My Age of Investment

One thousand and twenty-eight, entering China

The next day, as soon as Hong Kong stocks opened, China Digital issued two important announcements.

The first is to package and sell the newly established IT business outsourcing company "Huaxia Cloud" to Fuxing Industrial Holding Group, the second largest shareholder holding 10% of the company's shares, for a price of 100 million yuan.

Article 2: China Digital has reached a strategic cooperation with Fuxing Mobile, a subsidiary of Fuxing Industrial Holding Group, and obtained the mainland distribution rights for this brand of mobile phones.

Huaxia Digital plans to invest 510 million yuan and 490 million yuan respectively with Vision Capital, the major shareholder holding 50.8% of the shares, to establish a joint venture holding subsidiary "Huaxing Digital".

Huaxing Digital will become the carrier platform for Fuxing Mobile's mainland distribution business. The company plans to invest in the establishment of 300 Fuxing Mobile authorized stores in second- and third-tier cities in the next three years...

As soon as the two announcements came out, China Digital's stock price, which had declined in recent times, surged again, reaching a high of HK$7 again.

Investors are full of confidence in the future development prospects of China Digital, which has two big legs.

In addition, various investment banks have also given China Digital a buy rating, and the highest target price has been set at HK$14, which is four times the price at which China Digital wanted to launch an MBO last year.

Xuzhou Street, the office on the 18th floor of China Digital Building was full of laughter and laughter.

"Guo Wei's legacy has now been completely eradicated. Recently, the company has received many resignation letters, and some timid ones have voluntarily paid up the kickbacks and money they received for corruption over the years. I hope the company will give him a lenient sentence."

Chen Hong sat on the sofa and talked, even he laughed.

He is now the chairman of China Digital and is watching over the newly acquired company for Xia Jingxing. In the past few months, he has had enough of watching all kinds of business war dramas.

First, at the end of last year, they teamed up with relevant departments in Haiding and captured Wang Xin, general manager of the Xuzhou branch, and his gang members across provinces. Guo Wei was so frightened that he fled overseas.

This major economic case involving a total amount of more than 50 million yuan attracted the attention of the whole society due to its huge amount and egregious nature.

Shocked by this thunder, the unhealthy tendencies within China Digital were immediately cleared away, and those who had done bad things were in panic all day long, fearing that they would follow in the footsteps of Wang Xin and Guo Wei.

Xia Jingxing smiled and nodded, "Those who take the initiative to admit their mistakes should be dealt with in a low-key manner. Just let them resign and control the impact.

No matter what, the business must continue, and the old accounts have been settled. "

Chen Hong nodded slightly and agreed with this solution.

Although last year's thunderous blow was quite powerful, it also had a considerable impact on China Digital's business level. At least the number of government and enterprise orders dropped sharply...

You are too selfless and others will not dare to play with you.

Although it is quite fucked, it is a social reality. If the water is clear, there will be no fish.

However, Guo Wei left China Digital before and took a group of middle and high-level managers with him. In the past few months, people have resigned one after another. It can almost be called a major blood change. The traces of the conscience department and Guo Wei have basically been erased. .

"Mr. Xia, Guo Wei has not been brought to justice yet, and our lawsuit with their company is still in a stalemate."

Xie Yun, CEO of China Digital, looked at Xia Jingxing and asked for instructions on what to do next.

Xia Jingxing waved his hand, "It doesn't matter anymore, it doesn't matter whether you can get compensation or not.

However, remember, seek more media and online exposure, and mention the names of their shareholders Shi Dazhu and Lu Daqiang more often. "

Speaking of this, Xia Jingxing had a gloomy look on his face. Each of these people claimed to be elites in the business world, but in fact they were full of male thieves and female prostitutes. Even if they couldn't make them bleed this time, they would still have to step on their faces to get their ideas straight.

Xie Yun said "Oh", he knew how to deal with it.

"The 300 engineers of Huaxia Cloud were selected from among the 5,000 R\u0026D engineers. They should be worthy of the attention of the senior engineers at Fuxing China Research Institute, right?"

Chen Hong looked at Xia Jingxing with a smile. These 300 people can be regarded as the technological essence of China Digital, a company with 10,000 people. They were sold to Fuxing Industrial Group for 100 million yuan, which can be said to be a cheap sale.

However, since Huaxia Cloud has no specific business and is purely a shell company, judging from the current emphasis on technical talents in China, it is considered a premium.

Xia Jingxing smiled and replied: "Wang Jian and Dr. Shen Xiangyang are very satisfied. They said that these 300 people are all young and have good skills. With a little polish, they can become a good piece of material.

