My 1999

All the executive representatives who came to the scene today were in companies that were either wholly acquired by Hongyan and other companies controlled by Xu Liang, or were firmly controlled.

The big boss called them over and read out the decision directly, making it clear that he was not bargaining with them and could only obey 100%.

Most people support the merger.

For example, several home appliance company executives, most of them supported Xu Liang's decision.

Without it.

The price war is too fierce.

Old rivals in the home appliance industry are becoming more powerful than the last!

In this case, small companies have no future and are destined to be cannibalized step by step. How can they be stronger with a big tree on their back?

Like Little Swan, which has just emerged from the shadow of bankruptcy, what the remaining executives look forward to most is to welcome a powerful boss to help the company return to its peak.

In their minds, Mr. Xu is undoubtedly a suitable and perfect boss candidate.

Several home appliance company executives were not unconvinced by Dong Mingzhu's appointment as president.

Among the home appliance companies across the country, Haier, Gree, and Midea are undoubtedly the first echelon.

Strength is persuasion.

Li Zexiang smiled, and he was promoted inexplicably.

A small company in DJI has actually formed a business group with a very impressive name, "aerospace", high-end and classy!

Wang Tao has an indifferent attitude, as long as it does not affect his development of drones.

All Kunlun Technology executives were smiling.

In their view, whether it is the Internet of Things or e-commerce, mobile phone companies or consumer electronics business groups are the core.

If they were to rank the group's five business groups, they felt that the consumer electronics business group would definitely rank first.

Although there are currently four listed companies in the smart home appliance business group, in terms of technological content and future potential, they still belong to their consumer electronics business group.

The most important thing is that Kunlun Technology and the group have the same name. The outside world knows at a glance that they are direct descendants and the number one.

Xu Liangdao: “The group plan is currently in the drafting stage, and it will take three months to half a year to integrate.

Do you have any comments or suggestions on this?

Whether it's good or bad, bring it up and let everyone speak freely. "

"No objection at all. I very much agree with Mr. Xu's point of view. Your fingers should be clenched into a fist so that you can punch with strength."

Zhang Xuebing, CEO of Skyworth, glanced around and said impassionedly:

“Take our home appliance industry as an example. Those who make white goods want to get into black goods, and those who make black goods want to break into white goods. Some of our friends even make mobile phones.

These performances cannot all be called disorderly expansion. The main purpose is to enhance the strength of the enterprise and survive.

By developing new businesses to support the main business whose growth has hit bottlenecks, we can walk on many legs.

Business competition is cruel. Strong companies have more funds, can recruit better talents, and spend more advertising budgets...

Taking a step back, if we encounter the same situation as the color TV price reduction war back then, Skyworth can be more ruthless than Changhong, and the person who should be scolded at that time will be Changhong. "

Xu Liang glanced at Zhang Hongbing with admiration, he was very enlightened!

"What Lao Zhang said is actually what I want to say to everyone."

Xu Liang looked around at everyone, "By merging into a group, each subsidiary will no longer be isolated and helpless when facing a harsh competitive environment.

When scattered, it is a sky full of stars; when gathered, it is a ball of fire.

Just stick together.

Not to mention our domestic counterparts, even leading foreign manufacturers have to make careful decisions if they want to confront us.

Because they are not fighting against a company, but an industrial giant spanning multiple fields. "

Everyone nodded, it would be China’s Samsung, China’s Siemens!

Foreign manufacturers have actually set an example. They only need to follow others to cross the river.

"Mr. Xu, what I am actually most concerned about are semiconductor and Internet of Things companies. That 'Kunlun Premium' that sells Skyworth TVs is also good." Zhang Hongbing said with a smile.

“Semiconductor companies will provide TV chips for Skyworth, and the Internet of Things will turn Skyworth TVs into smart TVs that can be controlled by mobile phones, greatly improving the technological content and increasing the appeal to consumers.

Kunlun Premium is responsible for selling Skyworth TV. "

Xu Liang continued.

"This is also for everyone. In addition to improving each other's capital strength, the six major business groups can also cooperate, including technology research and development, supply chain, marketing and sales, etc."

Everyone nodded again, but Zeng Shuyu frowned.

He is still full of questions.

