Mission Flow

Beijing, at night, a restaurant somewhere in Haidian.

Liujianfang was established in 2006. In the same year, Ku6xiang was established by Li Shanyou and Han Kun, and Youku was established by Gu Yongqiang.

Liu Yan, the founder of Liujianfang, is good friends with Gu Yongqiang and Li Shanyou who were born in Sohu. During the early years of entrepreneurship, the three often had breakfast together.

At that time, the Internet circle was so big. All three started businesses in the capital again. This is a very common thing.

In November 2009, Kuliu.com, which was the first to obtain a video license issued by Radio and Television, successfully merged with Hurray under Shanda, becoming China's first listed video website.

Note that LeTV also claims that they are the first domestic video company to go public.

The difference is that Cool 6 is listed on Nasdaq in the United States under the shell of Shanda. LeEco was listed on the GEM through an IPO in 2010. So for things like "first", it's ok if you add more qualifiers!

Han Kun, the co-founder of Ku6, resigned after the website went public, and founded “Yiaxia Technology” in Beijing in August 2011. The main business is the short video sharing tool “Miaopai”.

On the contrary, after Youku merged with Tudou in 2012, it focused on long video sites.

In March 2011, Li Shanyou resigned from Ku6.com, founded a subversive innovation research institute, and gradually disappeared in the arena of the Internet.

Such a big news in the industry coincided with Sunday. Liu Yan and Li Shanyou asked Han Kun to have dinner together. Drinking in a big bowl on the wine table, eating meat, commenting on the new rising stars in the industry.

Liu Yan graduated from the Department of Mathematics of Peking University, and then went to the US investment bank Robertson-Stevens to participate in the financing and listing of Sina and AsiaInfo.

In 2002, he started a business with Wang Zhidong, the founder and CEO of Sina who was the first to be swept out by capital, and founded Liujianfang in 2006. In 2010, Liujianfang has fully turned to the live broadcast business.

Liu Yan drank some wine and said, "Cao Su, the boss of Dragon Ball Live, pushed out his general manager Li Hangyi to block the gun. This is quite interesting! Who doesn't know who? Hey, Lao Han, people from your company were killed by Dragon Ball Have you dug live?"

Han Kun said: "Why not? I have a vice president who reminded me that Dragon Ball Live is entrusting headhunters to poach people in the industry. By the way, Boss Li must be annoyed now. Li Hangyi is his employee, and he personally sent him to a competitor. "

"Ha ha!"

All three laughed.

Li Shanyou resigned and left because of his displeasure at Shanda. Compared with his old friends, he has gotten worse and worse over the years. Among the three who started their business back then, Gu Yongqiang was the best.

Of course, Gu Yongqiang served as Sohu's cfo and o, and was fully responsible for the overall operation of Sohu's sales, marketing, and products. The ability is there.

Holding a glass of wine, he drank and said, "Li Xueling is not a good-tempered character. He will definitely respond to being teased by Dragon Ball live broadcast like this. I am really looking forward to how he will respond?"

Liu Yan's small eyes flashed: "So, besides watching the excitement, should we get involved?"

Han Kun also came out of Sohu, and said, "Why do we get involved?"

Yixia Technology currently has a product: the short video sharing tool "Miaopai", which is built into Sina Weibo. He just got $25 million in Series B funding. Sina led the investment, followed by Redpoint Ventures and Morningside Ventures.

Here you can see the difference between the three. Li Shanyou was basically out of the arena of the Internet, just watching the excitement. Han Kun is living comfortably with Sina's investment and doesn't want to toss about the live broadcast.

Liujianfang, which received the C round of financing in November last year, although the profit of the live show is still high, he is eager to try.

Practitioners in the industry can basically judge that with the popularity of lol, game live broadcast will soon become the next traffic entrance in the live broadcast industry.

Liu Yan said: "That's what Dragon Ball Live said to the outside world.

If the live broadcast can get the favor of capital, then our life will be comfortable. "

Li Shanyou and Han Kun laughed.

Hype, touch porcelain! The six rooms also need heat.

The current Dragon Ball live broadcast is spending a lot of money to stir up the popularity. It is said that the marketing cost is 1.4 billion yuan. Huya said that Uncle Li was very angry, but he didn't mean to rub it off.

However, the Dragon Ball live broadcast was not used to Li Xueling, so he directly mocked that YY is now the industry leader, but he will eventually be swept out of the live broadcast arena.

Liu Yan said: "It's a joke. In fact, the live broadcast industry is far from exploding. Capital is not a fool!

The current domestic problem is that the 3G network speed is not fast enough, and the network fee is not cheap enough. So even though mobile phones are getting cheaper and easier to use, there are still various restrictions on using mobile phones to watch live broadcasts, and the business imagination is not enough. "

He has experienced life and death in six rooms, and he can see the problem very clearly.

Han Kun sat firmly on the Diaoyutai, took a sip of rice wine leisurely with a small wine glass, anyway, he was covered by a big Internet company like Weibo, and said: "This is indeed a problem! Then, old Liu, are you still going to fight?"

Liu Yan said with a smile: "Let's stir up the heat first. The main thing is to seize the opportunity of the game live broadcast track. It's time to raise money and tell stories."

Li Shanyou interjected: "I heard that the country is likely to issue 4G commercial licenses to the three major operators in the near future, and it is likely to be issued before the end of the year. Lao Liu, you really have to hurry up to prepare."

