My 1999

“The factory building has been built and the equipment is currently being installed.

The first phase of the project with 800,000 tons will be completed and put into production by the end of this year.

The second phase of 700,000 tons is expected to be put into production in May next year. "

Xu Liang nodded and asked, "Has the investigation in Brazil produced any results?"

"I was about to report to you."

Qiu Mingcheng handed over a stack of information.

“After our comprehensive investigation, we finally selected Amaggi, the tenth largest company in the Brazilian agricultural field, as an investment target.

Founded in 1977 and headquartered in San Miguel do Iguazu, it has an annual turnover of R$ 38.21 billion.

It is one of the largest soybean producers in Mato Grosso, with business interests in trade, logistics and energy.

On the trading side, the group exports soybeans and corn, and imports and distributes agricultural inputs.

The company produces approximately 1.2 million tons of grains and fibers annually, including soybeans, corn and cotton.

It is relatively consistent with our needs.

The company’s equity is relatively dispersed, with the largest shareholder being Brazilian investment bank ‘Pacida’, holding 24.58%.

We can increase our voice in Amaggi by continuously increasing our shareholdings, and then seek control. "

Xu Liang pondered for a moment, "What is the market value of the company?"

"US$5.2 billion. Has total assets of US$7.1 billion in Brazil, mainly farmland, vehicles and ships, and liabilities of US$1.5 billion."

Xu Liang pondered for a moment and asked, "How many shares do you plan to acquire?"

"Last year's soybean war caused heavy losses to Amaggi, so the stock price fell a lot, so I plan to buy some from the secondary market first.

Also talk to Cosan, Brazil's second largest food company, which holds a 15.9% stake in Amaggi.

If all goes well, we can acquire at least 20% of Amaggi's shares. "

"No, you go directly to talk to Baida. As an investment company, as long as the offer we give is attractive enough, they will not reject it.

After the acquisition is successful, continue to acquire in the secondary market.

We need to get at least 34% of the equity. "Xu Liang said directly.

Only by obtaining 34% of the equity can one have the ‘veto power’ of the company’s major decisions.

Only then can Amaggi's soybeans, cotton and corn truly become the ballast stone for harvest agriculture.

The big boss's ambition made Qiu Mingcheng feel excited.

"Mr. Xu, I'll get ready right away."

"etc."

Xu Liang waved his hand to stop him.

"The company has grown to a large scale now. How do you think about the future of Harvest Agriculture?"

Qiu Mingcheng was stunned for a moment.

After thinking for a moment.

"Mr. Xu, I originally planned to develop Harvest Agriculture into a giant in the oil extraction and feed industries, but the agricultural and animal husbandry assets of Tunhe Group were merged.

Let Harvest Agriculture increase agricultural processing and animal husbandry.

Plus the investment in Amaggi.

So I won’t be able to come up with a better plan for a while about what my main business will be in the future. "

The assets of Tunhe Group are very complex, after stripping off the fruit industry, beverage and dairy industry.

What remains is the processing of agricultural products, including tomatoes, apricot jam and other industries.

There is also sugar industry and animal husbandry, mainly cattle raising.

“However, I think the livestock industry should be retained or even expanded. Because livestock is a downstream industry of the feed industry.

Kelong Supermarket is the largest meat distributor in the country.

Therefore, we can definitely include animal husbandry as the main business of Harvest Agriculture.

Follow this train of thought.

Harvest agriculture in the future should include four major businesses.

First, the oil and fat business, mainly the crushing business of soybean oil, corn oil and peanut oil.

Second, the feed business.

Third, in the livestock business, apart from cattle, the largest market in China is the pig industry. If Harvest Agriculture really wants to expand in the livestock industry, pig breeding is an industry that must be involved, and it is also the focus of Harvest Agriculture’s next development.

Fourth, the cultivation and deep processing of agricultural products.

Mainly based on Tunhe Group's existing businesses, tomatoes, apricot jam, carrots, dates, and sugar. "

Xu Liang nodded, "That's a good summary. These four directions of harvest agriculture are enough."

"Do you agree?"

"Why don't I agree?" Xu Liang smiled and handed the information back, "Based on what you just said, write a three-year strategic development plan for Harvest Agriculture and let me take a look."

"I'll go back and prepare right away." Qiu Mingcheng said excitedly.

"Go ahead."

After watching him leave, Xu Liang took out his cell phone and called Qiao Yuhui.

"Hello?"

A familiar voice rang in my ears.

"Are Xiaojinzi and Yuyu okay?"

"You can eat and sleep well. By the way, I have some good news for you. Your son already has five teeth."

"Haha, this brat is not slow to grow up. Where is Yuyu?"

"Yuyu has two front teeth and looks like a big mouse when she smiles. It's really fun."

"Give her more trace elements, especially calcium."

"Don't worry, even if I forget, the nursery teacher will not forget."

Xu Liang nodded slightly and said, "Delong has completed the due diligence. Tunhe Group's fruit, beverage and milk businesses are very suitable for Master Kong. You can organize an M\u0026A team to go to the Western Regions to acquire this asset."

"The team has been formed and ready to go."

"It seems that you have expected that I will call you?"

