My 1999

Everyone was silent for a while. Kunlun Mobile picked a good opportunity and put Apple in a quite embarrassing situation.

Originally, they had concerns in this regard, so they were secretive and tight-lipped about the announcement of the press conference time.

But somehow, the news was still known to Kunlun Mobile, and the other party specifically chose to hold a product launch conference one day before them. The intention was not obvious.

In addition, Kunlun mobile phones have done a good job of keeping secrets. It was not until yesterday that they learned the official time of the Kunlun mobile phone product launch conference.

Unfortunately, this news came too late, and it was too late for them to change the time of the press conference.

In this way, they ushered in today with uneasiness. They just hoped that the Kunlun mobile phone would not be too powerful, so as not to cause too much impact on Apple.

Before today, they had never seen the true face of Kunlun Mobile Phone, so they didn't know what the level of this opponent was.

Most executives have the same idea as Jobs. They feel that although Kunlun Mobile has applied for a lot of patents, it has no hardware manufacturing experience and the iPhone will most likely still have the upper hand.

But after seeing the photos and videos sent back by the spies who were ambushing the scene, their hearts instantly froze and they felt their faces hurt.

They just can’t figure it out. Apple obviously takes longer to develop and invests more money, but the iPhone is not much better than the Kunlun phone. At best, it can be said that it is evenly matched.

If you include the watermelon-cutting game, Kunlun’s phone is even more attractive than Apple.

Because Apple was negligent and did not include several games in the mobile phone that could take advantage of large screen, multi-touch and other technologies.

The watermelon cutting game on Kunlun mobile phones is simply an advertisement tailor-made for new smartphones.

Nowadays, half of the media reports and Internet discussions mention this game as a comparison with other mobile phones on the market.

“I have already asked people to modify the PPT and speech content of tomorrow’s conference, and will focus on highlighting the differences between iPhone and Kunlun mobile phones.

For example, their mobile phones are not as thin as ours, and our chips are developed by ourselves. Before the launch of the "iPhonerunsOSX" system, Apple's development system level has been verified on Mac, iPod and other devices. "

Speaking of this, Cook paused, glanced at the executives, and said with a smile: "I wonder if you have noticed? Kunlun Mobile has not yet reached cooperation with telecom operators.

Apple has reached a long-term exclusive cooperation with AT\u0026T, the largest operator in the United States.

In addition, Apple also has offline direct stores.

Apple has a 30-year operating history. Macs and iPods are sold all over the world, which has helped Apple create a complete global sales channel and accumulated countless dealer partners.

This time, Kunlun Mobile copied and imitated us and held a press conference before us, but the final decision was mobile phone sales.

When Apple charges at full speed, Kunlun mobile phones will only be far behind us. "

Jobs immediately realized that Cook was trying to reassure people, and immediately said: "Yes, there are many factors that determine victory or defeat. In addition to Apple's complete sales channels, it also has thirty years of technology and brand accumulation.

The thieves companies only had the upper hand for a while, we will teach them a lesson in terms of sales.

In addition, notify the legal department to collect evidence tomorrow and start suing Kunlun mobile phones and Android for infringement of Apple's intellectual property rights.

We want all of America to know that they are a company of thieves. "

After a period of self-comfort and encouragement, Apple executives quickly restored their morale.

Then, Jobs began to line up his troops, preparing to launch the first shot of counterattack on Kunlun mobile phone through tomorrow's product launch conference.

After the meeting, all the executives left, and Jobs left Cook alone.

"Which link do you think the news leaked out?

Not only our product design, but also the time and content of the press conference were leaked. "

Jobs' eyes looked English. He now strongly suspected that Kunlun Mobile had planted a commercial spy within Apple, and his rank was not low.

This kind of thing is not suitable to be mentioned in a senior management meeting, so as not to alert the enemy.

The reason why he told Cook alone now is because he trusts Cook very much. Two years ago, he briefly left Apple for two months due to surgery. During this period, Cook replaced him as the interim CEO.

Cook understood Jobs's hint and nodded after thinking for a moment:

"What you said reminded me. Now I very much suspect that there is something wrong within us."

