My Age of Investment

"MSN Search."

Xia Jingxing looked at Bill Gates with a smile, and reported a little-known little product under Microsoft.

Gates was silent for a few seconds, then said with a smile: "This product is just a small internal attempt, so far it has not achieved any decent results, and the search results are not very accurate.

How did you pay attention to it? Kind of surprised me. "

Still don't admit it?

Xia Jingxing directly opened up Gates' bottom line.

"Microsoft entered the field of search engines in 1998, but it didn't pay enough attention to it at that time and did not develop its own search engine technology, and has been using search data from third-party search technology providers such as Inktomi.

This continued until 2003, when Microsoft finally began to develop its own search technology.

Three months ago, you launched your own search engine, MSN Search, and no longer use third-party search services. "

Seeing that Xia Jingxing knew so much about Microsoft's situation, Gates stopped hiding it and said with a sigh:

"Yes, I admit, I did underestimate the potential of search engines back then.

If we had launched our own search engine technology a few years ago, we might not be where Google is today. "

Gates spread his hands, with a look of regret, as if he regretted misjudging the development trend.

The little dog and Yang Niu were a little surprised. They read the newspapers and the media and said that Gates has devoted himself to charity and no longer worries about money and company business.

Now look at the annoyance on Gates' face, which shows that all the media reports are deceitful.

Gates is also a human being, and he has his own emotions and sorrows, and he does not care about the company's development and operation.

Xia Jingxing smiled, MSN search will be renamed Live Search (real-time search) in the future, and finally changed to bing (bing search).

Microsoft has not extinguished its ambitions for the search engine market, and it has been so for nearly two decades.

At the same time, it proves a truth. Gates has not completely faded out of Microsoft. After all, who would think that he has more money and the company is bigger?

This truth,

Looking at the past and present, it is the same.

"There is Google search on the market now, and Yahoo has also launched a search engine with its own technology. It's not easy for Microsoft to get a share of the pie."

As soon as Xia Jingxing finished speaking, Gates nodded, "I know this, but there are some things that must be done."

"A lot of text, pictures, and video information have been deposited on Facebook and YouTube.

If you provide Microsoft with an index, it will undoubtedly bring Microsoft's search engine to a whole new level, with more, richer and more accurate search results. "

In fact, cooperating with Google, the future search leader, is the most beneficial to Facebook in terms of monetary benefits.

But now Google is going to do social networking and videos in person, so Xia Jingxing will not consider them and cannot go to the enemy.

And Yahoo was originally their ideal partner, but who knew that the other party bought a photo social networking site.

In fact, the competition between the two sides is not big, but from a long-term perspective, Yahoo's decline is inevitable.

Xia Jingxing felt that hugging Microsoft's thighs was actually not bad, and the business of the two sides was not too conflicted.

By the time Facebook got into instant messaging, MSN Messenger was about as cool as it gets.

In the previous life, Xiao Mazi also hugged this thigh, so he did not worry about eating and drinking.

Gates nodded with a smile, "When you say that, I suddenly feel that there is a lot of room for cooperation between our two companies."

Xia Jingxing continued to put bait, "Of course, Microsoft can also become our advertising supplier, distributing part of the advertisements undertaken by the search engine to Facebook and YouTube platforms."

Gates' eyes lit up again, is this going to send money to Microsoft?

Because these ads can make a difference every time they pass a hand from Microsoft and distribute them to Facebook and YouTube.

In addition, Microsoft's search engine can be strengthened through expanding advertising business.

Xia Jingxing chose to do this because he wanted to use Microsoft's brand to expand the advertising business of Facebook and YouTube.

Give up part of the short-term interests, and seek long-term interests.

In the final analysis, Facebook is still too weak, the brand is a little bit worse, and some advertisers don’t pay attention to Facebook at all, but they will definitely pay attention to Microsoft.

In this way, Microsoft can earn a little bit of the advertising price difference, and Facebook can also earn an additional advertising fee later.

When Facebook is fully grown, it can kick off Microsoft and go it alone.

"In addition to Microsoft as our advertising supplier, Facebook has also developed an advertising system itself, which is expected to be launched soon."

Speaking of this, Xia Jingxing felt that it would be better to make it clear.

Because Facebook has its own advertising system, it can also expand its own customers, and it is impossible to hand over all the advertising business to Microsoft.

Microsoft's independently developed search engine has only been launched on the market for a few months, and it has not yet developed an advertising system.

So when Gates heard this, he waved his hand generously, "It doesn't matter, you can expand some advertisers, and Microsoft can also provide you with some."

Xia Jingxing nodded, the old man was a smart man and knew that it was impossible to completely monopolize Facebook's advertising business.

Because no sane company will agree to such a condition, it is equivalent to handing over the lifeblood of the company to its partners.

If Microsoft gets stuck in the neck, Facebook will not be completely dead, and it will be uncomfortable for a long time, or there will be problems in the capital chain.

Search engines are an area that Gates has high hopes for, and he will bring the goods in person in the future.

The cooperation plan proposed by Xia Jingxing was very much to his taste, and the two had a detailed chat around the relevant content.

Because each got what he needed, the two quickly reached a rough framework agreement.

By this time, the meal was almost finished.

When Xia Jingxing was about to leave, the old man Gates suddenly said: "If you want to conclude a strategic partnership, I think it is better for Microsoft to invest in Facebook and become your shareholder."

From acquisition to shareholding, Xia Jingxing did not reject it, he said with a smile, "This is a good idea, I have no objection."

After finishing speaking, Xia Jingxing looked at Yang Niu and Puppy and asked for the opinions of the two partners.

"We have no opinion either!"

The puppy and Yang Niu looked at each other, Microsoft became a shareholder, and such a powerful brand endorsement, of course, there is no reason to reject it.

"it is good!"

The old man Gates nodded, in a good mood, and continued: "Microsoft, according to the valuation of 5 billion US dollars, can inject 100 million US dollars into you!"

The little dog and Yang Niu felt that the offer was not low, they were very sincere, and they both looked at Xia Jingxing.

"Wait two months, we have a big move in the near future."

The current financing is not cost-effective, so Xia Jingxing politely rejected the old man Gates.

"Okay, then wait two months."

The old man Gates guessed that Facebook has any new products or new features released, and the delay in financing for two months must be to push up the valuation.

He didn't care much about this, no matter how high he was, where would he go?

A dinner party, the guests enjoyed themselves.

When it was time to part, the dog proposed to take a photo with Gates, and Gates readily agreed, and asked Xia Jingxing and Yang Niu to participate together.

Therefore, Gates stood at the C position, Xia Jingxing and the three stood beside him, and the four of them smiled and faced the camera.

Gates' assistant pressed the camera shutter, and a group photo was quickly taken.

In the end, Assistant Gates also asked the dog for an email, and was going to send the photo to the latter later.

It was already night when we left Gates' mansion, and it was pitch black outside.

Gates sent the three to the door of the mansion and waved to Xia Jingxing and the three.

The three of Xia Jingxing also waved their hands in return, then got into the car arranged by Gates, went to Seattle Airport, and returned to San Francisco that night.

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