My 1999

Currently, Sina's sub-businesses include, in addition to the wireless mobile division where Monternet is located, Sina News, Sina Sports, Soufun.com, Tieba, Autohome, Snowball.com, Sina Game Hall, Mailbox and Blog.

There was originally Sina Travel, but it merged with Ctrip last year in exchange for 20% of Ctrip's equity.

After the dilution from listing, 16.3% remains.

“There is another reason for divesting Snowball. If we want to obtain a good user experience, Snowball cannot make money through advertising on a large scale.

Especially financial advertising.

The risk is too great. If users are deceived, the impact on the website will be too bad.

Therefore, if Xueqiu.com wants to make money, it can only make money through in-depth professional content or additional services.

Sina is a professional portal website, not a professional financial company.

There is not a lot of researched, detailed financial information.

If you spend money to do it, it will cost too much and it will not be worth it. "

What Xu Liang wanted to do was to hand over Snowball.com to Hanhua to operate it.

The research department under Hanhua is responsible for researching and collecting data and financial reports from various domestic industries to provide reference for company investment.

However, apart from internal citations within the company, external companies spend very little money to cite them due to their shallow background.

With Snowball Network, the combined resources of both parties can truly achieve the effect of one plus one being greater than two.

However, Wang Zhidong’s attention is no longer on the Snowball Network.

"Mr. Xu, do you plan to let Sina go public separately?"

"you are not willing?"

"of course not."

Wang Zhidong shook his head quickly.

Just kidding, who can refuse the position of CEO of a listed company?

"It just felt a little too sudden."

"Hongmeng is positioned as a platform company, so not only Sina, but also Wangke and Yihaodian will be independently listed in the future."

What Xu Liang wants is to list all non-core businesses independently in the short term.

Hongmeng will become a company focusing on high-tech R\u0026D and strategic investment.

Try to avoid big company diseases as much as possible and maintain internal health.

Therefore, Hongmeng Corporation is not listed.

"Mr. Xu, if Sina goes public, when will it be...?"

Looking at his expectant eyes, Xu Liang smiled and said: "After you leave me, you can go back and prepare, and strive to go public before the end of the year.

The brokers chose Morgan Stanley and Merrill Lynch. After all, they had promised them back then that they should keep their word. "

Now is the period when Monternet's business is developing rapidly and its profits are very substantial. At this time, listing can obtain a better valuation.

If we wait until next year, Monternet's new sharing plan will definitely affect the stock price.

It will be difficult to cash out then.

"By the way, I won't go to Nasdaq this time, but to Xiangjiang."

"Not going to Nasdaq?"

"Not going."

Xiangjiang's funds can flow in and out freely, so Sina's financing will not be delayed.

Moreover, Xiangjiang is backed by China. Chinese people are definitely more familiar with Sina than foreigners, and it is easier to obtain high market value.

This is also the reason why 360 later returned to A-shares and Alibaba was listed for the second time in Xiangjiang.

"Mr. Xu, Xiangjiang does not allow dual-class share structures."

Hongmeng currently has a dual-class share structure.

During the B round of financing, Hongmeng changed all the following business departments into an AB dual-class share structure.

"I will solve this problem. If it cannot be solved, then consider listing on Nasdaq."

"Mr. Xu, it's already mid-April. Isn't it too tight for time?"

"Don't worry, I will give you the answer within two months at most."

Wang Zhidong nodded.

Just the preparation before going public took more than two months.

After sending Wang Zhidong away, Xu Liang had no time to rest.

"Mr. Xu, everything is arranged." Lu Hui said.

"Has Ni Ping arrived?"

"arrive."

"Let's go."

Xu Liang walked out of the reception room.

Except for the two sofas and the coffee table in the middle, the rest of the space is occupied by a camera, lighting board, etc.

Hearing the sound of the door opening, the woman who was sitting on the sofa reading a manuscript subconsciously turned her head and looked over.

She is tall, has long hair, and an oval face with features that are not delicate but very attractive.

The simple dark brown jacket and trousers add to the literary atmosphere.

She is the most famous host in China in this era, and of course she is also a very good actor 'Ni Ping'.

"Sister Ni Ping, hello, hello."

Xu Liang's tone was friendly.

The other party is from Weihai, he is from Qingzhou, and we are all fellow villagers outside.

After holding his hand.

“As a fellow countryman, I am deeply honored that a business genius like Mr. Xu can appear in Qilu.”

"You are overly praised. You are also a top talent in the hosting and acting industry. We just have different professions and there is no distinction between high and low."

Ni Ping smiled and said politely.

She originally thought that when Xu Liang became famous at a young age, he would be like many young geniuses, arrogant and arrogant, not to mention arrogant, but he would definitely think highly of himself.

However, after the first contact, I discovered that although the other party was young, he did not have the arrogance of a young man at all. Instead, he placed himself very low.

