My 1999

With the help of the American Civil War, canned foods such as tomato soup became popular, which promoted the development of the food industry.

The continuous influx of Italian immigrants to the United States became the messengers of tomato culture.

With the support of the old Mexicans, the production and processing of tomatoes was regarded as the representative of Italian cultural quintessence and industrial self-sufficiency, and the tomato industry in Italy accelerated rapidly.

It was with these foundations that Italian tomato merchants quickly gained a decisive market position after the war.

The strong mobilization ability of the Italian tomato industry is also reflected in their development of the Chinese market.

In the early 1990s, a call from the Italian tomato processing equipment manufacturer "Little Rossi" opened the door of opportunity to China for Italian giants.

Little Rossi had just sold a set of tomato sauce processing equipment to the Chinese.

At this time, they hoped that their Italian counterparts would introduce business to Chinese buyers and get the tomato processing plant running.

The Gandalf family, an Italian tomato trading family, took action immediately after receiving the news.

Armando Gandalf, the eldest of the third generation of the family, became the first Italian tomato trader to visit China.

40 degrees north latitude is not only the ideal latitude for top-grade wine, but also rich in high-quality tomatoes. The California production area in the United States and the Mediterranean production area in Europe are all located here.

Italian merchants followed this line and chose Xinjiang Province, which is on the same level as their hometown.

The newly arrived Italians can be called the "Marco Polo" of the tomato industry. They almost took care of the construction of the Chinese tomato industrial system at that time, and also introduced their industrial chain partners to China.

Equipment manufacturers built a number of modern tomato processing plants in the form of compensatory trade (products to repay construction costs).

Traders introduced customers to China, such as Burger King and former McDonald's supplier Heinz.

In the entire chain of interests, China's status is undoubtedly the lowest.

The tomatoes grown with great effort were taken away at a low price by Italian middlemen, who then sold them to retailers such as Burger King and Heinz at international prices, earning a high price difference.

And the ketchup producers in China have to pay high equipment fees for the money they have finally earned.

Although they are at the bottom of the smile curve, they make a meager profit.

But for China in the 1980s and 1990s, it was enough to earn precious foreign exchange.

So in the early 1990s, many tomato processing plants were set up in various parts of Xinjiang Province.

The skyrocketing production capacity soon exceeded demand.

The Italians took the opportunity to lower prices.

Chinese manufacturers suffered heavy losses.

For a time, there were bankrupt tomato processing plants everywhere in Xinjiang Province.

It was at this time that Tunhe entered the tomato industry at a bargain price and quickly integrated nearly 40% of Xinjiang's production capacity.

However, with the previous lessons, Tunhe paid great attention to the expansion of overseas channels when entering the tomato industry. After all, the mainstream market for tomato consumption is overseas.

Tomato sauce processing and distribution companies such as Italy's Gandofo and the United States' Chris were all acquired by Tunhe.

The construction of overseas channels also helped Tunhe become the world's second largest tomato sauce processing company.

"If Xinzhongji deliberately raises the price and competes with us for tomato production capacity, will we follow?

If we do, it will undoubtedly squeeze our profit margin.

If we don't, we won't get enough supply and gradually lose the market.

At this time, if we have our own tomato production capacity, we will have great freedom and room for error."

Xu Liang said with some emotion.

After participating in the soybean war in 2003, he has a deeper understanding of the initiative.

If Huaxia Oils and Fats Company had not been greedy for profits and abolished its own soybean production capacity, it would not have been wantonly exploited by the four major grain traders.

"Mr. Xu, you are still thoughtful." Liu Qiangxi said.

He looks at the profit of the company's development, while Xu Liang considers the overall situation.

"If you have time, go and study the soybean battle in 2003, I believe you will have more understanding."

After Liu Qiangxi nodded.

"Mr. Xu, can we acquire 'Xin Zhongji'?"

"Acquire?"

"Yes. By acquiring Xin Zhongji, we can obtain 70% of Xinjiang's tomato production capacity, which will not only eliminate possible internal friction in the future, but also gain international pricing power with huge production, and avoid being exploited by Italians again."

"Do you understand the operation of Xin Zhongji?"

Liu Qiangxi nodded and said: "Although it is not listed, Delong Times Tunhe has investigated a lot of financial information and operating data of Xin Zhongji, and the approximate data is still known."

The one who knows you best is always the enemy.

For Xin Zhongji, Tunhe is the enemy.

"Tell me about it."

"Xin Zhongji took advantage of the chaos in Delong and the gap in our rectification of Tunhe to actively expand production capacity.

There are currently 13 tomato processing plants, with an annual production capacity of 280,000 tons of large-packaged tomato sauce, 4,290 tons of tomato powder, and 8.8 tons of lycopene.

It is very close to us.

And under the guidance of the Italians, Xin Zhongji also started overseas mergers and acquisitions.

In May last year, Xin Zhongji purchased the French Provence Food Company, which accounts for 40% of the French market, for 11 million euros.

The company owns 14 brands such as "Chalet" (accounting for 25% of French tomato sales) and Masque D'Or, which have been famous in France and other European countries for nearly 30 years.

According to our internal assessment, New China Base now has total assets of about 3 billion Chinese dollars, total revenue of about 900 million Chinese dollars, and net profit of about 180 million.

