My Age of Investment

Tesla’s existing shareholders quickly reached an agreement, and then began to call three investment institutions, Waterfall Investment, Bezos Venture Capital, and DFJ, who were preparing to enter the market, and secretly started the C round of financing negotiations.

Outside, Tesla challenged the public opinion of traditional car companies, not only did not stop, but intensified.

In this, there are the credits of Facebook and Tesla's public relations department, and the credits of the media are indispensable.

In order to attract attention, the media can come up with any kind of headline.

Under media reports, traditional car companies seem to have become a group of shrinking turtles, fearing Tesla.

In fact, it was almost as Xia Jingxing expected.

Traditional car companies have slowly realized that Tesla is doing marketing and deliberately touching porcelain.

At this time, they took up the challenge, didn't they fulfill Tesla's wish.

As a result, traditional car companies seem to have discussed collectively, and neither accept the challenge nor make any response.

Originally, this kind of cold treatment by traditional car companies is a good way, because time will dilute everything, and it is impossible for Tesla to occupy the hot topic of news forever.

But they underestimated the unlimited media, and underestimated the determination of Facebook and Tesla to promote this matter.

The non-response attitude of traditional car companies has been given various interpretations by the media, many of which are ridiculed and ridiculed.

"...Tesla is not worthy of being our competitor, because they use electricity, we burn oil, they are not the same species as us, they are alien civilizations."

"...I'm sorry, our noble lords don't accept duels by commoners."

“…Ten years later, Darren finally received his Ph.D. in automotive engineering. When he walked out of the campus gate, he found that the streets were full of electric cars, and his Tesla had become a gasoline car company.

Darren shed two lines of tears of regret: everything is a fucking routine. "

...

It has to be said that the reporter's pen is still very powerful, like a knife that kills people without blood, cutting the fragile nerves of traditional car companies, making a group of car industry bosses blow their beards and stare with anger.

But no matter how aggressive the reporter is, traditional car companies just ignore it.

Don't dare to gamble on the reputation of the company.

Just when public opinion was about to ebb, traditional car companies finally took over.

In the far east, a company named Lifan Motors took up Tesla’s challenge, and also shouted to Tesla through a reporter in the mountain city in the United States: “In January next year, Lifan 520 and Tesla will compete together on the New North Circuit. war!"

As soon as this news came out, many Americans were confused, Lifan Motors? Why haven't I heard of it.

Soon, some reporters made in-depth excavations and reports on Lifan Group.

A Chinese company that manufactures motorcycles, the first car will not be launched until next year...

This car rookie accepts the challenge of Tesla, which is also a car rookie, and the ending is a bit ironic.

Some people sorted out various news reports on Lifan 520. Although it has not been officially launched to the market, during the research and development process, a lot of information about Lifan 520's car parameters, configuration, and price has been spread to the outside world.

1.3L, 88 horsepower, priced at around $5,000...

American netizens looked at these performance parameters and were instantly speechless. What else needs to be compared?

Tesla wants to touch traditional car companies, and the news is buzzing.

The eldest son of Lifan, whose online name is "Wonderful Brother", likes sports cars very much, so he naturally paid attention to Tesla.

He wanted to buy a Tesla "Founder Series" limited to 100 units, so he asked his old father to apply for funding.

And the shrewd Mr. Yin, after hearing his son talk about this matter, immediately said: buy, not only to buy a car, but also to accept the challenge of Tesla.

Like Tesla, Lifan Motors is a newcomer in the industry. Motorcycles are well-known, but cars are not well-known at all.

Of course, Lifan's main propaganda position is still in China.

Thanks to Mr. Yin, Lifan's public relations department asked media reporters for various reports on Tesla.

Originally, Tesla was not well-known in the country, but it was manipulated by Lifan and directly turned into a high-end sports car company, and it is also the only electric supercar in the world.

The reason why Lifan Group favors Tesla so much and helps Tesla to advertise in China is entirely due to the needs of the plot.

