Mission Flow

The latest financing of Liujianfang was on November 1, 2012. The financing amount is 45 million US dollars. The lead investor is Plateau Capital, LB Investment. Replace the Mitsui \u0026 Co. Global Investment in the previous two rounds of financing.

LB Investment is a venture capital fund owned by the LG family in South Korea. An executive named An Jixun is in charge of the China office.

At noon, Liu Yan invited An Jixun to dinner at a Korean restaurant near China World Trade Center. By the way, he chatted about the current situation of the six rooms, and wanted lb to invest and increase financing.

"Staff An, Liujianfang has just poached two show hostesses for Dragon Ball Live. I must fight back! Otherwise, Liujianfang may be hollowed out. I hope to get your support."

Soldiers and horses go ahead without moving food and grass. This is an unassailable truth. He does not have enough ammunition like Dragon Ball Live. He found a deep commercial bank to raise 1 billion yuan, which is known to the entire live broadcast industry. He has to communicate with the management.

An Jixun has a very typical Korean appearance, drinking with a wine glass: "What kind of support do you want?"

Liu Yan smiled sarcastically. Sometimes in business, he pretended to be a grandson. He toasted An Jixun, "Executive An, I hope lb capital can make an additional investment."

The corner of An Jixun's mouth curled up, and he said flatly: "Mr. Liu, Dragon Ball Live just raised 20 million US dollars in Shanghai. The investment was led by Hongbin China. Do you know what this means?"

The wine glass raised in Liu Yan's hand froze in the air, his face changed slightly, and he barely maintained a smile.

An Jixun didn't save Liu Yan any face. The development of Liujianfang really disappointed him, and continued: "Hongbin China is optimistic about Dragon Ball Live, which means that this company has a strong growth potential. I want to work with them. Get in touch, invest some money in for a share of the action, and you ask me to increase my capital to give you a fight with them?"

Although An Jixun is Korean, he can speak Chinese very fluently, and his words are accurate. The meaning of ridicule is beyond words.

It is really that the performance of the six rooms is not satisfactory. Surviving the fierce competition in the live broadcast of the show, there is still some profit. The live broadcast industry is not currently in an era of barbaric growth, but in fact there are still many side effects.

Tourists who play the live broadcast believe that the big brother can sleep with the female anchor. There are no waves without wind! Moreover, it is common for female anchors to flirt and give benefits in the live broadcast room. It's a bit of an oiran.

So the money comes in very quickly, and we all know that those three things are the most stimulating to people. Huang Du..., the profit of the six rooms is not bad.

But to say that Six Rooms performed well is also nonsense. Abandoning the guild gameplay, 9518, who used the show as a turnaround, has already mixed up to the point of listing, and the six rooms are still playing around in the capital! Not to mention Dragon Ball Live is valued at $200 million.

Liu Yan blushed from the humiliation, and cursed the bastard in his heart.

After finishing the meal with difficulty, Liu Yan said goodbye to An Jixun with a smirk and came out of the Korean restaurant.

The assistant greeted him, "Mr. Liu..."

Liu Yan waved his hands with a dark face, "Come on, go back to the car and talk." He thought the assistant wanted to ask about the financing situation.

The driver drove the black Mercedes-Benz over. After getting in the car, the assistant hurriedly lowered his voice to report: "Mr. Liu, something serious happened. Another two female anchors of our company were poached by Dragon Ball Live!"

"What?" Liu Yan turned his head in astonishment, looking at his assistant, shocked beyond words. He was still trying to fight back against Cao Su, but his house was stolen again? Grass!

"What do you eat when you ride horses?"

The assistant looked at the man-eating eyes of the boss, and explained bravely: "Mr. Liu, their "Pancake Man" with an investment of 50 million is going to be released by Guangguang. This news has been verified. The female anchors below Who can resist the temptation to act in a movie?"

Liu Yan said angrily: "How can they have so many movie resources? Don't they all have brains?"

The assistant said tremblingly: "Dragon Ball Broadcasting took the TV drama project and hooked them away.

And there are Qiqi and Erya proofreading in front. "

"These two sluts! Let the legal department keep an eye on them! Sue them if you need to." Liu Yan cursed loudly.

