My 1999

"What did the police say?"

"Yao Qiang's family will be compensated 2,000 yuan, and other parents who beat their children will be compensated 1,000 yuan each. Our New Dream does not need to pay compensation, but we must strengthen student management to prevent fighting incidents from happening again," Xu Qiang said.

"How is Du Guodong doing now?"

"Currently recuperating at home."

"You buy some fruit tomorrow and come to see him in person to express our concern for our new dream. In addition, tell the other parent that when Du Guodong recovers, we will order the teacher to give him extra lessons in person.

Also, refund his tuition for this month. "Xu Liang explained.

"Brother Liang, the police said that if we are not responsible, why do we need to refund the money?" Xu Qiang asked confused.

"New Dream cannot be a company without warmth."

The company's reputation is accumulated bit by bit, and the smaller the things, the more attention should be paid to them.

"I see."

Patting his shoulder, Xu Liang said earnestly: "Qiangzi, there is no absolute right or wrong, black or white, in this world. No matter what happens, you should do your best to protect yourself and properly show your humanity." Brilliance is more beneficial to us.”

Nineteen-year-old Xu Qiang seemed to understand.

Although they are smart and have high emotional intelligence, they still have too little social experience.

"Do as I say, and inform all students about this incident so that they can take a warning.

In addition, we recruited people from the village, three men and three women, and all went to the security department to strengthen patrols during lunch breaks and evening repairs to prevent the recurrence of fights as much as possible. "

Xu Qiang nodded, "Brother Liang, don't worry. There will never be a next time."

"Don't put too much pressure on yourself, just develop step by step."

When he chose to make Xu Qiang the person in charge of Jinmen's new dream, he was under a lot of pressure.

Because he is the youngest, just over nineteen years old.

The lowest educational level is just a junior high school graduate.

He doesn't have a prominent background. Although he was appointed as the director of the logistics department after entering New Dream, he didn't show outstanding results.

Just because they are from the same hometown, they can reach the sky in one step.

I don’t know how many cynicism I received behind my back.

But this guy finally withstood these. During the month he came to Tianjin, the development of Jinmen New Dream was not much worse than that of the other three first-tier cities.

Xu Liang, who was secretly worried about him, breathed a sigh of relief.

Therefore, he especially didn't want any accidents to happen to the hair boy he was optimistic about.

"Don't worry, Brother Liang. I'm sure I can handle this."

He smiled and patted his shoulder.

"Let's go eat."

"The Jinmen Goubuli steamed buns are good, why don't you try them?"

"I've always heard about it, but I haven't tried it yet."

"Haha, I guarantee you'll be satisfied."

They were talking and laughing, and their footsteps were getting further and further away, becoming increasingly faint and inaudible.

After staying in Jinmen for a few more days and waiting for the beating incident to be completely resolved, Xu Liang returned to the capital. He wanted to interview the marketing director recruited by An Hanru.

——

Looking at the young man in front of him who was wearing a crisp black suit and had rimless eyes with wisdom in his eyes, Xu Liang pointed to the documents on the table.

"Mr. Rong, I read the New Dream promotion plan you wrote. It is indeed very exciting."

"Thanks."

"But there are a few places I would like to ask you in detail."

"Please tell me."

"The third paragraph on the first page of your plan says that we should pay attention to the publicity effect of Internet media. I want to know, with so many Internet media, which ones should we choose to cooperate with? How to cooperate?"

Rong Zhijie pondered for a moment.

"Mr. Xu, I think the four major portals are the ones we can cooperate with. However, China.com has confusing content and poor customer stickiness, so it should be excluded.

As for the method of cooperation, I suggest using the CPT model, which means free delivery every day. "

After the birth of the Internet, the first Internet advertising appeared.

At this stage, the scale of Internet users is limited, advertisers have a weak understanding of the Internet, and there are not many early adopters.

Television, newspapers, radio, outdoor, etc. are still the mainstream advertising media.

Due to the limitations of Internet media characteristics, traffic scale, transaction costs, etc., traffic at that time was usually sold in packages, with CPM and CPT being the mainstream.

CPT is an open-screen advertisement, which is charged on a daily basis; CPM is charged on a thousand impression basis.

But with the development of search engines such as Yahoo and Google, Internet advertising has undergone its first revolutionary change.

In 2000, Google launched search advertising, also known as bidding ranking, which was early based on CPM.

The CPC billing method was launched 2 years later.

CPC means charge per click, that is, how much a customer charges for one shock.

Later, Facebook first launched information flow advertising in 2006.

The typical feature of information flow products is that users use them for a long time. It is a very good scenario for presenting advertisements and reaching users.

Therefore, CPA, the advertising model that charges according to conversion, was born.

Of course Xu Liang knows about CPC and CPA, but even if he wanted to, the current technology does not support it.

"Why is it a daily fee instead of a thousand impressions?" Xu Liang asked.

Rong Zhijie took out a document and handed it over.

“This is data I collected from some major websites.

Although the crisis broke out on Nasdaq in the United States, the domestic Internet population is growing rapidly. Last year there were only 8.9 million, but so far this year it has exceeded 15 million.

The number of views on the four major portals has also exceeded 100 million times from 40 million times in a single day last year.

It is foreseeable that with the continuous growth of domestic Internet users, the number of pageviews of the portal website will continue to expand rapidly, and the effect of a thousand impressions is far less cost-effective than Baotianlai. "

Xu Liang nodded, "In addition to portal websites, what other websites do you plan to advertise on?"

"Actually, the most suitable website for us to advertise is an educational website for primary and secondary schools, but there is currently no such website in China unless we make one ourselves."

Xu Liang certainly knows the importance of educational websites, but things must be done one by one. The most important thing for New Dream now is offline promotion.

Only when offline income is substantial can you have enough funds to burn.

"Second question, your information says that advertising in print media is only for the Beijing Evening News?"

Rong Zhijie nodded, "New Dream only has the number of students in the Beijing area growing at a bottleneck, so it is necessary to increase exposure through advertising.

But the business of the other four studios has just begun and is in an explosive period.

Although excessive advertising will bring about rapid growth in the number of students, it can also easily cause confusion and thus affect the company's reputation.

Therefore, print media advertising should be focused on the capital city for the time being. Wait until the explosive period of the four branch studios has passed, and then look for print media or TV media. "

"The third question is, if you were asked to think of an advertising slogan for your new dream, what would you think of?"

Rong Zhijie thought briefly.

"New dreams make your future possible."

Xu Liang smiled and nodded, stood up and stretched out his right hand.