My 1999

"Is Chaoyang Taihua City open for business?" Xu Liang asked.

"It's been open for more than a month, it's pretty good?"

"Have you been there?"

"I went there with my family a few days ago. There were so many people that we waited in line for half an hour to eat," said Li Jinling.

"Really? Gangzi, drive, let's go over and take a look."

Huo Gang agreed, shifted gears and stepped on the accelerator. The black Maybach slowly drove out of the garage, and two escort cars quickly followed.

After years of development, Taihua Commercial now has nine commercial projects in Beijing.

China World Trade Center Taihua Oriental Plaza, Xizhimen North Street Taihua Century Plaza, Chang'an Avenue Taihua Times Square, and Gongzhufen Taihua Colorful Plaza are all unfinished buildings that have been renovated.

The basic construction area is between 200,000 and 300,000 square meters.

Includes shopping mall and apartments, or shopping mall and office buildings.

It all depends on which of the two business formats is more suitable.

If the business atmosphere is not strong enough, choose an apartment.

In addition to the four 'Taihua Plazas', Taihua built five projects in six years.

Taihua City, which was developed together with Hongmeng Headquarters, has the largest Taihua Shopping Center in the country, with a total construction area of ​​330,000 square meters.

If you count the two hotels, there are 9 office buildings.

The total construction area is 1.24 million square meters.

It is one of the largest urban complexes in the country built by Taihua.

The sixth project: 'Xidan Taihuali'.

The prime land that was supposed to be bought by COFCO to build "Xidan Joy City" was bought by Taihua from MCC in advance.

In fact, this project changed hands several times before it started. Finally, MCC approved the project and completed the topping-out ceremony under the name of "Xidan Digital Technology Plaza".

At that time, MCC was not positioned as a "shopping center", but to take over the original Digital Plaza in Xidan and build a digital city similar to Zhongguancun Dinghao.

However, MCC had no knowledge of commercial real estate and no ability to operate it, so it sold the property after it was capped.

The initial buyer was an Irish fund, but the fund later withdrew midway and the project was acquired by COFCO as a whole. Therefore, the project has many flaws, such as floor height and glass curtain walls.

Xu Liang got in early and acquired the MCC project before it was topped out.

But he would definitely not like the design of "Xidan Digital Technology Plaza" made by MCC.

The original 16,000 square meter plot of land was to be developed into three business formats: a shopping center, a hotel and an office building.

Each one is not too big.

As a result, the shopping center’s area is less than 60,000 square meters.

When shopping malls were scarce, one could still make a lot of money by relying on the prime location of Xidan.

With the rise of e-commerce, there are more and more giant shopping malls with an area of ​​more than 100,000 square meters or even hundreds of thousands.

The Xidan Joy City, which had an unreasonable design and a small area, was inevitably affected.

Therefore, knowing the future development trend of commercial formats, Xu Liang abandoned MCC's aging design from the beginning.

They even went so far as to blow up the framework that was almost completed and start over again after spending nearly 80 million yuan.

Just this wave of operations wasted nearly 150 million yuan.

The new design has comprehensively improved the defects of the old solution.

The original four underground floors and ten above-ground floors were changed to four underground floors and nine above-ground floors.

The ninth floor, which originally had a height of less than three meters, was removed and unified to 4.2 meters.

The fourth and third floors below ground level are parking lots.

The second floor below ground is a boutique supermarket and a restaurant and water bar.

The underground floor is for creative dining and casual sportswear, the first floor is for electronic products and cosmetics, the second floor is for shoes, bags and accessories, the third floor is for daily necessities, the fourth floor is for men's and women's clothing, the fifth floor is for extreme sports, the sixth and seventh floors are for dining, water bars and desserts, the eighth floor is for games and entertainment, and the ninth floor is for cinema leisure.

The top floor is an observation deck and casual dining.

The total construction area is 214,000 square meters, and the commercial area is 184,000 square meters.

After its completion, it instantly became the largest shopping mall within the Second Ring Road.

The top floor in particular has become the most popular check-in spot in Xidan because of its stunning views of the entire Forbidden City.

Especially at night, there are crowds of people.

It is also the floor with the highest rental in the entire 'Taihua Center'.

It opened at the end of 2006, and after one year of operation, it has become the flagship project of Taihua Commercial Real Estate.

Annual revenue exceeded 2 billion Chinese yuan.

The seventh project is 'Sanlitun Taihuali'.

It occupies the land of Taikoo Li Sanlitun.

'Sanlitun Taikoo Li' is very famous. Xu Liang has been here several times during his visits to Beijing.

He was deeply impressed by those young and energetic beauties dressed in cool clothes.

