My 1999

"You are just too humble. No matter how good the strategy is, it will become worthless without an excellent practitioner."

After a pause, Xu Liang continued with a smile.

"I heard that you are planning to open a fourth main business department within Bing?"

Yu Jun nodded, "Thanks to your suggestion, I have given Bing more inspiration. ... We plan to enter the field of TV advertising."

"Tell me more about it."

“There are now 397 radio and television broadcasting institutions at or above the prefecture level, 35 educational television stations and 2,107 county-level radio and television broadcasting institutions in China.

In fact, except for national and provincial TV stations, other radio stations have very low ratings.

It’s also difficult for them to get advertising from big brands.

Our idea is to cooperate with these small and medium-sized TV stations and act as a bridge between them and advertisers. Leverage our technology for advertising.

The operating strategy is also very simple.

The ratings of a county TV station's best program may only be 0.01%, but if we gather 100 TV stations, the combined ratings will reach 1%, which is comparable to some good TV series.

If we could aggregate 500 TV stations, the ratings would exceed those of the most popular programs in the country.

In addition, we can also cooperate with satellite TV stations to put their popular TV programs on our advertising alliance platform to attract investment. We have hundreds of thousands of partners who can tap out all the advertising value of TV series or variety shows. "

Seeing Yu Jun's excited expression, Xu Liang couldn't help but nodded in agreement.

"Your idea is good. But it's not easy to convince those stubborn TV station leaders to let them hand over all advertising business to you."

"Everything is difficult at the beginning. There are so many TV stations across the country, and they always have enlightened leaders. When our cooperation is successful, we can help the TV stations make more money. With practical examples, it will be much easier to conquer the rest." Yu Jun Appear confident.

"Just be prepared."

Xu Liang didn't hit him too much.

However, business development, especially in the early stages, will be extremely difficult. If you can get through it, then that's when you really make money.

"You agreed?"

"Why don't I agree with such a good idea? However, it is still difficult to develop embedded advertising with our current technology."

To develop embedded ads, you must first understand where ads can be inserted and where ads cannot be inserted. This requires a lot of thinking and trade-offs.

Many times, people can’t do it well, let alone the current technology.

Even before Xu Liang was reborn, the large artificial intelligence model could not solve this problem well.

"This is indeed a bit difficult. We will give it a try, and if it doesn't work, we will give up temporarily." Yu Jun said.

Xu Liang nodded.

Yu Jun's idea of ​​advertising has been completely opened up. He can complete it well without him having to explain it, and he is relieved.

After playing table tennis for two times, Xu Liang left.

Without going back to the office, he left Wangjing Commercial Building and walked towards the No. 1 store headquarters next to it.

As soon as he entered, Xu Liang was shocked to find that except for a few people in the office area, most of them were gone.

"Mr. Xu."

Seeing him come in, the staff on duty quickly stood up to say hello.

"Why are there only a few of you? Where are the others?"

"The logistics warehouse was sold out. Mr. Qian took most of his colleagues in the company to move the warehouse, leaving only a few of us to look after the warehouse."

Xu Liang understood, turned around and left the No. 1 store.

Let Huo Gang drive towards Wuyuan Bridge.

No. 1 store bought 100 acres of land in Wuyuanqiao six months ago to serve as the main logistics base in Beijing.

It was put into use in January this year.

It took only two months for the company to liquidate its position.

When Xu Liang drove to the logistics park, he saw large trucks and medium-sized vans coming in and out, and several warehouse halls were crowded with people.

The express delivery in the middle is piled up like a mountain.

When Xu Liang found Qian Santai, he was rolling up his sleeves and sweating profusely.

Xu Liang looked aside for a while and then understood.

They're sorting mail.

Although many years later we can see on TV that this tedious sorting work will be completed by robots, the technology is not yet up to it. All sorting work is done manually.

So once there are a lot of emails coming in and you are too busy, your position will be liquidated.

Xu Liang picked up a piece of mail.

Wrapped in a black bag with a barcode on the surface.

It has the recipient's name and phone number on it.

Nothing else.

Compared with the palm-sized one in later generations, it was much smaller.

If you want to sort, you must first scan it on the machine next to it and display the specific address before putting it into the corresponding basket.

When these baskets are full, they will be pushed out and driven away.

Xu Liang frowned, the efficiency was too low.

But it won’t change for a while, so roll up your sleeves and join the sorting army.

The people nearby saw someone joining in and didn't care.

There were so many people coming from the headquarters today, and he didn't know many of them.

The new ones who join must also be from the headquarters, otherwise who will help you for nothing?

Time passed little by little, and I was busy until after noon, when most of the pile of emails was finally eliminated.

"Mr. Xu?"

After he was no longer so busy, someone finally spotted Xu Liang on the side.

The surprised sound made everyone look over instantly.

Qian Santai also saw Xu Liang, who had rolled up his sleeves and had sweat on his forehead. He had obviously been busy for a long time.

