My Age of Investment

After learning about Juyou.com's actions, YouTube quickly held a meeting to discuss solutions.

The dog spread his hands and smiled bitterly: "If you only go for the prize money, the winning rate of the competition on Juyou.com is higher. This is an indisputable fact. After all, they have a small user base and fewer video bloggers participating in the competition."

Alex nodded, "This is also an important reason why they encouraged netizens to jump up and down in various media reports."

Kristina shook her head, "The popular YouTuber has not only won a million-dollar bonus, but also huge online popularity and popularity.

We are the largest video site with more users.

Being famous on YouTube is completely different from being famous on Juyou.com videos. "

Alex said indifferently: "The more than 600 video bloggers who have been promoted, even if they can't see what you said, they will still insist on participating in the competition unless they are eliminated.

Once they are eliminated, they will have no psychological burden and can take part in the Juyou.com competition as a matter of course. "

"When will their preliminaries start?"

Xia Jingxing tapped the table with his fingers, looked at Alex and asked.

Alex sighed, "Just the day after our rematch.

Obviously, they came prepared. We will eliminate half of the people who advanced to the preliminary round, that is, more than 300 video bloggers.

I believe that once these people are eliminated, most of them will probably participate in Juyou.com competitions.

Because these people have proven their strength, they have a high chance of winning the competition on Juyou.com, and they will not miss such a good opportunity.

If these people fail to advance and go to Juyou.com, they may take away some ordinary users.

Assuming that Juyou.com gives them some benefits, maybe they will stay there.

Of course, this is the worst case I imagined, provided that Juyou.com is willing to spend such a sum of money. "

Xia Jingxing did not speak, but thought quietly.

In the past life, in order to grab the top bloggers, the major video platforms came up with various sky-high contracts.

Alex's worries are not unreasonable.

Assuming that these hundreds of bloggers who advanced from the preliminary round were poached by Juyou.com, then they really became the selection of talents for their competitors.

"No, these people can't let go. Although they are only a little famous right now, there is no guarantee that they will not be popular in the future."

Xia Jingxing continued: "These people can stand out from the more than 6 million people, all of them have their own skills, and each person's video content has its own characteristics.

Even if most people can't become a top vlogger, they will certainly become the backbone of the platform. "

Yang Niu asked: "Then how do we bind them? We can't give them money now?"

This was also a headache for Xia Jingxing. The advertising access platform had just been put on the agenda, and there was no way to launch it as a platform's special welfare right now.

The dog suggested: "Do you want to sign an exclusive agreement for these video bloggers, and the content can only be published on our platform?

As a benefit of signing an agreement,

In the contract, we promise to give a certain amount of traffic exposure? "

Xia Jingxing shook his head, "Don't, just do this now, I'm afraid some users will be disgusted.

We are still just a start-up company, and the market is not stable.

User word-of-mouth and goodwill are extremely important to us. "

The puppy is a good idea, and YouTube has done it in the past life.

But Xia Jingxing knew very well that he couldn't do this right now, it would be a bad thing.

"That doesn't work, that doesn't work, so how do we prevent the loss of vloggers?"

Yang Niu said with a serious face, "If it is just the loss of ordinary users, I believe they will not see particularly exciting and rich videos on Juyou.com, and will soon return to YouTube.

And video bloggers are different, especially those with a certain popularity.

If they go to Juyou.com, they are likely to help Juyou.com build a content ecosystem. "

"How about delaying the rematch for two days? Avoid the preliminary round of Juyou.com?"

The dog said with a serious face: "In this case, the more than 600 bloggers on our platform will not be able to catch up with the preliminary round on Juyou.com.

With no extra options, they can only choose to stay on YouTube. "

"What if Juyou.com also postpones the game?"

Alex frowned, "It's not impossible, I believe Chris will be able to see the appeal of popular video bloggers to users."

"Otherwise, ignore it."

Yang Niu explained her point of view: "Juyou.com only raised 10 million US dollars in the second financing, which not only needs to maintain the consumption of Juyou.com's social networking site, but also supports the development of Juyou.com video.

They should be struggling to come up with a million dollar prize now.

If they want to spend money to steal vloggers from us, we will pay more.

Although we are not well-funded, we are much better than them. We can also open a funding round if needed. "

"This is also a way, but there are many uncontrollable factors in the middle."

Xia Jingxing said, "For example, Juyou.com grabbed ahead of us and signed contracts with some video bloggers."

Yang Niu said decisively: "Then we will sign now, more than 600 bloggers, each of whom will send $10,000, and sign a one-year agreement, requiring each person to post four videos a month.

The number of this video is not much, as long as an active blogger can basically do it.

We don’t distribute the money all at once, but divide it into 12 months to reduce a certain amount of cash flow consumption.

At the same time, bloggers are also constrained, and the monthly video indicators must meet the standards.

Because of the interests, I believe that most people will still be bound to our platform.

If Juyou wanted to poach people, it would have to pay more than $6 million.

With a year as a buffer, our advertising platform should also be built.

In the future, we will no longer issue "creation subsidies" for these video bloggers. This time, it is in the early stage of the business, and we will deal with potential competitive threats and deal with special cases. "

Yang Niu paused, then added: "Exactly, by signing the contract, we will postpone the rematch time for two days."

The puppy nodded, "This is a good idea, apart from spending a lot of money, I can hardly pick out any shortcomings.

And it's time to spend money.

Don't we always advocate supporting bloggers to create full-time? Always let people taste the sweetness first.

And this ten thousand dollars, although not much, is not enough to support a full-time creation by one person, but it can be regarded as some consolation!

At the same time, it can also make these people more creative.

For more than $800 a month, posting a video is equivalent to earning $200. "

Xia Jingxing bowed his head and thought, this suggestion made by Yang Niu was also the method used by many platforms in the previous life, and the name was traffic master monetization.

It’s just the rules for the distribution of income, and it needs to be subdivided according to the number of fans and video playback, and a set of calculation rules will be introduced.

However, now this creative allowance can also be regarded as a prototype.

In the future, after the advertising platform is officially launched, it will be improved on this basis.

After thinking about it, you can only press people with money.

Xia Jingxing no longer hesitated and nodded, "Alright then, let's follow Christina's plan!"

The puppy asked again: "How about asking these people to sign an exclusive agreement? Will it arouse disgust?"

"Of course you have to sign!"

Yang Niu said in a non-negotiable tone: "Before we used traffic exposure as a contract condition, that thing is not money, nor is it intuitive.

Now that we have the real money, we naturally have to ask for it. "

Xia Jingxing nodded, "That's right, the money is spent, you must have some insurance.

If someone refuses to sign the agreement, don't force it, they can also continue to play. As long as most people are willing to sign the agreement. "

The girl nodded.

The start-up company made a quick decision, and the meeting ended quickly. Yang Niu began to arrange for people from the operation department to contact more than 600 video bloggers to discuss signing the contract with the platform one by one.

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