After all, I am a member of the Torch Group, but because of an online meeting, I became the "baby" of Kunlun Industry?

Even if you, Xu Liang, hold 100% of the shares of Torch, why don't you say hello?

It makes me feel very uneasy.

Even though he thought so, he stepped into the role so quickly.

"Mr. Xu, I have a question. Kunlun Energy will provide batteries to various consumer electronics manufacturers, including competitors of Kunlun Mobile Phones. Is this considered to be an enemy?"

Also, some consumer electronics manufacturers that compete with Kunlun mobile phones may take into account Kunlun Energy’s label and refuse to cooperate with us.

For example, we now provide battery products for Zhiguo’s iPod. "

Kunlun Energy Company's predecessor is Torch Energy, and Torch Energy's predecessor is ATL, a company that provides batteries to consumer electronics companies.

Later, it merged Nanfu's lithium battery business and began to provide lithium batteries for automobiles.

With the support of the big boss, it developed the three-electric system.

But the main consumer lithium battery business was not only not lost, but also further expanded with the support of Xu Liang.

After all, research and development requires a lot of funds, and we can't always rely on the support of the head office.

Xu Liang: "Everything has its pros and cons. We span too many fields, so naturally there will be a situation where a manufacturer cooperates with one of our subsidiaries and competes with another subsidiary."

"But this is not unique to us.

Large companies like Samsung, Kunlun Mobile Phones need to purchase processors and storage designed and manufactured by them, and at the same time, they have to compete with Samsung Mobile Phones in the market.

This is how it is when a company is big, it is impossible for them to completely keep out of each other's way.

This is a new business relationship-competition.

Competition is also accompanied by cooperation."

The executives present all looked as if they had realized something. Thinking about it carefully, it was really like this.

Zeng Shuyan nodded first.

"I agree with the view of competition and cooperation you put forward, Mr. Xu.

But take Zhihuiguo as an example. Their relationship with Kunlun Mobile Phone is so bad that they will definitely kick us out if there is a supply chain alternative."

"Zhihuiguo and we are indeed incompatible, and it is very likely that they will vent their anger on you.

But leaving aside this extreme case, there are probably hundreds of mobile phone companies of all sizes in the world. The market is huge and no one can monopolize it.

As long as Kunlun Energy can provide battery products with more reliable performance and lower cost, I think it is unreasonable for consumer electronics manufacturers to reject you. After all, capital is profit-seeking by nature.

If anyone abandons Kunlun Energy and chooses a product with higher cost and unreliable performance, or the battery explodes, I think the board of directors will hang such a CEO on the gallows.

Even if the battery does not explode and the performance is reliable, but the capitalists are not satisfied in the end because they spend more money."

Xu Liang looked at Zeng Shuyan with a smile, "Do you understand?"

"I understand."

Zeng Shuyan nodded heavily, "Product cost and performance are the core competitive Competitiveness.

Even if everyone belongs to different camps, at most, under the same conditions, competitors will choose other battery manufacturers. "

"That's right!"

Xu Liang looked at other executives and said, "I also admit that forming a large group will have some impact on some subsidiaries that mainly sell in the B-end market.

But in the same way, other brother companies can bring some orders to ToB companies.

For example, Kunlun mobile phones, and even future tablet computers and automobile companies, can give battery orders to Kunlun Energy.

In addition, at critical moments, such as R\u0026D breakthroughs and capacity increases.

The group can act as a profit regulator and allocate part of the profits from other brother companies to support subsidiaries in need.

There is nothing perfect in the world. If you want to get it, you must pay. "

"Of course, Kunlun Energy did suffer a loss in this matter.

So the group will give you a sum of no less than 2 billion Chinese yuan for Kunlun New Energy's business and R\u0026D work. "

As soon as this was said, envy appeared on the faces of others.

Xu Liang continued: "Using the example of Kunlun Energy, I would like to remind everyone that competition is inevitable."

Hearing this, the executives present subconsciously began to think about whether there are competitors of other subsidiaries of Kunlun Industries in the customer list.

Thinking of this, there are many competitors.

Skyworth's LCD display supplier is LG, a Korean consortium that also has mobile phone and home appliance brands.

