My 1999
Chapter 1101 3G Capital
"Sir Roberto wants it?"
"The program structure of "The Voice" is novel and is also suitable for Brazilian audiences. Therefore, I hope Mr. Xu can agree to us buying its copyright."
"Hongyan does not refuse to share the copyright of "The Voice". If Universal really wants it, it can directly talk to Hongyan's management. I think they will give a fair and mutually acceptable condition."
"Mr. Xu, I have consulted Mr. Xia, CEO of Hongyan Company, and he said that this requires your consent."
"I'll give him a call. I believe it will be fine next time."
"Thank you very much, Mr. Xu."
"Universal Group is a partner of Universal Pictures and Vivendi, and mutual benefit and mutual benefit between the two parties should be a matter of course."
"Mr. Xu, I think so too."
After the two looked at each other and smiled, they clinked glasses and each took a sip of champagne.
Although the strength of South American Universal Group is still far behind that of Universal Pictures, it has a dominant and powerful influence in South America, especially in the Brazilian media field.
If Universal Pictures' movies and televisions want to enter here, they must cooperate with each other.
From this point of view, making good friends with the South American Universal Group and the Marinho family will only benefit him and Universal Pictures.
The bald butler from before came over again.
Wait until he whispers a few words next to Ilineu Roberto.
"Mr. Xu, I have another distinguished guest here, and I need to greet him."
"It doesn't matter. Although Mr. Roberto is busy, I can just take care of myself."
"Then I'll excuse you."
Xu Liang nodded with a smile. After he turned around and left, he quickly scanned the hall and walked to the left.
There were three middle-aged men there, one of whom had a slender face, half-long black and white hair, a broad forehead, and was wearing a brown suit, a white shirt and a red and white plaid tie;
The other one has a lean build, short hair, and deep nasolabial folds. He is wearing a dark blue suit, dark brown trousers, a light blue shirt and a dark brown tie;
The last one is slightly shorter, wearing black-rimmed glasses, a thick white short beard on his face, wearing a black suit and a white shirt.
The three of them were holding wine glasses and standing together, chatting with a slightly fat middle-aged man in a black suit.
When Xu Liang walked straight towards them, these people also noticed him striding towards them.
Compared to himself, Boss Xu was the focus of the entire banquet.
"Everyone, do you mind if I join in?" Xu Liang said with a smile.
"Of course, it is our honor to be able to meet Mr. Xu."
Jorge Paul Lehman, wearing a brown suit, responded with a smile.
Jorge Paul Lehman, Marcel, and Beto are the founders of 3G Capital, a well-known capital company in the later capital world, and the Iron Triangle.
Starting from annexing Antarctica beer and creating American beverages, and then later taking over Interbrew and merging Anheuser-Busch and SABMiller to become the world's largest brewer;
Then it annexed Burger King and Tim Hortons to become a global catering and beverage giant;
Then it controlled Kraft and Heinz, becoming the top company in the global food industry.
In less than twenty years, 3G Capital, controlled by three people, has created an astonishing business empire with assets of more than US$300 billion through superb capital operations and admirable corporate management skills.
In his previous life, Xu Liang had read their biographies and news more than once and admired 3G Capital's business philosophy.
If he hadn't known that these people couldn't be subordinated to others, he would have recruited them long ago.
However, even if they cannot be turned into his subordinates, there are still many areas for cooperation between the two parties.
“I’ve drank a lot of InBev’s beer in Brazil these days, and it tastes really good.”
Xu Liang's words made the four people's eyes change.
The young man standing in front of him at this moment, with a smile on his face, is not only a Chinese beer giant, but also a capital giant with a global reputation.
If he joins in to disrupt the situation, then the things planned by several people will definitely have twists and turns, and may even fail.
"Mr. Xu's praise is the best compliment for us."
Claudio Felson, chief operating officer of Interbrew Brewing Co., smiled.
"My Kanghua Beer is the largest brewer in China. I hope we can have more exchanges and cooperation."
Seeing the increasingly serious expressions on the four people's faces, Xu Liang suddenly smiled, "Don't worry, four, I have no idea of acquiring InBev."
The four Lehman men felt relieved, but they did not relax their vigilance.
The man in front of me has too much financial resources and also likes mergers and acquisitions. Who knows whether what he says is true or false?