Run over quickly.

"Mr. Xu, why are you here?"

"I originally came to find you. I heard that you guys had a liquidation, so I came over to take a look."

There was a pause.

"It's getting late, let's go eat first. ...I remember you have a restaurant here, right?"

Qian Santai nodded quickly, "There is indeed a restaurant, but the chefs in the restaurant are average. Otherwise, you should go to an outside restaurant to eat."

"I'm from a rural area, so I don't have to pay too much attention to things. Let's go."

Bring Qian Santai to the restaurant.

Xu Liang looked at it briefly.

Basically, they are all big pot dishes, with a combination of meat and vegetables, and the taste is no different from ordinary Chinese restaurants outside.

Three dishes for one dollar, two steamed buns for fifty cents.

There's also free polenta on the side.

One dish is basically two spoons, which is enough to eat.

Xu Liang ordered a portion of tofu, a portion of braised pork with potatoes, an additional portion of shredded potatoes, and four steamed buns.

I found a clean table and sat down.

Qian Santai sat opposite him.

The two chatted while eating.

"Why did the position explode all of a sudden?" Xu Liang asked.

"Since we decided to transform to B2C, we started with clothes first. Because we had the deepest experience in this area before, it went very smoothly."

The most popular item around Yihaodian is clothes.

“…after clothes, we went into books, but something went wrong. When we were making clothes, the total number of men’s, women’s, and children’s clothes only amounted to a thousand items per season.

It's easy to handle.

But books are different. All kinds of books add up to hundreds of thousands.

Our system has already crashed once due to insufficient upfront estimates. After finally solving the system problem, the logistics here has been liquidated again. To be honest, this is the third time we have been liquidated. Qian Santai said with a bitter smile.

Xu Liang did not blame him.

Business operations are always accompanied by various problems, such as system crashes, liquidation, lost emails, and even internal corruption, etc.

Even if he were to do it, he would still be unable to avoid these things.

“Do you regret doing B2C?”

Qian Santai shook his head with a firm expression: "The prospects for vertical e-commerce are limited, and B2C is the future. Although we are a little confused now, everything will be fine when we straighten it out."

"As long as you have confidence. But your sorting procedures are too cumbersome. You must simplify the process, otherwise the warehouse will explode."

In logistics, warehouse liquidation is the norm.

Especially holidays.

Qian Santai's face was full of sorrow, "I have been thinking about this issue recently. The only thing I can think of right now is to add more people, but doing so will greatly increase our labor costs."

Xu Liang thought for a while, "Are there pens and paper here?"

"There is one in the office."

Xu Liang nodded, "Eat first. After dinner, I have an idea to tell you."

Qian Santai was looking forward to it. There was no need to question the big boss' business talent.

After a quick meal, we went to the office in the logistics park.

"Mr. Xu, do you think this pen and paper is suitable?"

The logistics park manager looked flattering.

He nodded and took it.

Xu Liang recalled the labels on the mail in his previous life and quickly drew them.

As a professional art student, sketching is a basic skill.

A few swish strokes, horizontal and vertical, are pleasing to the eye.

"There is too little content on the labels on the company's mail, making it inconvenient to sort and even more inconvenient to deliver. In the future, the label will be expanded to include not only the name and phone number, but also the recipient's address, the sender's address, and the express delivery. Order number.

In this way, there is no need to scan QR codes when sorting, which simplifies the process and makes it much faster. "

Qian Santai looked at the form on the table with excitement and admiration on his face.

"Mr. Xu is indeed a genius. With this small change, our efficiency will definitely increase several times."

“Mr. Xu is awesome.”…

Listening to their flattery, Xu Liang smiled and didn't say much.

In fact, many small inventions are not because they are difficult, but because they are unexpected.

In the afternoon, Xu Liang went around the logistics warehouse again.

In his last life, he had never done logistics, and he didn't make any fresh suggestions.

After handling the express shipments that were liquidated, Xu Liang took Qian Santai back to the company.

"It's been almost a quarter since Yihaodian transformed into B2C. How is the development going?"

Qian Santai took out a document from the safe and handed it to Xu Liang.

"This is the first quarter revenue report we just prepared, and we haven't had time to submit it yet."

Xu Liang nodded and took it.

It's clearly written on it.

Yihaodian’s total revenue in the first quarter was 840 million Chinese dollars, with online revenue of 530 million and offline revenue of 310 million Chinese dollars.

The net profit clearly stated a profit of 13 million.

"Only 13 million?"

"Yes. In the first quarter, we built four general logistics bases in Beijing, Magic City, Yangcheng and Wuchang, as well as 148 logistics and distribution stations. We purchased 59 distribution trucks and 427 logistics and distribution employees. We have almost spent all the money. "

Qian Santai's face showed a hint of embarrassment.

Xu Liang nodded.

Doing logistics means spending money.