My 1999

"Come, have some tea."

Jiang Weiguo brought over a teacup.

"I will do it myself."

Xu Liang quickly took the teapot and poured a cup for his father-in-law before filling it for himself.

"I heard from Xiaoyang that you have been very busy recently?"

"Well, there are indeed a lot of things."

Jiang Weiguo picked up the tea cup and took a sip, "The domestic soybean industry has changed a lot recently. You are also a major participant. What are your thoughts?"

Xu Liangliang was moved and said to himself: "It seems that the higher-ups have noticed the chaos in the soybean market."

"I think a national soybean reserve plan should be established. Otherwise, what happened last year and this year will happen again in the next two years."

Jiang Weiguo nodded. He was also familiar with "Das Kapital" and was very aware of the inherent greed of capital.

“Is it just a national-level strategy?”

"Of course not. For enterprises, on the basis of establishing soybean reserves, they also need to have their own production base to solve part of the self-sufficiency problem and build a double-insurance raw material system."

"Although your idea is good, don't forget it. The production cost of domestic soybeans is too high. If you plant one acre, you will lose dozens of yuan. The more you plant, the more you will lose. Farmers have no incentive to plant it."

“Farmers’ losses need to be borne by enterprises, and compared to this loss, the losses caused by wanton manipulation of soybean prices are obviously much greater.

Moreover, soybean companies can also go abroad and directly contract land to plant soybeans in countries such as Brazil and Argentina. The supply channels will be diversified, which will further weaken risks. "

Jiang Weiguo nodded with satisfaction, "It seems that you have considered it very maturely."

"After all, I am also a soybean farmer, so of course I have to consider the subsequent business operations."

Jiang Weiguo nodded and said: "Many people are now very dissatisfied with your behavior of selling soybeans at high prices and collaborating with the four major grain merchants to harvest the domestic market."

"You know everything about this?"

"The soybean price increase has caused a lot of commotion in China. How could the country not pay attention to it?"

"Uncle Jiang, you know that. I have not joined forces with the four major grain merchants. I am just making money based on my ability. Otherwise, why don't I sign a high liquidated damages contract with the oil extraction company like the four major grain merchants?

When the four major grain merchants lower their prices, I can earn more.

Isn’t it because we are all compatriots?

As a result, instead of looking for trouble from the Big Four, these people relied on me. How could this be true in the world? ! "

Jiang Weiguo smiled and said: "Who made you, the newly ranked third richest man in the world, so popular? Moreover, people are accustomed to bullying the weak and fearing the strong. Compared with the four major grain merchants who are advancing and retreating at the same time, you, the newly wealthy man, look great. It’s too much to deal with.”

"Uncle Jiang, the higher-ups won't do surgery on me, right?"

Xu Liang said nervously.

"Are you afraid now? But don't worry, it's not the past anymore. As long as you don't break the law or discipline, it's up to you how much money you make."

"Huh, that's good. I'm wondering if the tax investigation has gone to Hongmeng. Will the higher-ups deal with me directly next?"

"What is pure will become pure by itself, and what is turbid will become turbid by itself. What are you afraid of?"

"Haha, that's what you said."

Although I wasn't afraid, I was still murmuring in my heart.

"Xu Liang, there is news about you."

Jiang Xiaoyang next to him suddenly said.

The two people who were chatting turned to look.

CCTV 2's "Dialogue" is playing on the TV.

Today's theme is "Dialogue with Lang Xianping".

Nowadays, Lang Huyou is still a "god man" in the eyes of countless people. Almost any company he is optimistic about will see its stock price rise; wherever he thinks there is a problem, the stock price of any company will fall.

The best example is Delong Group.

Lang's bombardment brought Delong's internal problems to more and more people's attention.

It's just that Delong in this time and space has gained more than a billion Chinese dollars in cash flow out of thin air due to the sale of Huiyuan and Sanwei Mining and the cooperation with Taihua in real estate.

Therefore, Delong, which was supposed to be unsustainable and collapsed in 2004, is still alive and well.

However, as the largest listed company in the country.

Lang Huyou still aimed at it, and his article "Ten Questions about Delong" caused a lot of trouble.

So The Conversation invited him over.

"Professor Lang, almost all large companies across the country engage in diversification, but it has become a 'trap' here. Can you tell us the specific reasons?" the host asked.

"certainly.

Friends in front of the TV may not know much about what diversity is.

Diversification refers to investing in areas other than the company's main business.

For example, if a company that produces televisions suddenly wants to make mobile phones, then the television business will be its main business and the mobile phone business will be its side business. This is called diversification.

After many companies reach a certain scale, a ‘ceiling effect’ will occur.

That is to say, enterprises increase investment in their main business, but are unable to produce corresponding benefits, and even have diminishing returns. However, too much funds cannot be deposited in banks, which turns "living money" into "dead money".

