My Age of Investment

In May, Facebook left the British Isles and entered the European continent, entering Germany and France, causing a very strong response in the high schools and universities of the two countries.

The media also followed up on this, with various compliments:

"Very right decision".

"Facebook is exploring the European market and is completing the transformation of a small and medium-sized enterprise into a large multinational enterprise."

"On the basis of English and Spanish, Facebook has added two languages ​​and successfully established itself on the European continent."

...

Facebook COO Christina said in an interview with the media: "This is a natural development process. Universities in Germany and France have contacted Facebook many times, hoping that Facebook can carry out activities in their schools to allow More people join in.

In fact, across the European continent, users in dozens of countries now have Facebook accounts.

We are trying to get more people to join in through brand exposure and advertising.

We will not blindly expand the market, but will promote it in batches, focusing on one country and region first, and then entering the next market after the market share is stable.

What Facebook does is socializing with acquaintances, and in an area, if enough people join in, in order to enjoy the fun of socializing to a greater extent…”

In addition to interviews, Christina has also attended several forums and conferences, and even traveled to Europe, giving speeches at several universities in Germany and France.

Attentive media reporters found that it seems that Facebook CEO Darren has not appeared for a long time.

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Xia Jingxing, who has been in retreat for a month, has not been disturbed by the outside world, and is dedicated to developing and improving the video website with the YouTube development team.

"This place needs to be changed!"

The prototype of the YouTube video website has come out, but the page is very rough and there are many problems. Xia Jingxing is guiding the staff to improve it.

Facing the pair of suspicious eyes, Xia Jingxing explained: "The search box must be placed at the top of the website and in the most conspicuous position, because only in this way can everyone who visits the website see it at first sight.

After seeing it, they can enter a keyword, search for a video they are interested in, and watch it.

So, we have to tag and index each video. "

Xia Jingxing looked at the employees around the workstation, standing or sitting, and asked, "Now, do you understand?"

Everyone nodded.

Xia Jingxing then used the computer to draw pictures, and drew three more buttons below the drawn search box, from left to right: Upload, Watch, and Share.

He introduced to the employees: "These three functions are the core functions of the YouTube website, and there is a sentence below the button explaining this function."

Next, Xia Jingxing drew a square box under the three buttons, and divided the box into small rectangular grids.

He pointed and said: "These small squares, where the website recommends the video, the left is the video,

On the right is the video text introduction, hashtags, upload time, and play count. "

The person in charge of UI design scratched his head, "Daren, I think you understand UI design better than I do."

"I must know better than you, otherwise why should I be the boss?"

Xia Jingxing didn't put on any airs, made a few jokes, and then let the employee in charge of UI design go back to work according to the plan he gave.

"Daren, do we have to design a slogan for the tubing?

How about a louder name, "Video Changes the World"? "

An employee asked.

As soon as the man's voice fell, other employees jumped out and objected, "No, it's more artistic to call "video recording the world's bits and pieces"."

"You Tube, record the world, record you and Ta!"

"Everyone can come here and share their life!"

...

In order to prove that their slogan was better, several employees also quarreled.

After working for YouTube for a month, everyone felt some sense of belonging.

This sense of belonging is reflected in the slogan, that is, everyone wants their slogan to be selected.

After the website is really famous, I can still brag to people: Did you see it? Such a famous slogan, I designed it.

The employees were deadlocked, and they handed over the decision to Xia Jingxing.

Xia Jingxing was directly amused, "Why didn't you ask me? Just gave me the representative?

If you want me to say, what name you got is not direct enough at all.

I have taken the slogan and called it:

Upload, tag and share your videos worldwide!

What do you think? Is it higher grade than yours? "

The employees didn't speak and stared at each other.

After a long while, someone whispered: "Daren, will it be too tacky and direct?"

Xia Jingxing shook his head, "What we want is this effect. It is straightforward and clear, and we directly tell users what our website does and what functions it has."

The employees all felt that this slogan was too straightforward and not compelling, but the big boss had spoken, and they could only rot their small ideas in their stomachs.

Xia Jingxing didn't explain too much, as the slogan of YouTube in his previous life has attracted countless fans.

…………

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Kangaroo Wang, who hadn't called Xia Jingxing for a long time, called.

"Jingxing, the Duoduoyou project, we may have to close it."

Xia Jingxing was not surprised at all, and deliberately teased the other party: "What's the matter? Well done, just shut it down.

I have an agreement with you that as long as Duoduoyou reaches 100,000 users, I will invest in you.

Would you like to hold on? "

Huang Xin hesitated on the other end of the phone.

Because as long as he persists for a while, the number of users of Duoduoyou may reach 100,000.

With Xia Jingxing's angel investment, the company may usher in a major turnaround.

However, he quickly got the idea out of his head.

"Duoduoyou has many shortcomings in design. Even if it does achieve 100,000 users, it may stop there."

Huang Xin said frankly, "If it's just for your angel investment of $500,000, we can actually make Duoduoyou 100,000 users.

I can find people to borrow money, burn money to attract users...

But it's not necessary, and it may even ruin your investment. "

Speaking of borrowing money, Huang Xin thought of his old father, Huang Miao.

His father just last year invested 600 million yuan in partnership with others to set up a modern cement plant in Fujian Province with an annual output of 2 million tons.

His father was also very supportive of his entrepreneurship and gave him a lot of financial support.

