My Age of Investment

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Liu Zhiping nodded slightly and said: "So, I suggest you not to put too much energy into the niche parallel-imported wisdom fruit. We are not geeks or digital enthusiasts, but senior executives of a large Internet company. Management should pay attention to the mainstream!"

Liu Zhiping's words with a gun and a stick made Bonima's face a little uneasy and felt hot.

However, he firmly refused to admit that he was playing with things to lose his ambition, but to do research!

So Bonima said plausibly: "Martin, you are wrong!

Although the smart phone has not yet entered the mainland market, it has already swept the world and created a smartphone storm.

In my opinion, Smartphone will enter the mainland market sooner or later and compete with the Android manufacturers represented by Fuxing Mobile! "

Liu Zhiping smiled bitterly, not wanting to debate this topic with Bonima anymore.

"Let's talk about the present first. Sohu's mobile application client was launched on the Android application market three days ago. It currently has 200,000 downloads and installations. If it continues to develop at this rate, it will reach several million in a few months. The number of users is also normal.

We are already lagging behind our peers in developing mobile application clients. "

Bonima pursed her lips and said nothing.

He knew that what Liu Zhiping said was true. Mobile applications are so convenient. In the near future, more and more Internet users will inevitably migrate from PC to mobile.

No matter how prejudiced or dissatisfied he was with Xia Jingxing, he could not ignore the increasingly powerful influence of Fuxing Mobile and the Android mobile operating system.

"Xia Jingxing is an unscrupulous and outright villain. Even if we bow to him, he will secretly stumble us."

After holding it in for a long time, Bonima held back these words.

Liu Zhiping shook his head repeatedly, "You are wrong. Although he plays fiercely in the mall, he actually values ​​corporate reputation very much.

Google launched several Android apps this year to test the waters, and it has not been attacked by any Android side. At least on the surface, there are no obstacles to prevent other people's apps from being listed on the Android App Store. "

Bonima was silent for a long time and said: "You mean we should also develop Android applications quickly?"

Liu Zhiping nodded and said: "At least develop one first, such as our Penguin News.

If the Chinese Android company does not allow us to put it on the shelves, it will destroy their own brand. "

Bonima remained silent and looked down at the Sohu News client on his phone for a minute or two before looking up and saying, "Then I'll do what you said and develop a mobile app to test the waters."

Liu Zhiping saw that Bonima seemed very embarrassed to make this choice, so he smiled and comforted: "Boni, you don't have to feel embarrassed.

When we take this step, we actually go out to attack. It should be Xia Jingxing who feels the headache.

Let’s put the mobile app on the shelves, Zi En!

Don't let us put mobile apps on the shelves, and destroy Android's own brand. If the industry boycotts Android, he will suffer a lot. "

Hearing this, Bonima's face finally looked better. Yes, what's the point of being embarrassed? He took action and left Xia Jingxing with a headache.

Liu Zhiping said with a serious expression: "The launch of the Penguin News client on Android is just a test. If we find that mobile users are growing rapidly, we will try to develop a QQ mobile client.

This instant messaging software is our foundation and we cannot fall behind in the transition from PC to mobile. "

Hearing these words, Bonima immediately became alert.

The persistence of hundreds of millions of QQ users is Penguin Holdings’ most valuable asset.

If QQ users lose a lot, then the war between Penguin and Overseas Holdings will no longer need to be fought.

Bonima glanced at Liu Zhiping and once again realized the brilliance of the military advisor and his extremely keen business sense.

Liu Zhiping pointed to the mobile phone in Bonima’s hand and said: “In addition to Haihai Holdings’ own products, Sohu is also the first large Internet company to enter the Android app store.

As Fuxing mobile phones continue to sell well and Android manufacturers such as Meizu and ZTE rise, Android mobile applications will become more and more mainstream, and more large Internet companies that see opportunities, or are aware of the crisis, will enter the Android app store. . "

Bonima nodded lightly, and then couldn't help but said bitterly: "Xia Jingxing's hand is really stretched too far. Even if we completely tear up the overseas holding group, his wealth will not shrink much." .”

Hearing this, Liu Zhiping's eyes dimmed a little. Xia Jingxing, this business rival, was indeed too powerful.

