My Age of Investment

Xia Jingxing took out the Fuxing FX2, launched the DJI mobile app, connected the phone to the remote control, and started to demonstrate the aerial photography function.

At this time, DJI's signal transmission, image transmission and other technical solutions were not particularly mature, and the effects were far behind those of previous mature products.

However, as the world’s first integrated drone for civilian aerial photography, the design concepts and functions displayed by DJI Phantom 1 are amazing enough.

The audience in the audience couldn't help but discuss quietly with the people around them.

"Fuck, this is so cool, I must buy one!"

"I want to buy one too. I am an outdoor video blogger on YouTube. In the future, I will take a drone like this when I travel. I can not only shoot the scenery and make videos, but also experience the fun of flying the drone. It's really awesome. It’s so cool!”

“The product is quite amazing, but I don’t know if it’s expensive?”

"At least a thousand dollars, right?"

"More than that, at least a few thousand dollars, maybe even tens of thousands of dollars."

"You can buy a car now! Forget it, I'll just take a look!"

…

After showing off the various functions of DJI Phantom 1, Xia Jingxing said with a smile: "I just heard someone asking about the price. It doesn't need 10,000 US dollars, nor 1,000 US dollars. It only costs 699 US dollars." An unmanned aerial vehicle plus a camera.”

The audience in the audience looked surprised. They didn't expect it to be so cheap, and then they felt hot in their hearts. Such a fashionable and avant-garde technological product would have to be sold at the same price.

Xia Jingxing saw the expressions of everyone in the audience, and a smile appeared on his lips.

At present, DJI's technology and supply chain are immature, so the manufacturing price cannot be controlled. The price of $699 makes the profit very thin after factoring in various costs.

However, the Phantom series focuses on the consumer drone market, and it is a market that has never been explored before. Therefore, they have formulated a development strategy of small profits but quick turnover, cultivating the market while improving technology and optimizing the supply chain.

In the future, when the market is cultivated and supply chain management and technology are improved, the real opportunity to make big money will come.

Of course, this requires product performance to always remain leading, otherwise it will be used as a wedding dress for others.

Until the end of the product launch conference, many spectators present had not yet recovered from the shock that DJI Phantom 1 had brought to them.

There are also viewers who are not interested in gadgets like aerial photography drones, and think they are just a toy to lose one's ambition.

After all, mobile phones are just needed, and the use scenarios of aerial photography drones are much more niche.

…………

…………

After holding two press conferences and returning to the office rented by Fuxing Industrial Group in Silicon Valley, Xia Jingxing immediately summoned Lin Bing, Zhou Guangping, Huang Jiangji and other long-term executives stationed in the United States for a meeting. Li Zexiang and Wang Tao also participated.

"The first topic is to upgrade the specifications of the North American branch. In the past, only Fuxing Mobile had a North American branch. Now that DJI has set sail to the sea, the North American branches of the two subsidiaries can be brought together and upgraded to the North American branch of Fuxing Industrial Group. Americas Sales Region and Research Sub-Center.”

As soon as Xia Jingxing finished speaking, Lin Bing nodded and said: "I support it. If the two companies are brought together, resource planning and collaboration will be more convenient."

Having said this, Lin Bing reached out to Li Zexiang and said, "Mr. Li, we will be neighbors from now on, so stay close to each other."

Li Zexiang laughed and shook hands with the other party, "Mr. Lin, DJI has just gone to sea and is seriously lacking in experience. I will need more care from you in the future."

They belong to the same group and have interacted with each other in the past, but they can't be said to be particularly familiar with each other.

After seeing the official product of DJI Phantom, Lin Bing also felt astonished. He felt that he had underestimated this group's smallest and most low-key aerospace business group in the past.

Li Zexiang smiled and was in a good mood. After two years of silence, DJI finally felt proud.

Xia Jingxing continued: "The price of DJI Phantom 1 converted into RMB is almost 5,000 yuan, which is not a small amount for domestic people.

Moreover, aerial photography drones are not as necessary as mobile phones, and are just a pastime in the eyes of many people.

I estimate that North America may be DJI’s main market for a long time.

On the one hand, people here have higher incomes. On the other hand, foreigners like to pursue avant-garde technological products, as well as travel outdoors and take photos. "

Li Zexiang nodded, "Mr.