Samsung is on the list of chip suppliers for the three major white appliances, refrigerators, washing machines and air conditioners, and Samsung Electronics has eight business units, including image displays, IT solutions, home appliances, wireless, networks, semiconductors, and LCDs.

And Samsung Electronics is just one of the business units of the Samsung consortium, in addition to finance, machinery, chemicals, trade and other sectors.

The current framework of Kunlun Industries is at most comparable to that of Samsung Electronics.

Everyone thought that it was really as President Xu said, Kunlun Industries was cooperating with Samsung and LG while competing with them.

Seeing Xu Liang's willingness to accept advice, other executives who were previously a little reluctant gradually opened up and kept asking questions.

Xu Liang gave detailed answers one by one.

The purpose of holding this conference today, in addition to establishing Kunlun Industry, is to open up the channels of communication, explore the integration of the businesses of various subsidiaries and business groups, and formulate the next development plan.

As they chatted, the topic turned to the semiconductor business group.

Xu Liang: "All electronic terminal products under the group are inseparable from semiconductors. This field has always been controlled by Japanese, Korean, European and American manufacturers, and many of them are even our competitors.

Therefore, semiconductors must be made, and we must make achievements, at least to supply our own needs.

Otherwise, no matter how high the building we build is, the foundation is unstable and it will fall down as soon as the wind blows."

The executives nodded heavily, and no one objected to this. "Lack of chips and screens" has become a hot topic in society these days, suffering from the pain of being stuck in technology.

Haier, Hisense, Midea, TCL and other home appliance companies have been struggling in the chip field a few years ago, but they have not achieved much success.

Without domestically produced components, imports will be slaughtered, and there is no bargaining power at all. Buying things is as humiliating as buying a grandson.

Almost all the executives present had come into contact with chip suppliers from Japan, South Korea, Europe and the United States. They were so angry when they recalled the foreigners' nostrils turned upward and their expressions of "take it or not".

As a customer, you don’t even dare to yell loudly, because if you yell, the price will be raised for you!

Are you looking for another manufacturer?

Can!

Everyone has formed an alliance to prey on the Chinese people, and they are not afraid of you Chinese people comparing prices repeatedly.

"Where's the display?

Mr. Xu, should we enter this field? "

Zhang Xuebing continued: “Mobile phones, TVs, and car central control screens, the group’s demand for displays will be huge.

Taking Skyworth as an example, more than half of the cost of one of our TVs falls on the LCD panel. At its peak, it accounted for 85%-90% of the cost of a TV.

This field has always been controlled by Japanese, Korean and Bayan manufacturers, and the pricing is very unreasonable, but there is nothing we can do about it.

Display screens are currently my country's fourth largest imported product after integrated circuits, petroleum, and iron ore.

This is the pain of not mastering the core technology and letting others slaughter you. "

Xu Liang smiled and said, "Are you reminding me to merge BOE into Kunlun Industrial?"

Zhang Xuebing nodded with a somewhat embarrassed expression.

In the past few years, Skyworth, TCL, Changhong, and Konka planned to rope in BOE to form a "Julong Alliance" together.

It was originally planned that several companies would work together to build a 6th generation line to break the technology monopoly of foreign capital, but later some people said that they were lagging behind and it would be better to build a 7.5th generation line.

Just when everyone was hesitant, Sharp came to the door.

He said he was willing to cooperate with our four color TV companies and build a 7.5-generation line each.

What a temptation!

Four companies agreed.

Only the sold BOE was left messy in the wind.

Later, it was discovered that Sharp, which had disrupted the situation, actually had no intention of cooperation at all, and none of its claims of technology transfer and assistance in building factories were fulfilled.

BOE didn't wait for the money, and you didn't wait for the technology. They all broke up and China's panel market continued to be dominated by Japanese, Korean and Taiwanese manufacturers.

The little devil's trick of dividing and disintegrating was so poisonous that he was now too embarrassed to see Huang Dongsheng again, because everyone's trust foundation no longer existed.

Later I heard that BOE had hooked up with Boss Xu.

In 2006, we directly spent 10 billion US dollars to build factories across the country.

This year, another US$4 billion was spent to build an 8th generation line in Wuxi.