Overseas Holding Group is hailed as one of the four major Internet companies in China, but its actual valuation is less than 10 billion U.S. dollars. It is not as good as Facebook, which has already claimed a valuation of 100 billion U.S. dollars, and it is not as good as tens of billions of U.S. dollars. The valuation of Fuxing Industrial is even less than that of the two financial giants Envision Capital and Envision Financial Holdings, which have piled up money.

As for companies such as YouTube, Tesla, and Android that are slightly less famous and less valued, Xia Jingxing also holds shares and controls in a lot of them.

What are you going to fight with him for?

The richest man in China and the richest man in Asia is no longer the puffy figure he was when he returned to China a few years ago. All of his companies have grown up, and all of them are full of muscles, and none of them are easy to mess with.

Bonima saw the frustration and helplessness on Liu Zhiping's face, and in turn comforted him, saying: "We don't seek to defeat Xia Jingxing in other fields, and our hands can't reach it. We only seek to defeat Haihai Holdings in the social field. .

This goal can still be achieved!

Although Xia Jingxing has 200 billion, can he buy over our hundreds of millions of QQ users? "

Liu Zhiping smiled slightly, but he was still slightly worried in his heart.

Poniyan must call it qq, and penguin only has qq.

Not to mention the huge wealth behind Xia Jingxing, just talking about the boundless business resources formed by Fuxing Industrial, Android, and overseas holdings is enough to make Penguin feel scared and worried.

Although he didn't know what Xia Jingxing would do next, he knew that the other party would definitely not end this life-and-death war.

However, Penguin has no way out, so he can only press on and fight this battle through gritted teeth.

After calming down his heavy heart, Liu Zhiping forced out a smile and said, "Boni, take a look at the news content on the home page of the Sohu News client. It is a good news."

When he said this sentence, Liu Zhiping felt like he was enjoying the misery?

In a series of failures and heavy pressure, I found a little bit of joy.

Bonima took her mobile phone and clicked to enter the Sohu News client.

As soon as he entered the homepage of the client, he saw an exaggerated title: Hainei.com is about to die?

Then, with excitement in his heart, Bonima clicked on the news with trembling hands.

“... According to a report released by CNNIC, the number of Internet users in China has increased from 298 million on December 31, 2008 to 338 million on June 30, 2009, an increase of 40 million Internet users in half a year.

Against the background of the booming development of China's Internet industry, Hainei.com, once the country's largest SNS website, seems a bit lonely.

Looking back at the development history of Hainei.com is like reading a business inspirational legend.

Hainei.com, formerly known as Xiaonei.com, was originally a campus SNS website imitating Facebook in the United States founded by serial entrepreneur Mr. Huang Xin. Mr. Huang worked hard to run it for nearly a year, but gained hundreds of thousands of users.

After Mr. Xia Jingxing returned to China, he acquired this small website from Mr. Huang Xin.

After some transformation and miraculous operations by him, Xiaonei.com successively held campus singer contests, campus podcast contests and many other successful events that swept thousands of colleges and universities across the country in just a few months. Before the competitors could react, they completely captured the campus market and ended the campus SNS war.

Here, we can see Mr. Xia Jingxing’s brilliant business strategy, as well as the founder of Facebook’s extraordinary understanding of campus SNS.

Of course, as the richest man, Mr. Xia Jingxing’s strong financial capabilities are beyond the reach of ordinary entrepreneurs.

After winning the campus market, Xiaonei.com did not stop its expansion and quickly changed its name to Hainei.com. It successfully broke out of the industry through a series of popular games such as "Happy Ranch" and "Happy Ranch", expanding its user base to the vast market outside the campus. …

No matter from which angle you look at it, the development speed and business potential of Hainei.com are no less than that of its imitator, Facebook.

However, at a time when Facebook's valuation has exceeded 100 billion U.S. dollars and global registered users have exceeded 1 billion, the development of Hainei.com has seriously stalled and even regressed!

According to data from Frost \u0026 Sullivan, the number of monthly active users of Hainei.com fell below 100 million for the first time at the beginning of this year, and last month’s monthly active users dropped to only 60 million.

This figure has dropped by half from the peak monthly active users of 120 million set by Hainei.com in August last year.

So where do these half of the users go?

Some have flocked to the newer and more interesting major Weibo platforms, while others have become loyal users of QQ space.

QQ Space has maintained a good upward trend since it exceeded 100 million monthly active users last year. It has now reached 150 million monthly active users, firmly ranking as the largest SNS platform in China.

