My 1999

Chapter 187 Advanced Concept

While Xu Liang was thinking about it, Mao Daolin was sitting and making his final summary.

“Our steady financial growth demonstrates the maturity of Xinlang.com’s sales and marketing organization and its ability to convert page views into revenue.

In 2000, we successfully completed our first Olympic coverage on the global Chinese community through the Internet.

While providing advertising opportunities to advertisers in traditional industries, it also provides better services for the growing user base.

In addition, in order to convert our increasing website traffic into more revenue, Xinlang.com is also committed to developing different advertising clients to make them more diversified.

Our success in this area will help consolidate our leadership position in the Chinese Internet market.

I always believe that investing in Xinlang.com will bring generous returns to all shareholders. "

"Wow..."

Wang Zhidong took the lead in applauding.

"Thank you, Mr. Mao, for your wonderful speech. I am very pleased that Xinlang.com still has excellent financial performance this quarter.

I am particularly pleased that our financial performance has exceeded market expectations and continued to grow for two thousand years.

Our dual emphasis on cost reduction and revenue growth is the main reason for the increase in gross profit and reduction in losses.

At the same time, we will continue to strengthen our services to loyal users and advertisers.

I believe that Xinlang will develop better in 2001. "

After another round of applause.

"Shareholders please speak."

The foreigner representing the world's computer giant Dell raised his hand.

"Although Xinlang's development in 2000 is indeed exciting, with advertising revenue growing rapidly, your losses are also growing. Although the ratio between the two parties is declining, it is difficult to make up for it in a short time with advertising business alone. gap.

Moreover, Xinlang's e-commerce business and personal website business are very immature and are difficult to become new revenue growth points.

So I would like to ask Mr. Wang, has Xinlang found new business content that can create faster growth? "

After Wang Zhidong listened to the interpreter.

"For the development of Xinlang, while consolidating our advertising business, we are indeed exploring new revenue directions. We are currently in contact with Sunshine TV to develop a new media platform that combines video and video."

"Sorry, I'm not very clear about the new media platform you're talking about. Can you explain it in detail?" the foreigner continued.

"certainly."

After Wang Zhidong nodded affirmatively, he gave the secretary next to him a wink.

The latter understood and quickly opened the multimedia in the conference room. After connecting to the computer, a player-like interface appeared on the screen.

“Our goal is to build first-class broadband content users through cooperation with Sun TV, leveraging the rich cross-media resources, first-class brands and our Xinlang integration capabilities.

As you can see now, it is a video playback interface.

The search box below represents a highly efficient broadband video search engine.

Now let's search for the Olympic Games.

With that said, type Olympics into the search engine.

Many short videos related to the Olympics quickly popped up.

After Wang Zhidong opened it, there was a broadcast about the Olympic Games and several video clips of the competition.

"Through such an organic combination of video, everyone can see that the content we express is richer and the space for interaction is larger."

"In addition to sports content, we also have content in eight areas including news, music, games, film and television."

He said and clicked on another video.

“This is a forty-five minute introduction to BMW cars.

We can choose to play in full screen and watch the complete video program directly, or we can pause or fast-forward the playback, leaving the choice to the user.

If users are interested, they can use the link below the video to jump directly to BMW's official website for a more detailed understanding.

As you can see, through such a new media platform, users are provided with a greater space for freedom.

On such a platform, the expression of advertising and business is more lively, and the interaction with users is richer.

It is far more attractive than mere words and pictures. "

Wang Zhidong turned back again.

"This is a tourism promotion video for Huangshan in Hui Province.

Popular tourist destinations across the country can produce such a promotional video and place it on Xinlang's new media platform for customers to search freely.

Tourist destinations can attract tourists through more intuitive publicity.

Tourists can also use videos to find tourist destinations of interest to them. "

“The last thing is the profit model of the new media platform.

Currently we mainly make money through two methods.

The first is 30 seconds before the video starts and 30 seconds after the video ends.

The second type is advertising videos that work directly with advertisers.

Videos can be played on new media platforms. Just like the BMW promotional video you saw earlier, Xinlang can charge advertising fees from advertisers. "

Xu Liang looked at Wang Zhidong's operations and had to say that his ideas were indeed very advanced.

Collect various videos and make money through post-advertising. This model is the profit model of YouTube and Bilibili.

But even YouTube and Bilibili suffered losses for many years and did not become profitable until the advent of the mobile era.

Without the support of a large and well-funded investor, the video platform cannot function at all.

Xinlang clearly does not meet the requirements.

