My Age of Investment

Sitting at the workstation in the YouTube open office area, Xia Jingxing looked at the computer like an ordinary employee.

Looking at the surging number of applicants backstage, even he couldn't help showing a hint of joy.

6098417 people!

The number of applicants was much higher than they had imagined.

Originally, only about 10% of the users of YouTube are deep users, which means they have uploaded videos.

At present, YouTube has 20 million users, and 30% of the users who signed up for the competition.

Equivalent to more than 4 million users, in order to participate in the "Million Blogger Competition", they contributed their first time - the first time to shoot a video on YouTube.

It seems that the bonus is still attractive!

In the past, in order to allow more users to upload videos, the operators of YouTube and Facebook were heartbroken. They also opened up the sharing function between Facebook and YouTube, and continuously optimized the process of video uploading and sharing.

And these, far from the "million dollar prize", come directly and refreshingly.

"Dududu~"

Xia Jingxing's cell phone on the table rang.

He picked up the phone and saw that it was Kevin calling. Could it be that he also participated in the game and wanted to open the back door?

With doubts, Xia Jingxing answered the phone.

"Daren, your million-dollar vlogger campaign is amazing.

My original business of making videos is almost out of business, because no one is looking for me to shoot videos anymore.

As soon as your event was launched, my business became better again, and it was several times better than before. "

Xia Jingxing smiled, but he did not expect that this activity of YouTube would in a disguised form boost the "campus part-time economy".

There are still many students who do not have DV shooting equipment and cannot shoot video independently.

Now, YouTube has thrown out a million-dollar bonus. What if you have a fate with the bonus?

Ten dollars is not expensive, it is equivalent to buying a few lottery tickets, and the winning rate is higher than that of lottery tickets.

This is especially true for boys and girls who are confident in their appearance, and believe that their videos can become popular.

After thinking about all this, Xia Jingxing asked with a smile, "For an order of ten dollars, how many orders have you received today? Did you make $200?"

"What ten dollars? Now it's up, twenty dollars."

Kevin said with a smile: "Now I not only have to help them shoot videos, but also help them think of copywriting and ideas.

Comparing the video of the game, don't be sloppy.

So many value-added services, plus ten dollars, is not too much? What do you think, Darren? "

"Not too much, not too much."

Xia Jingxing had a smile on his face, and in his heart he could only scold someone like Kevin for being a profiteer, who was too good at raising prices.

But one is willing to fight, the other is willing to suffer.

Students want to be popular, want to win awards.

And an old cameraman like Kevin can undoubtedly help them shoot higher-quality works.

"You didn't shake out the news that you helped you shoot the first video on YouTube?

With your qualifications,

Not to mention $20 a piece, even if you charge $100 a piece, there should be people who come here. "

Xia Jingxing remembered this relationship and laughed at Kevin.

"No, no, I've been keeping this secret, and I don't want to talk about it."

Hearing this, Xia Jingxing thought to himself, Kevin is really an honest boy, not flamboyant and very low-key.

If it is my own, one hundred dollars a piece, no counter-offer is accepted.

The video of the plane taking off that Kevin shot is still the number one broadcast on the platform.

Such a good opportunity will not be used.

"What about yourself? Are you participating in the competition?" Xia Jingxing asked.

Kevin replied, "I did."

Xia Jingxing asked, "What was the content of the filming?"

"Hehe, keep it a secret for now."

Kevin smiled meaningfully.

The other party didn't want to talk, Xia Jingxing didn't keep asking, and after chatting a few more words, he hung up the phone.

…………

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Ryan is a young street artist, just the kind of graffiti on the walls of the street.

This day, when he got home, he turned on the computer, browsed the YouTube, and clicked in when he saw the "Million Video Bloggers" contest on the homepage.

After reading the introduction of the entire competition process, bonuses and prizes, he picked up his DV and went out.

Running to the slum, he greeted a homeless man he knew well.

"Today, I want to make a video for everyone, everyone must be like this..."

After Ryan finished speaking, all the homeless people nodded.

Because of his work, Ryan often encounters these homeless people on the street, and he will give these people some food or change.

Therefore, these homeless people had a good impression of Ryan. When they heard that the latter wanted to shoot a video, they agreed without any hesitation.

"Logan, you come first."

Ryan pointed to a homeless man with unkempt hair. He couldn't tell his age at all. He could only tell that he was a white man, specifically forty, fifty, or sixty years old, but he couldn't tell because his face was dirty. comedy.

Ryan didn't look for a location, and started shooting directly in this slum full of garbage.

In the camera, a ragged, unkempt white homeless man begins to tell his own story:

"My name is Logan, I am thirty-eight years old, a fire has taken everything from me, my wife, my two sons, and my home..."

Following the gourd painting, Ryan interviewed several other homeless people in the same way, and asked them about their past stories and the reasons for their homelessness.

In the end, Ryan walked in the slum and took pictures of the environment here.

After returning home, Ryan edited the video and uploaded it to YouTube as his competition video.

No one has ever paid attention to these low-level people, and he feels that his videos will definitely be eye-opening.

…………

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Nevia, a socialite in New York, found it interesting after seeing the YouTube competition.

So she found a photographer and helped her shoot a video.

The video is very simple, it is her daily life.

