My Age of Investment

"Wang Jinhua wants to raise money to expand their company's business scope from acting agency to film and television production."

"Yu Dong also really wants to raise money. He plans to upgrade Bona into a group with jurisdiction over film and television production, distribution, brokerage and other businesses."

"Zhao Yifang from Huace asked me if I could send their costume dramas to overseas markets to test the waters."

…

A few days later, Xia Jingxing was sitting in the office, listening calmly to Rao Lei's report on further contacts with major film and television companies and brokerage companies.

He didn't have time to go out and start negotiations with those people in person, so he entrusted this work to Rao Lei.

"You tell them that money is not an issue, and resources are not an issue, but they must first complete the indicators we set."

Rao Lei smiled and said, "Okay, I understand! Now their star is in dire straits and has to be treated like a donkey of the production team."

"No matter how they manipulate or punish them, I only care about Weibo's results! If we successfully reach the goal of 100 million registered users this year, everyone will be rewarded! If we fail to achieve it, everyone will be punished!"

Xia Jingxing enjoyed this feeling of dominating others very much. After all, the two billion yuan he threw out was not a small sum in the entertainment industry at this time, and it was enough to command the heroes.

Whoever performs better and is more obedient will be given priority in investing.

Rao Lei nodded, "Okay, I'll go over and urge them to show their hands quickly.

President Gao has urged me several times, saying that Domestic Weibo has been completely suppressed by Penguin Weibo, and we must launch a counterattack as soon as possible. "

"Let Xiao Ma be proud for two more days, and he will soon be able to open his eyes to what is the correct way to open Weibo."

Xia Jingxing sighed slightly in his heart. It is basically impossible to govern the country through Twitter. Weibo can only follow the path with Chinese characteristics, which is pan-entertainment.

Once you decide to go full-scale entertainment, you will face a lot of problems in the future.

I can't care about that much for the time being. The first priority now is to defeat the penguin and survive first.

…………

…………

Even though the number of fans on Weibo is linked to the resources allocated by the company, the domestic entertainment industry still shows unusual madness.

Soon, among the celebrities, there emerged model workers who posted more than a dozen Weibo posts a day, poets who were sad about spring and autumn, and joke writers...

There is even a company that directs a large group of its artists to play @games, @each other, and engage in various interesting interactions, which makes fans dazzled. Is it true that idols are so popular?

There are also some celebrities who are not aware of the public nature of Weibo, and use all kinds of swear words and pornographic accents, causing netizens to see a lot of jokes and gaining a lot of fans.

Weibo's suggestion to major entertainment companies is to set up a full-time department to operate celebrities' Weibo accounts. However, except for a small number of companies that adopt it immediately, most companies are still in a wait-and-see state.

After all, Weibo is still a new thing, and we have never seen a social death incident where a celebrity's personality collapsed, so many companies allow celebrities to control their own social network accounts.

More importantly, Vision Capital’s investment has not yet been received! Therefore, each company still has some spare capacity for the time being and has not gone all out.

Despite this, Domestic Weibo has stabilized its position due to the active posts of many mainland celebrities and has not been stepped on by Penguin Weibo again.

At the same time, the momentum on Penguin Weibo gradually decreased.

Because many users have discovered that the frequency of Weibo updates by celebrities on Penguin is much lower than that on domestic Weibo.

Moreover, the content released by Hong Kong stars is not as rich and down-to-earth as other mainland stars, and there is a slight cultural barrier.

This also caused users who had registered accounts on both Weibo to get over the fresh energy and gradually shifted their focus back to domestic Weibo.

The two Weibo platforms, which seem to have almost the same registered users and are constantly chasing each other, have secretly begun to widen their gap in the number of active users.

…………

…………

"Bonnie, this can't go on like this!"

Liu Zhiping hurriedly walked into Bonima's office and handed a document to the latter, "This is the data as of November 30. Our number of monthly active users has dropped a lot."

Hearing this, Bonima did not dare to neglect, and immediately took the document and looked at it carefully.

After a while, Bonima finished reading the document and rubbed his somewhat swollen temples.

He let out a long sigh and said: "We also have more than 70 million registered users, why do we only have 20 million monthly active users, while domestic Weibo has 50 million."

Liu Zhiping struggled a lot in his heart, but finally gritted his teeth and confessed everything.

"After our analysis, we found that the main reason is that Hong Kong celebrities are too lazy. Many of them only update a Weibo post a week, and some even take more than half a month to update a Weibo post.

If you can’t produce content stably, you won’t be able to retain users.

The Internet is free, and the Weibo platform is not exclusive to us! "

Hearing this, Bonima frowned and said, "Then you should communicate with the people at Yingwang Entertainment. Their company has taken so much money from us, so they have to do something!"

Liu Zhiping shook his head slightly and said: "According to the cooperation agreement signed between us, their artists only need to update a total of 50 Weibo posts every year."

Bonima's eyes almost popped out of his head, "Only 50? How did you sign the agreement at that time?"

Liu Zhiping explained with a grimace: "We didn't expect to use this agreement to bind them at the time. We thought that Hong Kong celebrities were used to posting on Weibo, so they would post every day.

