My 1999

"Mr. Xu, I have a question?" Wang Tao said.

Xu Liang made a continue gesture.

"Is it technically feasible to mount a camera on a drone?" Wang Tao asked.

“Since the camera can be attached to a mobile phone, it can also be attached to a drone.

And drones provide far more space than mobile phones.

Therefore, although it seems a bit difficult now, as long as we continue to verify along this design idea, we will definitely achieve success. "

Xu Liang waved.

Li Jinling, who was sitting on the side, handed over the laptop she carried with her.

Xu Liang opened YouTube, found the favorite video from the background of his account, and clicked on it.

"Look."

Li Zexiang and Wang Tao looked over quickly.

The content of the video is various extreme sports, such as surfing, skiing, skydiving, etc.

Different from the third-person perspective in the past, these videos are all from the first-person perspective, and the video quality is excellent.

It looks thrilling and exciting, making people more curious.

"These are the hottest videos on YouTube these days.

It is a brand promotion done by an action camera brand called GoPro.

They transmit videos of various outdoor sports such as surfing, skiing, skydiving, and racing to the Youku website. With high-definition videos and first-person perspectives, they have attracted a lot of attention.

Now, this device has almost become the standard hardware for Youku outdoor video bloggers.

Hanhua Silicon Valley Office invested in this company not long ago, and I know them very well. It is not difficult to realize the technology of drones and cameras. "

Wang Tao nodded. If it wasn't difficult, then he wouldn't worry.

Li Zexiang: "Mr. Xu, to save time, can we have some cooperation with GoPro?

We provide drones and they provide cameras. The combination of the two products is an integrated aerial photography. "

Xu Liang immediately denied it.

"Don't do it. It's hard to divide interests. Who is the primary? Who is secondary?"

Li Zexiang frowned, this was a problem.

DJI and GoPro also had short-term cooperation in the previous life, and there was a honeymoon period.

But not long after, the president of DJI North America signed a new cooperation agreement with GoPro on behalf of DJI without notifying Wang Tao.

According to the agreement, DJI can only distribute one-third of the profits, with GoPro taking the majority.

This move directly angered Wang Tao, who quickly terminated his cooperation with GoPro and embarked on an independent development path.

The North American president was also a mangy man. He claimed on LinkedIn that he was the CEO of DJI, kept spreading rumors and causing trouble, and even threatened Wang Tao to destroy DJI's North American branch.

When expanding the North American market, Wang Tao gave this person 48% of the shares.

The other party is indeed a good marketing expert. He used platform resources such as Hollywood, Facebook, and YouTube to make DJI popular and ranked first in the North American market.

The other party wanted to exchange 48% of the shares of the North American branch for 16% of the shares of DJI Corporation, but Wang Tao was only willing to give 0.3%.

The two sides eventually went to court, and DJI spent $10 million to settle the lawsuit.

Then, the president of the North American branch held a grudge and joined DJI's competitor, North American local drone leader 3DDrones, and threatened to "make DJI pay a heavy price."

Xu Liang knew there was a big pitfall here, and now that DJI has Hongyan as his backer, there is no need to use GoPro for marketing and endorsement.

At that time, all you need to do is bundle DJI and Kunlun mobile phones for marketing, and the competition will naturally be established.

Not to mention the marketing resources of Facebook and Youku. He himself has hundreds of millions of fans on these two major platforms.

Seeing his determination, Li Zexiang gave up.

The three quickly chatted about technical details.

Xu Liang said: "Wang Tao, the fixed-wing design you insist on must be changed to a multi-rotor.

Fixed-wing drones cannot carry out aerial photography from so many angles and cannot achieve the best results. Multi-rotor drones are the future development direction. "

Wang Tao pursed his lips and said nothing. Xu Liang had already advised him countless times.

But talented people are often a little stubborn.

Especially young people.

But after all, he is his boss, so he cannot refuse directly.

"Make an evaluation. If a multi-rotor is really better, then choose a multi-rotor."

Xu Liang nodded and said nothing more.

I promised the other party not to interfere in DJI's management and research and development.

Now that the other party is giving in, you can't push too hard.

Li Zexiang was very satisfied with today's discussion, which directly cleared away countless doubts in his mind and the confusion he had after joining DJI.

