My Age of Investment
One thousand four hundred and thirty-seven, transformation
"In addition to Hainan.com, Hainan Mailbox, Hainan Games, Hainan Pictures, Haipay, and MOMO Voice, Weibo, Tudou, Kugou web version, and even the newly launched Hainan (the main operator is Hainan Literature), Japanese PV page The number of visits has declined to varying degrees.
For old users of several major Internet products, they can accurately remember our product names and URLs, and they can find the website and log in with just a quick search on the Internet.
Internet users who are new to the Internet, as well as those who cannot remember the name and URL of our website, may be confused by the search engine's bidding advertising rankings. "
Having said this, Zhang Yong took the computer and showed it to Xia Jingxing.
"For example, if a user searches for the keyword "online video", you see, the just-launched Kiwi video is at the top, followed by Youku, 56, Ku6...
Tudou.com was pushed to the second page by them!
Even if we are the largest video website in the country, as long as we are excluded from the bidding advertising rankings, we will be at the bottom of the search results presentation order of Qianxun search engine.
It is no exaggeration to say that Qianxun is abusing its market dominance.
They used their search hegemony to maliciously lower Tudou’s search rankings! "
The other executives present all looked at Xia Jingxing, wanting to see what the boss had to say.
Xia Jingxing rubbed his temples. He came over for a meeting as soon as he got off the plane and felt a little sleepy.
Qiang braced himself and asked: "If the search ranking is not at the top, have you ever estimated what the consequences will be?"
Lai Binqiang continued: "Our MOMO voice is actually quite good. We have our own PC application. Qianxun is not Microsoft and cannot cut off our traffic source.
Moreover, our promotion relies on domestic games, so it is basically not affected much. "
Ling Hai said: "The same goes for domestic games. We have our own PC applications and do not need Qianxun's traffic entrance."
Others also spoke one after another, saying that Qianxun's disgusting tricks had little impact on their departments and subsidiaries.
For example, Haipay has very little traffic on weekdays. It mainly provides users of Hainan.com, Weibo, and domestic games with a channel to recharge virtual currency and game currency.
Qianxun's traffic blocking does not work at all, and users who should recharge will still find ways to recharge.
Domestic Pictures' business is mainly offline. Qianxun can only lower the search rankings of movies produced by Domestic Films. The current Internet marketing has not yet become mainstream for film and television promotions, and its impact is limited.
Let’s talk about Hainei.com. The current loss of users on the platform is very serious. Basically, some old users are sticking to it. No one will get lost and cannot find the login interface.
There are many entrances to domestic mailboxes. Domestic mailboxes can be accessed through many products such as Hainei.com, Weibo, and domestic games. Users do not need to deliberately search for the official website of Qianxun and then log in.
Qianxun’s traffic blocking mainly affects Weibo and Tudou.
Gao Lili said: "It's okay for old users, but new users who don't know it heard that Weibo is fun, and when they search for the keyword "Weibo", all the results are Penguin Weibo.
Maybe we put a lot of advertising in the front, and when the final conversion occurred, all the new users went to Penguin Weibo.
Qianxun suddenly came to take action, and Penguin Weibo, which had already shown signs of decline, received another wave of blood transfusions. "
Wang Wei said: "Qianxun clearly wants to slow down the development speed of Tudou.com and give their Kiwi video creation a chance to catch up with us or even overtake us."
Xia Jingxing nodded. He had already judged these situations. As the current king of traffic, Qianxun would definitely give priority to directing traffic to his own business.
Secondly, it is to direct traffic to various competitors of overseas holdings. In short, we can no longer export nutrients to overseas holdings. How can we weaken overseas holdings?
Xia Jingxing turned his attention to Zhang Yong and wanted to hear his opinion.
"The scene where Qianxun Traffic blocked us reminds me of an old incident from a few years ago."
Zhang Yong's words caused everyone present to ponder, thinking and recalling which old event it was.
Zhang Yong hesitated for a while and quickly revealed the answer: "Six years ago, in the second year after eBay acquired eBay, in order to suppress the development of Taobao, eBay under eBay's control spent money like crazy, and in one fell swoop, eBay Exclusive advertising agreements were signed with three major portals at twice the market price.
Search engines such as Qianxun and Yahoo China have also been bought by eBay, and even advertised "If you want Taobao, go to eBay", leaving Taobao without advertising. "
Hearing this, everyone including Xia Jingxing laughed. This slogan is really shameless, but shopping malls are like battlefields, and there is no mercy. When you win, history can be written and beautified however you want.