After listening to Wang Zhidong's long speech, the representatives of Western companies on the board of directors all frowned.

"Wang, your new media information platform reminds me of the combination of AOL and Time Warner. To be honest, until now, they still can't see the possibility of profitability.

In China, where the copyright environment is even worse, I am still not optimistic about your new business. "

"I agree with Mosby's opinion. Your new media information platform has copied a failure case in the United States. I also don't think it will succeed if it is switched to China."

After the Goldman Sachs representative spoke unceremoniously.

"Wang, I think you should seriously consider the merger with China.com. In your Chinese words, the merger will benefit both parties. I believe this is also something that all shareholders are willing to see."

Most of the surrounding shareholders nodded.

Wang Zhidong's expression became a little gloomy.

Merge with China.com?

When he doesn't know what these gluttons are planning?

It’s not just the US$400 million in cash that China.com has reserved.

As long as the two parties merge, the stock price will definitely rise, and investors like them can just take advantage of the trend to exit.

certainly.

If China.com develops well, it is not impossible for him to try.

But TMD, this website is just a scammer who relies on a good domain name to deceive foreign investors.

The leeks were separated quickly and hard.

And very lucky.

Before the Nasdaq crisis, China took advantage of China's entry into the WTO and the surge in Chinese concept stocks to cut off US$400 million in cash.

This was US$400 million in 2000.

None of the private companies in Mainland China have as much cash as them.

However, CDC's corporate style, management system, business direction, etc. are all designed to increase its influence and make money by going public.

The content that is crucial to the portal website is basically plagiarized, and it does not have its own editorial team and content team.

Such a company is definitely not what Xinlang wants.

He, Wang Zhidong, would never give a Yankee his wedding clothes.

"Dear shareholders, China.com's corporate style, management system, business direction, etc. are not on the same road as Xinlang.com. Merging them will not bring a business breakthrough to Xinlang, let alone solve the current problems of Xinlang. Dilemma, so I can’t agree.”

Xu Liang said: "Old Wang is very strong, no wonder he was kicked out of Xinlang."

You don’t have controlling rights, you are still so stubborn, and it delays the shareholders from making money. Who can you drive away?

Later, most shareholders began to take issue.

They asked Wang Zhidong to acquire China.com and strongly opposed his cooperation with Sunshine TV.

Although Wang Zhidong was embarrassed, he never let go.

Interestingly, when he was debating with shareholders, except for Jiang Fengnian who occasionally interjected, none of the other four board members of Xinlang spoke up to help him.

It can be seen that it is not popular inside Xinlang.

Wait until everyone is tired of noisy.

"Mr. Wang, why don't you talk about your acquisition of Hongmeng website? It just so happens that Hongmeng's founder and president Xu Liang is also here. I think you two can give us a clearer understanding of the whole story of this acquisition."

The person who spoke was Xu Hui, the representative of Trend Technology in Singapore.

His words also successfully diverted everyone's attention to Wang Zhidong and Xu Liang.

Most of the Western shareholders here do not understand this acquisition.

They don't know what kind of website Daquan is, nor do they understand this acquisition that has not yet been completely completed.

"Mr. Wang, there are still acquisition projects in Xinlang? Why didn't you explain it to all shareholders at the beginning?"

asked Huacheng Investment Representative Ace Mosby.

Wang Zhidong frowned slightly.

"We are still discussing this matter, so we have not informed shareholders."

"We have a right to know the inside story of this matter," Mosby continued.

The surrounding Western shareholders also echoed.

Seeing this situation, Wang Zhidong also knew that it was impossible not to say anything.

"Hongmeng Website Directory is currently one of the top ten websites in China. It is a website that aggregates all domestic websites and ranks them according to popularity and user habits.

The profit model is bidding ranking.

The higher the price, the higher the ranking of the website in the website directory, the higher the exposure rate, and the greater the traffic.

At present, the entire website has more than 20 million registered users, with daily traffic exceeding 80 million, making it one of the top ten websites in China.

It is also the first choice for new netizens to access the Internet.

From its establishment in April 2000 to the end of the year, in 9 months, it generated net revenue of 76.2 million yuan.

The average monthly growth reaches 57%.

In the latest month of January 2001, it created a net revenue of 13.49 million Huaxia coins.

As the number of Internet users in China increases, the number of users and revenue of Hongmeng website are also growing rapidly.

If acquired, it will not only completely turn Xinlang.com from losses into profits, but also give a strong boost to the development of Xinlang.com and its sub-portals... "

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