Their arrival was a timely blessing, which relieved the urgent need of the Institute for Rejuvenating China and shored up its airs. "

"That's good, I can rest assured."

Chen Hong added: "Now that we have obtained the mainland distribution rights for Fuxing Mobile, we need to invest 510 million yuan. This figure is 100 million yuan more than twice China Digital's net profit last year. It is still a bit difficult to pay for it."

Xia Jingxing nodded lightly, "That's why Vision Capital is asked to bear half of the investment, and this plan is implemented in three years, so the pressure is reduced again.

If this is not enough, various financing tools such as private placement financing, bond issuance, and borrowing are used. "

Having said this, Xia Jingxing turned to look at Xie Yun, who was in charge of the company's specific business operations, and warned: "Smartphones are developing very fast, and Fuxing FX2 will be launched this year. This is a more interesting, intelligent, and A more fun phone.

If Huaxing Digital can seize this opportunity, in addition to contributing good revenue and profits to listed companies, it can also win greater trust from Fuxing Mobile.

300 authorized stores are just the beginning. If this goal is achieved ahead of schedule, Fuxing Mobile will provide greater support, including account terms, purchase discounts, investment, etc. "

Xie Yun nodded solemnly, "Mr. Xia, please rest assured that we will definitely develop Huaxing Digital's agency distribution business as our core business."

Xia Jingxing smiled. If he is aware, his positioning will be very clear.

Fuxing Mobile has now opened several flagship stores in first-tier cities such as Beijing, Shanghai, Pengyang, etc., with an investment of hundreds of millions and an area of ​​several thousand square meters.

Although the sales volume of this kind of store is very good, the number is too small, and it mainly serves as a storefront and image.

The authorized stores that Huaxia Digital wants to invest in are different. They are mainly small and medium-sized stores of one to two hundred square meters. They are exquisite and compact. They are decorated in the same style as the flagship store and maintain a unified brand tone.

Moreover, the sales area avoids the first-tier cities where Fuxing Mobile sells directly, and will not form much competition with them.

Huaxing Digital currently focuses on second- and third-tier cities, and may continue to expand in the future.

This is equivalent to a two-pronged approach to complete the coverage of offline sales areas more quickly.

At the same time, Fuxing Mobile does not need to have too many sales staff. It can dump the heavy burden of manpower on Huaxing Digital and focus more on research and development. After all, technology is the first competitiveness of products.

"Some time ago, the conscience company sold its mobile phone business at a low price."

Chen Hong looked at Xia Jingxing with a smile, "Have you heard about this? It was sold to Hony Capital, a PE fund under Conscience Company, for US$100 million, which is equivalent to the left hand taking the right hand.

Without this big burden of heavy losses, the financial report of Conscience Company suddenly looked much better. "

Xia Jingxing sneered, "I've heard about it, and I also know that when Yang Daqing answered a reporter's question, he said that conscience phones were discriminated against by Android, and they didn't receive an invitation. They wouldn't show off their warm faces to cold butts. They decided to join the Windows Mobile camp. .

He said that mobile phones are not their main business. After selling the mobile phone business, they will focus on the personal computer business to become the leader and stronger and launch an attack on the world's number one.

I estimate that within a year at most, this old boy will slap himself in the face again. "

Chen Hong grinned, "The business of Conscience Mobile was actually good in the past few years, and it once reached the position of the leader in domestic mobile phones. However, it has been in decline in the past year or two, and was beaten by foreign manufacturers.

However, their foundation and connections are there. Last month, they also obtained the first batch of 3G network access licenses with Fuxing Mobile, becoming the first domestic manufacturer of TD-SCDMA mobile phones that can be officially put on the market.

However, I really can’t understand these operations of Yang Daqing! Does he still want to make mobile phones? A small loss will be cut immediately.

What if the smartphone replacement craze comes and we have to rush to put it on the shelves again? "

Xia Jingxing shook his head and laughed. It's hard to comment. He can only be said to be short-sighted.

He remembered that in his previous life, Conscience Company first sold its mobile phone business for US$100 million. The next year, seeing the success of smartphones, it immediately spent US$200 million to buy back the mobile phone business from Hony Capital.

Either it is really short-sighted, or Hony Capital’s LP has a story.

"Let's not talk about them anymore, the threat is limited!"

Chen Hong waved his hand and then said in a more serious tone: "Zhizhiguo is negotiating with China Mobile. Do you know about this? They want to enter China!"

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