My 1999
Chapter 219 Go to Hong Kong again
We took a flight from Yangcheng to Singapore, stayed for a week and then arrived in Jakarta.
In general, Hongmeng Zhongnan Company and Hongmeng Nanyang Company are developing well.
Although music, novels, and comics in pan-entertainment are not profitable, they even suffer losses.
However, the gaming business has become profitable with the continuous expansion of Internet cafes.
Especially "Legend of Blood" is very popular in Southeast Asian countries.
Combined, the two markets have more than 28 million registered users and more than 400,000 people online at the same time, bringing Hongmeng a monthly revenue of more than 30 million Huaxia coins.
Bing's search business, including four sub-businesses: information, encyclopedia, pictures, and knowledge, although still losing money, accounts for more than 50% of the search market in all Southeast Asian countries.
In Southeast Asia, where there are no competitors, Bing search is developing rapidly.
Currently, it has more than 170 million index databases, 28 million registered users, and 39 million daily searches.
The daily search volume of information exceeds 53 million, with 390,000 encyclopedia items, 1.67 million pictures, and 57.1 million information items, forming a powerful product matrix.
But rapid development also means more losses.
Although Bing's PPC advertising has begun to make money, the profit is far less than the loss.
The biggest loss-making business is the data center.
The two data centers in Jakarta and Singapore have consumed nearly 100 million in funds from the two companies.
Other Pangu browsers, Internet cafes, Naver portals, and Hongmeng Pay also made less money and lost much more.
But surprisingly, the Internet cafe business is really profitable.
Although some unnecessary expenses in up-and-down management have been increased, the profit margin can still be maintained at about 25%.
Hongmeng Zhongnan and Hongmeng Nanyang combined have a monthly revenue of more than 50 million Huaxia coins from Internet cafes.
Internet cafe revenue plus game revenue allowed the two subsidiaries to successfully turn losses into profits, with monthly profits exceeding 14 million Chinese dollars.
Although it is far inferior to other subsidiaries, it has established a firm foothold and has the ability to continue to grow and develop.
Moreover, the Southeast Asian market has huge potential, and the Internet cafe business alone has huge room for development.
Therefore, Xu Liang looked around and was not worried anymore.
Even if Google comes in, unless it uses abnormal means or Hongmeng itself pulls it in, it will be difficult to shake the advantages that Bing has accumulated now.
"We can safely explore the European market." Xu Liang said.
——
Xiangjiang Qingyun Building, Hongmeng Xiangjiang International Headquarters.
After touring Singapore and Jakarta, it was already early July when I arrived in Xiangjiang.
"Mr. Xu, these are Hongmeng Xiangjiang's second quarter financial statements and development information."
Hongmeng Xiangjiang President Qu Guangyun placed a stack of information in front of Xu Liang.
Xu Liang picked it up and took a look.
He nodded with satisfaction.
As of the end of June 2001, Hongmeng Xiangjiang achieved net revenue of 157 million Chinese dollars in the second quarter, with the highest revenue in June, reaching 70.18 million Chinese dollars.
Among them, the gaming business accounts for the highest proportion, accounting for 55% of total revenue.
The most popular game in the game business is "Miracle MU". Currently, in the entire Greater China region including Hong Kong, Macao and Taiwan, as well as the Philippines, the number of registered users has exceeded 3.9 million, and the number of online users at the same time has exceeded 80,000.
Next is "Legend 2 Legend", which has only half the number of registered users and simultaneous online users of "Miracle MU", and is very popular in the Philippine market.
Coupled with "Bubble Show", "Red Moon" and "Millennium", as well as newly added SNK games such as "The King of Fighters" and "Hungry Wolf", Hongmeng Xiangjiang's game business has grown rapidly.
In addition to the rapidly developing game business, the next step is the Internet cafe business, which accounted for 30% of the total revenue in the second quarter, reaching 47.1 million Huaxia coins.
Hongmeng Xiangjiang's Internet cafe business is all concentrated in the Philippine market. Currently, there are a total of 18 large-scale Internet cafes with nearly 4,000 machines.
There is still a lot of room for growth.
However, the administrative costs in the Philippine market are too high. Officials and gangs need to work hard to avoid causing trouble for you, otherwise the revenue will be even higher.
Fortunately, although the operation of the Internet cafe business has been affected to a certain extent.
But what it brought about was a surge in the market share of the game business, Hongmeng Music, and Bing Search.
The latter is the fundamental reason why Hongmeng launches Internet cafe business, and making money is secondary.
The third most profitable business of Hongmeng Xiangjiang is the portal advertising revenue after integrating Excite.
Thanks to the foundation laid by Excite, Hongmeng Xiangjiang's portal business has developed rapidly, coupled with the blessing of a powerful product matrix such as Bing, Website Encyclopedia, and Pangu Browser.
As well as the rich and accurate news content provided by Hongmeng China, Yahoo is firmly under pressure in Greater China and the Philippines.
Next are Hongmeng Music, Website Directory, Pangu Browser, Bing, Hongmeng Literature and Hongmeng Comics.
Hongmeng Music's genuine downloads have relatively good revenue in areas such as Hong Kong, Macao and Taiwan where the music market is relatively prosperous, the copyright market is relatively well protected, and the economy is relatively developed.