Mercedes back to the company. Liu Yan returned to the office, closed the door with a bang, and threw the tie on the ground. He kicked up the porcelain bottle in the corner and broke it.

"of!"

Don't blame him for his gaffe. The capital behind him does not support him in confronting Dragon Ball Live, and is unwilling to invest more. Made, the book and the stick are getting harder and harder to fool! And he couldn't hold down his female anchor. This situation is undoubtedly fatal to Six Rooms!

What is the biggest barrier to entry in the live streaming industry?

It's the anchor!

A big anchor with a million fans cannot be achieved quickly! Even if there are websites and platforms to attract traffic and help with publicity, it will take at least three months. And this time difference is enough to determine whether a live broadcast company is left behind, and then it is life and death!

Therefore, the business war in the live broadcast industry is not like the way e-commerce companies played back then. eBay once bought all the advertisements of the portal websites, but left none of them to Taobao. When Dangdang competes with Excellence, it is to sell books at a lower price than anyone else.

Live commercial battle, the simplest and most direct big move: that is to poach the opponent's top card!

Now Dragon Ball Live has not only fished away his top female anchor, but also hooked away the seedlings of the second echelon. This situation is very dangerous!

When Liu Yan was angrily circling around in the office, the assistant probably heard the broken porcelain vase in the room, opened the door and came in, "Mr. Liu..."

"roll!"

The assistant was as silent as a cicada, and hurriedly shrank his head and left.

Liu Yan was panting, like a wounded beast trapped in a cage, constantly turning in circles. But it doesn't help. He thought about various possibilities. If the four female anchors who left were unable to be deterred legally, then he had only one way left: admit defeat!

Two or three hours passed quickly between the dilemma. After calling the company's legal department, Liu Yan sat on the sofa in his office with his head in his hands.

The answer from the Ministry of Justice is: So far, there has been no precedent for a job-hopping anchor being banned, at most it is a matter of compensation.

…

…

When Cao Su received Jia Zihao's call, he had just clarified his life goal: just enjoy the process of struggle and improve his reputation. The system's $100 million reward is so cool!

And the [Prestige Mission] reward for upgrading the system mall made him greedy.

Song Jingying lay beside Cao Su softly and drunkenly, and asked silently, "Who is it?"

Cao Su wrote on her soft and slippery body, letting her feel it for herself, while holding the mobile phone in the other hand, he said with a smile, "Mr. Jia, what's the matter?"

When he was in the capital, he asked Jia Zihao about his future arrangements. He hoped that Jia Zihao would work at Qianyuan Culture and work for him. He needs a "local snake" who is familiar with the entertainment industry. But Jia Zihao said he had to think about it, so he didn't call him back.

That's the way it is these days. Can be a boss, who wants to be a wage earner for others? What's more, Jia Zihao was indeed quite successful as the boss, earning hundreds of millions of dollars.

So he changed the name now, and the two of them are indeed separated.

Jia Zihao said with a smile: "Mr. Cao, Liu Yan from Liujian has contacted me by beating around the bush. He wants to surrender to you. I hope that the Dragon Ball live broadcast will not poach the female anchor of Liujian. I ask you to do it!"

Cao Su smiled and said, "Mr. Jia, back then Liujianfang was very high-profile in the public opinion field, and the seniors knew the younger ones, and they took the lead in poaching. Do you have to admit defeat?"

Jia Zihao complimented: "Mr. Cao, you got the news of Hongbin China's investment in Shanghai, and many people already know about it. I just explained to people why you are so rich, and Dragon Ball Live still needs financing. Six rooms Bow your head to you, this counts as an instant opportunity for him!"

It was Youku who asked him to intercede. The current leader among video sites, LeTV, which holds a large number of copyrights, can't compare. He has a few projects in his hand that he plans to sell to Youku and upload them to the website for playback. He was very careful about being the middleman.

Otherwise, he would not take the initiative to call Cao Su. In fact, he already had the answer, and he didn't want to work for Cao Su. Don't even want to talk about the conditions. He is used to being a boss and has no interest in it.

Cao Su laughed, and said, "I'll call you back a little later."

He wants to discuss with Li Hangyi. As for the other heavyweight person in charge of Dragon Ball Live, Song Jingying is lying beside him!