My Age of Investment

Thirteen, 6 degrees of separation theory

the next day.

early morning.

Xia Jingxing, who was still sleeping, heard the knock on the door and went to open the door wearing shorts.

As soon as he opened the door, he found that it was Kristina with a stack of documents in his hand.

Xia Jingxing looked at her in surprise.

Christina handed over the information in her hand and said, "I hope it will be useful to you."

Xia Jingxing took a look.

The Six Degrees of Separation Theory.

It was proposed by Harvard psychology professor Stanley Milgram in 1967.

He glanced at it, put it away, and asked curiously, "Why are you giving me this?"

"Aren't you going to build a social networking site? I think this theory should be very helpful to you."

Xia Jingxing knew this theory.

It can be explained in layman's terms: "There will be no more than six people between you and any stranger.

That is, you can get to know any stranger through a maximum of six people. "

If each person knows 260 people on average, the sixth degree is the sixth power of 260, and the calculated result is 308 trillion.

Eliminating some node duplications, that also covers almost the entire Earth population several times over.

With the support of this theory, the distance between you and Jack Ma is no longer far away.

Because Jack Ma is a friend of your friend's friend...

So, when you are having a dinner party, you hear your friend brag: his friend's friend is a big guy, drives a Ferrari, and has a private jet...

Please don't spray him.

Because his relationship chain only needs to turn a few more turns, maybe he really can match these big guys.

The reason why he was able to pretend to be such a big pusher was also through the friends of his friends.

Another simple example:

There is a relative in your family who works in BAT, or has a high social status. His friends or superiors may really know a big guy, or through several layers of relationships.

In the more than 30 years since this theory was put forward, it has not been rigorously proved, and it can only be regarded as a hypothesis.

But sociologists have always been interested in this theory, and they have done a lot of experiments and collected some strong evidence to support the theory.

"You don't believe in this theory?"

Kristina was a little annoyed when she saw the mockery on Xia Jingxing's face, because she firmly believed that this theory could stand.

"Uh……"

Xia Jingxing laughed, "Why are you so excited? I didn't say I didn't believe it?"

Christina glanced at him and said, "Last year Denken Watts of Columbia University's Department of Sociology led a new project to validate the Six Degrees of Separation theory.

More than 60,000 volunteers from 166 different countries participated in the study.

Watts randomly selected 18 targets, such as an American professor, an Australian police officer and a Norwegian veterinarian.

Ask the volunteers to choose one of them as their target and send an email to the relatives and friends who they think are most likely to email the target.

Guess what, how many people did it go through before the mail reached the target? "

"5-7 people!"

Xia Jingxing blurted out and made his debut.

Kristina was a little surprised and smiled: "So you also read the paper in the journal Science?"

Xia Jingxing smiled and said nothing.

Is this amazing? do not think so.

"I think this theory can be applied to the promotion of social networking sites.

Through a network-like relationship chain, the strangers who have never met are linked.

This is also the greatest meaning and fun of social networking sites. "

"As far as I know, both direct selling and insurance are already using this model to do business," Kristina said with a smile.

Xia Jingxing nodded,

This is true. In addition to SNS, those industries that pull people's heads have also applied this theory to the extreme.

"Fine."

Xia Jingxing held up the information in his hand, "Thank you for your help, I will study it carefully."

Kristina nodded, said nothing, and walked away in high heels.

Xia Jingxing went back to the dormitory to wash up, put on his sports clothes, and prepared to go for a run.

The puppy slept like a dead pig and snored slightly.

This is what happened last night when I stayed up late watching a small movie.

When he came to the playground, Xia Jingxing ran slowly.

While running, I was still thinking about the website.

Kristina and the dog suggested that he set up a social networking site to cover the whole school.

If you follow this route, it will be an SNS linked by "social relations of acquaintances on campus".

To be precise, this is Facebook.

There is no such thing as SNS, and the mainstream social networking methods are still BBS and chat rooms.

BBS is represented by Xici Hutong, a large-scale personal community website founded in March 1998, a community model dominated by discussion boards.

ChinaRen, which was established in June 1999, is the first to develop a series of user-centered service contents such as games, emails, homepages, and logs, with chat rooms as the core.

In addition, there is a well-known online community in China, Tianya Community established in March 1999.

These three websites can be summed up as a network community in the WEB1.0 era, which is characterized by unprecedented openness and virtuality that is both true and illusory.

SNS is the abbreviation of English social networking service.

In terms of connotation, it is a social network community, that is, the network of real social relations.

It moves the social circle in reality to the Internet, and then establishes its own social circle according to different conditions.

Taking a certain netizen as an example, taking him as a network node, a network connection is formed among the people he knows, and various network small groups are formed.

SNS is also regarded as one of the six main forms in the WEB2.0 era.

Xia Jingxing went back last night and thought about it again in the middle of the night.

It is indeed too niche to start a website for international students, and it does not have much practical significance except to lie in front of parents.

At this time, it is the key point of the transition from WEB1.0 to 2.0 era. If you don't do SNS website, it would be a waste of talent.

He also considered whether it would develop so much that it would attract the attention and obstruction of the U.S. government.

But that must be after the company gets bigger.

No one cares about you.

Really made some achievements, even if it is blocked, it is a good business to sell the website.

As for whether it will cut off Xiao Mazi's path, then he can't control that much.

There is also the butterfly effect, which may also occur, causing him to no longer have full confidence in the future.

This can only be ignored for the time being, and the things in front of you will be done first.

Once the target was determined, he no longer hesitated and hesitated.

If you are afraid of wolves before and tigers later, you don't have to do anything.

Compared with the worries after getting bigger, what he should worry about now is how the website will develop? Can it be bigger?

In addition, funds are also very tight.

He only has 2,000 US dollars in his body, and with this money, he can't do anything other than rent a server.

NetEase's shares can't be sold yet, that's ballast.

I don’t know if the website can be done or not, and I can’t pick up sesame seeds after losing the watermelon.

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