Qiao Yuhui held her cell phone and rolled her eyes, "Isn't it obvious that there are lice on the monk's head? Do you have a second company that is involved in the fruit, beverage and dairy industries?"

"Haha, indeed not.

I will ask Lu Hui to send you the information after Tunhe Group’s due diligence in a moment. You can take a look first. "

"Um."

“Arctic Ocean’s brand acquisition is over?”

"35 million Huaxia coins will be used to obtain all the rights and interests of the Arctic Ocean brand." Qiao Yuhui said.

"What about other aspects?"

"Jay Lun, who signed the advertising endorsement deal, signed for 6 million Chinese dollars for five years.

10 million won the naming rights for this year's "Super Girl".

4 million to get the naming rights of "Happy Camp" for one year.

38 million won the 15-second prime advertising spot after the weather forecast in June and July. "

The 15-second advertisement after CCTV's weather forecast is known as CCTV's "first standard".

It is also the most competitive advertising space.

Two months of publicity will cost nearly 40 million in advertising funds.

"Coupled with online and offline publicity, in order to make 'Arctic Cola' an instant hit, I spent 100 million on advertising."

"You are willing to spend money."

Xu Liangdao.

"This is what you told me. Either don't do it, or if you do it, you have to do it to the extreme."

Xu Liang smiled, that was indeed what he said.

"Is product design over?"

"Yes. A total of three soft packages of 200ml, 550ml and 1 liter are designed, as well as a 250ml hard package, a total of four products.

We are currently working hard to distribute goods. "

"If Arctic Coke wants to expand, the most important thing is channels." Xu Liang reminded.

"Don't worry about this. From the days of Jianlibao to now, half of my energy has been spent on building channels.

In addition to Kelong's channels, we can reach 76,000 Internet cafes, more than 180,000 retail points, and all large supermarkets across the country.

And I have already talked with all the agents. This time, I only need the cost of all Arctic Coke, and the rest of the profits belong to them. "

Feeling Qiao Yuhui's courage, Xu Liang had nothing to say.

Basically all the cards that can be played have been played.

As for the formula of Coke, this is actually the least important thing.

Much the same.

The key is brand building and channels.

Fortunately, Coca-Cola and Pepsi-Cola have not yet established absolute dominance. Very Coke, Laoshan Cola, Tianfu Cola, etc. all have certain markets.

Otherwise Xu Liang would not agree to Qiao Yu entering the cola market.

"Remember, Arctic Coke must be healthy as its selling point, with the main product being '0 added, no sucrose'."

"You've told me the same thing eight times."

"I don't feel confident."

"Tsk, tsk, it's rare to encounter something that even your boss Xu is not sure about."

"I'm not a god."

"Okay, I won't bullshit you anymore. Is there anything else? If nothing else, I'll go to the meeting. The company's senior executives are waiting for me."

"Go and do your work."

After a few brief words, Xu Liang hung up the phone.

After pondering for a moment, he shook his head slightly.

"Forget it, if you lose some money, just lose some money. Success is the best. If you don't, just take it as a lesson."

——

"Boss, we're here."

Zhao Guodong looked through the car window at the golden, modern luxury office building shining in the sun outside, with a look of inquiry in his eyes.

Many people say that Hanhua Center occupies the God of Wealth position in the entire Sijiu City, so Hanhua can rise all the way and earn huge wealth.

Even the land surrounding Hanhua Center has appreciated a lot in value.

However, he himself scorned this statement.

If Feng Shui was so good, the Haidian Supply and Marketing Cooperative that originally occupied this land would not have sold it.

After eliminating the boring thoughts in his mind, Zhao Guodong turned his head.

"Call Sha Zhigang and ask where he is?"

The secretary responded and dialed out quickly.

"Boss, it's OK."

Zhao Guodong took it and said, "Lao Sha, where have you been?"

"Five minutes, we'll be there in five minutes. Lao Zhao, please forgive me, the road is too busy today."

"Okay, I'll wait for you for another five minutes. If you're not here after five minutes, I'll turn around and go back."

"Don't worry, I'll definitely be there in five minutes."

After a few explanations, Zhao Guodong hung up the phone.

Just throw it to the secretary.

After looking at the big boss's expression, the secretary said cautiously: "Mr. Zhao, Mr. Sha doesn't seem to be very active this time?"

"Hmph, this guy may look carefree on the outside, but he's actually full of tricksters.

After Xu Liang's acquisition of Delong was approved by the chief assistant, this guy shrank his neck.

Afraid of getting into trouble.

However, since the boat is already on board, how can we allow him to jump at will? "

"Then what if he doesn't come...?"

"It would be better if he comes, but it doesn't matter if he doesn't come. With the foundation laid by the first meeting, Xu Liang will not doubt our words."

"You are still wise." The secretary praised.

Zhao Guodong smiled.

"Watch the time and call me in five minutes."

"OK."

Time passed bit by bit.

About three or four minutes later, the clear sound of a whistle woke up Zhao Guodong, who had closed his eyes to rest.

Looking through the rearview mirror at the Hummer approaching slowly from behind, the corners of his mouth were slightly raised.