Therefore, many entrepreneurs will have the urge to invest in other industries.

Or when the self-owned funds are relatively abundant, in order to prevent possible risks in the future, a certain limit of sideline investment can be made.

The impulse to diversify is a necessary stage for enterprise development, but there are not many successful people, so I call it a ‘trap’. "

"Can you give some examples?" the host asked.

Lang nodded vaguely, "Let me give you two examples."

“First, I think everyone knows Stone Group.

The MS-2041 typewriter developed by Stone lasted for nine years. At its peak, sales accounted for 70% of the company's revenue and 80% of its profits.

Therefore, the company's desire to grow and expand is very strong.

Their slogan at that time was ‘Enterprises are not afraid of bigness’.

From their own words, they felt that there was nothing that Sitong could not do at that time.

Therefore, the company has proposed a "mat culture" within the company - no matter how big the idea, give it as much "mat" as possible.

In the end, the real estate industry lost 230 million yuan. In addition, projects such as medicine, food, securities, and semiconductors were also launched with confidence. However, they faded away in just a few years.

In just a few years, Sitong became a helpless man. "

“Second, Shi Yuzhu’s giant group.

In the 1990s, Giant Group's sales reached more than 1 billion Chinese dollars and later joined the real estate industry.

Shi Yuzhu used the money from investors to purchase off-the-plan properties to build the Giant Building. In order to build a landmark building in ZH City, the floor design continued to increase, and he had to draw blood from the profits of "Brain Gold".

As a result, when there was only three floors short of capping, the 'blood' was drained, and there was still a shortfall of 50 million.

A large enterprise with an annual revenue of over 1 billion Chinese dollars collapsed. "

"Let us applaud Professor Lang. His two examples are very wonderful."

After a brief round of applause.

"Professor Lang, why do you think diversification fails?"

“There are many reasons why diversification fails, but a very important one is that the funds are invested in areas beyond the investor’s experience.

The experience accumulated in the past and the resources available are difficult to use in new projects.

This is a state of ‘ignorance’ that often occurs in business operations.

In this case, some people will feel scared, while others will become "fearless" because of their ignorance.

Delong Group is obviously the representative of "ignorance and fearlessness".

In just 8 years, they invested in finance, agriculture and animal husbandry, mining, cement, automobiles, textiles, mechanical and electrical products, tourism, fruit industry, sugar industry, water industry, and even aircraft manufacturing?

I have never seen any company that can span so many industries and still develop well, no one.

And according to the information I investigated.

Delong's three major listed companies, Xiyu Tunhe, have expanded their business scale to 19.54 times in the seven years since Delong took over, with an average annual increase of nearly three times.

Shenyang Alloy's business scale has expanded to 22.15 times its original size in 6 years, with an average annual increase of nearly 4 times.

Xiang Torch is even more exaggerated. In the same 6 years, its main business income has increased by 140.99 times, with an average increase of 23.5 times per year, 2 times every month, and 1 times every 15 days!

It doubled in size in 15 days, which is an incredible speed. "

"Professor Lang, doubling in 15 days is indeed very fast, but it is not without examples.

As far as I know, my country's most famous high-tech company, Hongmeng Holdings, has grown from 0 to 75 billion US dollars in just four years. Isn't it even more exaggerated? "

"Haha, Hongmeng is indeed developing very rapidly, but everyone should know that Hongmeng is the Internet, and whether it is Xiang Torch or Shenyang Alloy, they are all manufacturing industries.

In the manufacturing industry, it takes at least half a year, or even a year, from design to production to sales and final payment.

Even for the most efficient manufacturing companies in the world, the entire process takes three months.

The Internet is different. Whether it is Hongmeng or many foreign Internet companies, such as Yahoo, eBay and Amazon, they have grown from 0 when they were founded to tens of billions or even hundreds of billions of dollars in just four or five years.

The different characteristics of the two industries determine their development speed and cannot be generalized. "

"Then what do you think of Mr. Xu Liang?

It is said that he is not only engaged in the Internet, but also in education, finance, beverages, oil extraction and real estate, and has developed very well in all industries. "

Lang fooled his mouth.

"Xu Liang is a bit of a demon."

"Demon? Is it a derogatory term?"

"No, no, it's just an adjective."

"Can you tell me more specifically?"

After Lang nodded, "Let's make a simple analogy. Globally, there are only a handful of people who can reach world-class levels in both fields.

Entrepreneurs who are very successful in at least five fields are even rarer.

So far, only John Rockefeller, Pierpont Morgan, Meyer Rothschild, and Buffett can compare with him. "

Except for Buffett, the other four people are top business giants who created an era.

"Doesn't Mr. Gates count?"

Lang shook his head, "Although Microsoft is great, it has always been limited to the software industry and has not proven itself in industries such as finance and insurance."