My Age of Investment
Three hundred and thirty-seven, twitter
Home in Silicon Valley.
Xia Jingxing and the foreign girl did not fight, but sat on the sofa, discussing their work in a serious manner with a notebook on the coffee table.
"Facebook's corporate accounts all have a public home page, and their information transmission is one-way. Users can follow them and become one of their fans..."
Xia Jingxing clicked the mouse, played the PPT he made, and introduced: "This is their realization logic..."
"Now think about it, is there a way to enrich this function and turn it into a bigger self-display platform?"
Xia Jingxing turned his head to look at the foreign girl who was listening carefully.
"Allow individual users to open public homepages?" Yang Niu asked.
"No, that would destroy some of the characteristics of Facebook, we are doing social networking with acquaintances."
Xia Jingxing shook his head first, and then said: "In addition to enterprises, I want to relax the opening authority of the public homepage, allowing organizations, institutions, brands, and celebrities to register on the public homepage."
The foreign girl suddenly realized, "You want to use this to incorporate richer content.
Let me think about it. After the school opens the public homepage, some activities and news announced by the school can be pushed to the students as soon as possible through dynamic messages.
Non-profit organizations and government departments can also settle in. They can issue various proposals and handle government affairs.
For celebrities, they can interact with their fans, and even operate and manage their own fans.
For example, if I have a concert or a movie is about to be released, I can use Facebook to promote it..."
The foreign girl quickly thought of many usage scenarios, she looked at Xia Jingxing with admiration, and said, "I really don't know how your brain is so long, it's always filled with all kinds of whimsical ideas.
I think that if these scenarios can be realized, Facebook’s attractiveness and stickiness to users will be raised to another level. "
"You have to find out with your heart."
Xia Jingxing spread his hands, "All we have done is to make Facebook better and more integrated into people's lives.
Chatting, making friends, receiving news information, even reading, studying, watching TV, entertaining games, etc.,
can be incorporated.
This is a virtual world that incorporates everything in real life.
The more we pretend, the more people will become attached to Facebook. "
The foreign girl understands that this is using Facebook to swallow reality step by step, moving all offline activities online, and constantly strengthening the barriers of competition.
"There are quite a few celebrities and singers on Juyou.com, and we launch celebrity public homepages. Isn't this going to cut their roots all of a sudden?"
Xia Jingxing nodded, "That's right, we just want them to have no living space at all.
Compared with Juyou.com, we have close to 100 million users.
Celebrities are not stupid, they must choose a platform with more users and more fans.
The gaudy pages of Juyou.com make people tired of looking at them.
If even the only dominant "star interaction" does not exist, then there must be a large number of users who have turned to the dark. "
Yang Niu smiled, "This is a good strategy, it can deal a fatal blow to Juyou.com.
But what if they copy us and also launch a public page? "
Xia Jingxing said with a smile: "Did you forget? Their pages are still "static" now, because we have information flow, all of them are "dynamic" pages, so the attraction is naturally higher.
The patent for our information flow has not yet been applied for, and it will take several years, so they can boldly develop information flow.
But this technology is not so easy to develop, and Google hasn't figured it out yet, let alone Juyou.com, which has weaker technical strength.
In short, we currently have a certain time advantage.
During this advantage period, they must not be left with any respite. "
Speaking of this, Xia Jingxing paused, glanced at the foreign girl, and said with a smile: "And you still need a chance to show your prestige, it would be perfect to take them down."
"So, you're going to take this credit on me?"
The foreign girl tilted her head and looked at Xia Jingxing with a smile.
"Yes, you need to raise it at the company meeting and arrange development and implementation. I'll just watch."
Xia Jingxing said with a smile, it's useless for him to take credit for this, it's nothing more than a little more halo on his head.
The effect is the same if a foreign girl executes it on his behalf.
Xia Jingxing continued to ask: "Have you had any inspiration for the function of the public homepage? For example, let more people use it."
The foreign girl was puzzled: "Didn't you just say that Facebook revolves around acquaintances and does not destroy the characteristics of the platform?"
Xia Jingxing said with a smile: "We can build another website, like YouTube!"
The foreign girl frowned, "Will this divert traffic?"
"Yes, but this is a trend and inevitable."
While speaking, Xia Jingxing was also thinking in his heart that Facebook's information flow can actually be regarded as "WeChat circle of friends", and the public home page is "WeChat official account".
And the platform he wants foreign girls to build again can be regarded as "Weibo".
Diversion is certain, but if you don’t build a relevant platform, you will still be diverted by competitors.
It is not suitable to be integrated into the Facebook platform.
Xia Jingxing opened the PPT and began to introduce the relevant characteristics of Twitter to the foreign girl.
"This is a product I envisioned. Users can share their mood or send any message through 140 characters or less..."
The foreign girl was dumbfounded, "What's the point of this? Doesn't Facebook's current information flow-personal dynamics already have this function."
"The easiest way to understand it is that you must be friends with each other to receive personal updates on Facebook, and information dissemination is two-way.
For example, you and I have added friends on Facebook, and I can receive your updates, and vice versa.
But this new product is different, the communication is one-way, similar to our public homepage.
You must follow me in order to receive messages from me. "
Hearing this, the foreign girl was confused again, "Then what is the difference between it and the official homepage?"
"Facebook's public homepage must be an institution, organization, or enterprise to open, and there are certain thresholds.
And this new product is open to everyone, and everyone can follow others or be followed.
And its main feature is "information dissemination", which disseminates at an extremely fast speed. "
The foreign girl understood a little, but she still had doubts.
"Is this a big market? Need to separate it out and build a website?"
Xia Jingxing knew that at present, almost everyone could not understand the mode of Twitter.
After seeing it clearly, Twitter already has a lot of influence.
In the previous life, Facebook wanted to acquire Twitter to supplement its social network, but was rejected.
If you want to say how much market potential Twitter has, it’s actually not that big, not as big as the market for YouTube.
But if Twitter is in the hands of Facebook, then Facebook's position in the social industry will be more stable.
"This is actually a social need. Users need a platform that allows them to speak out freely, and this kind of voice can spread quickly..."
Xia Jingxing spread his hands, "Facebook currently does not have the functions to fully meet this demand.
There are already enough functions on Facebook, and you can't add them indiscriminately.
In the future, even consider splitting to make Facebook simpler.
In my vision, Facebook's "Acquaintance Social" can become an aircraft carrier, surrounded by social products that meet the needs of different groups of people, and can be regarded as a frigate and a destroyer.
For example, it is possible to dismantle the picture social networking, integrate the on-site message and mailbox into an instant communication tool for IM, and even launch a social networking site more suitable for young people in the future.
Through these steps and actions, Facebook will remain alive forever, and will not be abandoned by young users and technological innovation..."
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