While talking, the atmosphere on the wine table became more and more harmonious.

Eat melons and watch the excitement, after all, who cares about the Dragon Ball live broadcast?

Newcomers come and go in the Internet rivers and lakes, and the water is deep here! The Dragon Ball live broadcast came in recklessly and spent such a large amount of money on marketing and making gimmicks at the beginning. What good will it end?

…

…

The war of words between Dragon Ball Live and YY changed on Monday. After the Dragon Ball live broadcast mocked YY, Liujianke, a veteran live broadcast company, joined the battle group.

Liu Yan, CEO of Liujianke, said in an interview with relevant media: "I have noticed the war of words between YY and Dragon Ball Live.

Some words in the draft of Dragon Ball live broadcast promotion really make those of us who have struggled in the live broadcast industry for many years and have been working as blowers feel unhappy.

However, it is a good thing to have new entrants in the live broadcast industry. If Mr. Cao from Dragon Ball is willing, I can arrange a dinner for him to have a face-to-face chat with Director Li from YY to resolve the misunderstanding. "

On Thursday, YY soon announced that it would change the name of its game channel to "Huya". And announced to seek financing.

Lao Zheng of Sina Guangdong Province Reporter Station is a senior financial reporter. He was invited to participate in the press conference for the establishment of Huya with many media.

The main media in Yangcheng are all here. Yangcheng Daily, Nanfang Daily, Yangcheng Evening News, Information Times, Southern Metropolis Daily, New Express, Yangcheng TV Station, and Guangdong TV Station all came.

Additional online news media: Yangcheng.com, Nanfang.com, Tencent, and Sina.

This media lineup can be called luxurious. This shows the difference in industry status between YY and Dragon Ball.

A listed company is a listed company! The volume is there! The first live broadcast in China! Possesses various halos.

A female reporter from the Southern Metropolis Daily asked Dong Rongjie, the CEO of Huya’s live broadcast, a slightly pointed question that seemed to be well-coordinated: “Mr. Dong, please change your company’s name to Huya. Is there any meaning in it?”

Dong Rongjie pushed up his glasses and said, "Our game channel should be the fangs of the company's tiger's mouth, put on a strong face, open up new businesses, and kill provocateurs."

Hearing the smell of gunpowder in these words, Lao Zheng felt like lying in his heart. After attending the press conference, he drove straight to Shencheng to find Li Hangyi, the general manager of Dragon Ball Live.

Two days ago, Liu Yan from Liujianfang spoke out on the Internet, puncturing the Dragon Ball live broadcast of the "draft and personal design of the resignation and entrepreneurship of the elites in the live broadcast industry", and pointed out the boss behind it, Cao Su. But Boss Cao does not accept media interviews, and now the media can only find Li Hangyi.

Lao Zheng met Li Hangyi, the general manager of Longzhu Live, in the renovated office on the 31st floor of Chunsun Building.

After exchanging a few words of pleasantries, Lao Zheng took a few sips of tea poured by Secretary Li Hangyi, opened up the chatter box, and joked: "Mr. Li, are you scared now? YY doesn't bother to fight you, and directly dispatches his capable generals. Also named Huya."

Li Hangyi must know the details of the establishment of Huya. He believes that Dragon Ball Live still has this intelligence capability.

Li Hangyi smiled and said, "Is this the official start of the interview?"

Lao Zheng: "Haha, that's not counting. Let's chat a little bit first." This is his interview style. The two sides should get to know each other first, and then they can talk more deeply later.

Li Hangyi smiled relievedly, and said: "It would be a lie to say that I am not nervous. But I have confidence in our President Cao. Longzhu Live will definitely wait for the good times of large-scale capital investment."

Lao Zheng has been a financial reporter for many years, and he has never seen any routines. He asked, "Mr. Li, Huya's live broadcast is actually trying to touch you."

Li Hangyi said: "I know!"

This is the conclusion he came to after thinking hard for the past few days. He has a "handle" in the hands of Mr. Li of the Happy Times: the non-compete agreement.

But Mr. Li did not immediately use his trump card to offend him. Instead, it took advantage of the trend to launch Huya Live.

The two sides have a certain tacit understanding. Through quarrels, they jointly push up the popularity of public opinion, and everyone gets what they want.

"You know?" Old Zheng laughed, somewhat understanding. He took out a notebook and a pen from his handbag, sat upright, and said: "

Mr. Li, I believe you have also seen yy's response to your Dragon Ball live broadcast. They changed the name of the game channel to Huya, to be the teeth of the South China tiger and kill the provocateurs. What is your response to this? "

Li Hangyi responded forcefully: "Let's wait and see! YY's core gameplay has an obvious guild system. And game live broadcast is a brand new field, I don't think they can continue to operate well."

When he accepted Lao Zheng's interview invitation, he gave a report to Mr. Cao upstairs. Mr. Cao is very clear about him: continue to promote the fermentation of public opinion. Dragon Ball live broadcast needs such exposure and topicality.

Lao Zheng knew it in his heart. Let's fight the war of words!

The current "war" is still at this level. Take what you need. As for the six rooms that jumped out to touch porcelain, they were directly ignored by the two companies.

The two of us are game live broadcasters, why do you join in the fun with a show live broadcast?