Moreover, we agreed to post 50 Weibo posts a year, but in fact the number is quite a lot, with an average of one post per week.

I just never expected that domestic Weibo would be so frustrating. Some of their celebrities would post more than a dozen Weibo posts a day, as if they had never been online.

Alas, we were careless and negligent. "

Looking at Liu Zhiping who looked apologetic and remorseful, Bonima couldn't bear to scold him and swallowed his words again.

As the founder of an Internet social enterprise, Bonima still understands the true meaning of social interaction.

Hong Kong celebrities are not active in posting on Weibo, and they lack interesting interactions with fans. They look condescending. How can fans keep supporting you and sticking their hot faces to their cold butts?

He suddenly felt like he had fallen into a pit.

"Martin, can you ask Li Yikai to talk to Yang Shoucheng and the others? We will continue to cooperate in the future. This is a critical period, so we must support us."

Liu Zhiping shook his head fiercely, "I've already looked for it, but it's no use! Yang Hunting said that he was also in a dilemma because he couldn't forcefully order his artists and could only follow the agreement.

If we are willing to sign a new cooperation agreement with King Entertainment, he said it would be completely in compliance with the law. "

"Bang~"

Bonima slapped the table hard and said angrily: "Bullshit law, I think it's all about money!"

Liu Zhiping sighed, "I grew up in Hong Kong Island, and I know the environment there very well. Everyone is very utilitarian.

If you don't add money, it will be difficult to convince them with favors, help, etc. "

Bonima blew his beard and glared angrily, but there was nothing he could do about it, because there was no breach of contract and everything was done according to the agreement.

It can only be said that Penguin is being manipulated to death.

With mainland actors and celebrities being wiped out by domestic Weibo, Penguin Weibo can only rely on the power of the Hong Kong and Taiwan entertainment circles.

Under such circumstances, how could they not kill them severely?

The face of Li Yikai and even the Li family is somewhat insufficient in front of Hong Kong dollars.

Poonima suppressed the anger in his chest and asked, "How much do they want?"

Liu Zhiping silently showed five fingers.

Bonima felt angry and funny, "Why don't they grab HK$50 million?"

Liu Zhiping lowered his head and looked at his feet, not daring to look into Bonima's eyes. He corrected in a low voice: "It's HK$500 million!"

Bonima was stunned and silent for a while, and then let out a series of crazy laughter: "A bunch of people are rushing to the streets! Tell them to get lost. Even if I watch Penguin Weibo collapse, I will not accept their blackmail."

Liu Zhiping quickly advised: "Boni, calm down first and listen to my analysis before you make a decision."

"What are you still analyzing? Is this a matter of money? They are treating us as villains!"

Bonima was so angry that he felt that these people were really nothing. They were completely challenging the limit of his tolerance.

Fortunately, he and Yang Shoucheng are fellow villagers. This fellow's knife is very sharp!

Seeing Bonima looking dizzy with anger, Liu Zhiping became heartbroken and had no choice but to shout loudly: "Boni! Wake up, we have no way out now!"

First of all, it cost us HK$200 million to sign up those Hong Kong and Taiwan celebrities to be exclusively stationed on Penguin Weibo!

500 million Q coins have also been issued!

These hundreds of millions of funds have already been spent. Should we just quit and wait for Penguin Weibo to collapse? So the stock price hasn’t collapsed yet?

Don’t forget, we are still burdened with huge equity pledge debts! "

Liu Zhiping's inspiring words immediately woke up Bonima.

yes! There is still debt! The stock price must not collapse!

Thinking of this, Bonima rubbed his face vigorously and adjusted his mentality.

After a moment, he said fiercely: "Then we will re-sign an agreement with Yingwang Entertainment. We will do what Weibo does in China.

Also, HK$500 million is purely their asking price. The most we can accept is HK$200 million, which is the lowest price. "

Seeing Bonima who quickly regained his senses, Liu Zhiping breathed a sigh of relief.

They are now in a dilemma. If they take a step forward, they will continue to spend money. If they take a step back, the previous investment will be completely in vain, and it will end in an anticlimactic manner, which will severely damage the confidence of the capital market.

He estimated that Yang Shoucheng might have taken advantage of their mentality of worrying about gains and losses, and deliberately quoted a sky-high price.

Could it be that you don’t want to do business with us in the future?

Thinking more deeply, Yang Shucheng is actually not optimistic about our development?

Thinking of this, even though Liu Zhiping was still reluctant to admit it, he had to face the fact that the advantages of domestic Weibo were gradually expanding.

They are richer than Penguin, and they have revealed a stronger control over the domestic entertainment industry. Even Twitter and Weibo are Xia Jingxing’s original social platforms...

Thinking of this, he took a deep breath and said, "Bonnie, we can't lose our hearts. We need to set a stop loss line for Weibo. In addition, we must also focus our resources and energy on online games.

We walk on two legs, even if one is lame, the remaining one can still support our stock price, and we are slowly waiting for a turnaround! "

Bonima looked up to the sky and sighed. He didn't know if it was because he didn't get along with Xia Jingxing or something.

As long as Xia Jingxing interfered in matters, he had never had the upper hand.

The key is that everyone is socializing, even if he wants to avoid it, he can't avoid it!

:,!