Of course, the stunning design and unique positioning of 'Sanlitun Taikoo Li' are also fresh in his memory.

So after he took over this place before the Swire Group, he basically copied the design of the later "Taikoo Li". Although there are some differences in details, the overall design is similar.

Currently, 'Taihuali' is still under construction and will not be completed until the end of next year.

The eighth project: Dongdan Taihua City.

This is the high-quality project that Xu Liang bought from Li Chaoren - Oriental Plaza.

It includes 8 office buildings (Oriental Economic and Trade City), 2 luxury apartments (Oriental Plaza), 1 large open shopping mall (Oriental Plaza), and 1 luxury five-star hotel (BJ Oriental Grand Hyatt Hotel).

It covers an area of ​​100,000 square meters and has a total construction area of ​​800,000 square meters.

In order to get this long-awaited commercial real estate project, which can be said to be the best in the city, Xu Liang sold NetEase to Li Chaoren.

It also took out a $200 million share of the Pacific Group.

After acquiring the Oriental Plaza, which it had long coveted, Taihua followed its own naming rules (projects with a construction area of ​​more than 500,000 square meters are named "Taihua City").

Change the name of Oriental Plaza to 'Dongdan Taihua City'.

This is also the third "Taihua City" of Taihua Group in Beijing, and also the smallest one.

The ninth one is also Taihua’s last project in the city of Sijiu - Chaoyang Taihua City.

Originally, this place was supposed to be built into 'Jianwai SOHO' and 'Yintai Center'.

The prime plot of land in Chaoyang was not only coveted by Zhang and Pan, but Xu Liang was also jealous.

After acquiring this piece of land, the land next door that Intime had already acquired also caught his eye.

Because the Yintai site is close to the East Third Ring Road and Jianguomenwai Street, and Yintai is right outside the Guomao subway station.

For a successful shopping mall, convenient transportation comes first.

Therefore, after acquiring the "Jianwai SOHO" plot, Taihua has been looking to purchase the "Yintai Center" plot.

Intime acquired the Yintai Center site very early, but due to lack of funds and the unfavorable overall environment, construction has never officially started.

So when Taihua came to Intime, Intime did not immediately refuse.

The two sides talked for nearly a year.

Taihuacai acquired the 31,305 square meter Yintai land at a sky-high price of 120,000 yuan per square meter, nearly twice the market price.

At the same time, the area of ​​the entire "Chaoyang Taihua City" has increased from 12.28 hectares to 15.56 hectares.

At that time, the entire real estate industry was laughing at him as an outsider.

Sarcastically calling him a sucker.

I envy Intime for making such a big profit.

But just three years later, the price of prime land in Chaoyang more than doubled.

It has doubled by now.

Not only did Xu Liang not lose money on his investment, he made a huge profit instead.

At the end of 2003, at Xu Liang’s request, Taihua spent more than half a year on design.

A giant shopping mall covering 300,000 square meters was built on this huge plot of land.

Chaoyang Taihua City has a total construction area of ​​nearly 1.5 million square meters, including six 5A-level office buildings, the five-star Liangmuyuan Hotel and the three-star Taihua Hotel, as well as 12 apartments of three brands, namely Jinfeng, Redwood and Fuhua, with a total area of ​​nearly 1.5 million square meters.

At present, except for Chongwenmen, Taihua has a layout in all the mainstream business districts in Beijing, which is relatively complete.

The layout of Chongwenmen had already been fixed, and there were no suitable plots of land available, so he couldn't get in even if he had money.

The only way is to acquire.

But you also have to wait for the opportunity.

The car took Xu Liang onto the Third Ring Road. More than half an hour later, they got off the Guomao Bridge and a group of white buildings appeared in front of Xu Liang.

In the afterglow of the winter afternoon, the large glass curtain wall sparkled orange-red, so beautiful.

The car drove down the ring road and into the underground parking lot.

Chaoyang Taihua City has four underground floors.

The fourth and third floors below ground are underground parking lots with 5,000 parking spaces.

Xu Liang is well aware of the parking difficulties in first-tier cities.

Many times, just easy parking can attract a large number of customers.

The second and first basement floors are the Taihua Shopping Center.

The total commercial area of ​​the two floors is nearly 300,000 square meters.

So this is also a commercial shopping center that is completely underground.

The above-ground part contains offices, apartments and hotels.

They can go directly to the underground shopping mall or parking lot through the elevator, which is very convenient.

After parking the car, take the elevator to the basement level.

Although each floor of Taihua Shopping Center is huge, the layout is actually very simple.

There is a circular elevated design in the middle.

Then a "cross" shape is used to divide the two-story shopping mall into eight different areas, ensuring sufficient vision while avoiding complex designs that may cause consumers to get lost.