But this kind of support is extremely limited. It just allows him to live in the capital without worrying about food and clothing. He doesn't have to find a job to support himself, and he can devote himself wholeheartedly to entrepreneurship.

In fact, he could ask his father for more money without worrying about Xia Jingxing's $500,000 angel investment.

But the arrogance in his heart and what he saw and heard about studying abroad made him give up this idea.

He wants to rely on his own ability, not relying on his father, to independently obtain investment and achieve success independently.

Xia Jingxing said with a smile, "You are so frank and you still care about my investment failure, which makes me a little embarrassed."

"Believe me, I'm serious, I'm going to borrow 1 million RMB, and if one person registers, I'll give them 10 yuan, which will definitely attract 100,000 users.

After your $500,000 investment is in your account, I will repay the 1 million RMB loan, and I will have 3 million left, which is very cost-effective! "

Xia Jingxing smiled without saying a word, he naturally knew that there was such a possibility.

At the beginning, I deliberately didn't make it clear, just to see if the Kangaroo King would do this.

If he does, he can refuse the investment and make Kangaroo Wangkong happy.

Huang Xin continued, "This kind of user who relies on money is meaningless, maybe the front foot is registered and the back foot is gone.

What I want to do is to find a sustainable growth path for users and a sustainable business model. "

Xia Jingxing let out an "um" and said lightly, "After shutting down Duoduoyou, what are you going to do?"

"I've already thought about it, I'm going to do a project called You Zitu."

Next, Huang Xin introduced the project to Xia Jingxing in detail.

"This is a service website, which can be seen as a kind of e-commerce.

Youzitu allows overseas wanderers to send digital photos to China, pay by credit card, and print out the pictures and mail them to their parents..."

Xia Jingxing listened, this dude is still very immature, this thing sounds unreliable and the market is very small.

"I have a few suggestions for your project, if you think I'm right, you can listen to it;

If you think it's wrong, you can filter it directly. "

Hearing that Xia Jingxing was going to give him advice, Huang Xin was very excited and quickly said, "Thank you so much, I'm all ears!"

Xia Jingxing didn't give a shit and asked very directly, "First of all, have you counted how many international students there are in China?"

"I have statistics, from 1978 to 2003, the total number of Chinese students studying abroad reached 700,200, and the number of returning students from overseas reached 172,800.

Among the 527,400 students who are still studying abroad, a total of 356,600 are still studying abroad, conducting cooperative research, and academic visits.

In addition, in 2003, the total number of Chinese students studying abroad was 117,300, of which 3,002 were sent by the state, 5,144 were sent by the unit, and 109,200 were studying abroad at their own expense. "

Xia Jingxing also did not expect that Xiao Huang had such detailed data in his hands. It seemed that he had really learned the lessons of the last startup failure and had done a lot of preparations.

"Are you reading me with a data report on the other end of the phone?"

It really made Xia Jingxing right, Huang Xinzheng on the other end of the phone was holding a piece of paper and read the data to Xia Jingxing according to the script.

This data report also took Huang Xin a lot of work, and he got it through a senior brother in Tsinghua who worked in the ministry.

Huang Xin smiled and denied it: "Absolutely not. I am familiar with these data. After all, I want to start a business in this field, and I am not familiar with these, so how can I do it?

what do you think? This market may seem small, but in 2003 alone, more than 100,000 international students went abroad.

According to the trend, there will be more in the future.

At the same time, because no one is eyeing this market, this is precisely our opportunity. "

Xia Jingxing poured cold water on Huang Xin: "It's too low-frequency, a student may send photos once or twice a year through this wandering picture.

How much are you going to charge people? It's definitely not too high, at most $10!

Even if 300,000 to 400,000 international students are all your users, each of them uses your service once a year, and if they die, it will only generate an annual revenue of three or four million US dollars.

The ceiling is obvious, and it is not easy for you to expand these overseas students to register your website called Youzitu. "

Xia Jingxing had thought about making a website for international students before, but he gave up because the upper limit was too low.

"Three or four million dollars in revenue is still a lot, you may not look down on it, but I am very satisfied.

Moreover, the cost of printing and mailing photos is not high, and the gross profit margin will definitely not be low. "

Xia Jingxing looked at Xiao Huang's complacent look and was too lazy to persuade him.

"Okay, then I wish you a successful business."

"Thank you~"

Huang Xin thanked him continuously, and said, "If You Zitu develops well, can you invest in us?"

"Yes, that's totally fine. As long as you can get 50,000 international students to register, I'll still invest $500,000 in you."

Hearing this sentence, Huang Xin finally put his heart in his stomach.

He thinks Xia Jingxing is really good, he has no pretence at all, and he is willing to give him a chance to be an entrepreneur who has no experience at all.

In this regard, it is much better than those VCs who come up and ask "Where did you work?", "Why did you drop out of school?"

"Jing Xing, I heard that the number of Facebook users is about to break the 20 million mark? Has it entered Germany and France?"

Xia Jingxing said with a smile, "Your news is a bit late. Facebook users have officially exceeded 20 million."

Huang Xin was stunned, he actually didn't give up on socializing.

Hearing Xia Jingxing's words, his heart felt like a cat's paw scratching.

It's so shocking!

After sighing, Huang Xin said a few words of "Take care of your health" and "Welcome to Beijing to guide your work", then hung up the phone.

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