"Mr. Xu, you had a great chat with Mr. Roberto just now. I wonder what you were talking about?"
Beto decisively changed the subject.
It's a pity that Xu Liang knows his purpose very well, and of course he won't give up just like that.
“Just some entertainment topics.
Folks, while I'm not looking to acquire InBev, I'm interested in another beer giant.
We can cooperate. "
The expressions of the four people changed slightly, and bad thoughts instinctively appeared in their hearts.
"I wonder how Mr. Xu plans to cooperate?" Lehman asked.
"It's very simple." Xu Liang said slowly, "Kanghua Group cooperated with InBev to jointly acquire Anheuser-Busch."
The four of them felt a thump in their hearts, and their expressions instantly changed.
What they were most worried about happened.
"Looking at everyone's expressions, we should be heroes and see the same thing."
Although he said this, Xu Liang, who has memories of his past life, is sure that InBev and Anheuser-Busch have definitely begun to contact each other now, but it is not yet known to what extent the negotiations between the two parties have progressed.
Now that I have tried it, I feel a little bit confident.
"Mr. Xu also wants to acquire Anheuser-Busch?" Beto said slowly.
“Anwar hopes to become the world’s number one beer company, and if it can acquire the current Anheuser-Busch, it can achieve its goal instantly.
However, I don't like being so radical.
So I want to cooperate with InBev.
You acquire Anheuser-Busch, and I acquire their 50% stake in the Modelo Group. "
Modelo Beer Company is located in Mexico and was founded in 1925. It has eight local breweries with an annual output of 41 million tons and a market share of more than 60% in the country.
Corona is its main product and the fifth largest beer brand in the world.
It is also the largest imported beer brand in the United States.
If Modelo Beer can be acquired, Kanghua's beer business will become a world-class beer company that spans the globe and dominates the Chinese and Central American markets.
Alongside global giants such as Heineken, InBev and Miller.
Of course, it is not easy for Kanghua to acquire Modelo.
As Anheuser-Busch's trump card, there's no way they're selling.
Only by taking advantage of InBev's opportunity to acquire Anheuser-Busch can we wrest this piece of meat from the latter's mouth.
"If Mr. Xu wants to acquire Modelo's equity, he should go to Anheuser-Busch, not InBev," Beto said.
Xu Liang smiled lightly. “If I hadn’t known that InBev was in contact with Anheuser-Busch, I wouldn’t be here.
Everyone, we are all smart people, and some meaningless concealment is completely unnecessary. "
"I'm sorry, Mr. Xu. InBev currently has no plans to acquire Anheuser-Busch. I'm afraid you have misunderstood." Marcel asked.
They are all veterans who have been working in the mall for many years.
It's impossible for Xu Liang to give away the truth just because of a few words.
Xu Liang shrugged, "Maybe I misunderstood, but it doesn't matter. I'm more interested in 3G Capital than Modelo.
I really appreciate your company's corporate culture of "focusing on talents, giving them lofty ideals, and maintaining meritocratic governance." "
Lehman: "Thank you very much for Mr. Xu's praise, and I am also very happy that you agree with our business philosophy and corporate culture. However, our 3G investment is not always successful..."
Xu Liang interrupted: "If Mr. Lehman is talking about the failure of Galantia Bank, then I think it is not strictly a leadership error, but a lack of management.
If Mr. Lehman had not been unable to perform his duties due to illness at that time, Mr. Beto would have devoted all his energy to the American stores, while Mr. Marcel was busy with the operations of Bolang Beer;
Haddad and Wahl would not be so bold as to bet on "repurchase agreements in the securities market."
In addition, I think they were too unlucky. If it hadn't coincided with the Asian financial crisis, I'm afraid Galantia Investment Bank would not have collapsed so easily. "
Xu Liang was so familiar with his family treasures that the three of them were a little surprised.
"I didn't expect Mr. Xu to know us so well." Lehman said.
“Actually, I am paying attention to Three, Galantia Investment Bank, American Stores, Bolang Beer, and the newly established 3G Capital.
It is this long-term attention that gave me a clear and deep understanding of the three people's business talents, management level and investment strategies.
If I hadn't thought that the possibility was unlikely, I would have gone to the door personally and dug the three of them to Hongyan or Hanhua. "Xu Liang said with a smile.
