses will be less." Li Hangyi said: "I will report to President Cao."

Li Hangyi continued to read his little notebook.

The first item, the goddess of tiger attack, is going well.

The second item, the lol team, is done.

The third item is to invite Hua Tsai. Mr. Cao said he could handle it.

The fourth item is to invite women's groups. He has already sent someone from the marketing department to negotiate with a Korean brokerage company. It can be a bit difficult to invite Girls' Generation. They are doing a world tour this year.

The fifth item is the venue. Mr. Cao has already contacted the management of the Bird's Nest, and can negotiate the cost after setting a specific time. Basically done.

Li Hangyi picked up his cell phone and called Cao Su.