My Age of Investment
Two hundred and ninety, CEO of Shaolin Temple
Xia Jingxing and Yang Niu did not directly return to the United States, but first went to the Central Plains Province, where they met Zhang Chenguang.
Then led by Zhang Chenguang, the two came to the Shaolin Temple, which Yang Niu had been thinking about for a long time.
Yang Niu watched the little monks practice martial arts with relish, and even took out a camera to shoot.
Xia Jingxing stood not far away and chatted with Master Shi Yongxin, the CEO of Shaolin Temple, about Dharma, oh no, it is commercialization.
Master Yongxin wore a red and yellow cassock and long Buddhist beads. There were several young monks behind him. He did not use a Zen machine, but talked about real business cooperation.
"Mr. Xia, what do you mean by posting the videos of these students practicing martial arts on that... YouTube videos can really attract foreign tourists for the Shaolin Temple?"
The Great Monk Yongxin looked at Xia Jingxing with suspicion.
He was just sitting well in the temple, when suddenly a little monk came to inform him that the owner of an American company had come to the temple and wanted to chat with him about cooperation.
At first he thought it was a foreign tourist, because foreigners who claimed to be the boss often approached him to talk about cooperation, saying that they wanted to promote the Shaolin Temple and make money together.
There are a lot of mixed people here.
Therefore, he was more careful and asked his little monk to take the business card handed over by Xia Jingxing and simply check it on the computer.
It turns out that it is really an American company with a valuation said to be in the hundreds of millions of dollars.
And the news report also wrote that the owner of this company is a young Chinese student.
When he came out and saw it, it was indeed the man in the news report.
He didn't doubt Xia Jingxing's identity, just a little doubt that the promotion effect of YouTube video was really as good as the other party said.
In fact, Xia Jingxing had a temporary idea. Seeing so many children practicing martial arts, he wanted to go out and contribute to Chinese culture.
Jet Li's "Shaolin Temple" was popular at home and abroad, laying a solid foundation for the re-emergence of Shaolin Temple.
From a dilapidated temple, it became a cultural tourist attraction, and it began to extend to a martial arts school, as well as other affiliated surrounding business companies, until it became a business empire.
past life,
There are also rumors of a listing.
In the process of commercialization, many problems inevitably arise.
Religion has become a business, involving ticket revenue, tourism companies, local government financial revenue, and a lot of shit.
Simply speaking, the commercialization of Shaolin Temple is undoubtedly very successful.
Monk Yongxin's business acumen is very flexible, and Shaolin Temple has become a business empire. It can be said that he has contributed greatly.
Take two examples to understand.
First, in the early 1990s, there was a brand dispute between the Shaolin Temple and the local government. Shi Yongxin went down the hill and set up a company with Shaolin Temple as the main body to carry out branding operations.
When the brand awareness was still relatively vague, Shi Yongxin had already gone ahead of his contemporaries.
Second, in 1997, when the Internet was just beginning to rise in China, Shi Yongxin opened the Shaolin Temple website to promote the Shaolin Temple brand with the help of the Internet.
This business acumen is simply unspeakable.
Under the leadership of Shi Yongxin, the Shaolin Temple began to develop rapidly and became world-famous.
Hundreds of trademarks have also been registered in dozens of countries, and there are a lot of branches and subsidiaries, tea sellers, sword sellers, game companies... everything has come.
In addition, through the overseas cultural center of Shaolin Temple, Shaolin Temple has established schools and groups specializing in Shaolin Kungfu in more than 50 countries and regions around the world, with more than 3 million foreign disciples.
The operation of Shi Yongxin has brought huge commercialization benefits to Shaolin Temple, as well as a great reputation, but it has also brought side effects, and the land of Buddhism has become less clean.
This is also an important reason for the mixed reputation of the great monk in front of him.
In the past life, news about taking care of a mistress and secretly transferring equity came.
However, after the investigation, it seems that nothing happened, and he continues to serve as CEO. After the outbreak, he donated one million masks to Hubei Province.