The three of them chatted for more than half an hour and finally finalized DJI's next development strategy.

"The company's affairs are settled like this, but now there is one very crucial thing."

Xu Liang continued.

"Talent development."

“Currently, there is no drone major in China, and the talents we need need to be recruited and trained ourselves.

One is a waste of time.

Second, it is not conducive to the development of the drone market.

A branch blooming alone is not spring, but a hundred flowers blooming together fills the garden. "

After Li Zexiang thought for a moment, "You mean to cooperate with universities?"

"good."

“But DJI is just a start-up company now and its influence is limited. I’m afraid no school is willing to cooperate with us.

And even if the other party is willing to cooperate, there is no suitable teacher. "

The current drone supply chain market is a desert, and drone teaching is also a headache. There is no such major in China, and naturally there are no professional teachers.

"The school's problem is simple. There are many private universities in the country now, and I plan to acquire one."

"As for teachers, I plan to hire several retired Air Force pilots to serve as teachers."

Wang Tao's eyes widened.

"Is this possible? The models are all different, and the Air Force is all big guys."

Xu Liang smiled bitterly, now everyone is crossing the river by feeling the stones, there is nothing they can do.

After the drone track became popular in the previous life, hundreds of universities collectively opened drone majors on a large scale, but they all faced the same problem - weak teachers.

This is what happens when a new industry is just born. Everything is lacking. After a period of development, there will be a surplus of talent and crazy involution begins.

Li Zexiang: "Mr. Xu, please forgive me.

It is not appropriate to hire retired Air Force teachers as teachers. It is obviously better to hire several teachers in the field of robotics.

A drone is said to be an airplane, but it is actually a flying robot. "

Xu Liang thought for a moment: “UAVs are undoubtedly the result of the intersection of aviation, electronics, and machinery.

We can invite professors from aviation, electronics, mechanics, etc. to jointly teach.

DJI could also get in on the action.

Let these students learn and practice at the same time.

When they graduate, they can directly and seamlessly enter DJI, killing two birds with one stone. "

Li Zexiang: "Your plan is indeed good, but it is multi-disciplinary and the quality requirements for students are too high.

It may be difficult for private universities to attract such high-quality students. "

Xu Liang smiled and said: "The quality of students is poor, and it depends on the specific situation."

“In provinces like Qilu, Henan, and Jiangsu Province, the background of ordinary second-level students is no worse than those of inland first-level students.”

“And many students have problems with partial subjects.

Some students with excellent scores in mathematics, physics and chemistry could not even go to 211 because they could have gone to 985 because of their English proficiency. "

"UAV research and development mainly focuses on science and engineering. We can attract students with excellent scores in science and engineering from those provinces with big college entrance examinations. I believe that with their intelligence, they can definitely meet our requirements."

“Moreover, we don’t need to open majors that focus on theory and research and development at the beginning, but first open some application-oriented majors, such as drone control, drone maintenance, etc.

Once the popularity is established and a certain amount of accumulation has been achieved, it will not be too late to get involved in theory. "

Xu Liang knew very well that it was impossible to become fat in one bite.

Only by taking one step at a time and laying a solid foundation can it finally bear fruit.

After hearing this, the two of them were also convinced.

It's indeed a good idea.

"Mr. Xu, it's not advisable to recruit too many people in the drone major at the beginning, because DJI won't be able to absorb it," Li Zexiang said.

"Do you think only DJI needs the talents we train?" Xu Liang said with a smile.

Li Zexiang was stunned.

Xu Liang: “The most indispensable thing in this world is smart people.

After drones are equipped with cameras for aerial photography, where do you think they are most likely to be used? "

When the two of them were stunned.

"military."

"All cutting-edge inventions in this world are always first used on the battlefield. Drones have natural advantages on the battlefield.

It can replace the scout and travel several kilometers or even dozens of kilometers for reconnaissance.

While effectively reducing casualties, obtain richer and more effective combat effects.

If the effectiveness of the drone is further improved, after mounting a bomb, our drone will become a fully lethal suicide drone. "

The two of them looked at Xu Liang dumbfounded.

