My 1999

Although Hongmeng Games is strong, its business in Japan still lags behind the three.

After the merger, Bandai Namco is not only the largest toy company and the largest arcade company in Japan, but also the third largest game manufacturer.

Before 2003, Xu Liang acquired Bandai's equity through good friends such as Li Zhaoji and the Qiu family of Singapore, as well as SoftBank as a partner.

At that time, Bandai's major shareholder was the Seibu Group.

The latter holds 40.8% of Bandai's shares.

When Xu Liang came to the door, he didn't know what Yoshiaki Tsutsumi was thinking, but he just didn't want to sell it.

Having no choice but to give up the acquisition, Xu Liang was busy and only took 18.7% of Bandai's equity.

Last year, Bandai Namco merged, Seibu's stake in Bandai was reduced to 21.6%, and Hongyan's stake in Bandai was reduced to 10.4%.

The two add up to exactly 33%.

During this period, Xu Liang increased his holdings in the stock market by another 1%, increasing Bandai Namco's holdings to 34% and then did not move again.

Xu Liang, who holds a veto power and is not worried about his stock being diluted, has not purchased any more shares in Bandai Namco.

The subprime mortgage is now over, and the most suitable opportunity will be two years later.

After flipping through the information, Xu Liang picked up a pen and wrote down some of his thoughts. Seeing that it was almost time, he went back to the room to sleep with the beauty in his arms.

…

"Oda?"

Oda Jiro came over quickly and bent at a ninety degree angle.

"President, please give me your instructions."

Nakamura Masaya glanced at him.

"Call the company's management again and tell them clearly that they must be at the company today and no one can take leave."

Oda Jiro showed hesitation on his face.

Nakamura Masaya saw this and frowned.

The old cheeks with crisscrossed grooves instantly turned into shrunken old oranges.

"What happened?"

"Vice President Mori called and said that he was going to Waseda Hospital to take insulin at 9 a.m. today and could not attend today's reception."

Mouri Xiangji is the company's vice president in charge of game development and one of the few senior executives.

Having type 2 diabetes requires regular insulin injections.

"Call again to confirm. The insulin injection won't take long."

"Hi."

"Is anyone else asking for leave besides Mori?"

"there is none left."

Nakamura Masaya waved his hand.

Oda Jiro wisely withdrew.

After the room returned to silence, Nakamura Masaya sighed melancholy.

A 27-year-old major shareholder with brilliant achievements doesn't know whether Bandai Namco, which has just completed its integration, is good or bad.

However, he is already eighty years old. He played too happily in his early years, and his body is already severely depleted and cannot cope with the management of Bandai Namco.

Ready to retreat.

I don’t want to worry about that much.

Just stand on the last duty and keep your reputation.

Just as his thoughts were racing, the phone on the table suddenly rang.

Pick it up quickly.

"President, Xu Jun's motorcade has arrived."

Nakamura Masaya subconsciously stood up, his movements were a bit fast, and he almost ducked.

"Why are you here so early? Didn't it say half past nine?"

"I don't know either."

The secretary said aggrievedly.

"Call immediately to organize a reception."

"Hi."

Nakamura Masaya hung up the phone, picked up the crutch next to him and walked outside.

All the senior management of Bandai Namco who got the news hurried downstairs.

When Xu Liang stepped into the headquarters building, he also saw a group of old men coming towards him.

If he hadn't seen the photo before, he almost didn't recognize the elderly man with white beard and hair in front of him, who is famous in the Japanese gaming industry, Nakamura Masaya.

After taking a deep breath and briefly calming his rapidly beating heart, Nakamura Masaya had a smile on his face.

"Mr. Xu, welcome to Bandai Namco."

He looked at the trembling right hand stretched out in front of him, covered with age spots.

After a simple shake.

"President Nakamura, I have long admired your name."

Although the founder of Namco is old, he is a living fossil of the Japanese gaming industry.

A bunch of illustrious names on his head.

Permanent member of the Tokyo Chamber of Commerce and Industry, vice president of the Japanese Scientific Imaging Association, honorary president of the Japanese Electronic Game Industry Association, and honorary chairman of the Japanese Entertainment Machinery Manufacturers Association;

Director of the Japan Science and Technology Promotion Foundation, chairman of the New Technology Promotion Foundation, honorary president of Phoenix Electric Co., Ltd., consultant to the Digital Association, president of the Japan Event Industry Promotion Association, etc.

He also received the National Blue Ribbon Medal in 1986.

Now he is the chairman and president of Bandai Namco, wielding great power.

But seeing how Nakamura Masaya shakes every step he takes, can he really manage the huge Bandai Namco?

The appreciation revealed in Xu Liang's words made Nakamura Masaya feel relieved and a little happy at the same time.

After all, although the person standing in front of him is young, his status in the global business and financial world far exceeds his own.

"Mr. Xu, you're welcome. It's our honor for you to join Bandai Namco."

Xu Liang smiled and briefly greeted other senior executives. Under the leadership of Nakamura Masaya, he walked around various departments and then came to the conference room.

Sitting at the top, he looked around and felt strange.

He is now 27 years old, in his prime and full of vitality.

But on the left, Masaya Nakamura is 80 years old.

On the right, Vice President Iwasaki Tomokazu, who is in charge of the arcade business, is 67 years old.

Below Nakamura Masaya, Ishikawa Norio, who is in charge of arcade game development, is 60 years old.

Hiroki Otsuka, who is in charge of Bandai's toy business, is 64 years old.