Xia Jingxing had no intention of making any profit from the Shaolin Temple, nor did he want to get involved in this mess, so he simply wanted to trick the big monk into opening an account on YouTube, and shoot some videos of the young monks practicing martial arts and introducing the scenery of the Shaolin Temple.
It not only spreads Chinese culture, but also brings some tourism revenue to the local area.
He pondered for a moment, then said lightly: "You can ask one or two videographers to try it out and take a video first to see the effect.
There are more than 30 million users in the United States, Europe, and Australia on the YouTube website. The video of Shaolin Temple has been seen by so many people, and some people will definitely come to learn the arts, or travel. "
Hearing Xia Jingxing's impatient tone, Shi Yongxin folded his hands, bowed and said with a smile, "Amitabha, then I am very grateful to Master Xia.
I don't know, what does the YouTube company need from our Shaolin Temple? "
Xia Jingxing glanced at this big monk with thick eyebrows and big eyes, and thought it was a little funny, probably the other party mistakenly thought that he wanted to gain something from the cooperation.
"There is no need for Shaolin Temple to do anything else, just make the video look better and help us attract more users."
Xia Jingxing smiled and continued: "If your account is well managed, you will have a great reputation overseas. You can even organize martial arts students to perform abroad and open martial arts schools abroad..."
So many benefits? But they don't ask Shaolin Temple to pay for anything?
Shi Yongxin didn't quite believe it, after all, there was no such thing as a free lunch.
Xia Jingxing didn't explain much, and said with a smile, "Try it first, if it doesn't work very well, just stop the account's video update later.
It doesn't take much effort to get one or two people to shoot the video. "
Shi Yongxin was also very knowledgeable, nodded with a smile, and didn't say more about this topic.
Anyway, the cost is not high, why not try it?
He can manage the Shaolin Temple well, naturally he has his unusual business vision.
He planned to wait for Xia Jing to walk, and then go to carefully check the information on the YouTube video website and study it.
Xia Jingxing suddenly asked: "Master Yongxin, I heard that Shaolin Temple plans to enter Hollywood and cooperate with six major film companies?"
Shi Yongxin nodded and smiled, "With this idea, Lian Jie has been helping us make recommendations."
Xia Jingxing's heart moved, "The relationship between Shaolin Temple and Mr. Li seems to be quite good, doesn't it?"
Shi Yongxin smiled, "It's alright, he was filming a movie here back then, he was famous, and he still kept in touch with the temple."
Xia Jingxing nodded and said, "If the YouTube video promotion works well, I suggest that you ask Mr. Li to help you shoot a video. He is still somewhat famous in Western countries, so the effect will be better."
Shi Yongxin laughed and started playing haha, he couldn't guarantee this, after all, the appearance fee was so expensive.
If the YouTube video website is really effective in promoting Shaolin Temple, it is not impossible to do what Xia Jingxing said.
"Okay, I'm done visiting!"
Accompanied by Zhang Chenguang, Yang Niu went to Xia Jingxing's side after visiting the little monks to practice martial arts.
"Two benefactors, shall we serve the incense stick together?"
Shi Yongxin smiled and gestured, and greeted the two to offer incense.
"Is the sesame oil money in RMB, or US dollars?"
Xia Jingxing was very vigilant, he had heard of the sky-high incense and thought that the great monk was going to kill him.
Shi Yongxin is also a wonderful person. He heard the overtones and said with a smile: "Mr. Xia, you have a relationship with the Buddha, and you can do whatever you want."
So, Yang Niu followed Xia Jingxing, betrayed God inexplicably, and bowed a few times to the Buddha statue.
After the incense, Xia Jingxing felt that the whole person seemed to be a lot more relaxed, and he didn't know if it was due to psychological reasons.
In America, he went to church to pray;
In Qingcheng Mountain, he worshipped Sanqing;
Now the Lord has also worshipped.
He felt that he should have paid off the rebirth of the gods and Buddhas.
Debt-free, naturally light.
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