In the morning, I got up from a luxurious New York high-end apartment, went to the rooftop, flew to a nearby city by helicopter, and watched a baseball game.

In the afternoon, I made an appointment with my little sister, went to the best hotel, and tasted afternoon tea.

In the evening, take a yacht out to sea and have an all-night carnival.

The video was edited and condensed to 30 minutes, but it also showed the luxurious life of this lady very clearly.

Nevia casually posted this video on YouTube, and it doesn't matter if she wins the award or not, she just wants to show her life.

…………

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There are millions of video entries, some show their own lives, some take pictures of landscapes, and some tell stories and tell their own life experiences.

There are all kinds of weird videos.

At the same time, the traffic and number of users of the YouTube website have both increased.

Xia Jingxing and the team analyzed the reasons and came to the conclusion that many users tried their best to recommend YouTube to their relatives and friends in order to advance from the preliminary round.

"Daren, look at these two videos."

Alex beckoned to Xia Jingxing at the workstation, and the latter hurried over.

"This is a video of the slums reflecting the life of the homeless, this is a video of high society."

Alex played the two videos for Xia Jingxing respectively.

“Do you have any idea when you called me here?” Xia Jingxing asked.

Alex smiled and said, "Don't you think it's very topical? These are the two most viewed and liked videos on the website right now."

Xia Jingxing pondered.

Two videos, literally two folded America.

This is also the most realistic portrayal of the severe division of American social classes.

…………

…………

Xia Jingxing looked at the document that Alex handed over and introduced the event very clearly.

Preliminary rounds, semi-finals, semi-finals, finals, etc., the various competition systems add up to seven or eight rounds.

The qualification criteria for each round are also explained in detail.

If someone passes the test and becomes the champion, they need to shoot seven or eight videos.

The whole game took a long time, a full two months.

After reading the document, Xia Jingxing asked, "Seven or eight videos, is the burden on the players too heavy?"

Alex shook his head, smiled and said, "It doesn't matter, the active users of our platform upload at least one video every week.

Our game is based on this standard.

If a person can't even accept this, it means that he really has no time and is very busy, or he is not interested in making videos.

And neither of these people is our target group.

A person who doesn't have the time or interest in making videos obviously won't be motivated to become a full-time vlogger.

The competition system we joined just happened to exclude these people.

In addition, in order to shoot a video, in order to be popular and loved by everyone, the shooting technology, copywriting, content, and even the appearance and body of the blogger are all important reasons.

A video suddenly became popular, it may just be the right content, which just fits the user's favorite.

For example, the content is a hot topic, or it happens to be a piece of content that makes people laugh.

And these, there are too many accidental factors, and can not explain anything.

In order to select a person with real potential, it takes a few more times to accept the critical eyes of the public. "

Xia Jingxing nodded, indicating that he understood.

"If you still have any questions, please bring them up for discussion."

Xia Jingxing looked at the dog and Yang Niu.

"This first place reward of 1 million US dollars, will it be too much?"

Yang Niu frowned, she was very aware of Facebook's financial situation.

At the beginning of the year, when it received more than 50 million US dollars in financing, plus the millions of dollars in cash on the account, there was a total of 60 million US dollars in Facebook's account at that time.

However, with Facebook's continuous development of the high school market, overseas markets, and the exaggerated bandwidth consumption of YouTube, the money on Facebook's account has been reduced at a very exaggerated rate.

Fortunately, Facebook is still selling T-shirts, and it also has some advertising cooperation with Amazon, Procter \u0026 Gamble, and Nike, and the company has a certain amount of revenue.

Even so, the financial situation is not optimistic, the company's account is only more than 40 million US dollars.

According to CFO Owen's calculations, according to the company's current development pace, if it does not expand its revenue or raise an equity financing, it will take up to a year before the company's funds will be exhausted.

Alex smiled and said: "Mainly I want to throw a gimmick: Do you want to be a millionaire? Come to YouTube to make a video!

The media often use these methods to attract attention, and I think we can also use them to increase some attention and stimulate more people to participate.

Even with such a good topicality, the media will definitely not miss this hot spot and will spontaneously help us promote it.

It is equivalent to saying that it has spent one million dollars and won the attention of the whole society.

Because before this, there has never been anyone who made an online video and became a millionaire. "

Xia Jingxing nodded, "This idea is good, if the competition is decided to be held, then it must be held vigorously and draw as many people as possible into the competition.

And if you use it well, you can also publicize the tubing to all the people for another round.

Well done Alex, you call it "doing big things with little money". "

Alex was also very happy to be praised by the boss, and said with a smile: "Actually, it's not a great idea. It's just that I have stayed in traditional media for a long time and am familiar with these techniques."

Xia Jingxing nodded, which is why he wanted to recruit people from traditional media to join.

Internet people are good at technology and operations, and they are still the best at these media people in terms of marketing and content.

"Okay, then I don't mind."

Yang Niu nodded, she was also the one who carried the weight, since Xia Jingxing said yes, she naturally would not object.

Xia Jingxing passed the resolution efficiently, and then found the technician of YouTube Video and began to assign tasks.

The collection of game data is inseparable from the support of the technical department.

There's also the issue of video exposure, which is still a bit tricky.

In order to solve these problems, the programmers of YouTube have to lose a few hairs.

Genius for a second to remember the address of this site: . Mobile version reading website: