My 1999

Skynet has trained the first batch of talents proficient in Internet search technology for China.

It is also the focus of poaching by Hongmeng and Baidu.

Especially Xu Liang, who has no shortage of money in his pocket and is accurate and ruthless when digging.

Most of the technical personnel trained by Skynet were put into his pocket.

"Mr. Xu, Baidu is not very big now, and our company has money now. Can we acquire them?" Yu Jun said.

"After "Legend" was officially launched, we sent people to ask about it, but unfortunately they didn't sell it," Xie Wen said.

Xu Liang waved his hand, "Don't even think about acquisitions. They won't give in until Baidu is completely defeated."

After a pause, he then asked: "When will Naver be finished in Chinese and launched on the market?"

"It only takes half a month. But now many websites across the country use search services provided by Baidu, so it is difficult for us to get involved." Yu Jun said.

"It is actually not difficult to solve this problem. Our business department can negotiate with all websites across the country. Not only is our Hongmeng search technology more advanced than Baidu, but our search service is free of charge."

"for free?"

Xie Wen, Yu Jun, and Shen Weiguo all showed shock on their faces.

"Mr. Xu, if we don't charge search service fees, Hongmeng Search may never be profitable." Xie Wen said solemnly.

"You are wrong. Hongmeng Search is not only profitable, but its profitability will be no less than that of the gaming department in the future."

Looking at the three people with suspicious looks on their faces.

Xu Liang stood up.

"You guys come with me."

Take them to the office.

"Bring me my bag."

Lu Hui quickly handed it over.

After opening it, Xu Liang took out a document and handed it to Xie Wen.

"This is the business model invented by the American search company Goto.com last year - paid ranking.

For commercial terms, it uses keyword bidding and determines the ranking of search results based on the bid of the bidding website.

Pay a bidding fee when a search result is clicked, also known as PPC.

For example, when someone enters a search request for "flower delivery", those websites that are willing to pay for flower delivery are, in theory, websites related to flower delivery, and these websites may obtain commercial returns by being searched. "

Xie Wen, Yu Jun, and Shen Weiguo were all smart people, and they quickly heard the great feasibility of this model.

Traditional media such as newspapers and television have high fixed costs and production models, so the threshold for advertising is also high.

Paid ranking greatly reduces the promotion costs of enterprises, making it affordable for small and medium-sized enterprises.

Moreover, the size of small and medium-sized enterprises far exceeds that of large enterprises.

The size of this market is staggering.

Xie Wen, who has extensive management experience, immediately realized the value.

"Mr. Xu, this bidding ranking is very suitable for search engines. Once promoted, our revenue will skyrocket just from advertising fees."

Xu Liang smiled.

“Don’t think of things too easily. If we want PPC advertising to truly become the pillar business of Hongmeng Search, we must first solve three difficulties.

First, the bidding ranking advertising system.

We want to develop such a system that allows customers to accurately see the conversion rate of each keyword, allowing them to understand where the money is spent and what the effect is.

Second, tell customers, what is PPC advertising? How to do keyword optimization? For example, a company that makes doors and windows should choose which keywords, or which keywords should be more profitable for promotion.

Third, change the existing search model so that when searching for news and information, you no longer use the portal as the first site, but directly log in to the Hongmeng Search website. "

"Mr. Xu, can you speak slower? I'll take note of it." Yu Jun's eyes lit up.

Xu Liang's words made him instantly see the broad future of Internet search.

"Don't remember it for now. After today, I will write a report and you will know it clearly after you read it."

After the three nodded.

“In view of the above three points, let’s continue.

The PPC advertising system, or Internet promotion, has to solve a pain point.

That is, the price floating system of keywords.

For example, for the same keyword, cars are definitely more popular than socks and glass. If socks are ranked by bidding and the price of one click is three cents, then cars should be higher, five cents or ten cents. Let us know how much more. We’ll discuss it later.

However, our system needs to set a relatively high starting price for hot words and words with relatively high search volume, which is more in line with our interests.

Regarding the second point, we are required to establish professional customer service personnel. He must understand Internet promotion and bidding rankings. When customers come to our door, he must be able to accurately find suitable keywords to push to customers, so as to establish long-term customer relationships.

In addition, our promotion staff should be more professional and can build websites for customers, as well as the backend of bidding rankings. If customers encounter problems, they can be solved in time.

As for the third point, don’t worry about it yet. After we occupy most of the Internet search market for free, it will not be too late to start again. "

"Okay, that's all I have to say. Does any of you have other ideas?" Xu Liang continued to ask.

Xie Wen smiled bitterly and shook his head, "Mr. Xu, my mind is full of your thoughts right now. How can I have any other thoughts?"

Yu Jun nodded in agreement.

"I feel that if we, Hongmeng Search, can realize all of what Mr. Xu said, it will be easy to dominate domestic Internet search."

Xu Liang smiled.

"Since you have no objection, then I will start assigning tasks."

"Old Shen?"

Shen Weiguo subconsciously sat up straight.

"Hurry up and complete the localization of the Naver search engine, and then divide your people into two groups. One group will continue to develop a more advanced search engine, and the other group will develop a bidding ranking advertising system and a keyword price floating system."

"yes."

"Yu Jun? Your task is to continue to recruit people, enrich our engineering team, and ensure product quality, especially user experience."

"clear."

"Lao Xie? Your task is to take care of the company's other businesses and at the same time, pay attention to companies that are doing well in domestic Internet marketing and see if they can be acquired. This will save more effort than building a team from scratch."

"Okay, I'll pass it on right away."

"Okay, that's all I have to say. Remember, everything you say today is top secret. No one is allowed to reveal even a word to the outside world, otherwise the company will pursue legal responsibility." Xu Liang said seriously.

The three of them all understood the importance and nodded quickly.

"Go ahead."

After the three people left, Xu Liang came to the 'Website Directory' department.

Compared to the increasingly large search engine department, the website encyclopedia department currently only has fifteen engineers.

The office area is not big and very quiet.