My Age of Investment

Plan C is the internal code name of Facebook.

Initially, when the financing was not smooth, Xia Jingxing discussed three plans a, b and c with Yang Niu and Xiao Dog.

The two sets of plans a and b, that is, international expansion and advertising monetization, were implemented, and the venture capital organization "can't stand it", Pidianpidian accepted Facebook's offer of "valuation starting at 400 million US dollars".

The biggest killer, that is, Plan C, was left idle.

Plan c, in fact, is that Facebook is open to all people, no longer limited to the campus market.

Taking this step, Facebook's user growth imagination will be much larger, and it is no longer limited to the campus.

At the same time, valuations will also rise.

The specific rise depends on how much Facebook can achieve in the off-campus market after breaking through the campus market.

In fact, Facebook can also raise funds after implementing Plan C.

But Xia Jingxing gave up on this idea.

On the one hand, Axel is very sincere. The pre-investment valuation of US$500 million is basically a sky-high price, and it will not rise much if it rises.

On the other hand, the capital chain on the Facebook account is already very tight.

With the launch of Facebook's high school version and its expansion into overseas markets, the money on this account has been spent like water.

In the e-commerce business, because the winter season, the sales of t-shirts are greatly affected, and the sales of other stationery, umbrellas and other products are also limited, and the profits are not high.

Cosmetics, skin care products, and feminine hygiene products launched in partnership with P\u0026G have just hit the shelves on Amazon, and sales are also limited.

The cooperation to divert new users to Amazon has also slowly entered a bottleneck period, and revenue has stagnated.

Facebook has more and more users, especially the introduction of the picture function, which consumes a huge amount of server resources.

Gradually, Facebook's revenue and expenditure began to become unbalanced.

Because income has not risen much, and expenses have been increasing.

Even if the financing is smooth, it can only just continue to connect the cash flow.

If the financing is not smooth, either Xia Jingxing borrows from a small treasury or invests in the company;

Or it will become meat on the chopping board and let the venture capital institutions slaughter it.

In addition, Xia Jingxing did not want to implement Plan C too early.

He is waiting for an opportunity.

Facebook dominates the campus market, and the dating network dominates the off-campus market.

Before the dating network showed its decline, Facebook attacked rashly, and it was difficult to achieve any particularly gratifying results.

It would be embarrassing if there were not many people in the off-campus market to sign up for Facebook after the embarrassingly written registration was opened to all people.

The positive effect did not play, but brought the negative effect.

VCs think this way: Facebook is for kids, adults don’t buy it.

Facebook's imagination and valuation will be greatly reduced.

However, Xia Jingxing remembered that the dating network would collapse on its own.

It's just that he can't remember the specific time, only that it was between the end of 2003 and the beginning of 2004.

So the dog was entrusted by him with the important task of serving as Facebook's (chief information officer), responsible for watching six roads and listening to all directions-monitoring all kinds of opponents, collecting all kinds of intelligence of opponents, including the increase and decrease of website traffic. , financing, etc.

really!

The little dog lived up to his expectations and made a great contribution!

Xia Jingxing looked at Yang Niu, nodded and smiled at the latter: "Okay, just do it!"

The dog scratched his head and thought for a while? He looked at Xia Jingxing and asked, "Boss, registration is open to all people at this time? Do you want to take over?

continue reading! Dating site lost users? "

Xia Jingxing nodded? Not for this, what else could it be for?

"High? It's really high!"

The puppy raised his thumbs up, and the sycophant physique was activated again.

Yang Niu is no stranger to the low-level taste of puppies? She asked worriedly: "Opening registration to all people? Will it cause resistance from existing student users?

The last time we opened registration to high school students? There was already a small group of users protesting. "

Xia Jingxing nodded,

Glancing at Yang Niu with admiration, he said with a smile, "You asked this question very well! Will users protest?

Don't even think about it, there will definitely be protests? And it may cause far more commotion than last time.