Looking around, almost all senior executives are gray-haired old men.

Game development and toy design are cultural and creative industries anyway. Do a bunch of gray-haired old guys really understand what young people like?

Xu Liang expressed doubts.

Now he understands why Japanese games and animation are declining.

The end of the real estate bubble and the decline of national strength are one reason.

But the fundamental reason is that there are fewer talents.

Thinking of this, Xu Liang made a decision in his heart.

When he takes charge of Bandai Namco, the first thing he will do is to introduce a competitive mechanism to break the management rigidity caused by the lifetime employment system and seniority system.

"President Nakamura, it has been almost a year since Bandai and Namco officially merged. I would like to know the progress of the integration of the two companies now?" Xu Liang said.

"Mr. Xu, Bandai and Namco have completed the financial and personnel integration, and have also formed a set of business plans that are more recognized by everyone."

Xu Liang: "Can you tell me more about it?"

Nakamura Masaya nodded and turned his head, "Oda, you tell Mr. Xu about it."

Oda Jiro nodded quickly.

He was eager to show his face in front of the company's major shareholders.

"Mr. Xu, Oda is my secretary. He participated in the revision and finalization of the entire integration plan. He is clear about all aspects. Let him report to you."

Xu Liang did not refuse.

Seeing that Nakamura Masaya was old and out of breath, he was embarrassed to squeeze him.

What if he said too much and couldn't catch his breath and then passed out.

He couldn't explain it clearly.

"Dear Mr. Xu, Bandai Namco's business has been integrated and is now divided into four parts.

First, the toy business.

Second, the digital business.

Third, the IP production business.

Fourth, the amusement business.

The toy business mainly includes the planning, development, manufacturing and sales of toy cards, plastic models, daily necessities, stationery, etc.

The digital business focuses on the planning, development and sales of game content.

The IP production business focuses on related businesses such as imaging, music, and events.

The amusement business mainly includes 279 toy companies under Bandai. Toy distribution stores, originally belonging to 29 arcade stores under Namco.

In order to further strengthen Bandai Namco's advantages in the 'anime + game' adaptation industry chain and assembly line, we plan to establish three subsidiaries under the head office.

Bandai Co., Ltd., Namco Co., Ltd. and Bandai Namco Co., Ltd.

Bandai Co., Ltd. is responsible for toy production, and Namco Co., Ltd. is responsible for the design, production and development of arcade machines, gashapon machines, claw machines and other game machines.

Bandai Namco is responsible for game development, IP operation, and amusement business. "

After Ogawa Jiro finished speaking.

Xu Liang thought for a while, and his deep eyes quickly swept over everyone. Looking at the eyes they put on him, Xu Liang said directly.

"President Nakamura, can I make some suggestions?"

"Mr. Xu is a major shareholder of Bandai Namco, so of course you can make suggestions."

"I think since Bandai and Namco have already merged, the subsidiary system is completely unnecessary. We can adopt a business unit system.

Divide according to specific business.

The Toy Division is responsible for toy development and production.

The Game Division is responsible for game development, promotion and marketing.

The IP Operation and Maintenance Division is responsible for the comprehensive development of IP, such as video, music, fan communities, offline activities, two-dimensional, etc.

The Amusement Division is responsible for the offline store management and development of toy stores and arcade stores.

These four divisions are the four business divisions you divided before.

In addition, in addition to these four divisions, I hope Bandai Namco can set up an overseas division , responsible for the development of overseas, especially China Bandai Namco business.

Especially China.

I looked at the information of Bandai and Namco. In the past ten years, you have not opened an offline store in China, nor have you a detailed promotion strategy in China.

Mainstream game, toy, and entertainment companies around the world are competing for the Chinese market.

When anime such as "Mobile Suit Gundam", "Dragon Ball", and "Naruto" are familiar and liked by almost all Chinese teenagers.

Why didn't Bandai Namco open a direct store of its own?

I don't know what you consider, but in my opinion this is a huge and unforgivable mistake.

You are all elites of Bandai Namco, I hope you can consider my suggestion carefully. "

After speaking, Xu Liang turned his head and looked at Masaya Nakamura.

"President Nakamura, I was too direct. If I offended you, please don't blame me."

"Mr. Xu, you are too polite. In fact, we have always attached great importance to the development of the Chinese market, and we have also developed several brand-licensing partners.

But the other party's business has always been unsatisfactory.

Therefore, we feel that the derivatives market in China is not mature yet, so we have never entered China in person."

"President Nakamura, entering China through brand licensing is always a fog, and it is difficult to really feel the pulse of the Chinese derivatives market.

So my idea is to open direct stores.

Directly in the four first-tier cities in China, open four direct stores, with a larger scale and more than a thousand varieties.

Take a look at the results and decide how to expand next.

The same holds true for the United States and Europe.

A Bandai toy store with unified design, unified management and unified procurement will bring more generous returns to the company.

In addition to overseas development strategies, I think Bandai currently lacks an Internet strategy.

Currently, B2C e-commerce companies such as Yihaodian, Amazon, and Lotte are developing rapidly throughout Japan, but Lotte has never had an online store of its own.

This is a very big mistake.

I know that online revenue may still be far less than offline, but we also need to see the rapid development of e-commerce.

This is a growing channel that no retailer should miss.

alright.

I would like to make these two suggestions. "

The atmosphere in the conference room was somewhat silent, and everyone exchanged glances.

"Mr. Xu, we will seriously consider your suggestion." Nakamura Masaya said with a smile.