My Age of Investment

【My investment era】 【】

Yizhuang, Area A of Fuxing Industrial Headquarters Park.

In a bright and spacious conference room, the presidents of the seven sub-groups and business groups of Fuxing Industry sat upright around an oval conference table, seriously reporting to Xia Jingxing, who was sitting at the top, what their respective departments had done this year. Achievements achieved.

In a circle around the conference table, leaders from dozens of subsidiaries and important projects were seated.

The first person to report to Xia Jingxing was Lin Bing. He said with joy: "In the past year, a total of 45.29 million Fuxing brand mobile phones were sold, including 37.17 million Fuxing FX3 and Fuxing FX2S." The sales volume was 8.12 million units.

Counting the 45.59 million mobile phones sold in the past two and a half years, the cumulative sales of Fuxing mobile phones have exceeded 90 million, just one step away from breaking 100 million. "

Hearing this impressive performance, all the executives in the conference room looked surprised.

Those with quick minds have already secretly calculated the annual revenue of Fuxing Mobile.

They may not be able to calculate the specific amount, but they can still estimate a rough figure.

90 million mobile phones, multiplied by the average selling price of Fuxing mobile phones of more than 4,000 yuan, that is nearly 400 billion in revenue, which represents the total revenue of Fuxing Mobile in the past three and a half years.

Last year alone, there was approximately 200 billion yuan in revenue.

After calculating this number in their minds, the executives all looked at Lin Bing with envy, blessings, and happiness.

From these simple numbers, we can see that Fuxing Mobile has completely become a phenomenon. It is no longer a rookie in the industry in the past, but has a high reputation in the global market. This also means that Fuxing Mobile’s high-end mobile phones The work of building the brand image has basically been declared a success.

Lin Bing paused for a moment, and then continued to report: "But in terms of mobile phone sales, we have not left the gap with Zhiguo.

According to our internal analysis and evaluation, Wisdom Fruit should have achieved sales of nearly 40 million units last year.

In addition, in terms of tablet market sales, our FX Pad1’s annual sales of 5.4 million units were defeated by the iPad’s sales of more than 10 million units.

We have analyzed the reasons, mainly due to the lack of self-developed chips in FX Pad1.

The iPad is not only equipped with the self-developed A4 chip, but also has more trust in the hearts of users because of the good brand image of Mac computers over the past few decades. "

Xia Jingxing smiled and said, "Okay, no need to explain, I understand all this.

The Fuxing Tablet is still in its infancy, and I am actually very satisfied that it can achieve such results.

The battle with the wisdom fruit cannot be decided overnight. There are still many lessons we need to make up for.

System, chip, brand image, take it step by step,"

Lin Bing nodded, and then reported: "Lephone, a mobile phone owned by the conscience brand, achieved sales of 500,000 units last year, which is not very good, mainly due to pricing problems.

The retail price is 2,890 yuan, but ordinary people don’t pay for it. "

Xia Jingxing smiled slightly. He almost wanted to make some sarcastic remarks, but he suddenly thought that the conscience brand had already belonged to Fuxing Industrial, so he swallowed his venomous words and changed his words: "Lephone was created by the previous leadership team. Now that the market sales have been verified, let’s change the pricing strategy.

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【My investment era】 【】

…

If you can’t sell mid-range smartphones, then sell low-end smartphones first. "

Lin Bing said: "The new model has almost been designed and will be released by the middle of the year at the latest. The initial price is 999 yuan. It should bring some positive changes to the mobile phone business of conscience brands."

"Let me talk about computer sales again. Conscience Computer sold a total of 34.18 million computers in 2010, ranking behind HP, Dell, and Acer, and ranking fourth in the world with a market share of 9.9%.

After seeing the sudden explosion of the tablet market last year, some people suggested continuing to use the multi-brand strategy and releasing a LePad to follow suit, but I pushed back. "

Xia Jingxing smiled and said: "The tablet computer looks like a big fat piece of meat that is greedy, but only if you stretch out the tachyon will you know that it is much more difficult to get the meat than in the mobile phone market.

Zhiguo and Fuxing Tablet account for more than 90% of the industry's market share.

What can LePad do after it is released? At most, it sells tens of thousands or hundreds of thousands of units in China. It is better to concentrate on establishing a foothold in the smartphone industry first, and then talk about product diversification. "

Lin Bing replied: "That's what I mean. Conscientious brands are no longer allowed to fail. Many domestic mobile phone manufacturers such as Chrysanthemum Factory and ZTE are scrambling to squeeze into the smartphone track. If you are not careful, there will be no turning back." The location of the conscience cell phone.”

Xia Jingxing said: "Let's make computers and mobile phones first. The tablet market is supported by FX Pad, which is enough for the time being. Let's talk about the sales volume of Honor A1."

"Well! Honor mobile phones sold a total of 12.33 million units last year, with average monthly sales exceeding one million units. 80% of sales were achieved domestically, and foreign markets have not yet been fully opened.

However, in terms of domestic monthly sales alone, Honor phones have almost caught up with Fuxing phones.

Honor A1S will be released this year to further develop the potential of the mid-range smartphone market. "

Xia Jingxing nodded slightly. The three mobile phone subsidiaries of Fuxing, Honor, and Conscience will serve as the carriers of high-end, mid-range, and low-end smartphone brands launched by Fuxing Consumer Electronics Group to the market respectively. The Fuxing and Honor brands have basically become famous, and the only thing missing is conscience. The mobile phone has launched an Internet celebrity model to make up for the last missing piece of the industry puzzle.

In addition, the Fuxing brand also focuses on tablets, while the conscience brand focuses on computers.

In general, Fuxing Consumer Electronics Group has become a major consumer electronics manufacturer in the world.

It ranks first in the world in smartphone shipments, second in tablet shipments, and fourth in computer shipments.

In addition, the technology department of Fuxing Consumer Electronics Group and the research institute of the parent group have also established multiple R\u0026D laboratories for VR/AR glasses, smart watches and other wearable devices. As long as a product is successfully developed, it will be released to the outside world. And with the help of Fuxing Consumer Electronics Group's sound global sales network, it is promoted to more than 100 countries around the world.

Lin Bing's final summary report: "Last year's revenue data has also been roughly calculated. The Fuxing Brand is 222.165 billion, the Conscience Brand is 141.696 billion, and the Honor Brand is 24.66 billion. The total is about 388.5 billion. If this year's Fortune World Five The threshold for entering the top 100 list has not changed much, and we should be able to advance into the top 200.”

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【My investment era】 【】

Xia Jingxing showed a satisfied smile, "Yes, the ranking is getting higher year by year. It is worthy of being the backbone of our group. I will leave it to you to polish the business card of Fuxing Industry in front of global users."

Lin Bing repeatedly expressed his humility. In front of so many senior executives of the company, Fuxing Consumer Electronics Group cannot be too prominent.

In fact, it would be difficult for him to get the limelight even if he didn't think about it. The revitalization of consumer electronics is to the revitalization of industry, just like online games are to overseas holdings. They are all responsible for the appearance of the parent company.

When other executives saw the report card handed over by Lin Bing, they couldn't feel jealous at all. They could only lament that the gap between them was getting wider and wider. The biggest reason was that Fuxing Consumer Electronics Group had annexed the conscientious brand. , revenue directly increased by more than 100 billion.

The other six sub-groups and business groups do not get such good things and can only sell products and seek development honestly.

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