Zhang Yong smiled, "At that time, Jack Ma was as anxious as an ant on a hot pot. He felt that all the Internet companies in China were targeting him and becoming his enemy.
Even if he came to the door with a pile of money and all the good words, no one would dare to sell him the advertising space.
Because all the Internet advertising in China was taken away by eBay, Lao Ma started too late and ended up with no money and no place to advertise.
Do you know how Jack Ma broke the situation? "
Gao Lili raised her hand and said: "I know, I heard that Jack Ma used the strategy of surrounding the city from the countryside, launched a guerrilla war, swept through the domestic webmaster alliance one by one, and made all small and medium-sized websites hang Taobao advertisements.
There are also some vulgar methods used, such as a large number of pop-up advertisements, forum posting robots, etc.
In addition, Taobao also advertises offline. Advertising channels such as subway carriages, station signs, street light boxes, and TVs are all laid out.
Relying on these cumulative promotion methods, Taobao resisted eBay's efforts to drain the bottom of the fire, and used the "free store" strategy to sound the clarion call to counterattack eBay. "
Zhang Yong smiled and nodded, "Yes, Jack Ma used these means to crush eBay's conspiracy.
The traffic blocking situation faced by Domestic Holdings now is very similar to the situation Taobao faced when it had no advertising!
The four major shareholders of Penguin Weibo, plus Qianxun, are equivalent to almost half of the Chinese Internet.
They teamed up to besiege Domestic Holdings, cut off our traffic sources, and reduce the growth rate of new users of our Internet products. It can be said that they have exhausted all their mechanisms.
But they seriously ignored one problem, times have changed. "
Zhang Yong glanced at the faces of the executives and said loudly: "This is not six years ago. The devices used by netizens to access the Internet are no longer just computers, but also have the option of smartphones.
Don’t they want to ban us on PC?
Okay, let's give in and let them be proud for a while.
Next, the group will mobilize all resources to accelerate the transformation to mobile Internet.
We develop and upgrade mobile applications one by one. Users will access the website largely through their mobile phones, eliminating the need for an intermediary like Qianxun.
Qianxun, the traffic overlord in the PC era, just let it stay in the PC era forever. "
Everyone looked astonished, and they all had questions in their minds, but they were all a little hesitant, not sure whether they should ask.
Xia Jingxing was very satisfied with Zhang Yong’s answer and added: “I know you may have worries and concerns, and feel that the mobile Internet era will not come so soon.
But what I want to say is that Robin Lee and Bonima also think so.
Therefore, this is a precious opportunity that belongs to us. Once we seize it, the pattern of China's Internet industry will be truly rewritten.
No one can bully us like Qianxun does today. At that time, Domestic Holdings will truly stand among the world's Internet giants.
Our work theme this year has only one theme, and that is transformation!
In the PC Internet era, because it developed too late, most of our business can only be called second-rate.
But in the era of mobile Internet, we will no longer be late. We must seize the opportunity and make every business the first in the industry! "
…………
…………
"Come on, Robin, let me toast you on behalf of everyone. Without you standing up and cheering, the Chinese Internet would never be as united as it is now.
Although you are only taking a small step, it is a big step for the entire Chinese Internet. "
In the luxurious box of the Helinxuan Chinese Restaurant in the Jade Palace Hotel in Beijing, Bonima, who was flushed with alcohol, held a cigarette in one hand and a wine glass in the other, looking at Robin Li sitting next to him with a smile.
Brother Robin Li is really capable. When he said he wanted to fuck Xia Jingxing, he actually did it.
And it’s so convincing!
Just unplug the power!
Without Qianxun’s traffic input, although domestic Weibo did not immediately become popular, life would still be very difficult.
Bonima feels that his Penguin Weibo is working again!
This is not because he is bragging, but because he has data as a reference.
In recent days, the number of visits to Penguin Weibo has been rising steadily, just like a shot of chicken blood. The effect is better than asking a big nostril to endorse it.
Bonima expects that as long as Domestic Weibo is wiped out this year, Domestic Holdings' haphazardly put together social pan-entertainment empire will soon fall apart.
At that time, the opportunity for penguins to take off will come.
The grand blueprint for the social pan-entertainment industry outlined by Overseas Holdings will be inherited by Penguin. If nothing unexpected happens, Penguin will also become a pole of China's Internet, standing side by side with Qianxun and Ali.
