My 1999

After a simple flip.

"We can complete the website in half a day at most, but it may be more troublesome to collect website links and build a database. But now we have 30 people, and seven days is enough."

Xie Wen smiled casually, "I don't know much about technology. Since Weiguo said it's no problem, I won't worry about it. I will form a marketing team as soon as possible."

“When it comes to marketing, I’ve got you a go-getter.”

Press the call key on your landline phone.

"Let him in."

"Okay, Mr. Xu."

Lu Hui quickly led a thin young man in a black suit, with short, lean hair.

"Mr. Xu."

After smiling and nodding, Xu Liang stretched out his hand.

“These two are Xie Wen, chief operating officer of Hongmeng Company, and Shen Weiguo, chief technology officer.

This is He Guiyou, a leader in the New Dream marketing team. He once set a record of adding 73 new students to New Dream in one week. No one has broken it yet. "

"Mr. Xu praised me very much. Without the excellent platform of New Dream, I wouldn't be able to attract so many customers."

One sentence shows extremely high emotional intelligence.

After the three of them shook hands, Xu Liang asked them to sit down.

"Lao He will serve as the marketing director of Hongmeng Company and will be fully responsible for the marketing work of the game department and Internet department.

In addition, in addition to him, I also transferred six people from the New Dream marketing team. They have rich experience in local marketing and will help New Dreams quickly open up the market. "

"Turning?"

Xie Wen hesitated.

Xu Liang nodded, “If we only rely on traditional media or websites for publicity, the speed will be too slow.

There is no technical difficulty in the website directory, the key is the idea.

We must build a moat of URLs as much as possible before other Internet companies react.

Not many Internet users in China own computers, and most of them surf the Internet in Internet cafes.

Therefore, as long as we can occupy Internet cafes across the country, we will occupy the entire Internet. "

For Xu Liang, promoting the 'Website Directory' is just a test, the key is the subsequent promotion of "Legend".

He wants to follow Shanda's example and cooperate directly with Internet cafes to avoid being exploited by game agents such as Ubisoft and EA.

Xu Liang didn't want to be taken advantage of by the 33% agency fee.

Moreover, in the first ten years of China's Internet development, Internet cafes have always been the most important publicity platform.

Whoever can occupy the Internet cafe will take the lead.

The most famous example is Pang Dongsheng of 51.com.

In 2005, at a gathering of Internet entrepreneurs, Pang Dongsheng was inspired by Wang Shu, the founder of Keqiji, to change his personal database company ‘10770’ into a popular domestic SNS website influenced by Facebook at the time.

Because of his own experience, Pang Dongsheng set the target users of 51.com at the "marginal youth" like him from the beginning.

Therefore, he quickly formed a team that went deep into the city, distributed a large number of 51 mouse pads, 51 cultural shirts, put up posters in major Internet cafes, and even painted the 51 logo next to the Internet cafe at a very low price.

In addition to publicity, the website design has been fully replicated in QQ Space.

Soon, 51.com spread like a virus on the Internet, forcing Tencent to put down its status and learn the other party's methods to promote in Internet cafes.

The two families fought fiercely, and even ended in a tie in 2007.

If there hadn't been a series of stupid moves later, 51.com might not have been able to become Tencent's opponent.

However, although 51.com failed, it also made all Internet entrepreneurs and companies see the importance of Internet cafes.

There is also a saying coming out of the industry.

Those who win Internet cafes win the world.

Xu Liang is very aware of the role of Internet cafes, so he plans to cultivate a promotion army familiar with Internet cafes as soon as possible.

Xie Wen thought about it for a while and agreed to Xu Liang's local promotion strategy.

He also knows that most domestic Internet users now live in Internet cafes.

By occupying Internet cafes, they have occupied most of the domestic Internet.

Shen Weiguo doesn't care how he promotes it. He is engaged in technology and that is not his field.

"Lao He, you are also a veteran of local marketing. You have rich experience. You don't need me to teach you. Start building a team tomorrow, starting with Jingcheng, Jinmen, Magic City, Pengcheng and Yangcheng, the five cities where our marketing personnel are located.

Then expand to all second and third tier cities across the country. "

After saying this, secretary Lu Hui walked in.

He took a huge map from her hand.

"Every time you promote a city, you put a little red flag on it."

Fellow secretary Zhou Weiqing brought in a box containing a red flag the size of a fingernail.

"I'll give you half a year and one million promotion funds, but it's not enough for more. In half a year, I want to see the whole country red on this map."

He Guiyou looked excited and quickly promised.

"Mr. Xu, as long as I have enough funds, I can make the country famous in less than half a year."

He smiled and patted his shoulder.

"If this is the case, I will give you credit. But one thing you have to remember, and you must remember, is that every Internet cafe you promote must be registered. According to the classification of provinces, cities and counties, write down the name, location, and scale of the Internet cafe. and contact number.

‘Website Directory’ is just the first website we promote, and it is by no means the last.

Maintaining a good relationship with Internet cafes is very important to the development of Legend, do you understand? "

Looking at Xu Liang who spoke earnestly and with great expectations.

He Guiyou, who had just stepped out of college and grew up on the front lines, felt his blood boiling all over, and the thought of dying for his confidant surged in his chest.

"Don't worry, Mr. Xu, I promise to complete the task."

"Go ahead."

He Guiyou nodded, turned around and left with the map and a box of small red flags.

"Mr. Xu's brilliant management skills are amazing." Xie Wen gave a thumbs up and praised.

Xu Liang shook his head, "Employees are not managed. If you want them to truly fight for the company, you must give them enough respect."

"What is respect?

Personal respect, listen to their opinions, respect their ideas, and especially respect the fruits of their labor.

Respect their work, give them worthy remuneration, five insurances and one housing fund, etc.

Respect for their families, maternity leave, paid sick leave, etc. "

Of course, he has not been able to realize all of what Xu Liang said. It is not that he is unwilling, but that he is still in the stage of capital accumulation and does not have that much money.

Xie Wen has been in the workplace for many years, and he can see that Xu Liang is not lying, but really intends to do it.

"If New Dream and Hongmeng really achieve these, then they will be the most humanistic and greatest companies in China."

Xu Liang smiled and said, "I hope we can work together to make Hongmeng Company work in this direction."

Looking at the hand he extended, Xie Wen shook it heavily. He is a business manager who values ​​care and warmth. But it is difficult to survive in the vast majority of companies where profit is all they require.