It is about to take off and become a national or even global panel factory.

By bringing BOE in, Skyworth can get goods at a low price and gain an instant cost advantage.

They can completely defeat TCL and Changhong with price war.

"BOE is not suitable to merge into Kunlun Industrial, at least not now." Xu Liang said.

BOE and SMIC are both big gold hogs.

Twenty billion dollars a year are poured into it.

It will take at least hundreds of billions of dollars to make up for the gap with global giants.

Although Xu Liang could afford this money, it would still cost him most of his family wealth.

But if there are American charitable funds to support it, it only takes two years of Hanhua's revenue in the United States to make up the investment of hundreds of billions of dollars.

This involves the Xu Group's global strategic layout, and it is certainly impossible for him to tell outsiders.

The conversation changed.

"I heard that TCL is discussing cooperation with Samsung and plans to build an LCD module factory to do odd jobs for Samsung."

Zhang Xuebing nodded.

"There are also advantages to cooperating with Samsung. We can gather a group of talents and gain some experience, and we can build our own production lines in the future."

Xu Liang nodded. TCL's subsidiary CSOT, one of China's panel leaders in the future, got its start in this way.

"I wonder if TCL can learn a lesson this time. It acquired Thomson's CRT color TV business a few years ago. As a result, LCD quickly replaced CRT and became the mainstream of the market. Thomson's patents became outdated, which also caused TCL to wear the ST label and almost delisted."

Zhang Xuebing sighed: "This is also the detour that Chinese enterprises have taken. They lacked foresight and rashly launched mergers and acquisitions overseas. They gambled and lost ten times, and were repeatedly cheated by foreigners."

Before Xu Liang could interrupt, this guy flattered him again.

“In our Chinese business community, whether it is a state-owned enterprise or a private enterprise, the most successful company in overseas mergers and acquisitions is Hanhua.

Universal Pictures, Unocal, DreamWorks Animation, and Facebook are all making huge profits.

Mr. Xu, you are really a genius! "

That is, now everyone is having a video conference and cannot see each other.

Otherwise, Gao Lu will give this old boy a blank look.

You have said all the good things, what should we say?

"Genius or not, let's talk about the panel. Lei Jun, you contact BOE in the name of the group, they will give you the best price and the best product."

Lei Jun nodded.

Zhang Xuebing also breathed a sigh of relief.

Fortunately, he was not asked to contact Huang Dongsheng, otherwise the latter's violent temper would have blown the panel directly into his face.

Xu Liang continued: “Currently there are not many people in the semiconductor and Internet of Things business groups, and the Internet of Things in particular is empty, but the company will continue to recruit people to fill the two departments and enhance R\u0026D capabilities.

Semiconductors, in particular, are not only making mobile phone chips, but also developing household appliance chips and automotive chips.

The task is very heavy, and it is also the terminal investment department of the future company.

Lao Lei, please choose an excellent person in charge of this department. "

Lei Jun nodded solemnly.

"Of course, if you see suitable talents, you must recommend them to join the two business groups.

How did Samsung Electronics start?

While launching imitation and reverse development strategies internally, it also hired Korean scientists and engineers who had studied abroad and mastered the most advanced scientific and technological knowledge.

At present, domestic semiconductor talents are scarce and all talents are outside.

This time, all our employees will join the battle, and the whole company will serve as HR, mobilize the masses, and do our best to recruit technical talents from Taiwan and overseas.

Senior engineers and researchers of all subsidiaries must mobilize resources such as classmates, friends, and alumni circles. We will organize an internal referral activity with rewards..."

After listening to Xu Liang's high-cost recruitment strategy, everyone took a breath.

There was only one feeling in my heart, that President Xu was going to scrape the ground three feet and bring all the semiconductor talents lost overseas back to China!

No matter how high the price was, it was worth it.

Seeing the astonished expressions of the crowd, Xu Liang felt a little proud in his heart. This was the effect he wanted.

It is impossible to do it in a small way. If you want to gain a foothold in the technology-intensive and capital-intensive industry of semiconductors, you have no choice but to spend money.

As long as you agree to join Kunlun Industry, you can provide houses, cars, money, and girls.

Ahem, forget about the girls, we are a serious company.