Therefore, for Robin Li, who stood with him and took the initiative to pull the trigger and fired the first shot against Xia Jingxing's hegemony, Bonima felt close to him from the bottom of his heart.
Robin Li used his hand to fan his nose. The room was full of choking smoke and the smell of liquor. It was really uncomfortable for him who did not smoke or drink liquor.
Noticing Robin Li's actions, Bonima immediately put out the cigarette and said with a smile: "Robin, look at me, I can't hold back my craving for cigarettes as soon as I get started."
Robin Li couldn't blame Bonima for anything. He picked up the red wine glass on the table, clinked it with Bonima who was holding the white wine glass, and said: "Boni, you are ridiculous. What a small step, a big step." Everyone present is China’s first generation of Internet entrepreneurs, so it’s important for everyone to unite.”
Charles, Ding Sanshi, and Accountant Cao on the side kept a faint smile and did not say anything.
In fact, the three of them have been reduced to supporting roles.
This time, Chaohai Holdings' evil hand was a good show led by Penguin Weibo and Qianxun. Their participation was not high and they were just supporting it.
At this time, Robin Li suddenly said: "After all, Haihai Holdings is not an ordinary company, and Xia Jingxing is not an ordinary entrepreneur.
Let's attack him together and be mentally prepared for retaliation. "
Upon hearing this, Bonima said nonchalantly: "He has retaliated against us many times, but the penguin is still alive and well.
Now that we are five companies working together to fight against domestic holdings back to back, there is no need to worry.
But then again, Xia Jingxing likes to use capital tools to suppress his opponents.
We have suffered losses at his hands, so you should be careful about the company's stock price. "
"Does he still want to short some of our companies?"
The speaker was an elegant middle-aged man wearing glasses. Bonima glanced at him and said with a smile: "Mr. Gong may not know Xia Jingxing very well. He has suffered the most in his life.
If you dare to push him, he may immediately turn around and kick you. "
Gong Yu frowned. He was only invited to join Kiwi Video a few months ago. He had never dealt with Xia Jingxing before and was not particularly familiar with his personality.
Now when I hear Bonima describe Xia Jingxing as a very vindictive person, I feel a little unbelievable.
"It's normal. Young people, how can you bear the slightest grievance?"
Charles crossed his legs and held the chair with one hand, looking extremely free and easy.
He was actually just pretending to be free and easy, and now he was panicking. Xia Jingxing wouldn't really be obsessed with Sohu, right?
Every wrongdoer has his own debtor, so he should deal with Qianxun and Penguin.
He felt that he had been tricked by Poney Mara, and he could not live a good life without leisurely clouds and wild cranes, so he came to accompany this group of people to wade through the muddy water.
Liu Zhiping secretly observed everyone's reactions. As the driving force behind the new alliance, he wanted to grasp the true attitude of everyone in the alliance.
The past few alliances have failed, and the biggest reason is that people are not united.
Now that everyone has done bad things together, and with Xia Jingxing's revenge hanging over everyone's heads, they should be more united, right?
While Liu Zhiping was watching all directions and listening to all directions, Robin Li spoke up, "I can't guarantee anything else, but what I can guarantee is that as long as everyone continues to fight against each other, Qianxun's influence on Haihai Holdings will be better." The traffic blockade will not be lifted for a day.
In addition, Qianxun’s search traffic will provide long-term support for its own companies such as Kiwi Video, Sohu Video, Penguin Weibo, and NetEase Games. "
Bonima immediately clapped his hands and applauded, "We at Penguin can also promise that Penguin Weibo will fight with the domestic Weibo until the end. QQ Space will never compromise with the domestic network, without them or us."
Upon seeing this, Accountant Cao, Ding Sanshi, and Charles each began to verbally promise to carry out one or more businesses with Haihai Holdings to the end.
Bonima said seriously: "In the past, everyone fought for life and death, but it was actually to compete for survival resources.
What I want to say is that now that we are facing a common and powerful enemy, we should really put aside our past resentments and work together for once, otherwise we will really be defeated individually.
Xia Jingxing's ambition is no longer concealed. He wants to dominate the Chinese Internet.
If he really achieves this goal, is there still room for us?
There is only one choice before us, and that is to crush his ambition.
Everyone works independently, and everyone only needs to defeat one business of Overseas Holdings, and then what awaits Overseas Holdings will be disintegration.
After missing the critical development time, even if Xia Jingxing was unwilling, there would be no chance for him to make a comeback.
As long as he withdraws from the Chinese Internet, I believe it will be a blessing to everyone here. "
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