Moreover, the number of MP3 players here is relatively large, and the number of customers here exceeds that in the mainland.
In the second quarter, Hongmeng Music’s net revenue exceeded 10 million Chinese dollars.
Although the website Daquan developed early, Hongmeng Xiangjiang's market is too fragmented, with few Internet companies and not much revenue.
Pangu Browser’s installed base is still small, and its revenue is not high.
As for Bing, it has just launched PPC, and its revenue is too low to be ignored.
Hongmeng Literature and Hongmeng Comics are similar. They have just started to be promoted and their revenue is very low.
In short, in this barbaric era of Internet development, without many competitors, Hongmeng, guided by Xu Liang’s experience in his previous life, has developed well in all businesses.
"In the past six months, you have developed well. Next, in addition to developing various businesses step by step, you will focus on promoting Bing's bidding ranking. This is your fastest growing revenue project in a short period of time."
Qu Guangyun nodded.
"Mr. Xu, Internet cafes are very beneficial to the promotion of our various businesses, and they are very profitable, so I plan to promote them throughout Greater China in addition to the Philippines."
Xu Liang shook his head after thinking about it.
"No need.
If it weren't for the poor Internet foundation in the Philippines, I would not have agreed to your entry into the Internet cafe business.
Moreover, we at Hongmeng already have a lot of business, and we must not spend our limited resources on more projects, especially the Internet cafe business, which consumes large amounts of money.
If you are really serious, start Hongmeng’s pan-entertainment business.
I don’t just mean games, but comics, novels, movies, and music.
Especially for Hongmeng Music, the number of users has just exceeded 3 million. Compared with the number of Internet users in the entire Greater China region, this number is not high. "
He stood up and patted Qu Guangyun on the shoulder.
“A thousand birds in the forest is worse than a bird in the hand, biting off more than it can chew.”
Although Xu Liang promised not to interfere with the operations of various subsidiaries, when it comes to strategic issues, he will not let the other party do whatever they want.
"clear."
"Has the option agreement been signed?"
"Already signed."
Qu Guangyun cheered up.
As the executive president of Hongmeng Xiangjiang, this time he received 0.5% of the equity of Hongmeng International.
However, this part of the equity will not be released all at once. He must ensure that Hongmeng Xiangjiang's business continues to grow by more than 20% every year within five years before he can get it.
If it is not reached, 0.2% will be deducted.
This is also the reason why Qu Guangyun plans to enter the Internet cafe business. Its profit model is very clear, as long as he keeps piling up machines.
Much easier than other businesses.
Unfortunately, the big boss stopped him.
"Work hard, and I hope to take you with me to ring the Nasdaq bell in five years."
Qu Guangyun nodded vigorously, with a look of expectation in his expression.
For any high-tech industry worker, going public is an irresistible temptation.
After waving Qu Guangyun to leave, Xu Liang looked at the time.
After going downstairs and leaving, we came to the Chinese Row in Central.
After Li Chaoren moved the company to the center of the Yangtze River Group, the place began to be rented out.
Hongyan Fund rented the 18th floor here as its office space in Xiangjiang.
In fact, Xu Liang prefers the ninth floor, but unfortunately it has been taken by someone else.
When you get up from the elevator, you can see the unique logo of Hongyan Fund that resembles a jagged red rock.
Stepping in, the customer service lady sitting at the counter quickly stood up.
"Hello sir, do you have an appointment?"
Lu Hui, who came with him, quickly stepped forward.
"Please inform Mr. Zhao that Mr. Xu, the CEO of the head office, has arrived."
Seeing the two people surrounded by a large number of bodyguards, the customer service lady knew that the other party was an extraordinary person and quickly started to make a call.
Not long after, a middle-aged man wearing a silver suit and gold-rimmed glasses trotted out.
He quickly came to Xu Liang.
"Mr. Xu, you are here."
"Um."
Xu Liang nodded.
Zhao Xun quickly ordered: "Xiao Huang, call all departments and ask them to come over immediately and line up to greet Mr. Xu."
The front desk was about to call.
"No, you're not an outsider, so you don't need to do these fancy things."
"Understood." After agreeing, Zhao Xun gave the front desk a look and turned sideways, "Mr. Xu, can I show you around?"
"Um."
Under the leadership of Zhao Xun, Xu Liang walked around the office area.
After the re-expansion of the China Bank Building, it currently has 22 floors and 240,000 square feet. When converted to each floor, there is approximately one thousand square meters of office area.
Compared with the current size of Hongyan Fund Xiangjiang, which has more than 30 people, this office area is too abundant.
The president's office that Qiao Yuhui left for Xu Liang was as large as 120 square meters, including a variety of functions such as receiving guests, working, and resting.
However, the largest department in Hongyan Fund’s Xiangjiang office area is the hedge fund department.
As soon as he came in, Xu Liang saw more than 20 computers placed on desks and even hanging in the air.
The display screen of the computer includes the prices of major global stock markets such as Hong Kong stocks, US stocks, and Nasdaq.
Bang bang….
Zhao Xun clapped his hands and attracted everyone's attention.
"Everyone, please stop what you are doing."
Hearing the sound, everyone who was working turned their heads and looked over.
They all knew Zhao Xun, but they also knew Xu Liang.
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