The second underground floor is for dining, drinking water bars, boutique supermarkets, leisure and entertainment, and children's education and training to meet the diverse needs of the family customer base.

The underground floor is filled with clothing, shoes, hats, jewelry, electronic products, cosmetics, department stores and daily necessities, forming a one-stop shopping scene.

In addition, each area has a large number of leisure spaces (such as rest areas, green landscapes), art spaces (such as interactive screens, creative ornaments), combined with regular performances to enhance the immersive experience.

Shopping, entertainment, leisure and performance are closely integrated, and through multi-format stores and diversified designs, customer stay time is extended and repurchase rate is increased.

Seeing the bustling crowds, logos of different shapes, and shops with diverse and personalized designs, Xu Liang couldn't help but feel the urge to go shopping.

"Sister Li, you and Lao Zhang follow me. Gangzi, you take the others and move them farther away." Xu Liang said.

Huo Gang also knew that his figure was too eye-catching.

He then took the rest of the bodyguards and followed 20 meters behind.

Xu Liang, who had already put on makeup and a pair of brown glasses, walked forward.

Li Jinling and Zhang Hongwei hurried to follow.

When abroad, in order to ensure safety, Xu Liang almost never goes to crowded public places.

Only when you return to your country and your safety is relatively guaranteed can you go shopping in the mall when you feel like it and feel the atmosphere of the city.

In the middle of the spacious cross avenue, there are many elevators connecting the basement level 1 and the basement level 3, but there are also various stalls selling snacks, books, handicrafts, and children's toys.

Xu Liang bought a few strings of candied haws.

He often ate this thing when he was a child. At that time, there were only two kinds: hawthorn and yam bean. Now it has developed into multiple flavors such as strawberry and grape.

The price is also very expensive.

Fortunately, he is not short of money.

After eating a string of candied hawthorns, I suddenly spotted a familiar figure in the crowd not far away.

After taking a closer look and making sure it was correct, he walked over quickly.

The female bodyguard in charge of protection became instinctively alert when she saw the stranger, but when she saw it was the big boss, she wisely chose to keep her mouth shut.

"It feels much more lively here than in Fengtai Taihua City, and the braised pork here is also more delicious."

The woman ate a rice ball, and a look of enjoyment appeared on her pretty face, which was half hidden by her sunglasses.

"It's so delicious, let me have some too."

A familiar voice sounded in my ears.

The woman turned her head suddenly and saw Xu Liang's face. She almost threw away the braised pork in her hand.

"husband?"

Fat Fan was surprised and panicked.

Xu Liang quickly stepped forward to support her. "You're already more than six months pregnant, and you're still running around. What's going on in your head? And didn't the doctor tell you not to eat anything? What if your blood sugar goes up and something goes wrong during the birth?"

Although it was a reproach, it was more of concern.

Fan Xiaopang was pregnant for the second time, and the check-up revealed that she was carrying twins.

Although it's only six months old, her belly is already quite big.

Enjoying the man's support, Fat Fan smiled as he leaned against him.

"Hubby, my blood sugar has been normal for the past half month. It's okay to eat some stewed food occasionally."

Xu Liang did not continue to blame him.

She had a hard pregnancy, so as long as she was healthy, she could have a snack occasionally to satisfy her hunger. He didn't say much.

"Why are you running here?"

Fatty Fan: "The second part of Hulaoguan will be released today. I came to see what's going on."

"Why do we have to come here to watch it? There are theaters closer to home."

"Hasn't Chaoyang Taihua City just opened? I was planning to check out the 'Jiahua Cinema' here."

After Jiahua Entertainment Group took over the cinema business from Taihua, it was officially renamed "Jiahua Cinema".

As the capital in Jiahua's hands continues to grow, this cinema chain is no longer just concentrated in Taihua's shopping malls, but has begun to expand across the country.

Currently, there are 83 cinemas under Golden Wah, most of which are multi-screen cinemas.

The minimum number of halls is 6.

A hotel like 'Chaoyang Taihua City' has 25 halls of various sizes.

There are even two small theaters.

In these 83 cinema chains alone, Golden Wah Entertainment Group controls 738 screens, and the number of giant screens exceeds 130.

It has surpassed China Film Star Media, which owns 107 cinemas and 365 screens, and has firmly established itself as the largest cinema chain operator in the country.

However, the current film market cannot support a cinema chain as large as that of 'Ka Wah Entertainment Group'.

But Xu Liang would rather prepare first than add screen time at the last minute.

As for the excess venue rental fees incurred as a result, Xu Liang personally stepped in to ask Taihua to waive part of the fee.

After all, the existence of Jiahua Cinemas has also attracted customers for Taihua Commercial.