My 1999

Chapter 348 Hongmeng Entertainment

The direct income created for Xiangnan Satellite TV exceeded 400 million Chinese dollars.

Tianyu has signed super girls such as Li Yuchun and Zhou Bichang for ten years, and its income from commercial performances, records, etc. has increased.

Plus the value of IP.

There is no doubt that this is a top gold mine.

It has a great promotion effect not only on Hongmeng Music, but also on Sina Cable, Tieba and other businesses.

Moreover, Xu Liang also plans to let Huiyuan Juice be named.

It can definitely create a powerful advertising effect comparable to "Yao Ming and Jianlibao" and take Huiyuan's development to the next level.

"Mr. Xu, do we only do female voices?"

"Of course we won't just do female voices. This year's 'Super Girl' and next year's 'Happy Boys' will be done every other year, so as not to quickly exhaust the audience's enthusiasm and extend the life of the program as much as possible." Xu Liangdao.

Shonan Channel has been running "Super Girl" for three consecutive years, and it has drained the popularity of the program. It is really a waste.

Penguins did very well in comparison.

In "Produce 101", men and women take turns, and the popularity is always very good.

It's a pity that it is blocked.

Before his rebirth, he still enjoyed watching rich and generous young ladies dancing on stage.

"Mr. Xiang, the program you planned is no longer music in the strict sense. Therefore, I plan to separate Hongmeng Music's brokerage business from Hongmeng Music and establish an independent Hongmeng Entertainment Company.

So, you now have two options, first, continue to serve as the president of Hongmeng Music, and second, serve as the president of the newly established Hongmeng Entertainment. "

Hongmeng's main business is pan-entertainment, so there is no shortage of entertainment layout.

It's just that the domestic TV and film industry is not that big now. It is only reserving copyrights and has not immediately entered the field of production and distribution.

Now that his subordinates have this idea, he will not stop him.

Moreover, talent shows are highly profitable, much more popular than TV series and movies, and the risks are much lower.

What's more important is developing a successful show that can last for many years.

A look of thought appeared on Lily's face.

When planning this reality show, she expected this day to happen, but she didn't expect the big boss to make up his mind so quickly.

"Mr. Xu, I want to go to Hongmeng Entertainment."

After a brief consideration, Xiang Lili made up his mind.

Given the domestic copyright environment, it is too difficult to rely solely on online music downloads and advertising.

"Have you really decided to go to Hongmeng Entertainment? Let me tell you the truth, I have found a way to make Hongmeng Music online profitable. If you go to Hongmeng Entertainment, you won't be able to enjoy the fruits of Hongmeng Music's development?" Xu Liang said.

It will be 2003 in five months, and Xu Liang is already planning to start a ring tones business.

Once it starts, Hongmeng Music’s profits will skyrocket.

The development of the company will be directly linked to the salary and options of the direct managers.

Therefore, Xu Liang had to make it clear in advance to avoid making everyone dissatisfied later.

After Xiang Lili hesitated for a while, his expression became firm.

"Mr. Xu, I still want to go to Hongmeng Entertainment."

She thinks very clearly that Hongmeng Entertainment will definitely get involved in artist management, film and TV series production in the future. Compared with the simple music business, the scope is much wider and the development potential is greater.

Although we are poor now, we can look forward to the future.

"Okay, I will announce the establishment of Hongmeng Entertainment at the next company's monthly summary meeting. After you go back, you will seize the time to recruit talents and set up Hongmeng Entertainment."

"OK."

"Also, prepare a detailed program plan for me, and I will submit it to other departments of the company for analysis. This time "Super Girl" is ready, which will be a great improvement for the entire company's business. "

Xiang Lili nodded quickly. The more departments involved, the more resources she would get. Of course, there was no reason not to agree.

——

A week passed quickly.

‘Wow…. ’

After turning the last page, Xie Wen put down the information.

"how do you feel?"

Xu Liang put down his tea cup and asked with a smile.

"This talent show called "Super Girl" is indeed very good. The format is very novel and should have a certain appeal. But in order to truly benefit all departments, it needs to become popular.

However, there are many talent shows in China, and "Super Girl" may not be a hit. "Xie Wen said.

"Give it a try. The backbone of pan-entertainment is film and television, and companies will always enter."

Xie Wen nodded, "Is it too much to ask for 50 million in production funds from the president?"

“Can the company financially afford it?”