"Please arrange it. We will conduct a carpet search. We must find these rats, one by one, and send them all to the judicial authorities."

Jobs said coldly, "As long as these evidences are found, I don't see how Kunlun Mobile can deny it.

I said I would sue them to bankruptcy and I will do it. "

"yes!"

Cook accepted this big task with a serious expression.

Immediately, the two began to discuss "how to catch spies."

At the same time, a consensus was reached that the abscess must be pulled out, even if the apple was turned upside down.

"One more thing. BOSS, Xu Liang is Apple's major shareholder, holding 14.9% of the shares. For the future of Apple, I think it is necessary to squeeze him out." Cook reminded.

Jobs was silent for a moment.

"I'll consider it."

Cook nodded and said no more.

He was just reminding me.

Under the existing securities system, even Steve Jobs would not want Xu Liang to spit out his shares in Apple.

As for board seats.

Xu Liang’s investment in Apple is purely financial and he has not joined Apple’s board of directors.

…

The next day.

Apple held its product launch conference as scheduled.

The appearance of the iPhone caused a lot of discussion among the audience.

"Why is it also a big screen?"

"And multi-touch?"

“The iPhone also has a Home button, and its appearance is very similar to the Kunlun phone.”…

The bursts of doubts in the audience interfered with Jobs' performance.

Moreover, today's PPT and speech content were revised yesterday, so Jobs was a little unfamiliar with the operation and presentation.

I accidentally misplaced the PPT several times during the presentation, which attracted a lot of boos from the audience.

Many of the audience present today are Apple fans who have purchased Macs and iPods, and are considered technology enthusiasts.

Yesterday, many of them had watched the Kunlun mobile phone launch conference that was very popular on the Internet through YouTube videos, and some even watched it several times.

In this case, the iPhone will naturally be compared with Kunlun phones.

But the various functions displayed by the iPhone today are almost completely similar to Kunlun phones, and there are no games to play.

If it weren't for Apple's great reputation, many people would be planning to quit.

Looking at the uninterested audience in the audience, Jobs' face was livid and his fists were clenched tightly.

Although they had made predictions yesterday, they did not expect the situation to be so bad. Kunlun Mobile ruined their press conference.

This made Jobs make another note in his mind for Xu Liang.

Suddenly, Jobs stopped the demonstration, walked quickly to the center of the stage, and loudly said: "There is something, I must declare, the Apple mobile phone has been copied."

Hearing this, many viewers in the audience suddenly felt sleepy. It seems like a big fight is about to happen?

Jobs said seriously: "In 1976, Apple changed the personal computer industry. In 2001, the iPod changed the music player. Originally, today, we want to change the mobile phone industry.

However, our design and technology were stolen, and they shamelessly ran to hold a product launch in front of us. "

Big melon!

Absolutely awesome!

Many people think this is much more interesting than a simple product launch. Is Jobs going to bombard Kunlun Mobile?

Many people who have seen Kunlun mobile phones actually have a question in their minds when they first see the iPhone: Who copied whom?

Jobs smiled coldly, "Some viewers may not believe what I say, but you will understand after listening to a few sets of data.

Apple began developing the iPhone four years and five months ago, while Kunlun Mobile only started investing in mobile phone research and development more than three years ago.

In terms of time, Apple is a full year ahead of them.

Apple has thirty years of R\u0026D experience and thousands of engineers. Kunlun’s mobile phone business has only been established for just over three years and has only a thousand engineers.

Before that, Kunlun was just an assembly company manufacturing low-end computers, MP3s and other electronic products, with no technological content.

In contrast, Apple holds thousands of patents and has been developing the best electronic products in the world.

If they didn't copy us, how could they have the epoch-making Kunlun? "

There was an uproar in the audience, this is really big news.

Many people have always been curious about why a Chinese company can be so obsessed with launching mobile phones that look like alien technology.

Now I have the answer, it turned out to be plagiarism.

“Sue the plagiarists!”

Tuo, who was in the crowd, suddenly stood up, waving his fists and shouting slogans.

People who didn't know the truth also followed and shouted.

Jobs waved to the audience, and after the scene calmed down, he continued: "At present, we have collected relevant evidence and submitted it to the California court. Justice may be late, but it will never be absent."