In the past, everyone recognized that Hainei.com was China's Facebook because Mr. Xia Jingxing was the founder of Facebook.

But now, all key user operation indicators of QQ space have surpassed those of domestic websites. So who is China's Facebook? "

Seeing this, Bonima showed a smile, then raised his head and asked Liu Zhiping with a happy face: "Did you find someone to write it?"

Liu Zhiping shook his head, "How is that possible? This is the editor of Sohu!"

Bonima laughed loudly, "The article is well written, it is soul-stirring to read, and my whole mood is clear."

Liu Zhiping said with a smile: "Since Hainei Holdings launched Weibo, the growth momentum of Hainei.com has been stopped, and users have also been diverted."

Bonima said with a proud face: "But this is not the main factor. The more important reason is that the user stickiness of Hainei.com is not enough, at least not as good as the combination of qq + space.

We are also vigorously promoting Penguin Weibo, but the monthly active users of QQ Space have not declined. "

The more Bonima talked, the happier he became, because he finally beat Xia Jingxing in one round.

It seems that the master’s Feng Shui pattern really works, and it’s well worth the money!

Liu Zhiping said: "However, the decline in the number of monthly active users of Friends.com is also very serious, even more serious than that of Hainei.com, which barely maintains 10 million monthly active users, and has suffered double diversion from QQ Space and major Weibo platforms."

Bonima waved his hand, "It doesn't matter. Originally, it was friends.com and QQ Space that were betting on both sides. Now it seems that QQ Space has won.

Anyway, the meat is rotten in the pot. Friends.com should be shut down after it has completed its historical mission. "

Liu Zhiping smiled and nodded. It was indeed a rare victory and greatly boosted his own morale.

Ponima said at this time: “Let Penguin News also reprint this article, so that more people can see it.

Xia Jingxing is a turtle, the richest man in Asia, and the founder of Facebook, but he just can’t beat us coyotes! "

Liu Zhiping said hello, and then said: "Although Hainei.com is almost dead, Hainan Weibo is like a rising sun, with monthly active users approaching the 100 million mark.

Only by eradicating Domestic Weibo can we truly break the backbone of Domestic Holdings and turn their businesses into a mess. "

After pondering for a moment, Bonima said slowly: "You are right, although Hainei.com is going to be finished, Hainei Weibo has taken over their social media banner and gradually become a pool for Hainei Holdings to accumulate users and traffic.

Only by smashing the dam of this pond can they drain the water.

Penguin Weibo..."

When it comes to Penguin Weibo, Ponima is very angry.

There is a group of Hong Kong and Taiwan celebrities, none of whom can beat them. They are still grinding away at their work. I don’t want to cooperate with them anymore.

After spending hundreds of millions in signing fees and distributing one billion Q-coins, Penguin Weibo was unable to develop.

Now Bonima is gradually coming back to his senses. Most Hong Kong and Taiwan celebrities have passed their time and have far less appeal.

Most mainland users don’t care about the celebrities’ lives they display through Weibo.

Alas, I stepped on a big hole!

Bonima looked up at Liu Zhiping and said with a wry smile: "I also want Penguin Weibo to challenge me again, but I can't find the focus!

Mainland entertainment companies have all been bribed by Xia Jingxing with money and resources, and they will not come to our side. "

Liu Zhiping sighed slightly in his heart, still underestimating the importance of this group of celebrities.

Starting from this year, the public opinion environment has become stricter, and the Weibo platform can only focus on entertainment rather than public events.

Under this change, domestic Weibo has taken advantage of the early layout, and the interaction between celebrities and ordinary users is very enjoyable.

Penguin Weibo is pretty good and has attracted a bunch of outdated Hong Kong and Taiwan celebrities.

Sina, Sohu, and NetEase were the worst offenders. They all relied on some public intellectuals to support the situation. In addition, coupled with the media resources accumulated by the three companies over the years, they could barely maintain platform traffic without collapse.

However, the situation is not good either. The good Weibo platform is about to be turned into a platform for browsing news by those three companies. It seriously lacks user vitality and is lifeless.

Thinking of this, Liu Zhiping suddenly had an idea in his mind.

"Boni, how about we call those three companies and have another secret meeting?"

Bonima's eyes widened, "Are you still open? Haven't you seen clearly those short-sighted people?"