Lehman, Marcel and Beto exchanged glances. They were not sure whether the importance shown in each other's words was true or false.
But no matter what, the fact that the other party could say such things made them excited.
"Thank you very much for Mr. Xu's attention. If there is an opportunity in the future, I also hope that we can have more in-depth cooperation." Lehman said.
Xu Liang smiled faintly, "Now there is a good opportunity, such as what I mentioned before..."
Claudio Fersen, who had been silent until now, quickly interrupted.
"We will seriously consider Mr. Xu's proposal, but InBev has not made such a decision yet."
Xu Liang shrugged, took out four business cards from his pocket and handed them to each of the four people.
"Perhaps the four of you can seriously consider my suggestion. ... If you change your mind, you can make this call."
The four people took it, looked at it in their hands, and nodded.
"Then I'll take my leave first."
"Mr. Xu, please."
Xu Liang nodded slightly, turned and left.
Although he really hopes to cooperate with 3G Capital, there is no need to be too pushy at the beginning. After all, today is just the first meeting, and it is not a formal occasion.
What's more, there will be more opportunities in the future. He will have enough time to persuade Lehman, Marcel and Beto.
Looking at the tall back walking further and further away, the smile on Claudio Fersen's face gradually disappeared.
"Lehman, how could Golden Caesar know what we are discussing?"
"Claudio, this is exactly what I'm confused about." As if he realized something, Lehman's face changed slightly, "You don't think we took the initiative to leak it, do you?"
"That's not what I meant.
I just feel like things are a little strange.
After all, this matter has just begun, and only a few high-level officials really know about it. "
"Kim Caesar has been in Brazil for no more than half a month.
Unless, as he said, he has been paying attention to us, it is difficult to explain that he would know about InBev's acquisition of Anheuser-Busch. Marcel said suddenly.
“If you put it that way, he really values the three of them.
Maybe you can consider cooperating with him. Claudio Fersen laughed.
"Maybe, but even cooperation is a matter of later days."
…
After leaving Lehman and Marcel, Xu Liang stayed at the banquet for a while and then left.
The reason why he came here this time was to take this opportunity to get in touch with Lehman, Marcel and Beto, the three pillars of 3G Capital who would become famous in later generations, to pave the way for more in-depth exchanges later.
Anheuser-Busch, Heinz Foods, Burger King, SABMiller, Tim Hortons, Kraft Foods.
He also covets these food and beverage giants that have been eaten up by 3G Capital one by one.
You can take advantage of their acquisition and the company's turmoil to tear off a few pieces of flesh.
By swallowing this fat, Kanghua will become a world-class food and beverage giant.
"Sister Li, send a fax to Lao Xia and ask the investment department to increase its holdings of InBev and Anheuser-Busch. It doesn't need to be too much, just about 8%."
The news of the merger and acquisition has not spread yet, so entering the market at this time can make relatively good profits.
"OK."
…
Time passed quickly, and two days passed in the blink of an eye.
Xu Liang, who was neatly dressed, stood on the steps in front of the villa. When he saw the black car approaching slowly, he smiled and greeted it.
"Mr. Zhao, welcome, welcome!"
After quickly holding the right hand that the other party extended, Zhao Junchen said politely: "Mr. Xu, I have admired his name for a long time, and I finally met him today."
"Mr. Zhao, you're welcome, please come in."
"please."
After arriving in the living room, Zhao Junchen took the things from the secretary's hand and put them on the table.
"I heard that Mr. Xu likes antique calligraphy and painting. This time I came here specially to bring a piece of calligraphy by Mr. Qi Gong. I hope Mr. Xu will like it."
"Qi Gong? But Mr. Yuan Bai?"
"Exactly. I didn't expect Mr. Xu to know about it."
"Mr. Yuan Bai is a famous calligrapher in modern times. He has taught and educated people all his life and written books. I personally admire him very much.
Unfortunately, the last time I went to Sijiucheng was too tight and I didn’t have time to meet him, which I have always regretted.
I didn't expect to see his masterpiece this time. "
While he was talking, Zhao Junchen helped open the brocade box and unfolded the framed calligraphy inside.
Unfold the heaven and earth pole, and on the light yellow rice paper, the majestic and ancient official script characters come face to face.
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