Seeing Jobs's so confident tone, people who were originally neutral were shaken. Could it be that Apple has obtained some evidence to be so confident?

After finishing his ultimate move, Jobs continued to demonstrate the product.

This time no one booed him anymore, and many people even began to sympathize with Apple.

…………

As soon as the Apple press conference ended, major media began to report the relevant news. No one paid attention to the functions of the iPhone, and all the reports focused on "plagiarism".

"At Apple's product launch conference, Steve Jobs called out Kunlun Mobile Phone for plagiarism and said he had filed a lawsuit in a California court and would protect his legitimate rights at all costs."

"Apple, which has a glorious history of thirty years, VS Kunlun Technology, which was founded only four years ago, who is the real industry changer?"

"Kunlun mobile phone, which had a promising future yesterday, has been cast a shadow over its development and has been involved in plagiarism scandals."

These reports are not yet clear-cut.

The media with obvious tendencies directly labeled Kunlun Mobile as a plagiarist.

"Yesterday I questioned, can Huaxia Company have such strong innovation capabilities?

Sure enough, Steve Jobs answered my question today.

Support Steve Jobs, support Apple, take up the weapon of law, and let the infringers accept sanctions! "

"According to what Jobs said, our reporter visited and investigated the two companies and found that the birth of Kunlun Mobile Phone was really sudden and full of strangeness.

A company with a glorious history of 30 years launched an epoch-making mobile phone. I believe it has the strength.

A Chinese company that has been established for only more than four years, according to common sense, can never have such a development speed and technical background except for stealing technology."

Larry Ellison, who is at odds with Xu Liang, couldn't wait to hold a press conference to publicly support Apple's rights protection.

...

The Internet was even more arguing.

Some people stood on the side of Kunlun Mobile Phone, and some stood on the side of Apple Mobile Phone.

Kunlun Mobile Phone supporters are more rational and think that they can't just listen to Jobs' words. If it really copied Apple, how could it copy so much and release the mobile phone before Apple?

Wouldn't Apple be defenseless internally?

Apple Mobile Phone supporters don't care so much. They just don't believe that Kunlun Mobile Phone, which was established a short time ago and is a Chinese company, has this strength.

The two sides fought fiercely, but Apple supporters generally had the upper hand.

…

In the office of Kunlun Technology in Beijing, a group of executives gathered together to watch Apple's product launch conference, and naturally saw the scene where Jobs blasted Kunlun mobile phone.

Lei Jun slammed the table, furious: "This is obviously slander. Does Jobs have evidence? Say we plagiarized?

No, we must countersue Apple and Jobs."

Xu Liang was a little surprised.

In his impression, Lei Jun was always elegant and smiling.

It's rare to get so angry.

It seems that he was really stimulated by Jobs.

Liu Feng, chief operating officer of Kunlun Technology, laughed.

"Old Lei, don't get too excited. We can't control other people's mouths."

"Then we just sit there?

The media and the Internet are going crazy now, and many people call us a thief company."

Zhou Xiaoguang, head of Kunlun Mobile Business Division, continued with indignation, "The most annoying thing is that these Americans don't distinguish right from wrong. They think that if you are a Chinese company, you must be inferior to American companies.

This is discrimination, naked discrimination!"

Lei Jun took a deep breath and calmed down his anger.

"Boss Xu, you really got it right. Jobs is really desperate and is blaming us."

Xu Liang laughed, "If he doesn't do this, Apple will have to bear the big hat of plagiarism.

Now, he took the opportunity of holding a press conference to take the initiative.

And Apple is an American company with 30 years of history. Most people will choose to believe them.

From this perspective, Jobs' choice is not wrong, and it is even very smart."

Lei Jun nodded, "They are playing at home and have a natural advantage."

"What's this? We held a press conference first, but we became thieves?" Zhou Xiaoguang said angrily.

He led more than a thousand R\u0026D personnel in the company to fight for nearly three years to have the Kunlun mobile phone.

Now the results he worked so hard and spent countless efforts to make are being slandered.

He, a science and engineering man, feels the worst.