Liu Zhiping smiled lightly. At the end of last year, when Domestic Games secretly acquired Pixel Software, Penguin was also preparing to take control of Domestic Games.

Bonima felt that the past few business alliances were not close enough, so he planned to come up with something affordable and form an alliance based on interests.

He called Shang Ding Sanshi, Accountant Cao, and Charles to gather together in Pengcheng.

At the party, he proposed the grand strategic concept of selling 60% of Penguin Weibo's equity, introducing strategic investment from the three major portals, and jointly resisting domestic Weibo!

It can be said that Bonima has spent a lot of money to suppress the development of domestic Weibo, and he believes that he has shown the greatest sincerity.

In the past, Bonima would not have made such a big sacrifice. He would just copy. If he couldn't copy, he would choose another direction and continue copying.

What is win-win cooperation? Can it be eaten as a meal?

But at that time, Penguin was facing a double attack from Hainei.com + Weibo, and the pressure was huge. Bonima urgently needed a victory to relieve the pressure, so he came up with such a win-win cooperation plan.

However, the three portals and Penguin.com have been fighting with each other for many years, and there has long been a lot of resentment.

Faced with Bonima's proposal, the heads of the three major sects all considered him.

As a result, this alliance plan became obsolete.

At that time, the three major portals had not yet launched their own Weibo services. In Bonima's view, if the three portals devoted their resources to Penguin Weibo and combined the efforts of the four portals, they would be able to compete with domestic Weibo.

If the four Weibo companies work independently and use resources dispersedly, they will only widen the gap with domestic Weibo companies.

More than half a year has passed, and the market structure of the five major Weibo has also proved Bonima’s conclusion at that time.

Domestic Weibo is unparalleled, with monthly active users approaching the 100 million mark.

Penguin Weibo ranks second, with 40 million monthly active users.

The other three Weibos all have 10 million monthly active users.

Liu Zhiping sighed heavily. He also regretted the failure of the alliance last year because each of the four companies had Xiao Jiujiu in their hearts.

"Bonnie, let's be generous and invite them again."

Liu Zhiping looked at Bonima and analyzed it: "First of all, now that they have launched their own Weibo services, and their development has been frustrated, they know that the water of Weibo is very muddy and difficult to navigate.

Secondly, it has been a full year since the birth of Weibo. There is not much time left for us and them to develop. If we continue to develop like this, the Internet's head effect will fully take effect.

Finally, we invited them for talks a second time, which was enough to prove our sincerity.

Considering the importance of the alliance, we can even give in another ten points of equity, retaining only 30% of Penguin Weibo shares, and the three of them each have 23.3%.

When Penguin Weibo develops, every company will be able to share good development dividends.

We don’t want absolute control. As long as we can suppress domestic Weibo, all the efforts and sacrifices will be worth it. "

Bonima thought about it in his mind, and he had to say that the military advisor's proposal still made sense.

If it drags on for another year and a half, all four Weibo companies will be kicked out of domestic Weibo.

Treat a dead horse like a living horse, and everyone will be happy if it succeeds.

If you fail, there will be no worse outcome.

Having completely made up his mind, Bonima waved his hand, "Then contact them again and explain your interests to them. If we don't work together again, we will be wiped out by Xia Jingxing!"

Liu Zhiping nodded gently, and a hint of excitement and expectation gradually grew in his heart.

As long as it can successfully suppress the development of domestic Weibo, then the social business of Haihai Holdings will basically be gone. Even if it can still jump a few times, it is a skill that cannot be built without rice. Without users, no matter how many tricks it does, it will be in vain.

Penguin will usher in a turning point in the war. Relying on the huge user matrix formed by QQ, QQ space, and Penguin Weibo, it will sound the clarion call for counterattack and win every position in games, online videos, music, etc.

The online Disney strategy was first proposed by Shanda, and Domestic Holdings was responsible for developing it, so Penguin Holdings would be responsible for swallowing the fruits of their victory.

The person in front plants a tree, and the person behind enjoys the shade!

No, Penguin is a generation younger than them. It should add a "noodle" in the middle, or it could be called confiscation of their commercial heritage.

－－－－－－Digression－－－－－

Two chapters combined into one. I have officially added the update of the autistic cat leader. It took me two months to complete it. I would like to say sorry to the autistic cat book friends.

There is also the five chapters of Xichen Book Friends' additional update of the alliance leader, which has been delayed for a long time and I hope to finish it this month.

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