Xia Jingxing smiled, there was no way, the current situation was like this, Chinese people always looked high on products that could go overseas.

He turned to look at Lin Bing, "Fuxing Mobile has a very heavy sales task this year, with the goal of selling 10 million units.

Five months have passed this year, and the sales volume of Renaissance FX1 is less than 3 million units. If we want to complete the sales volume for the whole year, we must work harder in the second half of the year. "

Lin Bing was still very confident in achieving his goal and replied with a smile: "Compared with Fuxing fx1, Fuxing fx2 has greatly improved its functions, especially the app store function, which can be said to bring a brand new experience to users." Use experience.

I heard some guests discussing in a low voice at the venue today, saying that they want to buy another fx2 next month. Although the revival fx1 has only been used for less than a year, its functions are more than one level behind. I have no money. You can make more money, but you can’t stop chasing mobile phone upgrades.

In addition, SoftBank has signed a cooperation agreement with us, and the Japanese market should be able to open a big hole this time.

The Japanese are rich, and their population ranks second only to the United States among developed countries. The potential market is very large and can be regarded as a key target. "

Xia Jingxing smiled and nodded. He had high hopes for Comrade Sun this time. Whether he could open up the Japanese market would all depend on whether SoftBank was strong enough.

"What's the situation over there at the Wisdom Fruit?"

Xia Jingxing suddenly remembered this old rival. During this press conference, they originally wanted to give Wisdom Fruit a Children's Day gift.

As a result, Wisdom Fruit was so cunning that he even pushed the product launch event forward.

And since it was set on June 1st, the other party probably wanted to give Fuxing Mobile a Children's Day gift package.

Fortunately, they had been on guard against this, otherwise they would not have calculated the wisdom fruit, but would have been plotted by others.

The routines are very deep!

Zhou Guangping, who is responsible for tracking Zhizhiguo, replied: "I have watched the video of their press conference, and the entire process was hosted by the new CEO Ku Ke.

Like us, iPhone 3G also launched an app store, but they only have 150 free apps, and hundreds of other apps require paid downloads.

The matter of paid downloads has caused a lot of controversy and criticism on social media. "

Speaking of this, Zhou Guangping showed a gloating smile, "Who told them to be so greedy, they want to make any money. Without comparison, there is no harm! We are all free, but they have to charge.

Many people on the Internet, including some Apple fans, are complaining about this. Some people are saying that they will switch to the Fuxing mobile phone camp and will no longer buy Smart Fruit products. "

Xia Jingxing nodded lightly. There was not much difference in performance and functions between iPhone 3G and Fuxing FX2. The real threat to Fuxing Mobile was iPhone 4.

Thinking of this, Xia Jingxing felt more and more pressed for time. The chip technology of Renaissance Semiconductor must accelerate breakthroughs.

Don't wait until the a4 processor comes out, you are still using Samsung products.

Xia Jingxing turned to ask Lin Bing, "More than a month ago, Wisdom Fruit acquired the chip design manufacturer PA Semi?"

Lin Bing nodded and replied: "Yes, acquired for US$278 million. This company has been providing processor design solutions for Mac series products for many years. It is a supplier of Smart Fruit and is also a supplier of the U.S. Navy, Army and Air Force.

I heard that after Zhiguo acquired it, it would stop designing processor chips needed by the US military. The Ministry of National Defense was extremely angry about this. "

Xia Jingxing pursed his lips, and his anger could be used as a hammer. This was a free business practice.

Of course, if it were a foreign company, it would be miserable.

But having said that, it is impossible for foreign companies to get involved in the projects of the Ministry of Defense.

Zhiguo easily acquired a company that designs processor chips for the US military. However, Fuxing Mobile wants to acquire a US chip design company, even if it does not involve military aspects, it is very difficult and there is almost no possibility of success.

Envision Capital faced heavy scrutiny when it used all US funds to acquire Marvel, not to mention Fuxing Industries, which has a stronger Chinese background.

But now it is necessary to develop self-developed chips to catch up with Smart Fruit, otherwise the revival of mobile phones will face big trouble.

This is really sad!

Xia Jingxing felt like he had money but couldn't spend it.