All their thoughts were focused on the field of consumer drones, and they never thought that the drones they designed could be used in this way.

Even Wang Tao, who once envisioned putting drones into the battlefield, only looked at those large drones in the West.

"At that time, the talents we have worked so hard to cultivate may be taken away by the military before they even enter the company.

Therefore, we don’t have to worry about the talents we cultivate not being able to digest it.

What should be more worrying is that we are not training enough and not good enough. "

“In addition, the main purpose of our drone training is to create an industry ecosystem.

At present, the UAV market has not yet taken shape. If we want to become a mature industry as soon as possible, we must improve the industrial chain.

What if agricultural companies and power companies buy our drones but don’t know how to control them?

How to do it?

We send employees to help them control it?

Or help them train?

This won't work.

The operating model is too heavy and the delivery process is very long, which is not conducive to rapid market expansion.

We have to let colleges and universities help us cultivate "flying hands". "

"A pilot is a drone operator. It may become a new profession in the future, and you may even need to take a driver's license."

Wang Tao looked at Xu Liang with disbelief.

"No way? The sky is so vast, and you still need to take a driver's license test? This is not a car."

Xu Liang smiled and said nothing.

Li Zexiang instantly thought of many things: "If drones become popular on a large scale, the sky will be filled with such aircraft.

Whether it is for safety reasons or traffic control considerations, it is possible to implement "certificate-based work".

When cars were first born, there were no driver's licenses, but soon various accidents occurred.

Our country first had car driving licenses in the Republic of China, and it is very possible that drones will be regulated in the future. "

Xu Liang said with a smile: "Right now, playing model airplanes is still a gray area. It's a small area and no one cares about it.

But in the future, drones will fly all over the sky. Today they hit people, tomorrow they break the glass of the building, and the day after tomorrow they crash into a plane...

Is this true? The country cannot turn a blind eye. "

Xu Liang didn't mention the low-altitude flight restriction, so as not to dampen their enthusiasm for starting a business. He would wait until the company grows bigger and the country will soon issue relevant laws.

"So, being a pilot is not that easy. Without long-term and professional training, you are likely to be a sky killer."

Xu Liang: “In particular, industrial-grade drones are larger and have more complex usage scenarios such as spraying pesticides and circuit inspections. These are not consumer-grade products. Buying them to take photos and fly them around requires certain professional skills.

After these students have learned the skills, we will recommend them to work for the units that purchase our industry-level drones.

Not only do we sell aircraft to customers, we even provide the manpower for them, so they can use them right away, a perfect delivery solution.

When customers taste the benefits, they may continue to increase orders, and other companies that are waiting to see will also buy our products.

The market for our industry-level drones has thus opened up.

Coupled with consumer-grade drones, DJI can walk on two legs and develop faster and more steadily. "

In the previous life, DJI missed the golden age of industry-level drone dominance, and Xu Liang plans to make up for this regret for DJI.

Especially in the field of agriculture, forestry and plant protection, XAG, which was later established, has become a powerful challenger to DJI.

After the domestic low-altitude flight restriction order was issued, consumer drones directly hit the growth ceiling.

On the contrary, industry-level drone application scenarios are becoming more and more abundant and have great potential.

Therefore, consumer-level drones should be developed, and industry-level drones should not be left behind.

After listening to the big boss's analysis, Wang Tao and Li Zexiang completely understood that this was cultivating the drone market.

Wang Tao said excitedly: "Mr. Xu, it's already May, and the college entrance examination will be in half a month. We should establish the drone major as soon as possible."

He is now very motivated to see what he loves transform from a toy into a new industry with unlimited development potential.

I can’t wait to take out mature consumer-grade drones tomorrow and spread them all over the country the day after tomorrow.

Li Zexiang also nodded in agreement.

The big boss’s plan and development idea of ​​using schools to promote the market is simply a genius idea.

You can achieve multiple things with one stone, and at the same time, you are very pragmatic and don't aim too high.

Now he is more and more confident about the future of drones.

Xu Liang smiled and said: "Don't worry, it won't be delayed."

The cooperation with DJI was just the beginning of his in-depth university education.

Next, all his companies will cooperate with each other and provide a steady stream of talents for Xu's major companies through commissioned training.