Overall, the impression of the first meeting was very good.

After the two sat down.

Ni Ping smiled and said: "I know that you rarely accept interviews from the outside world, and you even refused the invitation from CCTV. Why did you invite me to do this interview instead this time?"

"Two reasons.

First, I don’t like living in the spotlight, so I rarely give interviews.

Second, I have grown up watching the Spring Festival Gala hosted by you, and you are from Qilu. Regardless of professional ability or emotional relationship, I am more inclined to accept interviews from you. "

"It is an honor for me to be praised by the richest man in China."

"You're welcome."

"I would like to ask, which TV station will you broadcast this interview on?"

Xu Liang smiled and shook his head, "We at Hongmeng plan to set up an online video platform, and today's interview will be broadcast to all viewers through it."

Video websites are the future of the Internet, and Xu Liang will certainly not forget it.

It’s just that the Internet speed was too slow before, and the video website was meaningless.

But this year, broadband speeds have been increased, and the Internet speed has increased from above.

Although it is still a bit difficult to watch the video, there has been a qualitative change from before.

So some video websites also appeared this year.

For example, LeTV, which later became famous, PPTV, which was acquired by Suning, and Fengxing, which Xu Liang often used in the PC era, but disappeared after entering the mobile era.

However, the real explosion of video websites will be next year and the year after that.

In just two years, there have been more than 1,000 large and small video websites. Tudou, 56.com, PPS, Youku, Sohu Video, Ku6, and Liujianfang were basically established during this period.

Therefore, Hongmeng also plans to establish its own video website during this time.

With Hongmeng’s technical capabilities, it is easy to build a video website.

But the key is the development route.

Hongmeng’s original internal plan was to rely on the company’s huge copyright library to focus on film and television dramas.

But Xu Liang gave up immediately after hearing this.

These days, Internet speed is limited, and large-scale movies require a lot of time to buffer when played online, making the viewing experience very poor.

Instead, it is a short video that is small in size and buffers quickly, making it easy to watch online.

The time that was truly suitable for the development of film and television video websites was around 2009. At that time, the broadband speed reached 10M and the user experience was better, so that users could be truly retained.

Now it's just spending money blindly.

Moreover, China’s copyright environment is very poor, and Hongmeng’s so-called copyright advantages are of no use at all.

Therefore, whether domestic or foreign, there is no opportunity to develop film and television video websites.

Xu Liang made the decision that Hongmeng Youku (known as YouTube abroad) will focus on medium-sized videos ranging from 1 minute to 30 minutes.

Today’s interview is the first shot after Youku went online.

Of course Ni Ping is aware of online videos, but she doesn’t think that videos that are often buffered for two to three minutes, or even ten minutes to watch, have any social influence.

However, I was paid 200,000 yuan for this interview.

No one can live with money.

"I understand." Ni Ping picked up the manuscript on the table, "Do I have to interview according to the content here?"

"Nothing is required. You can ask anything except personal questions."

Ni Ping nodded, "Can we start?"

"certainly."

Ni Ping quickly adjusted his breath, and the demeanor of a professional host came to him.

"Mr. Xu, many media reports say that you came to the countryside of Qingzhou, Qilu. Is this true?"

"certainly.

My father is a retired worker from a paper mill, and my mother is an unemployed primary school Chinese teacher. Our family farms less than 10 acres of land.

When I was a child, I would help my parents with farm work during winter and summer vacations. "

As he spoke, memories appeared in his eyes.

Although he has been reborn, he started his own business during the winter vacation and has never done farm work in this life.

Therefore, that tiring memory has now become a bit distant and blurry.

"What do your parents often ask you to do?"

"A lot. When I was young, I basically pulled weeds and peeled sticks. When I got to junior high school, I basically did what my parents did."

"In other words, you have been doing farm work since elementary school? Are your parents willing to do it?"

"There is nothing to be reluctant to part with. Children of poor people have already become parents. This is the case in rural areas."

"What's your least favorite job?"

"Break the corn." Xu Liang said firmly.

"Why? Are you tired?"

"Tiredness is only one aspect, the key is pain."

"pain?"

Xu Liang smiled and said: "People who have never done this may not realize that the leaves of corn are very thin and very sharp. If you are not careful, you will cut your arm or palm, but this is still a small matter.

What’s really great is the wheat stubble left in the ground.

These dried wheat stubbles are very hard. When you step on them with the soles of your feet, it will be fine for a short time, but over time, your calves will be pricked with blood.

It is easy to sweat when working, and sweat contains salt.

The most important thing is that when corn ears dry and fall on the body, they can easily cause itching.

You can imagine how it feels to have to work while being painful, itchy, dirty, hot and tired. "

Now he was very resistant when he thought about it.

"This is indeed uncomfortable. Isn't there nothing about rural life worth remembering?"

"On the contrary, very much."