My Age of Investment

"This is the latest web interface of Penguin Weibo after its new revision a few days ago. I can't say it is very similar to ours, I can only say it is completely the same."

In the conference room of Zhongguancun, in front of a huge projection screen, Gao Lili, as the CEO of Weibo, was reporting to the chairman Xia Jingxing, who had just arrived from the Capital Airport and was still sitting on his buttocks.

When she talked about Penguin Weibo, her face was filled with disgust.

In the past, Xia Jingxing reminded her to be careful about Ponima's ability to reproduce pixel-level products, but she hadn't taken it too seriously.

After all, Bonima is also a well-known entrepreneur who is on the rich list and one of the top leaders in China’s Internet industry. How can he not be proud of himself?

Facts have proven that she still underestimated the depravity of human nature and overestimated the business ethics level of domestic Internet peers at this time.

They just copied it! And it was copied intact!

If it weren't for the word "Penguin" written on the logo, she would have thought she was logged into her own Weibo.

Gao Lili let out a long sigh, "If you copy us, forget it! Who is an excellent Internet company who hasn't realized that it has been copied?

But not only did they copy, they also caused us trouble with trademarks and domain names. .

Some time ago, they filed a complaint with the Beijing Intellectual Property Court, saying that we had excessively registered Weibo trademarks and abused trademark laws, misleading consumers, and requested the relevant departments to rule that our application for Weibo text and pattern trademarks was invalid.

I was also puzzled. Whether it was in terms of registration time or usage time, we were ranked first.

We didn't sue them for infringing our trademark, but they sued first! "

Xia Jingxing leaned on his chair and said calmly: "Our country establishes trademark ownership according to the chronological order of registered trademarks, so don't worry about this.

Penguin wants to compete with us for the Weibo trademark, but we can only say that they made the wrong decision. "

Gao Lili spread her hands, "Yes! This is the first time I have seen such a shameless and ridiculous company.

Unable to bear it, we have countersued Penguin, suing Penguin for everything from website design to technical implementation functions to trademarks. "

Xia Jingxing nodded lightly, "We should sue them, they are plagiarists, we can't tolerate their bad habits!

They beat us up first, and uninformed people really thought we were infringing on the legitimate rights and interests of penguins. "

Gao Lili said with a smile: "That's not the case! Who doesn't know the quality of goose these days!"

Xia Jingxing laughed and said, "Hahaha, it's true that the public's eyes are sharp. Everyone knows the dirty things Penguin has done in recent years."

"Um!"

Gao Lili nodded slightly towards Xia Jingxing, and then she continued to report: "In addition, Penguin is also very jealous and jealous of the domain names such as "" and "" that we spent a lot of money to purchase. They even submitted a complaint to the World Intellectual Property Organization WIPO , requesting a ruling that Weibo-related domain names are generic domain names and should not be given to a certain company.

There is a feeling that they can't get it and would rather destroy it than let others get it. "

Xia Jingxing said with a smile: "Trademarks, domain names, and Penguin are all a step behind us. Even the most important product innovations are copied after us. If we change them, they will also upgrade."

Shen Xinyi added on the side: "As for the number of users, the number of users of Penguin Weibo is currently less than half of ours.

Even if they use QQ for promotion and traffic diversion, the user growth rate is always behind us.

Not to mention influence, after so many public events have been fermented and spread, Weibo has become the largest public event discussion platform in China. "

Xia Jingxing smiled and said: "Weibo's current achievements and advantages are huge. As long as we play steadily in the future, we will not give Penguin any chance to overtake."

Gao Lili and Shen Xinyi both nodded, expressing their approval of this statement.

This is not arrogance, but confidence.

Even Weibo, a short, easy-to-remember, easy-to-spread trademark and domain name, was registered before Penguin. What do you have to lose?

These two things are very important intangible assets in the Internet industry, and can even be called priceless assets.

The superposition of these advantages is gradually offsetting the advantage of the huge user base of Penguin instant messaging products.

Weibo can be regarded as a training battle before the launch of WeChat, which has the function of reviewing and training the collaborative capabilities of various subsidiaries and departments of domestic holding groups.

Xia Jingxing had made adequate preparations before the war. After the battle officially started, Weibo's offensive came one after another, almost without stopping.

So far, the results of this battle are very good, and the Penguin is dizzy.

Although Bonima has quite a lot of tricks, most of them are unreasonable, have no effect, and are purely useless.

There is a saying that a biting dog should not bark, but penguins are completely out of ideas.

"I'm not too worried about other issues. I'm only worried about one thing. The celebrity V plan must not go wrong. This is the key to Weibo's success."

Xia Jingxing looked at Gao Lili, "With enough celebrities and big Vs on Weibo, the discussion of public events will become more lively. Otherwise, it will be a stagnant water."

Gao Lili said with a smile: "I know this, I have been attracting celebrities to Weibo, and I have never stopped attracting people.

But penguins also noticed our movements and were learning and imitating us.

Moreover, they spent real money on signing fees, and paid celebrities by signing up on Penguin Weibo.

This makes us a little passive. If we follow them, we will spend a lot of money. If we don't follow them, we are worried that they will attract celebrities away, causing ordinary users to migrate to the platform. "

Xia Jingxing smiled, "Just spend money, Penguin dares to compare cash flow with us?

Their game business has been developing tepidly, and we have caught up from behind.

I want to see how bold Bonima can be to give out money, 500 million? Send 1 billion? "

Shen Xinyi responded: "It is said that the budget is 100 million, and we plan to invite 1,000 celebrities to join Penguin Weibo.

As long as the development momentum increases, the platform becomes bigger, and the stars behind them will take advantage of the situation, they should not spend any more money.

In doing so, they probably felt the pressure we put on them and wanted to give it a try. "

Xia Jingxing thought carefully. Starting from this year, Penguin's development has taken two completely different paths from its previous life.

Penguin in its previous life is now relying on the great success of its two online games F, with a large amount of cash flowing into its account. The market is also very confident in its development prospects, so its stock price has risen against the trend during the financial crisis.

But I am not so lucky in this life.

Because of his cuts, Penguin's game business did not rise as smoothly as in its previous life. "Xunxian", which launched a public beta a few days ago, was still barely available, but it has not yet officially ushered in the harvest period.

These changes fell on the financial report. Penguin's revenue and profit growth were far less than market expectations. Like most Internet companies, its stock price continued to fall against the backdrop of the financial crisis.

It stands to reason that even if Penguin is not short of money at the moment, it is far from rich. How come it is competing with overseas holdings on Weibo, a new business that is so young that it can be squeezed out?

Xia Jingxing felt that it might have something to do with him.

On the one hand, the massive offensive of Overseas Holdings in the social field has made Penguin feel heavy pressure and existential threats;

On the other hand, he cashed out Penguin's stock at a high price at the end of last year. Ponima and other Penguin management pledged the stock to take over one-third of the shares. The current price of Penguin's stock has dropped by three points from the price of HK$60 that he cashed out. of two.

In conversion, multiply 13.7 billion by one-third, and then multiply by two-thirds of the stock price drop. Ponima and other Penguin management lost more than 3 billion Hong Kong dollars, of which Ponima's personal loss accounted for at least half.

For Bonima, who is currently worth only three to four billion Hong Kong dollars, nearly half of his net worth has been directly wiped out by this deceptive investment.

However, like Li Huangtai, his shareholding ratio in the company has increased a lot, and he only suffered a floating loss on this investment. As long as the stock price rises, the loss can be fully replenished.

Therefore, it makes sense to place high hopes on Weibo, an innovative business.

Xiao Ma, you are hyping up the concept!

A bit of a bad learner.