During this period, Hongmeng Huaxia supported Yihaodian in building eight first-level logistics bases in Beijing, Magic City, Yangcheng, Wuchang, Rongcheng, Chang'an, Quancheng and Shengjing.

Although land in the suburbs is very cheap, the land area is very large. The size of each total base is about a thousand acres.

The investment in these eight general bases alone, including land acquisition, construction, equipment, vehicles and personnel, totals more than 1.8 billion.

More than half of Hongmeng’s liquidity was drained.

Xie Wen nodded and said: "As of the end of June, Hongmeng Huaxia's total revenue exceeded 3 billion Huaxia coins, an increase of 127.4% over the same period last year.

Gross profit was 1.72 billion and net profit was 747 million Chinese dollars. Coupled with 570 million in cash, the company's finances are still very healthy.

Hongmeng China and Hongmeng International are each responsible for half of the construction of the company's headquarters, and the payment is spread over three and a half years. The pressure is not that great. "

Xu Liang nodded and said: "That's good. ... Then there is the candidate for the president of Hongmeng Music. Now that Lili has gone to the newly established Hongmeng Entertainment, we need a new person in charge."

"I feel that using raw food is worse than using cooked food." Xie Wen said.

"You mean to ask Sui Fangmin to come up?"

Xie Wen nodded and said: "As the vice president of Hongmeng Music, Mr. Sui is very familiar with various businesses of the department. The artist agency she is in charge of is the highest-grossing business in the entire department and has a good reputation. She must be more reasonable and reasonable. Previous."

After thinking for a moment, Xu Liang said, "Then let her serve as the president of Hongmeng Music. ...By the way, has Hongmeng International's interim report been produced?"

"Except Hongmeng Middle East and Hongmeng Germany, all others have been submitted."

In addition to the three non-core businesses of Yihaodian, Pangu, and Sina, Hongmeng has a total of eight subsidiaries in China, Japan, South Korea, Zhongnan, Nanyang, the Middle East, Europe, and Germany.

The Middle East and Germany are the two newest subsidiaries established.

It has only been more than half a year now, and all aspects are developing rapidly.

Management is not as mature as several other subsidiaries.

"After they submit it, give me the mid-term report as soon as possible."

"OK."

After a brief chat, Xie Wen left.

Unlike Xu Liang, he only needs to be responsible for the general direction of Hongmeng's development. As COO, all matters of the entire Hongmeng company, large and small, must pass through his hands.

If it were not for the platform system implemented by Hongmeng, the subsidiary would have great power and divert a lot of business. He would definitely not be able to do it by himself.

"Mr. Xu, this is the information just collected today."

Lu Hui placed a stack of documents in front of Xu Liang.

Picked it up and looked at it briefly.

"Tang Wanxin is going to burn the boat."

Following the heavy investment in the field of agricultural inputs in May and the construction of an agricultural input distribution network of more than 10,000 stores.

Deron made another big move in July.

Xiang Torch, one of the "old three stocks", has successively issued announcements announcing that it will build a heavy-duty vehicle empire.

First, we established joint venture companies with Shancheng Automobile Group and Shaanxi Automobile Group, the two most important heavy-duty vehicle manufacturers in China.

Then it established a joint venture with Dongfeng Motor Group to establish Dongfeng Off-Road Vehicle Company.

It is making great strides from an auto parts giant to a complete vehicle manufacturer.

However, making cars is different from auto parts. The threshold for the former is low and the technical requirements are not high. But the whole car is different. It is high-tech and heavy on capital. Delong wants to become a real automobile giant and does not have billions of Chinese dollars in capital. Investment is impossible.

Now Delong simply does not have such funds.

These consecutive big moves are more like gimmicks, designed to push up Delong's stock price and earn high profits by manipulating the rise and fall of the stock price.

This is Delong's most proficient financial skill.

"Mr. Xu, according to external evaluations, Delong Group is the number one private enterprise in China, and its strength is still higher than ours at Hongmeng." Lu Huidao.

Seeing her unconvinced look, Xu Liang smiled.

In his eyes, Deron's behavior was more like the final act of madness.

All means are used to push up the stock price.

But the higher the stock price goes, the emptier Delong becomes and the closer it is to collapse.

"Let them go ahead. Ranking is not important to us. By the way, has my application for the route to South Korea been approved?"

"Passed. Nine o'clock the day after tomorrow."

Xu Liang nodded, "Go and get busy."

Lu Hui nodded and turned around and left.

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