If acquired, 2 billion Huaxia coins would be enough. "

Xu Liang thought for a while and then smiled and said: "The Italians are really warm-hearted, they are afraid that our two families will merge."

"Competing with each other gives them room to compete. If Tunhe and Xinzhongji really merge, we will not only control most of the production capacity in the world's third largest tomato-producing area, but also have marketing channels that can enter Europe and the United States.

They won't have the chance to exploit us like they did before. "

Xu Liang nodded slightly, "In this case, you should contact New China Foundation first and listen to their thoughts. Give me a call when you have the result."

"OK."

Liu Qiangxi felt excited.

The big boss's attitude gave him hope of mergers and acquisitions.

If the two parties can really merge, Denon Tunhe will become a world-class tomato giant with an annual production of 600,000 tons of tomato paste, and its markets and channels cover China, Italy, France, the United States and many other countries.

The most important thing is that after obtaining the industry pricing power, the profitability of Denong Tunhe tomato business will be greatly improved.

That's the point.

"Go on."

After Liu Qiangxi responded, "Denong Sugar is a business separated from Tunhe. There are currently 6 sugar factories in Xinjiang Province, mainly beet sugar, with a daily processing capacity of 18,400 tons of beet, and an annual output of Tunhe. He brand white sugar is 252,000 tons, and Tunhe brand beet granular meal is 41,800 tons.

Total assets are 1.37 billion Chinese dollars, total revenue is 970 million Chinese dollars, and net profit is 173 million Chinese dollars.

Our plan this year is to steadily expand beet sugar production capacity while also entering the cane sugar business. Through mergers and acquisitions and new construction in Guangxi Province and southern Yunnan, we will increase our daily processing capacity of 30,000 tons of sugar cane.

We strive to have Denong Sugar's annual production capacity exceed 400,000 tons before the end of 2006.

It has become the second largest sugar company in China after COFCO. "

Denong Sugar Xu Liang has nothing to say, it is enough to develop step by step.

Seeing that he had nothing to express, Liu Qiangxi continued: "In terms of animal husbandry in Denong, we mainly raise cattle. At present, we have three cattle farms in Xinjiang Province. We not only cultivate excellent cattle breeds, but also raise 50,000 Kazakh cattle and Mongolian cattle." , Holstein and Brown cattle.

This year our plan is to increase the number of cattle raised in three cattle farms in Xinjiang Province to 100,000, and at the same time, build a 20,000-head cattle breeding farm in Qilu and Hebei provinces.

By the end of 2006, Denong Animal Husbandry will achieve the feeding capacity of at least 140,000 beef cattle and the corresponding slaughtering capacity.

In addition to raising and slaughtering, we have reached a cooperation with Kelong Supermarket and will open independent beef cattle retail counters in their fresh food area to extend the industrial chain and create higher value. "

Taking a slight breath, Liu Qiangxi said solemnly.

"If everything can be realized as planned, by the end of 2006, Denong Group's total revenue will increase by at least 30%, exceeding 7 billion Chinese dollars; net profit will increase by 40%, exceeding 1.5 billion Chinese dollars."

Xu Liang smiled and nodded, "With your ability, I believe it is not difficult to realize this plan."

"Thank you."

I didn't bother with this issue.

"Do you still remember the future plans for Denong Group that I mentioned to you before?"

Liu Qiangxi's heart moved, and a trace of expectation filled his mind.

"Since 2004, I have been planning to integrate all of my agricultural assets and form Tunhe, Denong Seed Industry, Sanwei Fertilizer, and Harvest Agriculture into a large agricultural enterprise spanning multiple fields.

Denon grew the fastest under your leadership last year.

So I decided to integrate Sanwei Fertilizer into Denong Group and become the sixth business division of the group, accepting your leadership. "

Liu Qiangxi suppressed the excitement in his heart.

At the critical moment, he had no intention of shirk.

"Thank you for your trust. I will definitely bring three-dimensional fertilizer."

"Sanwei Fertilizer has developed well in the past two years under the leadership of Luo Hong. Now it is in your hands. Don't let me down."

Liu Qiangxi nodded vigorously.

This is a three-dimensional fertilizer.

As the first agricultural input enterprise to join Xu Liang’s banner.

From 2003 to now.

After more than three years, relying on Lop Nur's rich potassium salt resources and Xu Liang's abundant financial support.

Sanwei Fertilizer has built a production capacity of 600,000 tons of potassium sulfate, 100,000 tons of potassium magnesium sulfate fertilizer, 5,000 tons of bromine, and 50,000 tons of boric acid.

It is currently the top chemical fertilizer and salt chemical giant in China.

By the end of 2005, the total revenue was 5.32 billion Chinese dollars, and the net profit exceeded 1.3 billion Chinese dollars.

Once merged into Denong Group, Sanwei Fertilizer will instantly become the largest business unit with the highest revenue under Denong.

The group's total assets exceeded 30 billion Chinese dollars, total revenue exceeded 12 billion Chinese dollars, and net profit exceeded 2.5 billion Chinese dollars, making it a real agricultural giant.

But what worries him more than three-dimensional fertilizers is Harvest Agriculture Company.

This is the real giant.