My Age of Investment

On June 15th, Facebook sent an in-site letter to all users, reminding users that the website has been upgraded with the addition of a video album function. Users can upload videos through the YouTube video website and share them on Facebook. so on and so forth.

There is also a very conspicuous portal on the Facebook homepage. When users click on it, they are directly redirected to the YouTube website.

After more than a week of joint testing, Facebook and YouTube have made a lot of technical connections.

At the same time, the development team of YouTube also seized the time and uploaded dozens of videos to the YouTube website.

There are clips of live rugby matches with fierce confrontation, and people are turned over by the collision, and people's blood is full of blood;

There is a more bloody beach bikini show;

There are also videos of planes taking off and landing, the Golden Gate Bridge, the Statue of Liberty and more.

Visitors to YouTube are free to watch three videos, but to watch more videos, or to participate in comments and uploads, they must register for a YouTube account.

Xia Jingxing sat quietly on the fourth floor with the dog and Yang Niu, watching the changes in the background data with other employees.

The number of YouTube users is growing rapidly, and the number of registrations in the background is jumping violently every second.

In just ten minutes, the number of registered users exceeded 100,000.

Then it broke through 300,000, 500,000, and 1 million in turn.

When the number of registrations exceeded 1 million, the data growth slowly slowed down.

Seeing Xia Jingxing's indifferent expression, Yang Niu thought that the latter was not satisfied with this data.

She glanced at her watch and comforted: "It's only been online for a few hours, if you wait, it should grow a lot.

Although we claim to have 20 million registered users, there are only a few million users who actually visit the website every day. The rest visit either once every three or four days, or once a week or two weeks.

There's also a small portion that probably won't visit once a month.

Many people probably haven't seen the new changes to Facebook.

By the time Facebook is flooded with videos, others should join in. "

Xia Jingxing waved his hand, "It's not that I'm dissatisfied with the data, but these users themselves are the meat in the pot, even if all 20 million people are converted, I can't lift up much energy.

This is a stock market, and we have to find a way to acquire an incremental market. "

Yang Niu said with a smile: "I can't be too anxious, when these Facebook users are almost converted, some people will naturally follow suit and upload videos.

It will have to wait until there are enough videos to attract users outside the Facebook system. "

Xia Jingxing nodded and said no more.

…………

…………

Facebook threw out a nuclear-bomb-grade product without a word, without revealing any news beforehand.

But as time goes by, more and more users know about YouTube.

A website where you can watch videos online?

Can you still upload videos?

Most importantly, you can also share the video on Facebook so that your friends can see the video you made? And give yourself a like and comment?

Moreover, these services are all free?

Users are as happy as Christmas, and run to tell each other.

Countless people passed through the portal of the Facebook homepage,

I went to the YouTube website to find out if it was as good as my friends said.

Even though Facebook's users have reached 20 million, American college students are still the cornerstone users of Facebook, accounting for 70% of the total users of the platform.

Young people also like new things the most, and also have the most time,

These people have registered for YouTube accounts and watched all the dozens of videos on the website.

Some people feel that they are still unfinished, and they also watch it for the second and third times...

Some people think that the video technology of shooting is not very good, or even inferior to themselves.

Users have too much to say and communicate.

With this demand, someone quickly created a "youtube group" on Facebook, and got millions of people to join.

Someone wrote on the YouTube group's message wall: "There are too few videos on YouTube. I've watched it for the fifth time. Should the website operators upload more videos?"

This message was quickly recognized by other users: "It's so right, this video is not enough to watch at all."

The crowd was excited, and they all said that the official website of the website must quickly supplement the number of videos.

The operator of Facebook ran to reply: "Youtube website is a "user-generated content" platform. The core purpose is that users upload content by themselves and share it with other users. You are welcome to upload your own videos..."

Some people thought that the quality of the video on YouTube was not good, and wrote directly under the reply of the Facebook operator: "The video you shot is too bad, if I shoot better than you, will it not be shown to me? "

The operator replied: "Please upload it with confidence. The first batch of users to upload videos will also enjoy the video recommendation position of YouTube and gain more exposure..."

...

Xia Jingxing and Yang Niu sat in front of the computer, flipping through discussions and replies one by one in the Facebook "You Tube Group".

Xia Jingxing asked, "You arranged this official Facebook person?"

"Yes, many people are not familiar with the gameplay and rules of YouTube, and someone has to guide them."

Yang Niu said with a smile, "Although you can comment on the video on YouTube, the discussion is not convenient and not too focused, so I arranged it on Facebook."

Xia Jingxing nodded, "Okay, this method is good."

"Some users have started to actively upload videos."

Some employees shouted at their workstations.

Xia Jingxing and Yang Niu hurried over, ready to see.

Compared with the skyrocketing number of users, Xia Jingxing is more concerned about how many users upload videos.

If there are only large-scale users, there are too few videos on the website, and users cannot be retained.

Just like what the user in the group said just now, there are only dozens of videos, and there will be no more after watching it, so how to play?

The employee played the video, and Xia Jingxing and Yang Niu stood by and watched.

"My name is James, this is my roommate Mayweather, we are first-year students at Georgetown University..."

The video is very ordinary and very short. A college student introduced himself and his roommate.

Judging from the environment, it should have been shot in the dormitory.

Even though the video is ordinary, it can get a lot of views and comments.

Due to the limited number of videos on YouTube, as soon as a new video is uploaded to the website, the website will directly push it to the homepage of the website.

With such a large degree of exposure, the video went viral.

"The dormitory environment is good, and the people are quite handsome."

"I want to shoot video too, but I don't have the equipment."

"I want to shoot too, but the person is too ugly to appear in the photo."

"The ugly one, you might be able to take pictures of the scenery."

...

The comment area was very happy, but Xia Jingxing frowned when he saw it.

"Daren, what's wrong?"

Yang Niu noticed the other party's expression and said puzzled: "Isn't it a good thing to be happy that some users have started uploading videos?"

"It's a good thing!"

Xia Jingxing nodded, and then said, "But I'm worried that many people don't have shooting equipment, and the threshold for video uploading is still a bit high."

What he said is also true. There are no smartphones at the moment. You can shoot videos anytime you want. Even the built-in camera on the computer has just been born, and it is not very popular.

Yang Niu spread her hands, "There's no other way, maybe one of the ten people will upload a video, and the other nine are viewers.

In fact, this is enough. If YouTube has 10 million users, and one million of them upload videos, that is one million videos.

This is already a lot, even 5%, or less, 1% may meet the viewing needs of users. "

Xia Jingxing said with a smile, "Having said that, there must be enough people to share the video, in order to produce more exciting videos.

Don't look at how popular an ordinary dorm video is these days.

That's because everyone thinks that video websites are still very novel, a new thing, and the user's aesthetic and appreciation level is also constantly improving.

The tubing should also be raised to cope with this change. Otherwise, users will vote with their feet. "

Yang Niu thinks it's a little funny. It's a good thing to think so long-term every time, but at the same time, it also adds a lot of trouble to herself.