Lifan wants to compete with Tesla on the track. How can domestic consumers do it if they don’t understand Tesla? How can it set off the awesomeness of Lifan.

Therefore, under the sponsorship of Lifan Group's friendly advertising, Tesla traveled across the ocean and occupied the front pages of major domestic auto magazines, newspapers, and online forums.

At the same time, Tesla is the chairman and major shareholder of Xia Jingxing, the founder of Facebook and a legendary Chinese student studying abroad. After the news spread to China, it naturally became more topical and attention-grabbing.

After understanding the ins and outs of the matter and Tesla's awesomeness, domestic netizens hardly think that Lifan has a chance of winning, but this does not prevent them from giving praise to the democratic car brand.

When Porsche, BMW, Mercedes-Benz and many other well-known cars are avoiding Tesla and hiding like the plague god, only Lifan dares to fight in the world.

Although the netizens had already guessed the ending and gave Lifan comments in advance: Although the defeat was glorious, Lifan has really become popular in China.

Although the car is not yet on the market, many netizens are willing to choose Lifan as their first car.

As for Tesla, it has not yet entered the Chinese market, and the price of 100,000 US dollars is still out of reach for most people in China.

In short, Lifan has gained a lot of popularity this time, and has gained a strong sense of presence in the domestic auto circle.

…………

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Lifan’s coquettish operation directly suspended Tesla’s C-round financing negotiations.

Eberhard and Tarpenning invited Xia Jingxing aside, and the former asked, "Daren, how should we solve the Lifan Motors issue now?"

Xia Jingxing was also a little dumbfounded, the one he wanted to touch the most was a Porsche, because in terms of price, they were highly similar.

But who would have thought that Cheng Yaojin would come out on the way, and Lifan Motors would run in and make a move.

If you accept the offer now, even if you win, it won't have a very good marketing effect.

After all, Lifan Motors is not well-known, and it is a low-end model that is used for the competition. Tesla is a sports car, and it is only natural to win.

Losing, unless the car has a problem halfway, it is impossible to lose.

Xia Jingxing thought about it for a second, with so many problems with the electric car, maybe it is really possible to lie down halfway.

And it is not advisable to refuse to compete with the opponent.

After all, this is an invitation post sent by Tesla, and there is no restriction on which car company or model to participate in the competition.

If you refuse forcibly, it will not only give people a feeling of dishonesty, but also easily hurt the feelings of the domestic people. They think that Tesla looks down on domestic cars, and if they are tempted, they may be put on a bigger hat.

Xia Jingxing's face was cloudy and uncertain, which made Eberhard and Tarpenning frown.

With a sigh, Xia Jingxing felt that he had been tricked.

He smiled bitterly and said: "Let's compare, but we must ensure that the participating cars cannot break down halfway."

Tarpenning frowned and said, "Why do we have to compete with such a low-end car company? If we lose, wouldn't the Tesla brand be completely finished.

When I say lost, I mean the car breaks down halfway. I have the same concerns as yours. "

Xia Jingxing said with a smile: "That's up to you, we must reduce the failure rate to a controllable range."

"I still don't understand why you want to race against Lifan?"

Eberhard joined the discussion, taking the same view as Tarpenning.

Xia Jingxing had no choice but to tell the two about the unlimited potential of the Chinese market and national sentiments.

"Daren, do you mean to look down on the Chinese if you don't play a game?"

Eberhard felt that Xia Jingxing's words were a bit exaggerated, and the exaggeration was outrageous.

Hearing the other party's tone, Xia Jingxing knew that the other party didn't believe it, so he replied calmly: "Yes, I didn't lie to you, there is an old saying in China called "When you enter the country, do as the Romans do", if Tesla doesn't want to enter the Chinese market, just pretend I didn't say it.

You can investigate all of these, and you will know if what I said is true or not. "

Eberhard and Tarpenning fell into deep contemplation. This is an action with high risks and low returns, and it is quite uneconomical.

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