But we give up the vast off-campus market because of their protests? This is clearly not possible. "

Xia Jingxing recalled what happened to Xiaomazi. The other party announced that Facebook was open to everyone, which caused a large-scale boycott of student users.

How long did the boycott last? Two weeks!

Then Xiao Mazi withstood the pressure, must Facebook's influence break the circle? Breaking through the campus laid the foundation for the complete defeat of Juyou.com.

Xia Jingxing also thought about it? To what extent would users resist doing so.

The worst plan he made was to lose a small number of users.

The time could not have been riper now.

Missed it, giving Juyou.com a chance to rise, and I can only wait more than two years.

can not wait!

No one knows what will happen after more than two years because of his cowardly actions.

When Juyou.com was just born a few months ago, he made preparations with both hands.

This first hand is that Juyou.com cannot draw sufficient nutrients from the fallen body of Dating.com.

On the other hand, the time has not yet come, and it cannot be released for the time being.

Kristina thought for a while, but she was still a little worried, and said with worry: "What if there is a large-scale boycott of users, or even loss?

Don't forget, Daeron, we're still in the due diligence phase.

What if there is some negativity and Axel stops investing, or tears up the agreement and asks us to lower the valuation? "

Xia Jingxing nodded, savoring the foreign girl's words carefully, all worrying was justified.

"I will answer your first question first, regardless of high school students, our penetration rate is not high enough.

Let's just say colleges. Sixty percent of college students in the United States are our users.

If they abandon Facebook, it means that the friends they have worked so hard to add will be gone, and they will be completely lost.

Of course, they can also notify them one by one: I don't need Facebook anymore, this is my mobile phone number, email number...

There are definitely not too many people who can do this.

In other words, the cost of switching platforms is too high for most people.

Is there a website that can quickly help him restore the relationship chain? The answer is no.

If we had a competitor in the campus market, even if it was one-third or one-quarter of our size, I wouldn't do it.

If we don't do this as soon as possible, we will be more passive when we have competitors in the campus market. "

The dog smiled and said: "Our penetration rate in the university is 60%. Who would launch a campus social networking site without a long eye?"

"Dating Network!"

Xia Jingxing said with a smile, "We have invaded the territory of the dating network, maybe Jonathan will become angry and attack us."

Christina

continue reading! Nodding, "This is very likely."

Xia Jingxing looked at her, "But the problem of the website crashing on the dating site has not been resolved. You are a college student. Would you give up accessing and browsing more smoothly on Facebook, and choose a dating site with a terrible experience?"

Yang Niu shook her head vigorously, "It definitely won't."

She hasn't forgotten another worry, "What about the second problem? User churn, Axel stops investing or drives down our valuation?"

Xia Jingxing said with a smile, "Don't worry, listen to me slowly."

"Okay, then you say."

Xia Jingxing continued, "According to the answer to the first question I answered, the loss of existing student users is controllable.

If we win the number of users in the off-campus market, it will far exceed the number of lost users.

Do you think Axel will be dissatisfied? "

"Then they pretend to be ignorant and insist on lowering the price?"

Kristina spread her hands, "Don't you forget that our current financial situation is fully exposed to Axel?"

Xia Jingxing nodded, "If they deliberately do bad things, then tell them to get out.

Breyer is a smart man, and won't be greedy for these petty profits.

In that case, I will go to Sequoia Capital, the valuation is lower, I believe that old Moritz will be happy to cooperate with us.

If it still doesn't work, we'll take the ad, and I still have some money..."

After listening, Christina waved her hand, "Then I have no worries!"

Xia Jingxing looked at the dog, who shook his head, "I have no opinion, boss, you can be sure of yourself."

"Although I am sure, I have prepared for the worst."

Speaking of this, Xia Jingxing glanced at the two of them, "But we still have to do some work to make the protective pad thicker to resist the impact!"

"What protective pad?"

The puppy and the foreign girl asked in unison.