My Age of Investment

After signing the investment intention agreement, it is your own.

Xia Jingxing didn't pick Zhang Tao anymore, but opened up his heart and chatted with him, so as not to make him feel uncomfortable.

This is how investing is done, with one face before the investment and another face after the investment.

A qualified investor must have actor-level acting skills.

"...Don't engage in physical membership cards anymore, you can just stop it.

If you want to connect a large number of users with a large number of merchants, the easiest way is to directly tell users the preferential information of these merchants, and this can be achieved with electronic coupons. "

Zhang Tao was still a little bit lost at first, but when he heard Xia Jingxing start pointing out, he immediately put aside his frustration and began to listen carefully.

"E-coupon, as the name suggests, is a coupon provided to a user-specified restaurant.

You can get a set of code numbers for the coupons. After the user arrives at the store, report the code number and confirm it with the merchant.

On the merchant side, it is necessary to develop a background system, enter the corresponding code number, and the preferential information will pop up.

At the same time, it is also necessary to design a ROI return-on-investment display background for merchants, that is, how many coupons have been issued, how much money has been discounted in total, how many customers have been added, and how much sales..."

Zhang Tao's eyes lit up when he heard this, and he didn't shy away from Xia Jingxing's identity anymore, so he kept asking.

Xia Jingxing smiled and waved his hands, signaling not to worry, and continued to pass on his valuable experience.

"For restaurant businessmen, discounts and promotions are common.

In the past, in order to let more people know about discounts and promotions, they had to spend manpower and material resources to make leaflets and distribute them along the street, but the emergence of electronic coupons solved their problem.

How much is the discount, you go to talk to the merchants, if they have a 50% profit margin, you ask them to discount 10% or 20%, and use sales to increase profits to expand profits, they will definitely be willing.

For merchants, this e-coupon can be bought and sold in one go, which is simple and rough enough, and it comes back to the point I just emphasized, and the cost of understanding is very low.

For the user end, the same is true at the same time.

Get a coupon, and you can go to eat a big meal with a 10% discount or a 20% discount. How happy it is, the meal is even more delicious.

Word of mouth spreads among users, saying that before going to a restaurant for dinner, they can go to Dianping.com to get a coupon. It’s hard to imagine that your website traffic will surge! "

Xia Jingxing spread his hands, "Isn't this hello, hello, hello everyone?"

Zhang Tao was attracted by the scene Xia Jingxing described. Seeing Xia Jingxing stop, he asked again, "Then how does Dianping make money?"

"Why!"

Xia Jingxing sighed, "You're selling coupons!"

"Oh, Mr. Xia, you mean that restaurants not only have to provide discount coupons, but also have to pay our website?"

Xia Jingxing shrugged, "Otherwise, they usually want to give away coupons but they can't give them away!

We send it to him, online, do you want to charge money?

But don't charge money at the beginning, let Dianping subsidize first, and the website will pay for the difference in the discounted part.

After a week of experimentation, the restaurant will settle the accounts themselves, and after they have tasted the sweetness, they will take the initiative to accept this payment method. "

Zhang Tao compared his thumbs, "Mr. Zhang, what you said is better than Dianping, which I have been in business for three years!"

Xia Jingxing smiled, "Now the way the Internet is played is to use this free method to absorb traffic. When the platform grows bigger, users and restaurants will be inseparable from you. Let's learn more about it."

"Well, I will seriously think about it when I get down!"

Zhang Tao nodded, and just gave some pointers. The depressed valuation of 2 million US dollars is enough to pay back.

He is not a person who is too preoccupied, he knows how to look forward, and asked with a shy face: "Mr. Xia, do you have any other suggestions?

Dianping and Envision Capital are now considered a family, and you need to mention more later. "

"What do you think of Baidu's business model?"

Zhang Tao is not stupid, so he quickly reacted, "You mean keyword advertising?"

Xia Jingxing nodded, a child can be taught.

"The goal of Dianping is to gather traffic, to be the Baidu of the catering industry, and to search for catering.

For example, if a user searches for hot pot, if Haidilao Hot Pot wants to get a good ranking, it has to spend money to buy advertising positions.

Of course, don't lose sight of the money, and the weight of location, word of mouth, and evaluation should also be taken into account in the ranking, so as not to arouse users' disgust.

There are also brand advertisements that can also be introduced, and this needs to be reviewed more, so as not to damage your own reputation. "

Zhang Tao nodded, Xia Jingxing's guidance was paving the way for them to develop in the next few years.

After chatting for another two hours, amidst Zhang Tao's gratitude and reluctance, Xia Jingxing sent him off.

"Okay, let's stop here, Mr. Xia, goodbye!"

Zhang Tao waved to Xia Jingxing and walked into the elevator with a full smile.

Xia Jingxing also waved to the other party and looked away.

He looked at Rao Lei who was standing beside him, "Brother, I will leave the follow-up due diligence and post-investment management services of Dianping to you."

"I?"

Rao Lei pointed at himself first, then shook his head, "I'm still learning, I'm afraid I can't do well."

"It's okay, learn by doing!"

Xia Jingxing led Rao Lei back and said, "Just now you heard that Zhang Tao is a very thoughtful entrepreneur, and he is also very good.

We are venture capitalists, and after staying with outstanding entrepreneurs for a long time, we will also learn a lot, and even lighten up the talent skills of Xiaotiangou. "

"Shouting Tiangou's innate skill?"

Rao Lei froze for a moment, then asked with a smile, "Is it the nose?"

"Yes, smell!"

Xia Jingxing sniffed, "You can tell if you are an excellent entrepreneur by smelling it with your nose."

Rao Lei laughed "hehe", but he also understood Xia Jingxing's metaphor.

Seeing more outstanding entrepreneurs, senior venture capital practitioners can basically find the common ground of outstanding entrepreneurs.

A casual chat with an entrepreneur can reveal a lot of information, including whether this person has the qualities to succeed.

The reason why the venture capital industry likes experienced people is that experienced people have the ability to know people.

And the students who have just graduated from university are sent to be investment managers, and they are afraid that they will be fooled by the veteran entrepreneurs.

"That's fine, then I'll try to practice."

Rao Lei feels that experience is something that cannot be tempered unless you get used to it.

Although I still feel that I have some shortcomings, I can only bite the bullet, because time waits for no one.

Xia Jingxing walked into the room, took out his mobile phone, and called Chen Hong.

"The deal is over, invest two million dollars in them!"

There was a burst of hearty laughter from the other end of the phone, "Okay, I knew it, you will definitely like this project."

"How many points does Hanergy charge?"

"The old rule is five points, what's the matter?"

Xia Jingxing smiled, "Okay, I understand, you guys should hurry up and finish the due diligence, and when the money is transferred, you can go to Dianping."

"Well, I'll go and say hello later, I'm sure I care about your business."

Just as he was about to hang up the phone, Xia Jingxing thought for a while and asked, "Help me find out if there are any celebrity fund managers who plan to "go private" recently."

"Fuck, you don't even let A shares go! Let me tell you, it's a bear market recently.

A-shares are very evil, and institutions such as Goldman Sachs and Morgan Stanley have stumbled. "

"I'm a little short of money recently, and I'm going to withdraw some money from the A shares."

"Jing Xing, that's what I admire about you. I don't know if others can use the stock market as a cash machine, but you can."

"I also feel that way!"

...

Dear, click to enter and give a good review. The higher the score, the faster the update. It is said that those who gave the new full score found a beautiful wife in the end! The new version of the mobile station upgrade address:, data and bookmarks are synchronized with the computer station, no ads Fresh reading!